Knowledge Company Now™

Bahman Radnejad is the Chair of Entrepreneurship, Marketing, and Social Innovation at the Bisset School of Business at Mount Royal University and President of 1388 Consulting Group.Thank you for listening 🌟 Check out our sponsor: https://predictum.comSee below for episode links, timestamps, and contact info:EPISODE LINKS:• Bahman's LinkedIn:   / amirbahmanradnejad  • 1388 Consulting Group: https://1388consulting.com/• Disruptive technological process innovation in a process-oriented industry: A case study: https://www.sciencedirect.com/science...• Navigating imposed innovation: A decision-making framework: https://www.researchgate.net/publicat...• Redline innovations: Strategic responses to stakeholder opposition in innovation management: https://www.researchgate.net/publicat...CONTACT NATHANIEL:Feedback - https://forms.office.com/r/mAHmTU1eePOUTLINE:00:00 - Episode trailer01:13 - Introduction03:09 - Origins in engineering05:15 - Engineering v. innovation: learning to break rules07:38 - Open innovation in energy and other industries11:46 - Leaving industry for academia14:13 - Brand building in industry and academy18:20 - Outcompeting thought leader charlatans20:27 - The importance of innovating on processes over products23:11 - Disruptive process innovation in oil and gas26:23 - How leadership tanked a billion-dollar fracking disruptor28:19 - "Culprit" causes are often wrong. Learning to adopt systems thinking29:23 - Energy transition29:55 - Irrational responses to being disrupted. What legacy organizations need to know32:44 - How to handle "Imposed" Innovation"39:04 - When desirable innovations are blocked - the case of "Redline" Innovation42:23 - Adopting university education to the new world43:58 - AI's effect on research48:53 - Bahman's model leader51:00 - Life after the classroom. Stories of enduring bonds.PODCAST LINKS:Apple Podcasts: https://podcasts.apple.com/us/podcast/knowledge-company-now/id1793779377Spotify: https://open.spotify.com/show/5K5jj9nW3YTicH2y4ufI3s?si=a7ec99b8dcd84af7YouTube: https://www.youtube.com/@KnowledgeCompanyNowPodcast Site: https://predictum.com/knowledgecompan...SOCIAL LINKS:LinkedIn (Nathaniel Leies):   / nathanielleies  LinkedIn (Predictum Inc.):   / predictum  LinkedIn (CoBaseKRM):   / cobasekrm  

Rob Reul and Cy Wegman are consultants at Predictum Inc. specializing in optimizing products and manufacturing with industrial statistics and analytics.Thank you for listening 🌟 Check out our sponsor: https://predictum.comSee below for episode links, timestamps, and contact info:TRANSCRIPT:https://predictum.com/2025/05/delivering-products-consumers-actually-want-with-marketing-analytics/EPISODE LINKS:Predictum's Unilever DataLab Win: https://youtu.be/wnOCqKvrwMUUnilever DataLab Ecosystem: https://www.unilever.com/news/news-search/2023/introducing-unilevers-datalab-ecosystem-pioneering-collaborative-rd-for-superior-innovation/Rob and Cy's Work Profiles: https://predictum.com/company/#leadershipRob's LinkedIn: https://www.linkedin.com/in/rob-reul-69809a2/Cy's LinkedIn: https://www.linkedin.com/in/cywegman/Rob's LinkedIn: https://www.linkedin.com/in/rob-reul-69809a2/CONTACT NATHANIEL:Feedback - https://forms.office.com/r/mAHmTU1eePOUTLINE:00:00 - Episode trailer01:13 - Introduction02:52 - Marketing analytics and its role in business05:08 - Why businesses should care about marketing analytics07:12 - Choice experimentation10:03 - How to run choice experiments with surveys 11:57 - Conducting pricing research14:09 - Appliance repair case study16:15 - The cost of not using marketing analytics17:09 - Why Toaster Strudle missed an early go-to-market19:10 - "Data engineering is not data analytics"21:28 - Winning the Unilever DataLab 5-S Challenge24:30 - Unpacking Unilever's challenge26:55 - Why Predictum stood apart29:44 - Building Analytical Culture31:37 - Hopes for new generations of analysts*PODCAST LINKS:*Apple Podcasts: https://podcasts.apple.com/us/podcast/knowledge-company-now/id1793779377Spotify: https://open.spotify.com/show/5K5jj9nW3YTicH2y4ufI3s?si=e1debd59c9f84978YouTube: https://www.youtube.com/@knowledgecompanynowPodcast Site: https://predictum.com/knowledgecompanynowSOCIAL LINKS:LinkedIn (Nathaniel Leies): https://www.linkedin.com/in/nathanielleiesLinkedIn (Predictum Inc.): https://www.linkedin.com/company/predictum LinkedIn (CoBaseKRM): https://www.linkedin.com/company/cobasekrm

