"Let's Talk About..."

🔦 Today’s spotlight is on someone who has mastered the art of leading through disruption — Matt Behrend.Before he ever stepped into the world of marketing and technology, Matt started with a background in psychology, which explains a lot about how he leads. He understands people first, markets second — and that’s why his teams follow him through change with clarity and conviction.When I asked him how he balances reacting to short-term pressure while still steering Agility toward long-term growth, he said something that stuck with me:⚡ “You can’t protect your future by panicking about the present.”That mindset has shaped Agility’s trajectory through some of the biggest industry shifts we’ve seen.One of Matt’s core beliefs is that smart teams and strong culture outperform any external headwind. For Agility, that means practicing radical clarity — no spin, no politics, no guesswork. It’s a cultural habit that has kept the company resilient when things got tough.And if you’ve followed Agility’s work, you’ve seen how Matt brings creativity and technology together in a way that elevates both. With a psychologist’s lens, he understands that tech should enhance creative thinking, not silence it. It’s the combination that has produced some of Agility’s most successful ideas.🔥 But perhaps his most provocative point of view is around the future of brand creativity. Matt believes the industry needs to “burn the ROAS flag” — because chasing short-term return is killing long-term brand value. In a world obsessed with dashboards and two-week performance windows, he is one of the few voices pushing companies to invest in brand building that lasts. 🔥No surprise he’s built an audience of nearly 10,000 professionals who show up for his honesty. When I asked him the advice he gives most often to leaders trying to grow without burning out their teams, he didn’t hesitate:“If people are exhausted, they stop imagining. And imagination is where growth actually starts.”Matt Behrend is the rare leader blending psychology, creativity, tech, and brand vision into something that actually moves businesses forward. If you’re not following him yet, you should be.

🎙️ New Episode: The Untold Story Behind the Scratch Foundation Cat — With Designer & Artist Wing NganToday, I’m honored to share a conversation with Wing Ngan — the designer, artist, and original creator of the Scratch Cat and many of the sprites that have fueled the imagination of millions of kids worldwide.Wing’s journey is as inspiring as the character he brought to life.Born in #Hong Kong, Wing moved to the U.S. at 17. He had been drawing since he was a young child, sketching between school, home, and the Chinese restaurant where his father worked long hours. He always loved design, but like many kids of immigrant parents, pursuing art felt almost impossible to justify.One night, after a long shift at the restaurant, Wing found the courage to tell his father ('cause he knew he was tired!) he wanted a creative future — but he softened the blow by saying he wanted to be an architect. That small act of bravery changed everything. He was accepted to University of Massachusetts Amherst, discovered graphic design, and instantly fell in love with the form, the craft, and the possibility it held.That path eventually led him to Massachusetts Institute of Technology., where he spent about six weeks working closely with Mitch Resnick and the learning lab teams. With a remarkable amount of trust and creative freedom, Wing explored how the now-iconic Cat should look, feel, and move. That freedom — he emphasizes — was what allowed him to create a character that has since become a global symbol of creativity for kids everywhere.Today:✨ More than 200 million kids have interacted with the Scratch Cat.✨ Over 500,000 projects are created on the platform every single day.✨ Scratch has become the world’s leading creative learning movement, reaching nearly 30 million users annually.In our episode, Wing shares & shows:1️⃣ His personal journey — from Hong Kong to UMass to MIT.2️⃣ The early inspiration and emotional intention behind the Scratch Cat.3️⃣ The design principles that allow sprites to be simple, expressive, and infinitely remixable.4️⃣ What it was like collaborating with Mitch Resnick and the Scratch team during the platform’s earliest days.5️⃣ How to design characters for a global audience of kids and educators.This conversation is a beautiful reminder that creativity isn’t just a skill — it’s a bridge. Wing’s work has helped hundreds of millions of kids feel joy, confidence, and agency in what they can create.The Scratch Cat isn’t just a character — it’s a companion in the creative journey.

