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Hurrah, summer holidays are around the corner! But will you actually be able to get some rest and properly recharge your batteries? Cécile and Jon talk through some of the challenges their clients face when it comes to disconnecting and getting some down time — including how the habit for being overly responsive can develop, and ways to start being more purposeful about when you decide to stay connected.

Like it or not, LinkedIn remains an important tool for visibility — and can be an effective one with the right approach. Cécile and Jon explore how you can develop a more targeted approach to LinkedIn, so that you can use it more efficiently while making yourself seen and heard in a way that feels easier and more natural for you. 

Networking: whether you love it or hate it, it is a necessary part of developing your practice — but one that can feel like a frustrating distraction from your core work as a lawyer. But Cécile and Jon are here to help, by exploring how to take a more targeted approach to networking, allowing you to free up valuable time for other aspects of your practice — and making the whole process a bit less daunting.

Think rankings are the be all and end all, the holy grail, the central element of any successful lawyer’s business development strategy? Think again! Cécile and Jon discuss why an over-emphasis on rankings success can be counterproductive, both from a BD perspective and from broader development goals for your practice, as well as what you might consider to ensure that you have a balanced approach to developing your practice. 

How do you stand out from your peers in a competitive market? Showing potential clients why you are their ideal advocate is essential for the health of your practice. In this episode, Cécile and Jon explain the mistaken assumption most lawyers make about what makes them stand out from the crowd, and how to develop a more sophisticated approach to communicating their unique value-added to prospective clients. 

Many lawyers struggle with setting boundaries at work, and saying “no” to clients can be particularly challenging. But how might saying “no” to clients actually be a way of providing them better service? And in what circumstances is it important for your professional life (not just your personal life) to decline a request from a client? Listen to this episode to find out why resisting the urge to always say “yes” is an important way to grow a thriving, sustainable practice — and to learn some strategies to help you say "no" more often.

Do you have a clear sense of how your clients experience your services from A to Z? Have you anticipated their expectations and needs at every step of their journey? Cécile introduces the idea of client experience mapping, explaining why this often-overlooked exercise is crucial for building strong, positive relationships with clients, and Jon explores how to leverage it to maximise professional development of both individuals and teams.

Think you really know your clients? Think again. Knowing your clients inside and out is key for earning and maintaining their trust. Cécile and Jon walk you through the key things you need to know about your clients — and how to find this out — in order to get to know your clients in the ways that can help you to build ironclad relationships with your best clients.

Do you take whatever work comes your way, or do you have a purposeful approach to the clients you work with and the cases you take on? Jon and Cécile talk about the importance of developing and sticking to a strategy for building your portfolio of work, the different elements to consider as part of your strategy — and why it’s never too early to start thinking about strategies for tailoring your work to your professional development goals.

Few words cause as much anxiety and consternation for lawyers as “Business Plan”. But fear not! Jon and Cécile are here to take the mystery out of what a business plan is, how to start building one and — most importantly — how to use it in order to help you to get the most out of your limited time and ensure that you stay in control of your career — instead of your career controlling you.

Les vacances : rien de plus facile, non ? Hélas, les avocats ont souvent du mal à déconnecter pendant les congés, se privant d'une période cruciale pour se ressourcer. C'est pourquoi nous avons conçu cet épisode pour t'aider à préparer ton départ pour que tu puisses profiter pleinement de tes vacances si bien méritées — et ainsi à revenir au bureau en pleine forme.

Quand tu as la chance d’avoir une équipe marketing/comm/BD pour t’aider à développer ton cabinet, tu ne vois pas toujours tout ce qu’elle t’apporte.  Tu veux savoir comment ENFIN travailler efficacement avec elle ? Ecoute cet épisode pour en savoir plus.

Certains avocats ont une fâcheuse tendance à sous-évaluer leurs services. Mais assez vite se pose la question de la rentabilité de la pratique.  Écoute cet épisode pour comprendre pourquoi il est nécessaire que tu prennes ce sujet à bras le corps et comment résoudre ce problème.

Avoue-le, tu es mort de trouille chaque fois que tu postes du contenu sur LinkedIn. Pourtant, tu sais que c’est indispensable que tu y sois pour développer ta marque personnelle et ton cabinet d'avocats. Alors comment faire les choses sans se prendre la tête ? Ecoute cet épisode pour en savoir plus.

C’est quoi une stratégie de marketing? Nous prenons l’exemple de la création de ton site web pour te montrer que le marketing vient avant la communication. Écoute cet épisode pour comprendre pourquoi c’est nécessaire de te poser pour réfléchir à ta stratégie de marketing à long terme.

On le sait bien, tes journées d'avocat sont hyper chargées. Résultat : le marketing est en bas de ta to do list. Et pourtant, tu pourrais tout changer à ta charge de travail en travaillant sur ta stratégie de marketing.  Ecoute cet épisode pour en savoir plus.

Sais-tu dire non à ton client ?  Avoue-le, tu as du mal ! Ecoute cet épisode pour comprendre pourquoi c’est important de le faire (parfois) et comment le faire, tout en renforçant ta relation client,

Dans le milieu très concurrentiel des avocats, il est important de se distinguer de ses confrères pour mieux se démarquer. Comment ? Ecoute cet épisode pour en savoir plus.

L’écoute client, ça te parle ?  Si non, alors écoute cet épisode pour savoir comment mieux connaître tes clients.

Fixe le cap de ton activité d'avocat, quelle que soit la structure dans laquelle tu exerces. Dans ce podcast, Cécile Roche (experte en marketing) et Jon Passaro (coach exécutif et coach d'équipe) tu livrent une mine d’informations et de conseils pour t'aider à construire et développer ton cabinet d’avocats avec confiance.