Lee2B

Happy Pride everyone! Today's guest is the amazing Katie Martell, an unapologetic marketing truth-teller, a LinkedIn Top Voice, and speaker!She’s been lighting up stages and LinkedIn feeds with her sharp takes on everything from woke-washing to rainbow capitalism. And with Pride campaigns flooding our feeds once again, I had to have her on. We spill the tea on things ranging from how Pride feels different this year, Target and DEI, performative marketing, LinkedIn video tips, and more.About Woke and Weary:“Woke and Weary” is an exploration of brand “activism,” advertising in a time of social change, and consumer trust. Watch Woke and Weary, Katie's lecture with the American Marketing Association Boston Chapter here: https://www.katie-martell.com/documentary

Lee speaks with Laura Erdem, a sales leader at Dreamdata who doesn’t just wait for leads to show up—she builds her own pipeline by treating LinkedIn like a demand-gen machine.After moving from Copenhagen to New York to help scale Dreamdata, Laura has cracked the code on social selling. She’s not just posting and hoping for the best—she’s using smart content, intentional engagement, and strategic timing to turn connections into customers.Plus, we talk about NYC, cringe posts, and more

B2B content doesn’t have to be boring—just ask Marina Krivonossova, founder of Retold. In this episode, we dive into how to infuse personality into your content, why storytelling is your secret weapon, and how personal branding can give you a competitive edge. Marina shares practical tips on crafting content that actually resonates (instead of getting lost in the LinkedIn void), plus how to turn everyday moments into engaging stories. If you're tired of dull, corporate-speak content, this one's for yo

As an ad guy myself, I had to sit down with AJ Wilcox, the LinkedIn Ads pro who’s managed $150M+ in ad spend and works with some of LinkedIn’s biggest advertisers. If you’re running LinkedIn ads (or thinking about it), this one’s for you.-LinkedIn Ads Tips & Best Practices that actually work-Why LinkedIn Ads are so expensive—and how to get better ROI-The biggest mistakes B2B marketers make (and how to fix them)And in Spill the Tea with Lee, where we talk ad metrics, myths, and more.

In this episode of Lee2B, I sit down with Justin Oberman and Aaron Zakowski, co-founders of Genius Scouts, an ad agency—but for people. We dive into the overlooked power of personal branding and why simply posting on LinkedIn isn’t enough. They break down how growth marketing strategies (usually reserved for companies) can be applied to executives, founders, and entrepreneurs to build authority, attract opportunities, and, yes—make you famous.We cover:🔥 Why organic posts alone won’t cut it for your personal brand🎯 How ads can accelerate your credibility (and why most people ignore them)💡 The secret sauce behind turning your LinkedIn into a lead-gen machine🕵️‍♂️ Real-life success stories from clients who leveled up their influenceAnd of course, in Spill the Tea with Lee, we get into the juicy details—what’s the biggest branding mistake people make? Who’s absolutely crushing personal branding? And who’s faking it till they (don’t) make it?

What do Penguins and B2B have in common? A lot, according to our next guess Drew NeisserToday’s guest is a marketing renegade in every sense of the word. Drew Neisser is a two-time founder, a two-time author, and the host of over 400 episodes of Renegade Marketers Unite. Drew has advised dozens of CMOs on a 1:1 basis and hundreds through CMO Huddles, the flocking awesome community of B2B marketing leaders he started in 2020. , and literally wrote the book on how to simplify B2B marketing Drew isn’t just about the numbers and the strategies. He’s about the stories. Whether it’s making ‘brand’ less of a dirty word, helping CMOs conquer the impossible, or rallying around his favorite bird, Drew brings curiosity, passion, and a whole lot of smarts to the table.So, get ready to dive into the SaaS trenches, hear some penguin-packed wisdom, and maybe even uncover what’s wrong and what’s right with B2B today. Drew Neisser, welcome to Lee2B!"

Lee sits down with Peter Luba and Dhruv Sringari, the co-founders of SmartPass. We dive into their journey, the early days of creating SmartPass for a high school project, the lessons they've learned scaling and leading a growing startup, their partnership with Reach Capital, and of course their recent acquisition by Raptor Technologies.As SmartPass's growth marketer, Lee brings a personal connection to the conversation. From embracing chaos, to the building out a team, this episode is packed with insights for anyone looking to turn big ideas into realities!

