PODCAST · business
In the Making
by Chris
Most creator advice is built on theory.In the Making isn't.This show pulls back the curtain on what it actually takes to build a personal brand that generates real opportunities — clients, brand deals, jobs, audiences, and income that compounds over time. Every episode is one of three things: a live strategy session where Chris coaches a creator through their brand in real time, a breakthrough interview with someone who figured it out and can tell you exactly how, or a solo episode from Chris on what's working, what isn't, and what he'd do differently.No highlight reels. No manufactured success stories. No advice that hasn't been personally tested.In the Making is for creators who are serious about the work — the ones who want a system, not just inspiration. The ones who understand that the brand you build today is the opportunity pipeline you live off tomorrow.Hosted by Chris — builder, consultant, and the founder of Crux, a brand operating system
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Don't Be a Broke Content Creator
What's up, creators? The creator economy is often misunderstood; merely chasing ad revenue doesn't build a sustainable creator business. This video explains what a truly profitable creator business looks like, helping you navigate the world of online income.We'll cover essential business tips for content creation, guiding you on how to make money as a content creator and thrive as a creator entrepreneur. It's time to build a genuine digital entrepreneurship.00:00 Intro00:37 Content Creation is Broken02:22 The Crux Method03:21 Creator Economy Strategy04:24 Creator Entrepreneur Results06:08 Your Winning Metric06:50 Build Your Distribution Engine07:28 Trust in Content CreationGet the free creator resources: https://community.inthemaking.mediahttps://news.inthemaking.mediaConnect with Chris:https://x.com/thecoachchris_https://instagram.com/thecoachchris_
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Starting a Podcast? Here's What You Need to Know
Do you have questions about launching your podcast? Bri joins the show with me to discuss starting a podcast, building and audience and joining the creator economy.If you're a creator and would like a working session, start by completing the form here: https://community.inthemaking.media/forms/3b91befa00:00 Why defining success early shapes your podcasting strategy02:04 Growing a community with authentic, relatable content04:23 Using local events and social platforms to boost engagement05:07 Choosing the right social channels for maximum impact06:29 Creating compelling reasons for listeners to stay until the end08:18 Building hype before launch with strategic outreach09:48 Leveraging partnerships and collaborations for algorithm boost10:31 The pros and cons of paid advertising for new podcasters12:04 Finding a sustainable publishing schedule and taking effective breaks13:31 Long-term monetization: brand deals and affiliate partnerships17:27 Metrics that drive growth: engagement and viewer retention19:13 Authenticity in video content: why imperfect setups can work20:37 Knowing your audience and niche to accelerate growth22:12 Preparing for a successful launch: technical setup and branding23:55 Maintaining podcast momentum while working full-time and raising kidsGet the free creator resources: https://community.inthemaking.mediaConnect with Chris:https://x.com/thecoachchris_https://instagram.com/thecoachchris_Get the free creator resources: https://community.inthemaking.mediahttps://news.inthemaking.mediaConnect with Chris:https://x.com/thecoachchris_https://instagram.com/thecoachchris_
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We're Changing the Game for Creators
I'm excited to invite you to In the Making. We're focusing on changing the way creators win. Whether you're just starting out or aiming to elevate your existing platform, this episode offers clarity and actionable insights rooted in real success.This show will help you:Learn what it takes to be profitableConnect you with the people writing the checksGive you the spotlight to ask questionsGet the free creator resources: https://community.inthemaking.mediahttps://news.inthemaking.mediaConnect with Chris:https://x.com/thecoachchris_https://instagram.com/thecoachchris_
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ABOUT THIS SHOW
Most creator advice is built on theory.In the Making isn't.This show pulls back the curtain on what it actually takes to build a personal brand that generates real opportunities — clients, brand deals, jobs, audiences, and income that compounds over time. Every episode is one of three things: a live strategy session where Chris coaches a creator through their brand in real time, a breakthrough interview with someone who figured it out and can tell you exactly how, or a solo episode from Chris on what's working, what isn't, and what he'd do differently.No highlight reels. No manufactured success stories. No advice that hasn't been personally tested.In the Making is for creators who are serious about the work — the ones who want a system, not just inspiration. The ones who understand that the brand you build today is the opportunity pipeline you live off tomorrow.Hosted by Chris — builder, consultant, and the founder of Crux, a brand operating system
HOSTED BY
Chris
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