Learn, Make, Learn

A question from a previous guest sparks this episode: Do we go “pro” in every product category or do we eschew the spec arms race & embrace “good enough”? We interrogate our own behaviors & share implications for people in the business of making products.INTRO & FOLLOW-UPS – 02:51Starbucks Follow-Up with Zoran SvetlicicGenerative AI x Product with Anmol AnubhaiWhat McDonald’s is REALLY Like in ItalyHow to Try Int’l McDonald’s Menu Items in the USJOACHIM’S PROFILE PREFS FOR CLAUDE – 07:40J’s TAKE: A PORTFOLIO APPROACH – 16:40Testing the Same Products from 1975 and 2025SHEIN's plan to take over FASHIONE’s TAKE: SPECIALISTS OVER GENERALISTS – 27:03Do Pharmacists Buy Bayer? Informed Shoppers and the Brand PremiumWhy Doesn't Everybody Buy Cheap, Generic Headache Medicine?The Secrets of ShoppingThe Rise of Indie Running BrandsSPECIALIZATION vs HYPERGROWTH – 34:43How I Built This: Tim LeathermanPelican’s Indestructible CasesThe Furniture Systems Of USM HallerLESSONS FOR PRODUCT PEOPLE – 42:12Military can’t repair its own equipmentBad Dye JobRECOMMENDATIONS – 48:33The Enshittifinancial CrisisMatthew Wilcock: 058 Motorway Cycle XIFlowingData: Best Data Visualizations of 2025NotionPhantom ThreadDior and I on Apple TV & YouTubeSentimental ValueCLOSING – 01:00:02****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

We get the inside scoop on The Brand Studios master’s program at CU Boulder from its co-directors, Parisa Tashakori & Jeff Gillette. Unique in its accelerated 12-month span & remit across both experience design and creative advertising, the program welcomes those with a passion to “put your weird to work.” Is it right for you?INTRO & FOLLOW-UPS – 00:55Why is Design So Boring? with Nate GrubbsLAP CoffeeThe LAP coffee Berlin backlash: when innovation meets resistanceErnest to present at Creative Mornings on Dec. 12thMEET PARISA TASHAKORI & JEFF GILLETTE – 10:07Parisa’s faculty profileJeff’s faculty profileON ACADEMIA VS AGENCY LIFE – 13:52Higher ed must do more to support teachingTHE BRAND STUDIOS: THE WHAT & THE WHY – 19:11The Brand Studios at CU BoulderAdAge: New portfolio school aims to fill a widening gap in training junior ad professionals in the wake of AI (paywall)WHO IS THE PROGRAM FOR? – 36:34The StudentsON STAYING SMALL & HUMAN – 41:09GEN AI & BETTING ON CREATIVITY – 49:22John Maeda on the Design Better podcastCory Doctorow: Reverse centaurs are the answer to the AI paradoxWEIRDOS WELCOME & HOW TO APPLY – 56:43Ready to apply?RECOMMENDATIONS – 01:01:55Parisa: The Collaborative HabitJeff: The Art of Whittling & Atomic HabitsJoachim: BOSS Katana-AIR EX & Swag Lee’s Habibi LoopsErnest: Hamnet (the novel), Lavinia & A Larger Reality at OxCLOSING – 01:13:26****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

We're joined by Zoran Svetlicic for this fast follow-up to our previous episode on Starbucks’ struggles. A strategist & builder with deep expertise in brand and food & beverage, Zoran pulls no punches in his diagnosis of Starbucks’ ills. And, along the way, schools us on positioning, brand architecture & natural wine.INTRO & FOLLOW-UPS – 00:39Starbucks’ Struggles and Lessons for Product PeopleMEET ZORAN + CONTEXT SETTING – 04:09Zoran Svetlicic on LinkedInThird-Wave CoffeeNYT Books review of Seeing Like a StateDIAGNOSING STARBUCKS’ STRUGGLES – 11:56 Mark Ritson: Starbucks needs to cut the crap from its brand positioningBrand ArchitectureNestlé Takes Majority Stake in Blue Bottle (paywall)STARBUCKS RESERVE STRATEGY – 25:17What is the Starbucks Reserve brand — and where is it going?Traditional vs. Occasion-Based SegmentationHETEROGENEITY AT SCALE: McDONALD’S – 32:45McD’s passes Starbucks as world’s most valuable restaurant brandMcD’s Just Dropped a Happy Meal Collab Straight Out of the ’90sWhy The French Love American Fast FoodFor Some Travelers, McD’s Is a Destination (paywall)GLOBAL + LOCAL: COCA-COLA – 42:12Coca-Cola Visual ID: Before & AfterWe leverage design to create simplicity: David ButlerShare a Coke campaign learningsLESSONS FROM NATURAL WINE – 55:31RECOMMENDATIONS – 01:05:16RaisinPiquentum Wines & LabelUNSTUCK newsletterM5Stack Core2Yowana & Supwell****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

What can product people learn from Starbucks’ recent struggles, and how are these lessons linked to a venerable British book retailer, an upstart French running brand, and a barmy Japanese watchmaker?INTRO & FOLLOW-UPS – 02:47Starbucks closing storesSPVs, Credit, and AI DatacentersThis is How the AI Bubble Will PopNeue Klasse – 60 Years of the BMW 1500World Premiere of the new BMW iX3BMW Hofmeister Knick—Behind the LinesSTARBUCKS’ STRUGGLES – 14:08No Logo at 20Globalization and Its DiscontentsThe Walmart Effect100 Cups of Coffee in a City on FireANTI-HOMOGENEITY FTW – 21:08Why high street coffee chains may have had their dayWhy Are Independent Coffee Shops Succeeding?Starbucks' Digital DilemmaLESSONS FOR PRODUCT PEOPLE – 36:00Seeing Like a StateMetis mattersLessons learnt from Waterstones’​ turnaroundPersonality Disorders and CultureSATISFYHow Satisfy Got the Cool Kids Into RunningErnest’s G-SHOCK FrogmanIbe Kikuo and the Development of the G-ShockG-SHOCK GA-V01RECOMMENDATIONS – 57:19Alien: EarthAlien: Earth soundtrackThe Ballad of Wallis IslandCharlie Brooker’s ScreenwipeCLOSING – 01:11:08****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

