Inside The Creator's Studio

Kevin Paffrath AKA 'Meet Kevin' is a finance YouTuber with ~2M subscribers. We asked him about his origin story, his campaign for governor, why he unlisted all his videos, and his take on the whole FTX lawsuit situation. This episode is brought to you by⁠ ⁠StreamYard⁠⁠. To record your own remote podcast, visit⁠ https://streamyard.com/podcast Inside The Creator's Studio is an origin story show about the world’s best video content creators. It's hosted by ⁠Katie Kane⁠⁠ &⁠ ⁠Mo Akif⁠⁠. 0:00 → Preview 1:01 → Intro 1:33 → Meet your co-hosts 5:17 → Meet Kevin (interview starts) 11:20 → How Runescape influenced him 14:57 → Dealing with dark moments 23:29 → Running for governor 27:51 → Why he keeps going back to school 32:46 → Why he still live streams on his channel 35:05 → Uploading 6 videos a day 42:42 → Diversifying where he reaches his audience 45:23 → The FTX lawsuit situation 50:35 → His content creator advice for people with jobs 53:13 → Wrap-up

Victoria Tran is the Community Director at Innersloth, known for its social deduction game 'Among Us', which went viral during the pandemic — partly thanks to streamers on Twitch! She’s also a speaker and a writer on the topic of community management in the games industry, and was on the Forbes 30 under 30 list in 2022. We spoke to her about her origin story, how she grew the Among Us TikTok page to over 4 million followers, and what it was like to play in one of the most successful live streams in Twitch history. Victoria's links: - Website: https://www.victoriatran.com/ - Twitter: https://twitter.com/TheVTran - 'Among Us' TikTok Strategy Deep Dive: https://youtu.be/ORyofuPlvJ4?si=vqlkl0jecuMi3lUg This episode is brought to you by⁠ ⁠StreamYard⁠⁠. To record your own remote podcast, visit⁠ https://streamyard.com/podcast Inside The Creator's Studio is an origin story podcast about the world’s best video content creators. It's hosted by ⁠Katie Kane⁠⁠ &⁠ ⁠Mo Akif⁠⁠. Tune in wherever you get your podcasts, or on our YouTube channel. Chapters: 00:00 — Preview 00:52 — Intro 01:24 — Meet your hosts! 03:48 — Meet Victoria 11:33 — The origin story of Among Us 15:03 — How Twitch helped Among Us 19:12 — Building successful communities 24:15 — Replying to negative comments 27:21 — Growing their TikTok to 4 million 32:17 — Jimmy Fallon (behind the scenes) 37:30 — The future of Innersloth 40:54 — Final words

You know Hannah Williams of Salary Transparent Street from her short-form street interviews raising awareness about salary transparency. We spoke to her about her origin story, the behind-the-scenes of her street interviews, and how she handles brand deals — including why she rejects most of them. This episode is brought to you by⁠ ⁠StreamYard⁠⁠. To record your own remote podcast, visit⁠ https://streamyard.com/podcast Inside The Creator's Studio is an origin story podcast about the world’s best video content creators. It's hosted by ⁠Katie Kane⁠⁠ &⁠ ⁠Mo Akif⁠⁠. Tune in wherever you get your podcasts, or on ⁠our YouTube channel. Chapters: 00:00 — Preview 00:51 — Intro 01:24 — Meet your hosts! 04:13 — Meet Hannah! 10:02 — Salary Transparency 20:16 — How Transparency Affects Your Income 28:14 — Navigating Brand Partnerships 35:15 — Equity in Employment 38:38 — Pay Inequality in Sports 42:51 — Job Negotiation and Content Creation 51:16 — Street Interview Strategies (and Safety!) 57:44 — What's Next for Hannah Williams 1:05:37 — Secrecy in The Creator Economy 1:08:50 — Final words

