Land It Podcast

What happens when a tech executive and a high-end residential craftsman go 50/50 on a land and site work company in Texas? You get TexTerra Solutions — a systems-driven, culture-first operation that's rewriting what it means to run a professional excavation and land clearing business.In this episode you'll learn:· How to structure a 50/50 partnership in a land clearing and excavation business· Why a holding company can separate equipment ownership from operations· How to position yourself as an exterior GC instead of just another sub· Why your back office and invoicing are a competitive advantage· How TexTerra flipped from 92% B2B revenue to 76% B2C in one year· How AI is being used as a strategic tool for small contractors· Why change management matters when rolling out new technology· How one job more than doubled their entire marketing and ad spend investment· Why a CRM is critical for scaling blue collar sales teamsWhether you're starting a land clearing company, scaling an excavation business, or figuring out how to use AI and technology in the trades, this episode gives real-world insights from contractors actively building and scaling their business.Timestamps00:00 Intro 01:00 Meet Charlie & Colton: What TexTerra Solutions Does 04:12 How a Tech Career & Dirt World Experience Became a Partnership 09:51 Structuring a 50/50 Ownership: Holding Company & Equipment 13:39 The Exterior GC Pitch: "Everything from the Gate to the Porch" 15:35 Vendor vs. Partner: Winning Long-Term Builder Relationships 17:30 "Show Your Work" — Why Presentation Wins More Jobs Than Price 21:40 Net Positive on Site & Invoicing as Marketing 29:54 Be Perceived as Different Before You Can Be Perceived as Better 30:46 Revenue Flip: 92% B2B to 76% B2C Through Marketing & Automation 34:26 Speed to Get Paid: Why B2C Cash Flow Changes the Game 39:47 The 24-Hour Pivot: Solving Problems Fast in a Small Business 42:33 AI in the Dirt World: Practical Use Cases for Small Contractors 48:55 AI Agents & Replacing Office Hats Without Hiring 56:29 The Legacy Project: Next-Gen Tradesmen & Business Acquisitions 59:11 Where Marketing Fits: Awareness, Automation, & Qualified Leads 1:01:05 Marketing ROI: One Job Doubled Their Entire Ad Spend 1:02:43 Why a CRM Matters for Blue Collar Sales Teams 1:08:48 Lead Attribution: Knowing Where Every Dollar Comes From 1:13:32 Wildest Field Story: Almost Drove a Skid Steer into a Septic TankAbout the Land It PodcastThe Land It Podcast is where dirt work meets real talk.Hosted by Josh Stockel, founder of Blue Goat Land Leads, the show features conversations with contractors in the land clearing, forestry mulching, excavation, and demolition industries.Each episode breaks down what it actually takes to start, grow, and scale a dirt work business.⭐ CONNECT WITH BLUE GOAT LAND LEADS & THE LAND IT PODCAST🌐 Website: https://www.landclearinginsights.com 📺 Blue Goat Land Leads YouTube: https://www.youtube.com/@BlueGoatLandLeads🎙 Land It Podcast YouTube: https://www.youtube.com/@LandItPodcast🧑 CONNECT WITH TODAY'S GUESTS — CHARLIE LISK & COLTON CUNNINGHAM (TexTerra Solutions)🌐 Website: https://texterrasolutions.com 📘 Facebook: @TexTerra Solutions 📸 Instagram: @texterra_solutions

How do you price forestry mulching and land clearing jobs the right way?In this episode of the Land It Podcast, Josh Stockel talks with Noah Baldwin and Robert Moeller of Bad Hog Land Clearing about what it takes to build a successful land clearing business.After working for another contractor, Noah and Robert decided to start their own company and run it with a different approach focused on integrity, quality work, and long-term growth.They share the lessons they learned during their first few years in business — including equipment decisions, pricing strategies, and the mistakes that cost them money early on.In this episode you’ll learn:• How to price forestry mulching jobs correctly • Why many contractors bid jobs too cheap • How to calculate the real operating cost of your equipment • What factors affect land clearing pricing • The hidden costs contractors forget when bidding jobs • Why forestry mulching is often the most profitable service • The difference between buying leads and building real marketingIf you're starting or growing a land clearing, forestry mulching, excavation, or demolition company, this episode is packed with practical insights from contractors working in the field every day.Timestamps00:00 Intro 01:05 How Bad Hog Land Clearing started 05:00 Starting with rental equipment 07:30 Upgrading to a forestry mulching machine 13:30 Biggest pricing mistake new contractors make 16:00 How to price forestry mulching jobs 20:00 Average day rates in land clearing 26:30 Factors that affect pricing 31:00 Hidden equipment costs 33:00 Most profitable land clearing services 36:30 Marketing and lead generation 48:00 Scaling the business