🎙️ Building Trust, Culture & Clarity: Leadership Lessons from Steve HallandWhat separates good companies from great ones? According to Steve Halland, CEO of The Halland Group, it comes down to vision, trust, and culture.Steve has scaled organizations from scrappy startups to multi-billion-dollar enterprises, doubled revenue as a CRO, and led multiple companies through successful exits. But what makes his approach different is how deeply he focuses on people—the leaders, teams, and relationships that fuel real growth.In this episode of “Let’s Talk About…”, we unpack:💡 How to build vision and clarity that aligns everyone in the organization💡 Why relationships and trust are the foundation of joyful, successful companies💡 How to create space for leaders and teams to talk openly about change💡 The critical mindset shift executives must make to scale, delegate, and truly listen💡 What it takes to navigate choppy waters—M&A, turnarounds, or even an IPO—without losing your culture💡 The biggest operational gaps Steve sees when stepping in as an embedded advisor or interim leader—and how to fix them fast😊 As Steve puts it: “If you’re not having fun, why do it?”Because in the end, culture isn’t just a line on a slide—it’s the engine that drives scalable, resilient, and joyful companies.👇 Tag a leader who’s building something bold and wants to lead with trust and vision.

Sweet, Naughty, and Defiantly Nice 🍫🍓Meet Austin Allen and Abby Wood, the brilliant duo behind Sugar Wood — a naughty but nice dessert-decorating experience and DTC kit brand that’s turning heads (and licking spoons).From drinkable gazpacho and LGBTQ fashion to autonomically-shaped (yes, use your imagination 😉) waffle products that bring joy to bachelorette parties, brunches — and maybe even Thanksgiving dinner — these two know how to mix pleasure, purpose, and play.But it’s not just about edible fun. Sugar Wood also supports breast cancer awareness, helping bring a smile during even the darkest times.With a zero-inventory, cash-up-front DTC model, they’ve gone from a hit NYC retail shop to a full-on nationwide e-commerce brand that delivers laughter, sweetness, and a healthy dose of sass.Hey investors — this is one to watch.No taboos. No shame. Just good, clean (well, mostly 😉) edible fun.

 New Interview Drop: Jaimie Schwartzman, Creative Strategist at Flux BrandingJaimie shares how her proprietary IDEA Method helps companies rediscover who they are — and who they’re meant to be.We dig into:💡 The origins of the IDEA Method and how it uncovers a brand’s true identity🌪️ What to do first when your brand faces upheaval or major change❤️ Why culture is the heartbeat of every authentic brand🔄 Lessons from rebranding across wildly different industries — from car parts to Spotify🤖 How to stay human and authentic in an AI-driven branding worldIt’s a powerful conversation about identity, resilience, and creativity in motion.

Chris is a U.S. military veteran turned entrepreneur and leadership coach who’s made a career out of turning strong companies into unstoppable ones — fast.He’s been ranked #9 on Inc. Magazine’s Top 50 Leadership & Management Experts, ahead of names like Simon Sinek. And he’s walked the talk: scaling and selling an energy-efficiency business at an 8x multiple during the Great Recession, while competitors were shutting down.Today, he’s coached 100+ leadership teams through EOS, with clients achieving 90%+ employee engagement and over 100 “Best Places to Work” awards — numbers that speak for themselves. He’s also building a $5M AI-driven EOS platform, blending data and leadership in ways that are already turning heads.In our conversation, we got into:💡 How to make game-changing decisions under pressure⚙️ The #1 mistake leaders make when implementing EOS (and how to fix it)🏆 What it really takes to build a culture that wins awards and delivers results🤖 Why AI could be the next big unlock for leadership alignment💪 The military lesson he still uses every single day — one that most people would never expectChris brings a mix of discipline, heart, and straight-talking wisdom that’s rare — and incredibly relevant for any leader scaling through chaos.

Great interview with Scott Desgrosseilliers CEO of Wicked Reports, and it’s one you won’t want to miss. 🚀We dug into how his 5 Forces System helps #eCommerce brands make smarter marketing decisions, what billions in ad spend have revealed about real #ROI drivers, and why future-proofing with first-party data is non-negotiable.Scott also broke down his powerful “Scale, Kill, Chill” methodology — a data-driven way to quickly and confidently decide which campaigns to grow, pause, or retire. With deep #AI-driven insights and automated reporting, Wicked Reports helps brands use the right tool for the right job (because as Scott says: you don’t measure your height with a scale!).From top-of-funnel to lead gen to conversions, Wicked Reports delivers clarity in a world of data chaos — giving marketers the confidence to back every dollar of ad spend with proof.Stay tuned for the full conversation — you’ll rethink how you measure, attribute, and act on your data.