Latasha James is a marketing expert and the host of the Freelance Friday Podcast. We spoke to her about evening routines, the best advice she ever got, and why LinkedIn is the most underrated social media platform for creators. This episode is brought to you by⁠ ⁠StreamYard⁠⁠. To record your own remote podcast, visit⁠ streamyard.com/podcast Inside The Creator's Studio is an origin story podcast about the world’s best video content creators. It's hosted by ⁠Katie Kane⁠⁠ &⁠ ⁠Mo Akif⁠⁠. Tune in wherever you get your podcasts, or on our YouTube channel. Chapters: 00:00 - Preview 00:50 - Intro 01:22 - Meet your hosts! 02:09 - Rapid-fire questions 06:47 - From Freelancing to YouTube Success 17:10 - Creating Engaging Live Video Podcasts 29:38 - Balanced Evening Routine, Right Platform 35:16 - Social Media Platform Impact Analysis 44:04 - Personal Brand and Valuable Content 51:22 - Career Paths and Content Creation Opportunities 53:27 - Final words

Katliente is a partnered Twitch streamer who shares streaming advice on TikTok to over 500k followers. We spoke to her about going full-time as a creator, how to grow on Twitch, and how she grew her TikTok to 500k. This episode is brought to you by⁠ ⁠StreamYard⁠⁠. To record your own remote podcast, visit⁠ ⁠⁠⁠⁠https://streamyard.com/podcast⁠⁠⁠ Inside The Creator's Studio is an origin story podcast about the world’s best video content creators. It's hosted by ⁠Katie Kane⁠⁠ &⁠ ⁠Mo Akif⁠⁠. Tune in wherever you get your podcasts, or on ⁠⁠⁠⁠YouTube⁠⁠⁠⁠. New episodes air every other Monday! Feel free to leave us a review here, or comment on the video version on ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠.⁠⁠ You can also ⁠⁠⁠⁠leave us a voice message.⁠⁠ Timestamps: 00:00 - Preview 01:26 - Intro 02:10 - Meet your hosts! 05:43 - Asking Katliente some rapid-fire questions 22:29 - Navigating career choices 27:42 - Gaining confidence to start streaming 31:28 - Using TikTok to grow Twitch viewers 34:37 - Improve and monetize Your Twitch stream 44:19 - Identifying industry Gaps and overcoming insecurities 51:20 - Engaging content and growing on Twitch 55:38 - Tips for creating content 1:01:55 - Coaching calls for growing streamers 1:06:05 - Tools for content creation 1:11:43 - Creator Royale 1:22:07 - Learning from mistakes 1:24:30 - Final words

Mike Vardy is a productivity expert and host of the podcast “A Productive Conversation”. We spoke to him about night owl productivity, why he pivoted from a short-form solo podcast to a long-form interview podcast, and how he grew his podcast to over 6 million downloads. This episode is brought to you by⁠ ⁠StreamYard⁠⁠. To record your own remote podcast, visit⁠ ⁠⁠⁠https://streamyard.com/podcast⁠⁠ Inside The Creator's Studio is an origin story podcast about the world’s best video content creators. It's hosted by ⁠Katie Kane⁠⁠ &⁠ ⁠Mo Akif⁠⁠. Tune in wherever you get your podcasts, or on ⁠⁠⁠YouTube⁠⁠⁠. New episodes air every other Monday! Feel free to leave us a review here, or comment on the video version on ⁠⁠⁠⁠⁠YouTube⁠⁠.⁠⁠ You can also ⁠⁠⁠leave us a voice message.⁠⁠ Timestamps: 00:00 - Preview 00:54 - Intro 02:19 - Rapid-fire questions 07:58 - Is Mike always productive? 09:29 - The importance of productivity 17:52 - Redefining productivity 23:51 - The evolution of time management 35:23 - Tools for getting things done 43:04 - His "Time Crafting" technique 50:12 - Night owl stigma 56:45 - The problem with school schedules 01:04:06 - Family productivity 01:11:36 - Favorite content creation mediums 01:16:15 - Podcasting and night owls 1:24:27 - Final words

