PODCAST · business

Known For: A show by Dreamboat

by Erin Braford

You’ve built a boutique consulting firm with a small, mighty team and a real track record. Until now, your network and hustle have been enough—but you’re starting to outgrow word-of-mouth, and you can feel it.Known For is for founder-led firms stretching to, or past, the million-dollar mark—who are ready to build a firm reputation that doesn’t depend on you—the founder—being in every room. You’re ready to be the obvious choice in your segment, to stop fielding the wrong conversations, and to confidently pass on misaligned opportunities without second-guessing the decisionThis isn’t about turning you into an influencer or chasing marketing hacks. It’s about making your firm the go-to by owning and sharing a point of view that actually matches your business and growth strategy—so your offers get clearer, your pipeline gets sharper, and your best-fit clients recognize themselves before they ever get on a call.I’m Erin Braford, founder of Dreamboat. My background