Lee shares his opinions and experiences across three different role types: freelancer, Agency, in-house. Listen for practical tips on how to thrive in each distinct work style.

Why isn't anyone engaging with your LinkedIn posts? Whether you're a LinkedIn newbie or a seasoned poster stuck in a rut, this episode is packed with humor, insights, and tips to turn your LinkedIn game around. Don’t just post—connect, engage, and make your content count!Lee dives into the hard truths and helpful tactics behind LinkedIn engagement. Through a mix of humor and practical advice, Lee unpacks seven reasons why posts might be falling flat and offers actionable strategies to boost engagement. From growing a targeted network and engaging authentically to avoiding over-reliance on AI and maintaining consistent posting habits, Lee emphasizes the importance of connection and authenticity in LinkedIn success.

Lee discusses Charli XCX's album "Brat" and it's cultural significance, providing actionable insights looking for brands to adopt a "brat" mentality. The importance of authenticity and niche marketing in branding. The episode explores how "Brat" successfully engages it's core audience, the power of collaboration, and the value of embracing the mess in branding.

Lee provides actionable tips on creating a paid social media strategy and how to create ads that actually convert. Lee is a growth marketing expert who has run hundreds of successful social media campaigns as an in-house marketing director, startup marketer, and senior marketing director at agencies.

Lee speaks with Layla McCay, the Director of Policy at the NHS Confederation and Executive Lead of the Health and Care LGBTQ+ Leaders Network. Her impact in promoting LGBTQ+ inclusion in business has earned her a spot on the Outstanding 100 LGBTQ+ Executives Role Model List. Layla’s upcoming book, Breaking the Rainbow Ceiling: How LGBTQ+ People Can Thrive and Succeed at Work, which comes out May 21, is a compelling look at the challenges facing LGBTQ+ professionals as they navigate their careers – with advice from many senior figures who have smashed their own rainbow ceilings.

Today I’m speaking to Leslie Venetz: a dynamic corporate sales leader and trailblazing sales-led GTM consultant. She’s the founder of The Sales-Led GTM Agency and works with outbound B2B sales teams to build the strategy, repeatable process, and skill sets they need to thrive. She’s a top-tier content creator on both LinkedIn and TikTok  She’s also an author so keep an eye out for her upcoming book, "Earn The Right," coming out later this year.

Lee speaks with Heidi Solomon-Orlick, a seasoned leader in global B2B sales who is paving the way for women in sales. Heidi's expertise has driven over $1.5 billion in revenue As the Founder of GirlzWhoSell, she's committed to closing the gender gap in B2B sales by empowering diverse talent. Learn more https://girlzwhosell.com/ Get Heidi's book here: https://www.amazon.com/Heels-Deals-Dominating-Business-Business/dp/1953315186

Lee speaks with Jonaed Iqbal, the Founder of NoDegree.com and host of The NoDegree Podcast! 🎙️ With a bold mission to shatter stigmas and empower individuals without traditional academic backgrounds and college degrees, Jonaed is helping people level up their careers one success story at a time. 💼✨As a YouMap® certified career coach, Jonaed has guided over 500 candidates to success at prestigious companies like Amazon, Google, and Microsoft

Today I’m speaking with Kerry Guard, CEO of MKG marketing. As a mother of twins and a true believer in the art of balance, Kerry is on a mission to redefine company culture by proving that flexibility and success go hand in hand. She is also the host of Tea Time with Tech Marketing Leaders, where she interviews digital marketing experts, such as yours truly! I had a great time talking with Kerry on her show and I can't wait to spill some more tea on this episode of Lee2B

So excited for today’s episode because I have Joseph Jewell, a recruiter that codes and a master of satire.You have have seen Joseph’s satirical interview tip posts that always get you in the second half. Get ready for a conversation about the job market, blending humor with expertise, and tips for the job search on Lee2b

Lee speaks with Peter Wheeler—a seasoned entrepreneur and marketing leader!He has executed major campaigns and built revenue teams for global brands like Okta, Dolby, BMW, MillerCoors, Mapbox, CMT, and countless other organizations big and small. Known as #peterledgrowth, Peter specializes in product-led growth and go-to-market strategies, reshaping how businesses engage and expand in the digital era.Join us as we dive into Peter's journey, uncovering the stories behind his successes and gaining insights into the world of PLG, entrepreneurship, and marketing.