Mike Russell is a world-class audio producer. He’s an Audio Mentor for Adobe and the creative director of an audio production services company called Music Radio Creative. He also runs a YouTube channel with over 300K subscribers, where he teaches audio production. We interviewed him about his origin story, his journey as a YouTuber, and why he’s an AI optimist. This episode is brought to you by⁠ ⁠StreamYard⁠⁠. To record your own remote podcast, visit⁠ ⁠⁠https://streamyard.com/podcast⁠ Inside The Creator's Studio is an origin story podcast about the world’s best video content creators. It's hosted by ⁠Katie Kane⁠⁠ &⁠ ⁠Mo Akif⁠⁠. Tune in wherever you get your podcasts, or on ⁠⁠YouTube⁠⁠. New episodes air every other Monday! Feel free to leave us a review here, or comment on the video version on ⁠⁠⁠⁠YouTube⁠.⁠⁠ You can also ⁠⁠leave us a voice message.⁠ Timestamps: 00:00 - Preview 00:30 - Intro 02:15 - Rapid-fire questions 10:03 - His origin story 13:06 - Radio vs Podcasting and Adobe Involvement 16:27 - YouTube Strategy and Embracing AI Evolution 25:47 - Engage in Comment Sections, Start Voiceover Company 35:07 - AI Voices in Voiceover Industry 41:03 - Expanding a Voiceover Business 52:52 - Human Creativity and AI in Audio 58:05 - Final words

Marcus Jones is an expert on YouTube growth who helps over 150K creators grow their channels. We interviewed him about how he got started, why he broadened his niche from gaming-specific advice to all YouTubers, and what he would do if he were to create a new channel today. This episode is brought to you by⁠ ⁠StreamYard⁠⁠. To record your own remote podcast, visit⁠ ⁠https://streamyard.com/podcast Inside The Creator's Studio is an origin story podcast about the world’s best video content creators. It's hosted by ⁠Katie Kane⁠⁠ &⁠ ⁠Mo Akif⁠⁠. Tune in wherever you get your podcasts, or on ⁠YouTube⁠. New episodes air every 2 weeks! Feel free to leave us a review here, or comment on the video version on ⁠⁠⁠YouTube.⁠⁠ You can also ⁠leave us a voice message. Timestamps: 00:00 - Preview 00:30 - Intro 01:50 - Rapid-fire questions 09:00 - Why he started his first YouTube channel 17:41 - From failure to gaining 1500 subscribers monthly 23:05 - Reducing decision fatigue for viewers 26:26 - How his previous job helped his YouTube career 31:10 - Overcoming age bias 35:55 - Succeeding in business at a young age 50:38 - Building a YouTube team and expanding content scope 55:35 - Final words

Becca Farsace won an Emmy AND a Webby for her videos at The Verge — a tech news publication with over 3M subscribers on YouTube. There, she hosts a series for them called Full Frame, which is all about cameras. In this interview, we spoke to her about film school, the early days of Vox, her Webby, and how her process is different for short-form videos compared to long-form videos. This episode is brought to you by⁠ ⁠StreamYard⁠⁠. To record your own remote podcast, visit⁠ https://streamyard.com/podcast Inside The Creator's Studio is an origin story podcast about the world’s best video content creators. It's hosted by ⁠Katie Kane⁠⁠ &⁠ ⁠Mo Akif⁠⁠. Tune in wherever you get your podcasts, or on YouTube. New episodes air every 2 weeks! Feel free to leave us a review here, or comment on the video version on ⁠⁠YouTube.⁠ You can also leave us a voice message. Timestamps below: 00:00 Preview 00:48 Intro 02:17 Rapid-fire questions 05:09 Becca's origin story 15:07 Learning camera presence 20:41 Creative outlets & documenting her life 30:00 The story behind her catch-phrase ('Buds') 34:50 Learning from co-workers, winning a Webby 45:06 Her short-form video process 52:05 AI's impact on content creation

Rob Greenlee has been podcasting for over 20 years and held leadership positions in the podcast software industry at companies like Microsoft, Spreaker, and Libsyn. We spoke to him about the history of podcasting as a medium, the benefits of live streaming your podcast, and the rise of video podcasting. This episode is brought to you by ⁠StreamYard⁠. To record your own remote podcast, visit ⁠streamyard.com/podcast⁠. 'Inside The Creator's Studio' is an origin story podcast about the world’s best video content creators hosted by Katie Kane⁠ & ⁠Mo Akif⁠. Tune in wherever you get your podcasts, and feel free to leave us a review or comment on the video version on ⁠YouTube. Or leave us a voice message through Spotify.