Ernest & Joachim go deep on Raymond Loewy’s MAYA Principle: what it is & why it matters, with real world examples of MAYA in action, and what can happen when product teams fail to take the principle to heart.FOLLOW-UPS – 01:00Toolbox: How “Jobs To Be Done” Can Help You Make, BetterFortis MarinemasterA BRIEF INTRO TO RAYMOND LOEWY – 06:04MoMA on Raymond Loewy60 Minutes: Raymond Loewy, Father of Industrial DesignLOEWY’S MAYA PRINCIPLE – 09:07The MAYA Principle in DesignThe iPhone only exists because Steve Jobs ‘hated this guy at Microsoft’Phil Knight: Shoe DogHow One Designer Saved Tesla From Bankruptcy TWICEIS MAYA INHERENTLY CONSERVATIVE? – 19:36Apple and the MAYA PrincipleRemembering Apple’s Newton, 30 years onMUST BE ROOTED IN EMPATHY & COMPASSION – 24:44Raymond Loewy and the Skylab WindowAPPLICATIONS BEYOND PRODUCT – 28:20The Secret Tesla Motors Master Plan (via Wayback Machine)BMW Is a Surprise Winner in Electric Vehicles (paywall)Goodbye to the BMW i3—an Icon of the 21st Century (paywall)The Newton Messagepad was Well Ahead of its TimeGeneral Magic documentaryIntellectual Distance, Novelty, and Resource Allocation in ScienceRECOMMENDATIONS – 42:48Patrick McGee: Apple in ChinaHidden Forces podcast: Patrick McGeeEBL rechargeable AA batteries (link to Wirecutter review)CLOSING – 49:34****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

E & J return from a spring hiatus to discuss a range of topics, from WWDC 2025 to the Era of the Business Idiot, and more.WATCHES & WONDERS – 04:09Don DeLillo: CosmopolisIWC Presents A Plethora Of New Ingenieur WatchesHow The Pursuit Of Status Shapes Our AestheticsThe Nomos Club Sport Neomatik WorldtimerNOMOS Lounge, New York CityTAG Heuer Formula 1 - They got it wrong!SLATE AUTO – 22:52Slate Auto Reveal EventCustomer service satisfaction of EV owners lower than ICE vehiclesKia, Build This EV Overland Camper Van!Top Gear: The Indestructible Toyota Hilux (full episode)WWDC 2025 – 33:49From Skeuomorphic to Liquid GlassHow the Graphical User Interface was InventedWWDC 1997: Steve Jobs Q&A (tense exchange at 50:25)Bill Gates: “Internet Tidal Wave”Apple study challenges whether AI models truly “reason”DISCORD & COMPLEXITY – 54:29How Discord Indexes Trillions of MessagesInk & SwitchQuietRECS – 01:03:28The Era Of The Business IdiotBetter Offline podcast‘Andor’ Season 2UConnPopCastRebecca Solnit: Men Explain Things to MeWhat Makes Art ‘Left Wing’?The RehearsalCLOSING – 01:22:00****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

We return from hibernation to talk AI nonsense, critique the review industrial complex, promote a return to RSS, and share a raft of recommendations!JOACHIM ON AI NONSENSE – 01:52Previous Discussion of Humane AI (starts at 18:34)Humane Set to Brick $700 ‘AI Pins’I outsourced my memory to an AI pin and all I got was fanfictionBen Thompson: DeepSeek FAQPrevious Discussion on LLMs & Constraints (starts at 02:33)“Low-Resource” Text ClassificationERNEST ON THE REVIEW INDUSTRIAL COMPLEX – 09:41Motor Trend: 2021 MINI Cooper SEAmerica’s Commute to Work Is Getting Longer (paywall)CNET: 2022 Mini Cooper SEJames Hoffmann’s reviewsSigma BF Review: Beautiful FoolishnessBy contrast ... I took 1,000 photos with the Sigma BFGxAce YouTube channelChris Harris on the Mercedes-AMG A45 SHow Ferrari SpinsIMPLICATIONS FOR PRODUCT CREATORS? – 26:07Americans Are Obsessed With the Wrong TrucksTELO MT1Remembering Nike’s Sandy BodeckerJOACHIM ON RSS & MORE – 31:37InoreaderCatherine Shannon: Your phone is why you don’t feel sexyTracy Durnell: In praise of the hundred page ideaIn Praise of ShadowsKenya Hara: WhiteTimothy Snyder: On TyrannyHarry G. Frankfurt: On BullshitPerfect DaysPerfect Day (Komorebi Version)SHOULD WE START A DISCORD? – 41:22CLOSING – 42:02****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

Ernest’s experience with a boundary-breaking headphone sparks a discussion on caveat emptor, or buyer beware, and just how much risk we, as product creators, should expect buyers to bear.FOLLOW-UPS – 01:15MKBHD, Panels & PricingWTF Happened in 2024?!I Love You, Man: The Male Friendship RecessionWhy Are Boys and Men in Trouble?CAVEAT EMPTOR? – 06:36Caveat emptorAn ode to open-back headphones—and why I’d never go (closed-)backWhat’s the difference between dynamic and planar magnetic drivers?Audio46 HeadphonesSennheiser HD800S: Revisiting a LegendFocal Clear MGHifiman Arya Stealth & OrganicHifiman Arya Unveiled Review—The Next Best?The most expensive headphone in the world is terrifying!Are Hifiman Unveiled Headphones Safe?With Just 8 Words, Steve Jobs Explained the Best Decision He Ever MadeMan Tests Tesla Cybertruck Trunk Sensor With His FingerThe Hidden Autopilot Data That Reveals Why Teslas CrashIIHS tested Tesla Autopilot safeguards: Here’s what they foundArrival or departure? The rise and fall of Britain’s EV unicornInterview with Hifiman CEO Dr. Fang Bian‘The Beta Test’ Director Jim Cummings Wants to Liberate Indie FilmmakingRECOMMENDATIONS – 51:07Derek Guy: Die Workwear!J’s year-end rec: Outlier Strongworks PantsE’s year-end rec: OrSlow French Work Pants & Yamatomichi 5-Pocket PantsCLOSING – 01:07:44****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