Coming to the mic today is Mandy Thompson, the co-founder of Digital Reach Online Solutions, where HubSpot expertise meets an untamed spirit. A serial entrepreneur since 19, Mandy's journey catapulted her to mid seven-figure success before embracing a nomadic life. With a knack for rewriting the rules, she's now blazing trails in the remote realms of Alaska and New Mexico. Join us as Mandy spills the secrets of thriving in the digital landscape, while being authentic to yourself and those around you. On this episode of Lee2B

Lee speaks with brilliant Amber Rhodes, Senior Content & Communications Manager at UserGems and the creative force behind their content game! 🚀Join us as dive into Amber's unique take on the B2B content game, social media, brand voice and reality TV!

With a background spanning both in-house and agency SEO, Bianca has become a driving force of innovation at HubSpot!Her approach is both humble and impactful, navigating significant algorithm changes with ease and spearheading the creation of HubSpot's EEAT Playbook. In her role as Project Manager of the Blog Insights Report, Bianca plays a pivotal role, influencing 90% of all published or updated blog content. Beyond projects, she leads training initiatives and facilitates team scalability with an authentic passion that sets her apart. Plus, Bianca and I used to be coworkers, so get ready for an extra fun episode of Lee2B

Lee talks with a leader in the GTM B2B community spaces, Jared Robin, co-founder of RevGenius!Jared is your go-to guy for all things community-building and business scaling. With RevGenius skyrocketing from 0 to 40k members in just three years, Jared's journey is a testament to his knack for fostering growth. Join us as we unravel the secrets to his success and explore the dynamic intersection of sales, marketing, and community empowerment!

Ever thought about writing your own nonfiction or B2B book?Today, we’re stepping into the vibrant world of Moxie Books with Vicky Quinn Fraser, who is a master in turning creativity into captivating books. Creator of the MicroBook Magic program, Vicky has woven her magic through five books, ghostwritten over 20, and empowered countless individuals to share their stories. Beyond the written word, catch Vicky swinging on a trapeze, choreographing dance routines, and mastering the art of pole dancing.Get ready for an engaging conversation about how to tell your story, the essence of writing, and a whole lot more with Vicky  Lee2B

This is a great episode for job seekers because we’re diving into the world of talent acquisition with a true industry veteran: James Hudson. James has over two decades of experience leading Talent Acquisition teams at iconic brands including Nike, Levi's, and Forever 21, as well as hyper growth startups. You can catch James articles on Forbes and check out his Ultimate Guide for Job Seekers!

Join us for a lively chat as we unravel the secrets behind Brianna's dynamic career, her journey to becoming a LinkedIn sensation, and her new agency Verbatim.

Lee chats with Ashleigh Early, a sales & growth advisor + all around amazing personFrom roles with big players like Okta and Mattermark to working with startups, Ashleigh brings a wealth of sales knowledge. Ashleigh's coaching isn't just about hitting quotas; it's a journey to your fullest potential. She creates a "safe place" for creativity, honesty, and skill growth, ensuring clients reach new heights.

Happy New Year everyone!We're back for 2024 starting off with Dr. Jim Kanichirayil.Bucking the trend of conventional sales approaches, Jim has consistently explored innovative ways to seamlessly integrate the selling and buying processes throughout his career. Nestled in the heart HR Tech, his expertise spans the entire employee and talent life cycle, with a keen focus on retention and turnover, backed by a doctoral research endeavor. From playing a pivotal role in launching products to reshaping markets, Jim's journey includes transforming a zero-client, zero-revenue scenario into an $8 million a year IT staffing business.

We have Cory in the house! That's Cory Burnsed, Enterprise Architect at Adobe and a MarTech master. He has been weaving his expertise through the intricate landscapes of Marketo, IBM's BlueWolf, Verticurl, and now Adobe. Tune in for an episode on Marketo, puzzle solving, Martech, music, conspiracy theories, and more!

Tips on content marketing, events, and more? Yes please!Tune in to hear Lee dig into content marketing that works with Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast, which empowers you to create captivating events distribute, and ultimately help you create and close more deals.

Considering going out on your own? Already freelancing? This episode is for you!Lee talks with Nick Lafferty, whose career history includes marketing success at fast-growing startups like Loom. In May 2023, he bid farewell to the 9-to-5 grind, launching a growth marketing consulting practice that skyrocketed to over $30k/month in just six months. Nick spills all the deets in his "Early Exit Club" newsletter, sharing monthly insights on earnings, client strategies, and pricing hacks.