Most contractors think insurance is just a formality—until an avoidable loss, equipment failure, or repeat claim sends premiums through the roof.In this episode, Josh sits down with John Adams, owner of West Pecan Field Services, who evaluates hundreds of operations every year and helps contractors eliminate blind spots, reduce risk, and keep more profit inside the business.John breaks down the simple habits, documentation practices, and operational tweaks that save contractors thousands—whether you’re an owner-operator or running multiple crews.In this episode you’ll learn:The biggest hidden costs contractors overlookWhy equipment strikes and small damages compound over timeThe most important habit that lowers insurance premiumsWhat underwriters really look for (and why they raise rates)How poor documentation destroys your loss run historyWhy repeat claim patterns cost more than the claims themselvesHow a simple 30-minute assessment can save thousandsThis is a must-listen if you want to run a cleaner, safer, more profitable dirt-world operation.⭐ Connect with Blue Goat Land Leads & The Land It Podcast🌐 Website: https://www.landclearinginsights.com ▶️ YouTube – Blue Goat Land Leads: https://www.youtube.com/@BlueGoatLandLeads 🎙️ YouTube – Land It Podcast: https://www.youtube.com/@LandItPodcast👤 Connect with Today’s Guest – John Adams (West Pecan Field Services)🌐 Website: https://www.wpfieldsvcs.com/ 📘 Facebook: https://www.facebook.com/wpfieldsvcs 🐦 Twitter/X: https://x.com/wpfieldsvcs 📸 Instagram: https://www.instagram.com/wpfieldsvcs 💼 LinkedIn: https://www.linkedin.com/company/wpfieldsvcs

In this episode of The Land It Podcast, host Josh Stockel sits down with Dave Jacobus, owner of HLC Site Services, to talk about what it really takes to build and scale a commercial site work company that stands the test of time.Dave started mowing lawns in high school and now runs a respected commercial grading and site development company with multiple crews across North Carolina and beyond for the last 20 years. He shares how relationships and reputation have brought in more work than any ad campaign, what he learned transitioning from residential to commercial projects, and how he keeps operations running smoothly with a lean team.If you’re a land clearing, excavation, or site development contractor looking to grow your business with steady commercial work, this episode shows exactly how to do it the right way — by earning trust, building relationships, and delivering results.🔑 Key Takeaways:How to grow from small residential jobs to commercial contractsWhy relationships and reputation create consistent workManaging multiple crews without losing controlAvoiding bad clients and burnout as you scaleLessons from 20 years of real-world dirt workConnect with HLC Site Services: 🌐 https://hlcssi.comConnect with Blue Goat Land Leads: 👉 https://www.landclearinginsights.com🎧 Subscribe to The Land It Podcast — where dirt work meets real talk.Chapters: 00:00 – Intro & Dave’s Background 02:00 – From Lawn Care to Site Work 05:00 – Managing Crews and Operations 09:00 – Shifting from Residential to Commercial Work 11:00 – How to Land and Keep Commercial Jobs 13:00 – The Power of Relationships and Reputation 17:00 – Lessons from 20+ Years in the Industry 22:00 – Building Supplier and Vendor Relationships 25:00 – Smart Growth & Final Takeaways

What does it take to start and grow a successful forestry mulching and land clearing business?In this episode of The Land It Podcast, powered by Blue Goat Land Leads, host Josh Stockel talks with Kyle Holp, owner of KR Forestry Mulching in Ionia, Michigan. Kyle shares his journey from pipeline welding to running a land clearing and excavation business — and the lessons learned in the first year and a half of building KR Forestry.In This Episode:How Kyle started KR Forestry Mulching after inheriting his father’s equipmentLessons from the first year in business — pricing, repairs, and scaling challengesWhy budgeting for equipment breakdowns is critical in land clearingHow KR Forestry landed its first civil contract through Facebook ads and marketplace leadsThe importance of branding, a sharp online presence, and professional marketingBalancing speed vs. quality and how to set client expectationsThe coolest project so far — clearing 20 acres for a disc golf courseWho Should ListenNew and aspiring forestry mulching contractorsLand clearing and excavation operators looking to scaleDirt world business owners wanting practical lessons on branding, budgeting, and growthThe Land It Podcast is produced by Blue Goat Land Leads — helping land clearing, excavation, and demolition contractors get more leads, more calls, and more consistent growth.Watch more episodes and clips on YouTube: https://www.youtube.com/@LandItPodcast Learn more about Blue Goat Land Leads at: https://www.landclearinginsights.com