A conversation triggered by MKBHD’s Panels app gets really interesting when we dig into pricing & lessons for people in the business of making products.FOLLOW-UPS – 02:23Are Pop Lyrics Getting More Repetitive?How gamification took over the worldCan't Play, Won't PlayAn Interview with Meta CTO Andrew BosworthMeta Connect Keynote 2024Meta’s big teaseMKBHD, PANELS & PRICING – 07:30Marques BrownleeMKBHD’s first reviewMarques Brownlee says ‘I hear you’ after fans criticize his new wallpaper appYouTubers are not your friendsWhy Criticism Still MattersLESSON FOR PRODUCT CREATORS – 20:02How Nike finally hacked skateboardingON PRICING – 23:42Friedrich HayekOskar R. LangeLange modelKanopyTaylor Swift–Ticketmaster controversyThe Changing Face Of The Secondary Market: Rolex CPO and moreRECOMMENDATIONS – 43:18MUBIThe Substance on MUBIThe Fall on MUBIGoeff McFetridge: Drawing a Life on MUBIThatcher had “phenomenal” impact on Britain’s cultural landscapeBedrock SandalsCreepers SocksHow Did Hokas Become So Popular? (paywall)CLOSING – 56:29****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

We dive into our titular question with Nate Grubbs, who, unlike us, is a professional designer with strong views borne of decades of experience across UX, visual & product design.MEET NATE – 01:18THE AGE OF AVERAGE – 04:19Alex Murrell: The age of averageThe tyranny of the algorithm: why every coffee shop looks the sameHow Khruangbin’s Sound Became the New Mood Music (paywall)SOUL, FLASH & OLD MAN VIBES – 06:36A Farewell to Adobe Flash—and the Messy, Glorious WebDonnie Darko websiteFélix Lapointe: Remembering Kai Power ToolsArtist at Play: An e-mail exchange with Kai KrauseA PERVASIVE FEAR OF FAILURE – 17:49Please, Please Don’t A/B Test ThatStudy finds 268% higher failure rates for Agile software projectsSIGNS OF HOPE & BREAKING THROUGH – 23:27Massimo Giunco: Nike, An Epic Saga of Value DestructionThe Father of Grunge Typography Calls Out Lazy DesignPaula Scher: Great design is serious (not solemn)KintsugiCONSTRAINTS AS A CATALYST – 34:08Why Constraints Are Good for InnovationDaft SocialStart-Ups Surge in the Great ResetGnuhrPhysical music sales on course for first increase in 20 yearsRECOMMENDATIONS – 45:45Nate: YotoErnest: A Different Man; related: The rise and rise of A24, a champion of storytelling on screen (paywall)Joachim: I Saw the TV Glow; What You Are Looking for is in the LibraryCLOSING – 56:57NateGrubbs.com****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

We go off-the-cuff again, sharing product learnings from Miele vacuums, Snow Peak’s modular IGT system & Ableton’s singular vision for music creation.OFF-THE-CUFF – 00:59JOACHIM RECOMMENDS: MIELE C3 VACUUM – 01:38Miele Complete C3 Calima PowerLineBehind Dyson’s cycloneDyson Stick Vacuums Lose CR RecommendationWe’ve Recommended Miele Canister Vacuums for Almost a DecadeMy Middle-Aged Miele C2 Canister Vacuum Has a Long Life Ahead of ItErnest’s now discontinued Miele Cat & Dog VacuumJames Dyson: From Brexit to SingaporeYes, Portland’s Stark’s Vacuums is still in business!ERNEST RECOMMENDS: SNOW PEAK IGT SYSTEM – 13:36Ali George Hinkins: History of Snow PeakAn Introduction to IGTComprehensive “IGT 101” primerLive the Slow Art of Japanese CampingExamples of Korean-style CampingTom Bihn bagsEames Storage UnitThe Eames Modular HouseModular Cabins Inspired by MinecraftSnow Peak’s New Portland Flagship StoreVitsœ 606 Universal Shelving SystemUSM Haller SystemLegibilityFramework laptopJOACHIM RECOMMENDS: ABLETON LIVE – 35:39What is Ableton Live?The Untold Story of Ableton LiveReason’s skeuomorphic interfaceEating your own dog foodCLOSING – 44:31****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

In another short(er) format episode, we examine Apple’s recent “Glowtime” event. Please do let us know what you think of this new format at [email protected] or @LearnMakeLearnShow on Threads.OPENING – 00:00Suttle LakeSuttle LodgeHELP US NAME THIS NEW FORMAT! – 03:12APPLE’S ‘GLOWTIME’ EVENT – 05:08Apple EventThe Verge: iPhone 16 event in 16 minutesJohn Gruber describes his feelings after the event on ThreadsJOACHIM’S TAKE – 05:48Smartphone innovation is dead, and that’s fineRevisiting the iPodLight PhoneERNEST’S TAKE – 11:07Made by Google ’24Steve Jobs introduces “Think Different” (intro to the campaign at 3:05)Steve Jobs introduces iPhone in 2007 (b-school 101 chart at 3:55)The Very First ‘Stevenote’The Glorious Return of a Humble Car FeatureBoomer AppleRISKS OF SHIFTING TO SERVICES – 27:31HildaBrainchildWhy the Baby-Sitters Club was Cancelled at NetflixAlexa Is in Millions of Households—and Amazon Is Losing BillionsSteve Jobs: Get Rid Of The Crappy StuffExistential thoughts about Apple’s reliance on Services revenueJeff Bezos Explains Why Amazon Makes No Profit (2014)The Birth of an Icon: Susan KareHalt and Catch Fire (TV Series)Drops of God on Apple TV+Slow Horses on Apple TV+CLOSING – 49:00****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