Double the Lee, Double the Insights. Double the Fun!I'm joined by a fellow Lee in the B2B world, the phenomenal Lee Densmer – a global content market expert and owner of Globia, a content marketing consultancy that offers content strategy, editorial planning, and content development.With 23 years immersed in translation and interpretation, Lee brings a unique global perspective, helping businesses master the art of cross-cultural communication.

Get ready for a conversation that sparks change and challenges the status quo as we dive in to LGBTQ visibility, faith communities, GLAAD and more.Coming to the mic with passion and purpose, we've got Ross Murray, Vice President at the GLAAD Media Institute and a driving force in LGBTQ advocacy. He is a member of the 2021 OUT100 and was named one of Mashable’s “10 LGBT-Rights Activists to Follow on Twitter.”He's secured national media interest in stories of LGBTQ equality. With a focus on the intersection of religion and LGBTQ issues, Ross brings unique insights, making waves on outlets like CNN, MSNBC, and more. Ordained as a Deacon, he's on a mission to bridge LGBTQ and faith communities.

Ever wonder what it's like to have a career in cannabis? Know what cannabis commercialization entails? No?Lee speaks with Steven Arthur George, the founder of KAYA KREATIVE, where he provides Cannabis Commercial Strategy consulting and fractional sales support. Steve worked at Tilray, one of the cannabis giants, as an Alliance Manager and Country manager prior to consulting.

Think out-of-home advertising is just for B2C? Think again!Lee speaks with Greg Wise, a founder member of HubSpot's eCommerce team who dove headfirst into the concrete jungle of commercial real estate. Trading screens for streets, he became passionate for "real-world" advertising, and co-founded OneScreen.ai in 2020. One Screen is rewriting the out of home advertising for both b2b and b2c. Get ready for a ride as Greg spills the beans on merging the crisp metrics of digital marketing with the boots-on-the-ground impact of Out-of-Home advertising.

Get ready to dive into the realm of wisdom, laughter, and a touch of glitter with today’s guest. I'm thrilled to introduce Autumn Wade, the brains behind Coaches & Dragons, a place where self-discovery meets downright fun.With over two decades in the IT & Operations trenches, Autumn's seen it all – the good, the gross and everything in between. From corporate disappointments to going to bed proud Every. Single. Day, she's mastered the art of transforming challenges into victories.

Meet Melissa Moody, a marketer with an exceptional journey, including a remarkable 14-year tenure at Google. You may know Melissa as the founder and CMO of Gated. Or from her podcast 2 Pizza Marketing where small-team marketers can feast on bite-sized brilliance. Melissa is also the co-founder of 'Wednesday Women,' a movement amplifying the voices of outstanding female executives.She's getting ready to launch a new product that is making me go Nuts with excitement!

What happens when LinkedIn's "Semi-Funniest" marketer comes on the SaaSiest podcast for B2B?Lots of laughs and even more marketing insights, tips, and tricks!Tim Davidson, Senior Director, Digital Marketing at Directive, doesn't just get marketing; he masters it with a sense of humor. Whether he's decoding Google Ads, diving into ABM, or revealing the mysteries of paid social media, Tim combines marketing wisdom with a dash of humor, making B2B marketing more relatable and fun. We're in for a captivating conversation that's part marketing wisdom, part humor, and all things SaaS on Lee2B

With over nine years of experience conjuring magic in the tech startup world, Jacki Leahy is not your average advisor. As a Fractional RevOps Advisor and the Founder of Activate the Magic, her RevOps consulting firm, she specializes in helping Seed to Series C B2B SaaS companies optimize their revenue operations and go-to-market strategies.But Jacki doesn't stop at traditional business solutions; she's a transformational wizard, changing the way we interact and work together. 🪄 From creating sustainable practices to infusing joy into every step, she weaves powerful outcomes that stand the test of time.Step into the enchanting world of tech stacks and tech startups and discover the secrets to her magical touch on this episode of Lee2b: The SaaSiest podcast for B2B

Get ready for an insightful conversation about leadership, equality, and the transformative power of inclusion.Lee speaks with Tara Robertson,  a leadership coach and a champion of diversity, equity, and inclusion. She's on a mission to empower underrepresented leaders in the corporate world, helping them transform from underestimated to unapologetic successes. As a consultant she partners with corporate leaders to help drive systemic change. She's been at the forefront of change in open source technology and corporate spaces, including a remarkable stint leading Diversity and Inclusion at Mozilla. Tara’s work has been included in Harvard Business Review, Forbes, CBC and other media. 

