PODCAST · business
Launch Your Product with Stephen Key
by Stephen Key
Ready to turn your product idea into a reality? How To Launch A Product with renowned inventor, author, and entrepreneur Stephen Key offers practical insights, expert strategies, and inspiring stories to help you navigate the path from concept to market. Each episode, Stephen sits down with successful entrepreneurs, inventors, and industry insiders who reveal the secrets behind launching their products and building thriving businesses.
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25
Launch Your Product: 4 Licensing Traps to Avoid-Or You'll Be in Tears!
You finally landed a licensing agreement -congratulations! But be careful, because hidden pitfalls could cost you big time. Navigating a licensing deal takes skill and experience, and if you don't get it right, you might regret it.Don't make these mistakes!
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24
Launch Your Product: Don’t Make These Rookie Mistakes When Selling Your Ideas!
In this video, I'm going to reveal the real reasons why companies might not want to work with you. I know it's frustrating when you're just starting out, but if you make these mistakes, they'll never take you seriously. Learn what to avoid so you can increase your chances of success!
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23
Launch Your Product: How to Turn a Simple Idea Into a Worldwide Product
In this video, you'll learn two powerful lessons: the importance of building relationships and never giving up. When no one wanted to license her idea, she took matters into her own hands— marketing and selling it herself. Now, it's a big hit!
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22
Launch Your Product: From Idea to 7 Patents & Selling in Ace Hardware: How She Got It Done
In this video, we'll share the incredible story of a female captain who came up with a game-changing idea, protected it, marketed it, and got it into Ace Hardware. She reinvented the way to catch shrimp—don't miss her inspiring journey!
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21
Launch Your Product: The #1 Thing You Need to Pitch an Idea to a Company
In this video, we're diving into the essentials of pitching your idea. We'll cover key things to watch out for and, most importantly, the one crucial step you must take to increase your chances of success. Don't miss it!
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20
Launch Your Product: Want a Licensing Deal! 5 Questions You Must Answer Correctly!
In this video, I'll break down the five key questions a potential licensee will ask— and why you need to have the right answers. Don't get caught off guard and miss your chance. Be prepared and make the best impression!
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19
Launch Your Product: Patent Attorneys EXPOSED: What They Don’t Want You To Know!
When launching a new product, protecting your idea is crucial-but choosing the right patent attorney can make all the difference. In this video, we reveal key pitfalls to watch out for and how to avoid costly mistakes. Don't miss these important insights!
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18
Launch Your Product: She Created a Product in College—Here’s How She Did It
In this video, you'll see how a determined college student started her own company and successfully launched her product-all while balancing school. Despite challenges and setbacks, she pushed through and made it happen.Her journey is truly inspiring!
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17
Launch Your Product: He Earns Passive Income From His Ideas With NO Prototypes
Find out how this young entrepreneur licensed over 50 of his designs in an unexpected industry-without ever building prototypes. His unique approach proves you don't need a factory or a big budget to succeed.Don't miss his incredible story!
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16
Launch Your Product: This UK Designer Turned His New Character Into Merch
Discover how this UK entrepreneur built his company from the ground up with minimal funds. Now, he's successfully licensing his characters, turning his creative vision into a thriving business. Watch his inspiring journey unfold!
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15
Launch Your Product: How to Patent an Idea: Fast Track Your Patent Application
When launching a new product, securing your patent quickly is crucial to staying ahead of the competition. In this video, you'll learn the essential steps to expedite the process and avoid costly delays. Don't miss this must-watch guide to getting your patent issued fast!
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14
Launch Your Product: Bringing Characters to Life: From Idea to Merchandise & Licensing
Have you created a character and dreamed of turning it into something bigger? This designer from the UK did just that-transforming his original characters into merchandise and selling them everywhere, from plush toys to apparel. And it doesn't stop there-he's even landed licensing deals! Watch to learn how he made it happen and how you can bring your own characters to life.
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13
Launch Your Product: Inspiration Can Come from Anywhere —Even Your Cat!
Great ideas often come from unexpected places. In this interview, Jamaal shares how his cat sparked the idea for his product, turning a simple moment into a business opportunity. Learn how he brought his idea to life, launched his product, and is now successfully selling online. Watch now to get inspired and see how creativity can lead to success!
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12
Launch Your Product: License or Manufacture? Which Path is Right for You?
Bringing a product to market isn't one-size-fits-all. Do you license your idea or manufacture it yourself? Sometimes, it comes down to your personality-how much control you want, the time you have, and your experience level. In this interview, Stephen sits down with Matt Butler to discuss his entrepreneurial journey. What's really amazing? He started this while serving in the military! Tune in to hear his inspiring story and learn how to choose the right path for your product.
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11
Launch Your Product: Got a Dream? Start Today!