We introduce a new, shorter, more off-the-cuff format focused on recommendations that we hope you’ll enjoy. Also, our apologies for the audio getting a bit crunchy in spots—we’re working hard to improve our audio quality. Please do let us know what you think of this new format at [email protected] or on Threads @LearnMakeLearnShow.ONE MILLION CHECKBOXES – 03:20Are You a Checker or an Unchecker? (paywall)The Secret Inside One Million CheckboxesNolan Royalty on X‘Infinity Blade II: ClashMob’ Uses the Cloud, Crowd-Sourcing for Group-Based GamingON KITCHEN FAUCETS & BRAND VALUES – 12:09Generative AI x Product with Anmol AnubhaiThat Much-Despised Apple Ad (paywall)Design Thinking: Failure or Fall Guy?Toolbox: How “Jobs To Be Done” Can Help You Make, BetterTouch vs Touchless FaucetsAre touchless faucets for the kitchen worth it?Hansgrohe Select TechnologyAxor Citterio Kitchen Faucet with Select TechnologyWhy is my LG Washing Machine using 3.6GB of data/day?STEVE JOBS, CORNING & BEING UNREASONABLE – 29:07The Science and History of the iPhone ScreenFounder ModeNEUTRON JACK – 33:45The Man Who Broke Capitalism: How Jack Welch Gutted the Heartland and Crushed the Soul of Corporate America―and How to Undo His LegacyHow Jack Welch’s Reign at G.E. Gave Us Elon Musk’s Twitter FeedCLOSING – 39:14****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

Generative AI: step change or snake oil du jour? We enter this mire with Anmol Anubhai as our guide & insight into the future of GenAI x product creation as our destination. Join us for a refreshingly grounded conversation on a topic that’s typically full of hype.FOLLOW-UPS – 01:42The Hyundai Ioniq 5 N Manual Mode Changes Performance EVs ForeverWTF is a Product Manager?Dare Obasanjo on Product Management at Figma Config 2024Dare Obasanjo on ThreadsShreyas Doshi on ThreadsShreyas on why product management is hardGenAI x PRODUCT WITH ANMOL ANUBHAI – 07:45 Anmol on LinkedInMeet Figma AIShane Allen on Figma AIMira Murati: Conversation with Dartmouth EngineeringWhy Apple’s iPad Ad Fell FlatFigma’s AI app creator accused of ripping off Apple weather appAdobe’s new terms of service say it won’t use your work to train AIInstagram is training AI on your dataCHI 2024: Evaluating Human-AI Partnership for LLM-based Code MigrationWhy companies are turning to ‘citizen developers’ANMOL’S ADVICE TO COMPANIES – 32:08AI INTERFACES BEYOND THE BOT – 34:45Google: People + AI GuidebookCULTIVATING MENTAL MODELS – 42:37WHO’S DOING THIS WELL & WHERE’S IT HEADED? – 48:12AI brings soaring emissions for Google and MicrosoftWEEKLY RECS – 56:44Anmol: Andrew Ng’s Machine Learning Collection & Amazon PartyRockJoachim: BOOX PalmaErnest: Earthworks Audio ETHOS microphoneCLOSING & PREVIEW – 01:08:48****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

The pressure to repeat history, as in the previous year’s sales for a given product, can be pernicious. We share ideas for unshackling yourself from this weight so that you can avoid, as Marshall McLuhan put it, marching backwards into the future.FOLLOW-UPS – 00:43Humane is looking for a buyerCoffeezilla on the Rabbit R1NOMOS at Watches & WondersNOMOS: The icon in 31 color compositionsNoel Gallagher on Jimi HendrixThe Panic Over Smartphones Doesn’t Help Teens (paywall)THE WEIGHT OF HISTORY – 21:57  Reuters: Retailers slash prices on more Nike sneakersPorsche 914, 924 & 944The Failure of ‘New Coke’ Is a Lesson for EngineersBMW’s EV success: learning from past failuresThe Athlete’s VoiceAn Interview with Nike’s Phil KnightSteve Jobs Explained the Best Decision He Ever MadePrevent DefenseWhy Reed Hastings Should be Applauded for Netflix SplitVolvo Spins Off Combustion EnginesBMW 2002Hoffmeister KinkWEEKLY RECS – 58:19Read: Starbucks’ Digital DilemnaAvoid: YotoPentagram on YotoWatch: The First OmenA Battle With The Devil And An NC-17 RatingCLOSING & PREVIEW – 01:15:50****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

The concept of fan service, which originated in anime and is now common across media, has pervaded the world of product creation as well. We discuss what it is & why it’s vital to serve your customers without pandering to them.FOLLOW-UPS – 01:11Progressive Complexity (aka Progressive Disclosure)THE PERILS OF FAN SERVICE – 03:50Star Wars: Fired Solo Directors Didn't Want Movie To Just Be Fan ServiceBlackBerry’s Future in DoubtClicks is a BlackBerry-style iPhone keyboard caseJanet Jackson Goes Sneaker Shopping With ComplexTHE “YES, AND” APPROACH – 12:57  Why Porsche announced an SUV in 1998Engineering guru Albert Biermann on making the Hyundai Ioniq 5 NIT’S ABOUT THE VIBE OF THE THING – 19:01The Homer Simpson car is a great lesson in building productsWhat everyone gets wrong about this famous Steve Jobs quoteTHE VALUE OF PROTOTYPES – 23:38IDEO: The Secret Power of PrototypingOn IDEO’s early days and the importance of prototypesWE’RE NOT SAYING IGNORE YOUR FANS– 25:31Reddit’s IPO is its own declineVollebak: The Dyneema Ultralight JacketThe End of Social Media: An Interview With Jack DorseyOverheard: Steven SoderberghKEEP YOUR PROTOTYPES FUZZY – 39:36UX Prototypes: Lo-Fi vs. Hi-FiIT CAN BE GOOD TO BE NICHE – 44:28WEEKLY RECOMMENDATIONS – 47:15Secret GalaxyThe efficacy of duct tape vs cryotherapy in the treatment of the common wartDoes One Line Fix Google?Vivaldi BrowserCLOSING & PREVIEW – 01:00:59****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