It’s an exciting episode because it’s a first for Lee2B, we're crossing continents to chat with a remarkable guest: Maeva Cifuentes who’s joining us from BarcelonaMaeva is the founder and CEO of Flying Cat Marketing, an agency specializing in SEO and content for B2B SaaS companies, with a focus on HR Tech, martech, and salestech. Maeva's unique blend of expertise brings a refreshing human touch to digital growth. She's not just a marketing powerhouse; she's an Angel investor, fractional CMO, and certified confidence and communication coach. Plus, when she's not reshaping the digital world, you'll find her on the improv comedy stage or exploring new cultures.

Get ready for a conversation about marketing, podcasts, babies, and more!Lee speaks with Mason Cosby, who provides no nonsense practical marketing execution that drives revenue. Mason is the founder of Scrappy ABM and specializes in crafting high-impact, low-budget Account-Based Marketing programs. He's been the mastermind behind campaigns and revenue growth at multiple boutique businesses.

Our guest today is Dan Cafiero, an award winning marketer whose journey took him from startups to ad agencies, working with tech giants like Inte along the way. Today, he's an ABM guru, sought-after speaker, and a powerhouse in the martech world.With a strategic mindset, a love for details, and an unwavering commitment to "extreme ownership," Dan has taken Seagate by storm as the Senior Program Manager for ABM, Martech & Paid Media. Recognized as a Demandbase Champion and Seagate's Sales and Marketing Champion, Dan knows the ins and outs of the marketing game.

Get ready for a hilarious episode, where Lee sits down with his former colleague Sam Hietsch! Sam has deep experience working with revenue operations and GTM teams at companies ranging in maturity from Seed rounds to Series C. She is currently an Account Executive at Rattle, an automation platform that helps revenue teams win more, win faster, win together.

Lee speaks with Corrina Owens, an award-winning marketer and all around amazing person. With a knack for ABM and building enterprise functions, Corrina's transformed organizations like Gong. She now serves as the Chief Evangelist at purple cork.Get read for some fun talk about marketing, virtual events, ABM and of course we’ll be spilling the tea on this episode of Lee2B

Lee talks with Giano Fiore, the Growth & Marketing Lead at Nooks. He is an ex-SDR with over 5 years of cold calling experience and is an advocate for sales development careers at early stage start-ups.Get ready for a fun conversation about sales, marketing, cold calls, and tea!

The tea on conferences, networking, and ego death? Lee speaks with Fred Rockwell, CEO and Founder of Ascent Conference, an annual conference that brings leaders in the SaaS industry together for exclusive thought-leadership and networking.

It's a SaaS celebrity! Lee speaks with Kyle Jepson, Principal Marketing Evangelist from HubSpot Academy. Kyle's enthusiasm and deep expertise have earned him a reputation as the voice (and face) behind HubSpot's educational videos. He's the guy who makes complex marketing and sales concepts feel as accessible as a friendly chat with your favorite neighbor!So, sit back, relax, and get ready for a podcast that's as informative as it is entertaining, as we dive into the world of B2B marketing, education, and the art of making people smile

Today, we're joined by a guest who's not just fueled by caffeine but also by a unique career journey. From real estate to marketing to SDR to AE and inside sales, Michelle Craig brings her unique experience to the sales game, with tips and stories that everyone in B2B can learn fromMichelle brings a unique blend of experiences to the table, and she's here to unpack the insights and stories that have shaped her dynamic career. Her journey is a testament to adaptability, determination, and the power of embracing change.

Lee chats with Matt Haller, a GTM leader and Manager, Central Strategic Initiatives at LinkedIn. We talk about his transition from SaaS to LinkedIn, media, partnerships, the Bud-Light and Target Pride backlash, and whole bunch of LGBTQIA stuff.Matt provides insights from his career where he has worked with dozens of sales organizations, helping them optimize their revenue engines for explosive growth.

Cookies as a service? Sounds good to me. Today, Lee is joined by Grayson Hogard, one half of the dynamic duo behind Grove Cookie Company What began as a fun side project in 2021 has quickly evolved into a mouthwatering B2B sensation. Grayson and his wife Marie have turned their passion for crafting small batch, out-of-this-world delicious cookies into a thriving business