Leading with Insights

Many of us are familiar with the phrase ‘Death by PowerPoint.’ Research often shows little recall of content from statistics, slides, or business documents. However, if strategic information is put into context by using compelling and emotionally engaging stories, the ability of the audience to relate, recall, and act upon it is far higher.  In this episode of Leading with Insights, we are joined by Dr. Deborah Ko, Senior Research Manager, APAC at Google, to discuss what makes storytelling one of the most essential communication and messaging assets.

Why is being consumer-centric important for brands? How do you build a consumer-centric culture in an organization?  Strategic goal alignment, democratizing insights, and staying focused on the short and long-term are excellent starting points. Hear more from Emma Jones, Head of Insights, Northern Europe at Kraft Heinz, on this episode of Leading with Insights. 

What makes an insight strategic? How can insights be used to create compelling strategies? What is the role of insights in helping brands future-proof their strategy? Achieving all this requires understanding the art and science of insights and more. Hear more on this from Sunaina Mehta, Strategic Design Leader and Former Global Head of Insights at HP, on this episode of Leading with Insights.