When it comes to products and product innovation, in our new era of higher-for-longer interest rates, enough *is* enough.FOLLOW-UPS – 01:23iOS spacebar memeWindup Watch Fair San FranciscoSteven Pinker is wrong about violence and warERA OF EASY MONEY IS OVER – 12:02The Era of Easy Money Is Over. That’s a Good Thing.The Price of TimeCASE STUDIES: BAD & GOOD — 18:34The Worst Product I've Ever Reviewed... For NowKilled by GoogleRabbit R1: Barely ReviewableTesla’s Stainless Steel Cybertrucks RustingFor tech giants, AI poses billion-dollar search problemThe Perils of Crossing Over from Niche to MainstreamVolvo EX30 may be America's next hit EVVolvo’s low-cost EX30 EV is already delivering profitsRay-Ban Smart Glasses are a surprise successTHE PARADOX OF ZERO – 33:46Historic Ad Fraud at Uber with Kevin FrischHOW TO NAVIGATE THIS SHIFT – 39:50Japanese consumer sentiment (slide 29)Toolbox: How “Jobs To Be Done” Can Help You Make, BetterThe Premium Mediocre Life of Maya MillennialSix months in, 404 Media is profitableWEEKLY RECS – 57:29Stewart HicksBirkenstock Birmingham BootAre Birkenstock boots bullsh!t?CLOSING & PREVIEW – 01:07:55****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

Daniel Kahneman, credited as a grandfather of behavioral economics, passed away in March, and we devote this episode to an unfiltered discussion of his legacy through a product lens.KAHNEMAN’S LEGACY: THE BULL CASE – 01:55NY Times obituary of Daniel KahnemanKAHNEMAN’S LEGACY: THE BEAR CASE – 03:40The “Nudge” of the Obama Era Was Always Neoliberal NonsenseNudge economics: has push come to shove for a fashionable theory?JOACHIM’S PERSPECTIVE – 05:27A Quick Excursion into Behavioral EconomicsERNEST’S PERSPECTIVE – 10:56Netflix to stop reporting subscriber numbersPronation in runners. Implications for injuriesThere’s a New Way to Choose the Right Running ShoeNobel Prize winner admits mistakesRELEVANCE FOR PRODUCT CREATION – 19:43Decision Support SystemGAMING AS A MODEL – 21:57INDIE CONTENT CREATORS AS A MODEL – 23:15Beyond the TrailerOn the Success of XiaomiDON’T PATRONIZE YOUR CUSTOMER – 27:11Edward TuftePop Culture Pulsar1010music BlackboxElektron Octatrack8-bit processor built in MinecraftKAHNEMAN ON CHANGING HIS MIND – 39:16Remembering Daniel KahnemanWEEKLY RECS – 42:27If Books Could KillMasuda Kiribako Rice BinKiyosi Seike: The Art of Japanese JoineryThe Joinery on XCLOSING & PREVIEW – 50:43****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

A decade ago, design thinking was all the rage across the corporate world. But, today, it's widely derided as a failed experiment. Is there still a place for design thinking or is it an idea whose time has passed?FOLLOW-UPS – 01:56Time to LearnHublot at Watches & Wonders 2024Cartier Santos-Dumont RewindJLC at Watches & Wonders 2024Should Products be Political?BobbieBobbie for ChangeByron Sharp: How Brands GrowDESIGN THINKING – 08:37IDEO Design ThinkingDesign thinking: Where did it go wrong?Tim Brown: Change By DesignThe ‘Nudge’ of the Obama Era Was Always Neoliberal NonsenseIDEO: Field Guide to Human-Centered DesignBrian Collins: Resilient FuturesKevin Slavin: Design as Participation37signals: Contingency DesignSteve Jobs on consultantsStart-Stop-Continue ExerciseScenius or GeniusDouble Diamond FrameworkAmazon’s AI Store Seemed to Magical. And They Were.WEEKLY RECS – 45:26“Your Name,” the Most Popular Anime of All Time, Comes to AmericaThe Criterion Channel: Your Name.Shōgun on Hulu‘Tokyo Vice’ in a More Expansive Season 2CLOSING & PREVIEW – 57:33****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

Apologies for our delay this week! In this episode, with the Watches & Wonders show around the corner, we talk watches & the broader lessons we can draw from a product category rooted entirely in emotion.WRIST CHECK – 02:16IWC Pilot’s Watch Chrono Top GunMing 37.07HaliosRavenIn-House vs. Off-the-Shelf MovementsIdris Elba Wears a $500 WatchJOACHIM’S 👍 – 11:39IWCIWC and Carl Jung“The IWC Colors” with Pantone ERNEST’S 👍 – 19:05CartierCartier Watches: A Brief HistoryHow Cartier Changed Its FateJOACHIM’S 👎 – 26:40Richard MilleMichelle Yeoh has a killer watch collectionERNEST’S 👎 – 30:52Audemars PiguetHistory of the Royal OakCODE 11:59: How to Fail at MarketingAP Surprises Us All With the Newest Marvel CollabJOACHIM’S 🤡 – 43:10HublotERNEST’S 🤡 – 46:46Parmigiani Fleurier Won 2022OT Podcast: Oris’ Rolf StuderOris ProPilot X KermitBulgari Octo Finissimo Tadao Ando LEUnderstanding the PF Minute RattrapanteWEEKLY RECS – 55:58Jenni ElleBritt PearceDead Simple SitesJoachim’s new siteCLOSING & PREVIEW – 01:00:59****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