Israel Beck is Founder and CEO of Cratic AI and an advocate for the power of culture to transform the success, productivity and profit of the business. Thank you for listening 🌟 Check out our sponsor: https://predictum.comSee below for episode links, timestamps, and contact info:EPISODE LINKS:CraticAI Website: https:https://cratic.aiIsrael's LinkedIn:   / ipeck  CONTACT NATHANIEL:Feedback - https://forms.office.com/r/mAHmTU1eePSPONSORS:To support this podcast, check out our sponsors:Predictum: Go-to vendor for JMP-based statistical modeling and data analytics empowerment for improving products, manufacturing processes, and business intelligence. Visit: https://predictum.comCoBaseKRM: An easier, central way to manage analytical projects and statistical modeling. Visit: https://cobasekrm.comOUTLINE:0:00 - Show Teaser1:09 - Introduction2:25 - A conversation that changed Israel's life11:58 - What companies get wrong about culture16:49 - Culture eats strategy for breakfast19:32 - Cratic's origins26:35 - Was AI in the original Cratic product?32:18 - Evangelizing an AI product in 201633:33 - "AI is a Lie"41:53 - Understanding users v. solving problems43:14 - Asking personal questions45:26 - Surprising replies47:46 - "How does your family feel about your job?"55:48 - Being honest in work and in life57:04 - Being present as a leader59:44 - Managing up1:01:32 - Leading on bad days 1:04:03 - Researching organizational psychology and behavior1:09:34 - Understanding eNPS1:13:00 - Arguing for culture's importance as a transformation lever1:13:54 - Thoughts on legacy1:14:58 - "Have you ever not liked someone?"PODCAST LINKS:Apple Podcasts: https://podcasts.apple.com/us/podcast...Spotify: https://open.spotify.com/show/5K5jj9n... Podcast Site: https://predictum.com/knowledgecompan...SOCIAL LINKS:LinkedIn (Nathaniel Leies):   / nathanielleies  LinkedIn (Predictum Inc.):   / predictum  LinkedIn (CoBaseKRM):   / cobasekrm  

Achille Ettorre is an Analytics and AI Advisor, Harvard Business Review board member, and author of "The Digital Advantage: Success Strategies for Harnessing People, Culture, and Technology."Thank you for listening 🌟 Check out our sponsor: https://predictum.comSee below for episode links, timestamps, and contact info:EPISODE LINKS:Achille's Website: https://achilleettorre.comAchille's Books: https://achilleettorre.com/book-launch/CONTACT NATHANIEL:Feedback - https://forms.office.com/r/mAHmTU1eePSPONSORS:To support this podcast, check out our sponsors:Predictum: Go-to vendor for statistical modeling and data analytics for improving products, manufacturing processes, and business intelligence. Visit: https://predictum.comCoBaseKRM: An easier, central way to manage analytical projects and statistical modelingVisit: https://cobasekrm.comSOCIAL LINKS:LinkedIn (Nathaniel Leies):   / nathanielleies  LinkedIn (Predictum Inc.):   / predictum  LinkedIn (CoBaseKRM):   / cobasekrm