Lawn & Light

In this final episode, we'll take a look at the past few months—what we did right and what we might change—to better serve our community next year. 

In this episode I'll walk you through our process for labeling Christmas light lines on a roof—so we save time and money next year.

Today we'll go through the tools we use Christmas light uninstalls, and how they help you be more efficient.

Here's how we plan our routes for uninstalling clients' Christmas lights.

Come take a look at our trailer after the mayhem of the season—to see what worked, and what we might change for next year.

Check out one of our favorite Christmas light installs from this winter—at our local arboretum. 

Setting expectations is extremely important in any business, and especially in the Christmas light install business. Here’s how we show clients their Christmas light  designs before we ever start putting up lights. 

Today we’ll show you how to build your lighting website in Jobber—in less than nine minutes.

Today we’ll talk through wrapping Christmas lights around trees and posts—where to wire your connection from and some helpful tools.

Online reviews are a staple for your Christmas lighting business—they show you care about authenticity and accountability and easily boost your clientele. Let me show you how we ask our clients to leave reviews. 

I hit a wall in creating this podcast amidst the busiest workdays of our Christmas light business. The question is, how do we push through?

Today we'll walk you through a few days of typical Christmas light install job routes—and how we optimize them for efficiency. 

Today I'll break down the revenue numbers for the most recent two weeks of our Christmas light business.

If you're in the Christmas light business, this month is a season of nonstop work—we certainly feel it. Here's a mindset shift that has helped us keep going even with the late nights and early mornings.

We’re on episode 40. How are things going on your end? If you’re ready to take the step of starting your own Christmas light business, we’re here to help. 

It's easy to feel pressure to be self-made—to never ask for help. But collaboration often leads to even greater opportunities and relationships. In this episode, I'll walk you through a recent collaboration our company did with another local light business.

What is your mindset in your client relationships? Do you care more about them or what you can get from them? Here are a few key truths that help us keep our mindset personal and genuine as we strive to become other-centered. 

Today I'll walk you through where we store our clients' lights when they're not on the roof. 

Today we'll review our week two numbers for our Christmas light business, including our profit margin and what affects it.

Today we'll look at an on-the-job bid using Jobber—and how to make it as smooth and personal as possible.

When a client's bulb goes out, what fix do you guarantee? What about gutter damage from an install? We'll talk about how to keep happy clients without breaking your bank. 

In this episode we break down the thought process behind reaching a clientele goal—even if your goals may differ according to your locale. 

Wondering what your profit margins should be? Take a look at some real numbers from a week in our Christmas light business. 

Ever get lost in the different colors and brands of industrial-grade Christmas lights? In this episode we'll show you what we order for our business and some  things you might not naturally consider. 

Today we'll show you around our new website--and how to easily source supplies for your Christmas light business. 

Today we'll dive into how to calculate this year's clientele based on last year's numbers--and how to create more local presence for your business. 

What does your client actually want? Beautiful Christmas lights to accent their beautiful home. In this episode, we'll help you not get stuck in the details. 

How do you rightly do business with a tough client? Today we'll dive into how to manage client expectations and when it's the time to pull out of a potential contract. 

In this brief episode, we'll show you how to brainstorm an organic plan to make your Christmas light company visible to local clients. 

How will your Christmas light install clients remember you? By the experience you create for them. Join us as we interview Cory Miller about the importance of creating a memorable fan experience in his role as Dallas Cowboys Director of Event Presentation.

Wondering where to start with CRM for your business? See how we set up Jobber for our local Christmas light business.To get organized with Jobber, go to https://go.getjobber.com/lawnandlightGet a discount if you sign up through us! 

You can’t hustle your way out of burnout. In this episode, I’ll break down how I structure my peak season to stay sane, keep my family intact, and still make killer money.

Customer complaints don’t have to ruin your day — or your business. In this episode, we’ll unpack how to stay calm, sound professional, and actually use the complaint to build loyalty.

You can be great at lights and still lose jobs if your reputation slips. Learn how to keep your word, wow customers, and earn referrals without begging.

Hiring your first team member is exciting — and terrifying. In this episode, I walk through the red flags, the green flags, and what I’ve learned the hard way about building a crew.

Thinking about bringing on your first hire? This episode helps you weigh the risks, rewards, and timing so you don’t rush the decision — or wait too long.

Does it make more sense to lease lights to customers or have them purchase on the first install? We'll walk through the pros and cons of each, and how they might affect how many deals you close.

Wondering about the thought process behind a bid? We'll break down how to calculate a job, including factors you may not think about right off the bat.

Want to keep your client's breakers from tripping? Follow these calculations and rules of thumb to keep the lights on.

Does wiring a Christmas light job feel intimidating? No need to worry, we'll show you how to assemble the connectors and plugs you'll need. 

We'll dive into Christmas light bulb types—the different colors, what to buy, and how to avoid mixing them up while out on a job.

Answering your questions from YouTube comments.

Don’t blow your budget on shiny tools you don’t need yet. In this episode, I walk through the essential tools and gear that’ll get you off the ground — safely and efficiently — without maxing out a credit card.

Most new Christmas lighting business owners waste money and time marketing the wrong way. In this episode, I break down the top 3 mistakes almost everyone makes — and how you can avoid them before they cost you real bookings.

You don’t need a huge crew or a brick-and-mortar office to look professional. In this episode, I’ll walk you through how to make your one-man show look and feel like a real brand — from logos to business cards to the psychology behind looking “legit.”

Your first install doesn’t have to be chaos. This episode walks you through what to bring, what to expect, and how to keep it all together.

Your first quote is more than a number — it’s a message. Learn how to write quotes that get responses, win trust, and close the deal.

Learn how to craft your first sales script that actually sounds like you. No cringe, no pressure — just clear, confident communication that closes jobs.

Sticker shock is real — and in lighting, it happens a lot. In this episode, we’re diving into how to handle pushback on price, without apologizing, discounting, or losing the job. Learn to stand your ground with confidence and clarity.

We’ve all underbid a job. In this episode, I’ll break down a simple formula for getting your pricing right from the start — so you actually make money and don’t lose your mind. We’re talking margins, mindset, and why your time is worth more than a cheeseburger combo.