This week, we tackle a thorny topic: Should products be political? And to be clear, we don't mean brand messaging. Instead, our focus is products, and whether makers should intentionally imbue their products with their politics.FOLLOW-UPS – 01:15Eno—a groundbreaking generative film by Gary HustwitApple Vision Pros & ConsHugo Barra on Apple Vision ProSHOULD PRODUCTS BE POLITICAL – 05:34Herbert Simons–The Sciences of the ArtificialScenius or Genius?Ulm School of DesignBauhausBrasilia—Inside Brazil’s ‘cautionary tale’‘Republicans buy sneakers, too’The Last DanceAir Jordan VWhy ‘Do the Right Thing’ Is Still a Great Movie (paywall)Ursula K. Le Guin—National Book Foundation speechHow Tesla Became the Elon Musk Co.Yes, Those Viral Patagonia Tags Are RealSUVs with front ‘blind zones’Why Constraints Are Good for InnovationAmericans Are Canceling More of Their Streaming Services (paywall)Sony says independent player status paying offThe Lucas PlanTHE PLAN documentaryWEEKLY RECS – 46:37NOMOS Club Campus, ref. 715.GBNOMOS Glashütte and BauhausiFixitWhat Is Right To Repair?CLOSING & PREVIEW – 55:01****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

Musician Brian Eno defined a scenius as “the intelligence of a whole operation or group of people,” in contrast to the classic archetype of the lone genius. We debate scenius vs. genius in the context of product—is one more conducive to innovation than the other?FOLLOW-UPS – 01:42The Mentats in DuneMcDonald's ordering system suffers McFlurry of tech troublesHow Apple Sank About $1 Billion a Year Into a Car It Never Built• Bloomberg (paywall)• Apple News (iOS-only)How “Jobs To Be Done” Can Help You Make, BetterIDEO‘s Three LensesJeff Bezos’ 70% rule (start of page 3)SCENIUS OR GENIUS? – 15:22Yanis Varoufakis & Brian EnoBrian Eno is More Dark Than SharkThe Technium: SceniusHistory of Braun Design: Electric ShaversHistory of Braun Design: Kitchen Appliances“Anfangs war ich für Aicher Luft”The Idea Factory: Bell Labs and the Great Age of American InnovationThe Greatest Night in PopDouble Diamond FrameworkThe Myth of the Myth of the Lone GeniusNo more amateur scientistsThe Story Of Miles Davis ‘In A Silent Way’WL Gore: the company others try and fail to imitateWEEKLY RECS – 45:40The Ringer on ‘Halt and Catch Fire’All Watched Over By Machines of Loving Gracepandora’s vox: on community in cyberspace, by humbugCLOSING & PREVIEW – 56:55****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

This week, we talk restomods. It’s a concept born of the automotive world—extending the life of a classic car by modernizing it—but we discuss the potential to apply this idea to categories beyond cars. With sustainability now a must-have in product creation, we believe the restomod concept is ripe for mainstream adoption.FOLLOW-UPS – 01:24Behind Apple’s Doomed Car ProjectRIP Apple Car. This Is Why It Died.CAN RESTOMOD CULTURE GO MAINSTREAM? – 08:28Restomod Culture is Just Getting StartedCharge CarsFineelevenSinger Vehicle DesignElectrogenic Mini Conversion KitTotem AutomobiliHow I Designed the MINI COOPERRESTOMODS—BEYOND AUTOMOTIVE – 21:39Desire PathTwitter features invented by its usersEOE WorksFlop RockPixar HeadquartersAPPLICATIONS FOR MAKERS – 35:28A proven strategy to keep old tractors safely runningAre In-House Watch Movements Overrated?Vibram: Repair If You CareBedrock Re-Soul ProgramThredUp Resale ReportSashikoKintsugiRecycling Is Beyond FixingRolex’s CPO ProgramDieter Rams: 10 Principles of Good DesignWEEKLY RECS – 57:41Rhinoshield CrashGuardPeak Design Mobile Slim WalletBrudertoysCLOSING & PREVIEW – 01:06:26****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

This week, we discuss the tension between integrated in-car UX platforms vs Apple’s CarPlay & Android Auto. When, if ever, does it make sense to give up control of your product experience?FOLLOW-UPS – 02:21Tesler’s Law, aka Conservation of ComplexityTheodore Leavitt on Marketing Myopia@geoffbaron: The difference between PMs & developers@tr3v: No one was ever inspired by a KPICARPLAY OR THE HIGHWAY – 12:20@kirankripakaran on ThreadsEverybody hates GM’s decision to kill Apple CarPlayWe need to talk about digital ownershipBMW re-thinks on-demand servicesCar-seat install bricks new FerrariBang & Olufsen designed its new speaker for a long lifeFramework modular laptopKia Reveals Modular EV Van LineupApple’s next-gen CarPlayMini’s new giant circular OLED on the dashMKBHD: The Kia EV9 is Surprisingly Good!About those kill-switched Ukrainian tractorsIMPLICATIONS FOR PEOPLE MAKING PRODUCTS – 54:07Nassim Nicholas Taleb: AntifragileBezos Wisdom: “Focus on the things that don’t change”WEEKLY RECS – 01:02:00Morgan AeromaxTroubleshooter: Morgan (1990)Troubleshooter: Morgan (2000)Perfect DaysHow Toilets Got a Starring Role in a Wim Wenders MovieKomorebiCLOSING & PREVIEW – 01:11:13(Image: Apple)****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