In this debut episode of the Land It Podcast, Josh Stockel sits down with Colton Rains of R&M Dozer to talk about what it really takes to grow a successful land clearing and excavation business.Colton shares how he got started, the challenges of scaling a dirt work operation, and the strategies that have helped him land bigger, better land clearing and excavation jobs — even in competitive markets. From equipment choices to marketing moves, this conversation is packed with actionable insights for owner/operators who want to win more work and run a better business.What you’ll learn in this episode:How Colton turned a small start into a thriving land clearing companyThe importance of relationships in winning repeat and referral workHow marketing can help land you bigger jobs without wasting moneyLessons learned from both wins and mistakes in the dirt work industryIf you’re in land clearing, excavation, or demolition, this is a must-listen to gain real-world strategies from a contractor who’s in the trenches every day.🎙 Listen now and subscribe for more conversations with dirt work pros who are making it happen.🔗 Follow Blue Goat Land Leads: Website: https://www.landclearinginsights.com Facebook: https://www.facebook.com/BlueGoatLandLeads Instagram: https://www.instagram.com/BlueGoatLandLeads YouTube: https://www.youtube.com/@BlueGoatLandLeads

In this episode of The Land It Podcast, host Josh Stockel interviews Brandon and Don Barney, owners of Father & Son Hydro Jetting. With over 40 years in the plumbing industry, they share how they built a profitable, trust-driven plumbing and hydro jetting business — and why core values and customer relationships are at the center of their success.We cover:Why hydro jetting is transforming the plumbing industryHow to build a business on trust and referralsTips for scaling without sacrificing qualityThe decline of trades training and what it means for new business ownersLessons on legacy, leadership, and training the next generationWhether you're a business owner in plumbing, home services, or any skilled trade, this episode is full of practical strategies for scaling profitably and building a company that lasts.🔗 Learn more about Father & Son Hydro Jetting: https://www.fshydrojet.com/🚜 Need more leads for your land service business? Visit Blue Goat Land Leads — the proven system for driving high-quality leads and scaling your dirt work business.🎥 Watch more interviews on The Land It Podcast YouTube Channel: https://www.youtube.com/@LandItPodcast

In this episode of the Land It Podcast, host Josh Stockel sits down with Gary Lee, the unstoppable force behind Right on Time Junk Removal in Houston, Texas. Gary shares his powerful journey—from Army veteran to running a thriving junk removal and demolition company that’s reshaping properties and lives.They dive into:The transition from military life to entrepreneurshipWhy junk removal is more than just trash—it’s about trust, emotion, and opportunityHow Gary is scaling to $750K+ revenue while keeping quality highCreative ways he reinvests into his business and communityHis philosophy of saving the world “one mess at a time”The power of reputation, mentorship, and kingdom-minded business practicesYou’ll hear stories of resilience, real talk about growth pains, and inspiring insight from a man known in his circle simply as “Legend.”Whether you're in junk removal, demolition, or just trying to level up your hustle, this one’s full of gold.🎧 Listen now and subscribe to the Land It Podcast—where dirt work meets real talk.🔗 Learn more at: https://rightontimejunk.com

In this episode of the Land It Podcast, Josh sits down with Jayson Lang, owner of Rangefinder Excavation out of Midland, Texas. Jayson opens up about what it’s really like to scale a land services business from a single borrowed dozer to $5 million in annual revenue — all while staying boots-on-the-ground and fiercely loyal to his crew.You’ll hear real talk on:How to hire and keep top-tier employees (even when they eventually start their own companies)Surviving brutal jobs and economic downturns without racing to the bottomWhat it means to lead with grit, humility, and loyaltyThe power of relationships — from horse trading equipment to million-dollar subcontracting dealsIf you’re in the dirt world or just love a good story about resilience and leadership, this one’s for you.📲 Don’t forget to subscribe on YouTube, Spotify, or Apple Podcasts — and if this conversation hits home, drop us a comment or review!

Welcome to the **Land It Podcast**, where dirt work meets real talk.In this first episode, host Josh Stockel lays the foundation for what’s to come — why we started this show, who it’s for (land clearing, excavation, and demolition contractors), and how it can help you land more work without wasting time or money.🚜 Real conversations with real business owners  📈 Tips to grow your land service business  💡 Tools and marketing that actually workBrought to you by Blue Goat Land Leads, the lead generation agency built for the dirt world.🔔 Subscribe so you don’t miss the next episode.  🎧 Also available on Spotify, Apple Podcasts, and more.#landclearing #excavation #demolition #landitpodcast #contractors #marketingforcontractors