Every great journey begins somewhere. If you're a creative person with a big idea, this is the video for you! Steve shares how he launched his product from home and turned his passion into something bigger-now inspiring kids through books, cartoons, and more. You just have to dream. Watch and get inspired!
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10
Launch Your Product: Selling on Amazon? Beware of Copycats!
You've got a great product, sales are going strong, and then-bam! A copycat shows up. Don't get discouraged! In this interview with Brendan, you'll learn exactly how to fight back and protect your business. Discover one of the most powerful intellectual property tools you need to stop copycats online and keep your sales growing. Tune in to get the insights you need to defend your brand!
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9
Launch Your Product: From Your Garage
Got a product idea but want to start slow? In this interview with Lowell, we dive into how he turned his idea into a reality— starting right in his garage. Learn how he used 3D printing to manufacture his product, the steps he took to grow his business, and how he's now successfully selling online. Whether you're just starting out or looking for inspiration, this conversation is packed with valuable insights!
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8
Launch Your Product: What Does it Take to Create a Hit Toy?
Stephen interviews inventRight coach Martin Lombardini, who shares the story of how he created a hit toy. Martin explains that some ideas are more challenging to license than others and discusses how he pivoted to develop what he believes is an evergreen toy—a product that continues to sell year after year!
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7
Launch Your Product: What Does it Take to Start a Business?
What do you do when you have a hit toy? It’s not as simple as it seems. David Beker shares with Stephen the challenges and triumphs of managing a hit toy. From navigating inventory control to keeping the retail pipeline stocked, the process is more complex than you might expect. David tells his story!
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6
Launch Your Product: What It Takes to Sell 7 Million Products?
Where do you manufacture your product? Rick Kellow shares insights into his decision to manufacture his product in the United States. He also discusses the costs involved in producing the molds and how feedback from one of his online retailers inspired his next big product success. To date, Rick has sold over 7 million GreatPlates!
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5
Launch Your Product: From Testing A New Idea to Protecting and Sell It.
Meet Al Smith Jr.,a prolific, inventor and entrepreneur whose passion for fitness drives his innovative spirit. Al is the creator of the F2 Training System and a range of other fitness related products. As a true garage inventor, he balances his day job as a software architect with evening spent in his garage, crafting new ideas to help people stay, active and healthy. He is eager to share his tried-and-true strategies for testing ideas, building, prototypes, and successfully selling them online.
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4
Launch Your Product: From Connecting With Companies, Negotiating, Protecting & And Getting Paid For Your Ideas!
Stephen Key recently sat down with Kevin Curtis to discuss his remarkable journey, licensing electronics in the automotive industry. For the past 20 years, Kevin has successfully earned royalties and built a living by turning his ideas into profitable deals. During the conversation, Kevin shares his insights into reaching out to companies and negotiating agreements that ensure he gets paid. He emphasizes the importance of crafting offers that are impossible to resist. “Stephen”, Kevin explains, the best way to motivate someone is by making your offer so compelling they want to pay you. It’s the most effective way to get someone to take action. This approach, Kevin noted, has been key to his long-standing success in the industry. His practical advice offers a clear roadmap for anyone looking to license their ideas and secure a steady income.
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3
Launch Your Product: How Much Does it Really Cost to Launch a Product?
Ready to bring your big idea to life, but feeling uncertain about the financial roadmap? Stephen Key chats with Ryford Estores, a successful entrepreneur who turned his dream into a multimillion-dollar business, selling in major retailers like Walmart and Amazon. Ryford dives deep until his journey, sharing actionable insights on budgeting, tracking manufacturing costs, scaling up, and navigating the challenges of financing a growing business. This inspiring story is packed with hard earned lessons to help you make your idea a reality
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2
Launch Your Product: From Prototyping, Patenting, Marketing & Sales!
How do you launch a new product? Stephen Key asked Corky Newcomb! With over 40 products on the market, Corky has turned his passion for sports and into innovative creations like automatic curveballs and lighted footballs, featured worldwide from spring training camps night to golf tournaments in 82 countries.
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1
Launch Your Product: Turning $50 Into A $10 Million Dollar Business
Stephen Key speaks with Mohamed Ali, about how he licensed his technology to companies worldwide, gaining valuable knowledge in manufacturing, marketing, and sales. Along with the royalties he received and with that expertise he started his own successful company in Cairo Egypt, showcasing the power of licensing as a path to entrepreneurial success. Today he’s doing over $10 million of business in Egypt with over 70 products.
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ABOUT THIS SHOW
Ready to turn your product idea into a reality? How To Launch A Product with renowned inventor, author, and entrepreneur Stephen Key offers practical insights, expert strategies, and inspiring stories to help you navigate the path from concept to market. Each episode, Stephen sits down with successful entrepreneurs, inventors, and industry insiders who reveal the secrets behind launching their products and building thriving businesses.
HOSTED BY
Stephen Key
CATEGORIES
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