This week, we dive into Ernest's career as a product manager/product marketer and discuss what a product manager does, how to sift meaningful insights from the noise, how to enter the field & much more.FOLLOW-UPS – 02:25Surprised by the Hot Hand Fallacy?Imagined Consumption Reduces Actual ConsumptionI placed too much faith in underpowered studiesWTF IS A PRODUCT MANAGER? – 07:24Ernest’s blog post on this topicWhy The Hidden Risks Of Specialization Help Explain CrisesHow “Jobs to Be Done” Can Help You Make, BetterUNDERSTANDING YOUR CUSTOMER – 12:04THE PRODUCT BRIEF – 21:34Give me the freedom of a tight briefGETTING TO THE WHY – 26:09Coca-Cola “Polar Bowl”CHEERLEADING, MOMENTUM, HONESTY & RISK – 33:32The Greatest Night in PopTHE DREADED ‘CEO PROJECT’ – 39:43WHAT PEOPLE GET WRONG ABOUT PRODUCT MANAGEMENT – 41:47Sports Product Management at University of OregonHOW TO BECOME A PM – 45:06Kicksology.net—Don’t Call it a ComebackApple Hires Anand Lal ShimpiGoogle hires The Verge’s Deiter BohnArchitecture and design with DamiADVICE TO YOUR 16-YEAR-OLD SELF – 53:22Steve Jobs Secrets of LifeWEEKLY RECS – 55:53BBC ConnectionsThe Greatest Shot in TelevisionSteve Jobs, internal “Chalk Talk” for NeXT, 1991Naim Mu-So 2Andrew Robinson’s review of the Mu-So 2NeXT CubeSteve Jobs intro’s the original iMacCLOSING & PREVIEW – 01:07:53(Image credit: Ernest Kim)****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

This week, we dive into Joachim's career as an applied microeconomist. What does an applied microeconomist do, how is it relevant to product innovation, how do you enter the field, and much more!FOLLOW-UPS – 01:43Margaret Heffernan: A Bigger PrizeEd Catmull on The Hungry Beast and the Ugly BabyWTF IS AN APPLIED MICROECONOMIST? – 08:44David Hume: “Reason Is and Ought Only to Be the Slave of the Passions”Ariel Rubinstein: Dilemmas of an Economic TheoristKarl Marx: Theses on FeuerbachMechanism DesignTHE ASSUMPTION OF RATIONAL BEHAVIOR – 16:56Game Theory: A Very Short IntroductionHow “Jobs to Be Done” Can Help You Make, BetterMICRO- VS. MACRO-ECONOMICS – 23:58APPLIED MICROECONOMICS & PRODUCT INNOVATION – 28:59Tinker Hatfield, The Georges Pompidou Center & The Air Max 1TEACHING VS. WORKING IN INDUSTRY – 37:16The Perils of Crossing Over From Niche to MainstreamJOACHIM'S PATH TO APPLIED MICROECONOMICS – 42:58Rage Against the Machine, Che Guevara T-ShirtEstimation of a Dynamic Auction GameUrsula K. Le Guin: The DispossessedWHAT PEOPLE GET WRONG ABOUT ECONOMICS – 47:22Surprised by the Hot Hand Fallacy?Uncertainty in the Hot Hand FallacyBlaming Analytics for the 49ers Super Bowl LossKevin Slavin: How Algorithms Will Shape Our WorldHOW TO BECOME AN APPLIED MICROECONOMIST – 54:48ADVICE TO YOUR 16-YEAR-OLD SELF – 57:35WEEKLY RECS – 01:00:45Tanaka Tatsuya: Miniature & Mitate ArtistTom Coates: How Threads will integrate with the FediverseThe fediverse, explainedCLOSING & PREVIEW – 01:08:48(Image credit: Guillem Casasus for The Financial Times)****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

In this episode, we challenge tech industry dogma around A/B testing & Minimum Viable Products (MVPs), and propose alternatives better suited to today’s post-low interest rate economy.FOLLOW-UPS – 01:41Apple Vision Pros & ConsHow to book a Vision Pro demo at an Apple StoreApple Vision Pro has finally made virtual reality worth itFirst insights about Apple Vision Pro opticsSteve Jobs on the Post-PC EraApple Vision Pro review: magic, until it’s notAnil Dash on Apple Vision ProEXPERIMENTATION IN PRODUCT INNOVATION – 19:43Building a Culture of ExperimentationThe Surprising Power of Online ExperimentsComputers suck now. They run on superstition, not science.CRITIQUE OF THE MVP APPROACH – 25:03Minimum Viable ProductCory Doctorow on the enshittification of platformsPIXAR, BRAINTRUSTS & SAFETY – 33:45The Marginalian reviews Ed Catmull’s Creativity, Inc.Toolbox: How “Jobs to Be Done” Can Help You Make, BetterLIES, DAMN LIES & STATISTICS – 48:24Science has been in a “replication crisis” for a decadeREAL ARTISTS SHIP – 54:21Andy Hertzfeld on the origin story behind this Jobs-ismWEEKLY RECS – 56:52“Onigiri” Rice Balls: Kings of the Convenience StoreHistory of Seven & I HoldingsThe Greatest Night in PopThe story behind “One Love” from Nas’ legendary Illmatic albumCLOSING & PREVIEW – 01:07:20(Image credit: Young Frankenstein / Twentieth Century Fox Film Corp)****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

We dig into the perils of crossing over from niche to mainstream. How can a brand built on a niche product or service successfully expand its appeal? Should this even be an aspiration?FOLLOW-UPS – 01:24“Low-Resource” Text Classification78% MNIST accuracy using GZIP in under 10 lines of codeMNIST by zipClustering by compressionKolmogorov complexityNormalized compression distanceChatGPT is a Blurry JPEG of the WebLast week’s cover artApple’s LaserWriter Changed Everything (paywall)Adobe, Stability AI & Canva are starting to pay artistsOn Threads @LearnMakeLearnShowTHE PERILS OF CROSSING OVER – 12:23American Fiction’s Big Literary ShowdownSCENE FROM AMERICAN FICTION – 14:27THE CRUX – 16:00Chris Wilcha Talks Gen X AngstHodinkee Cuts a Fifth of Jobs (paywall)Maciej Ceglowski—Barely succeed! It’s easier!PinboardCROSS-SUBSIDIES – 24:42The car that saved Porsche (paywall)Windup Watch FairWhen Movie Stars Become BrandsAdam Curtis InterviewKAIZEN – 29:25What is Kaizen?William Gibson interviewStanley Cup CrazeNintendo CEO’s refusal to layoff staff goes viralFOCUS DOESN'T HAVE TO MEAN SMALL – 36:25WEEKLY RECS – 39:05On Film Grain EmulationThe “baseline” sceneCLOSING & PREVIEW – 44:50(Image credit: Clair Folger/Orion Releasing)****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

Ernest & Joachim dive into the dilemma faced when a promising business opportunity conflicts with your own or your company's values. The duo offer perspectives on how to navigate this conflict, including tools you can apply to your day-to-day work making products.FOLLOW-UPS – 01:15History of Jobs-to-Be-DoneWHEN VALUES & OPPORTUNITY COLLIDE – 02:15Follow us on ThreadsApple’s Privacy Pledge Complicates Its AI PushGoogle staff criticize leadership over lack of visionWhat’s Gone Wrong at Boeing (paywall)Majority of Gen Zers would quit their jobs over company valuesSHOULD COMPANIES EXPRESS VALUES? – 04:52What Should a Corporation’s Purpose Be?Apple is becoming an ad company despite privacy claims“Don’t be evil” isn’t a normal company value.NO, IT'S ON US TO HOLD & EXPRESS VALUES – 07:36BUT WHAT IF YOUR & YOUR CO'S VALUES DON'T ALIGN? – 12:13Stafford BeerThe purpose of a system is what it doesEMBEDDING VALUES THROUGH CORP STRUCTURE – 16:25 Patagonia’s New Ownership StructureOpenAI’s weird governance structure (paywall)Is Rolex a Nonprofit?IMPLICATIONS & TACTICS FOR PEOPLE MAKING PRODUCTS – 20:28Inge Druckrey: Teaching to SeeTrain (board game)Apple best-placed to benefit from AISelling SubscriptionsWEEKLY RECS – 31:37Untrue (album)American Fiction‘Watchmen’ Writer Cord JeffersonPoor ThingsCLOSING & PREVIEW – 37:36(Image generated via Midjourney)****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

Ernest & Joachim share a deep-dive on the jobs to be done approach to customer-centric product & service innovation. They explain what it is & why it matters, share real world examples of jobs-to-be-done in action, and highlight situations where it might not apply.FOLLOW-UPS – 01:11Apple Vision Pros & ConsDisconnect Blog & NewsletterTech Won't Save Us: Will AR Glasses Die Like Google Glass?SNL Weekend Update: Randall MeeksJOBS TO BE DONE: CONTEXT – 04:53Steve Jobs on “speeds and feeds” marketingTheodore LevittSamsung Electronics Launches Global Rollout of The Frame TV (2017)Samsung Frame 4K TV: The Gizmodo ReviewIt’s hard to believe Samsung’s new, matte The Frame is actually a TVSamsung Electronics Sold One Million Units of ‘The Frame’ in 2021JOBS TO BE DONE: DEFINITION – 09:03Competing Against Luck: The Story of Innovation and Customer ChoiceKnow Your Customers’ “Jobs to Be Done”Clayton Christensen: Increasing sales of milkshakes (2013)Nate Silver: The Signal and the NoiseJOBS TO BE DONE: REAL WORLD APPLICATIONS – 15:39Coca-Cola “Polar Bowl”PR/FAQ: the Amazon Working Backwards Framework for Product InnovationJOBS TO BE DONE: WATCH OUTS & BEST PRACTICES – 26:31WEEKLY RECS – 30:39Her StoryThe Innovator’s Dilemma: When New Technologies Cause Great Firms to FailSchumpeter: The Prophet of Bust and Boom (paywall)Cautionary Tales Ep 6 – How Britain Invented, Then Ignored, BlitzkriegCLOSING & PREVIEW – 39:07(Image credit: Samsung)****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

Ernest & Joachim debate Apple Vision Pro: Does it represent “the beginning of a new era for computing,” or will it offer more proof that VR is an answer to a question no one’s asking? E & J then highlight lessons that can be applied to anyone in the business of making products, irrespective of category.CONTEXT ON SPATIAL COMPUTING – 00:34WWDC 2023: Apple Vision ProSimon Greenwold's paper on Spatial ComputingJOACHIM’S CASE – 03:01Mentour Pilot: The Untold Story of Air France 447ERNEST’S CASE – 09:16Why the Apple Watch is Flopping (2015)Anticipated 2024 Units Sales for Apple Vision ProAre Smart Phones Spreading Faster than Any Tech in Human History?Lessons From the Rise and Quick Decline of the First ‘Killer App’ (paywall)Apple Continues to Explore Health Capabilities of Vision ProWe Have Reached Peak Screen (paywall)Steve Jobs & the ‘Bicycle for the Mind’KILLER APPS FOR SPATIAL COMPUTING – 23:24 Wolfram Mathematica visualizations for ArrivalWilliam Gibson’s 2020 novel, AgencyALTS TO FACE COMPUTERS – 28:54Why The Mandalorian Uses Virtual Sets Over Green ScreenThe Rabbit R1 is an AI-powered gadget that can use your apps for youThe Ray-Ban Meta smart glasses actually make the future look coolFuture Interfaces GroupLESSONS FOR MAKERS – 42:04Shoe Dog, A Memoir by the Creator of NikeWEEKLY RECS – 46:48Freevalve camless engine tech in the Koenigsegg GemeraSteve Jobs: The Lost InterviewCLOSING & PREVIEW – 54:04(Image credits: Left–Apple, Right–Meta)****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

Get to know Ernest & Joachim, hear their hopes and dreams for Learn, Make, Learn, and get their first-ever weekly recommendations!INTRODUCTIONSMeet Joachim – 01:00Meet Ernest – 10:21PRODUCTS WITH A POINT OF VIEW – 18:51OUR HOPES FOR LEARN, MAKE, LEARN – 23:53WEEKLY RECOMMENDATIONS – 26:55Joachim – TelehackErnest – LaviniaText of Ursula K Le Guin’s speech in acceptance of the National Book Foundation Medal for Distinguished Contribution to American Letters.Video of Le Guin’s speech, with a wonderful introduction by Neil Gaiman.CLOSING & PREVIEW OF OUR NEXT EPISODE – 36:21(Episode artwork image credit: Apple)****Rant, rave or otherwise via email at [email protected] or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com