🎙️ Just wrapped an inspiring conversation with Cat Holt, CEO of Coologee, Inc. on the podcast — and wow, she dropped some gems worth repeating:✨ Reinventing legacy without losing soulWe unpacked Cracker Barrel’s “hard right” and the lesson it holds for every brand navigating reinvention. Evolution must honor heritage — otherwise you risk alienating the very community that made you.🤖 AI + CX: The non-negotiablesCat stressed the need for clear standards: data sources, accuracy, compliance, and always a human-in-the-loop. Because when humans step out, hallucinations step in — and consumers can tell. Accountability + audit can’t be optional.💡 Fractional CMO impactIn those first 90 days, empathy and humanity matter most. Cat showed how to shape platforms, identities, and campaigns that not only drive acquisition and retention in the first 6 months — but also leave teams inspired, aligned, and proud to be part of the change.🚀 If you care about brand legacy, AI integrity, and marketing leadership that uplifts people while growing the business — this is an episode you don’t want to miss

What separates a founder from a CEO? According to Eli Portnoy—it’s humility, discipline, and protecting your mental runway.Eli’s no stranger to building and scaling companies—he’s successfully founded and exited two startups (Sense360 and Thinknear), and is now back at it with BackEngine.ai, building the future of applied AI.In a recent conversation, Eli shared some standout lessons:🔹 Hire people better than you to elevate your vision—not just execute it.🔹 Quality beats hustle. 10–11 hours of focused work a day > burning out in the name of “grind.”🔹 Mental health is strategy. Protecting your mind is just as important as managing your runway.🔹 From zero to one? Speed matters—but clarity of purpose matters more.🔹 Down markets? Stay capital efficient, stay bold, and remember that discipline is a superpower.Eli’s leadership style is a reminder that building something great starts with knowing who you are—and being honest about what you’re not.

🚨 Cookies are crumbling—and Jeff Greenfield is already building what comes next.Dubbed the “Cookie Monster” for his unmatched expertise in advertising attribution, Jeff is now leading Provalytics, an AI-powered, cookie-less platform reshaping how we measure marketing—especially in channels like CTV and podcasts.In a recent conversation, Jeff dropped insight after insight:🍪 What the “cookie apocalypse” really means for marketers—and why some fears are overblown📊 How GA4 and privacy laws are forcing a rethink of measurement strategies📈 The #1 lesson growth-stage brands should steal from the big players🤖 Why AI in attribution isn’t just about tracking—it’s about unlocking more budget and getting the most out of it!If you care about performance, attribution, or future-proofing your marketing, Jeff’s POV is a must-follow.

🎥 When it comes to B2B video, Tim Bradley is not just making content—he’s shifting strategy.As CEO of Pennant Media, Tim built the Video Marketing Trifecta™—a mid-funnel power move that combines brand narrative, buyer enablement, and social proof to help B2B brands actually convert, not just impress. It’s thoughtful, data-driven, and built for the real buyer journey.💡 Tim’s worked with giants like Cisco and Philips and with scrappy startups. His #1 rule? Great storytelling doesn’t care about your budget. It cares about clarity, emotion, and purpose.As a former creative director who scaled a 25-person team, Tim brings the rare combo of leadership + empathy. His advice to creative leads juggling clients, growth, and creative integrity? Build a culture where feedback is fuel—not fire.📣 And if you’re not following Tim here on LinkedIn, you should. His posts are packed with practical insights and humor—which explains why his brand (and client list) keep growing. Real talk resonates.🎓 One more thing: Tim’s a mentor at heart. He’s passionate about supporting the next generation of storytellers—and his advice for new marketers is gold: learn to listen, then create. Tech changes fast. Empathy lasts.Tim, thanks for raising the bar for what creative leadership looks like.

From building bikes in his Queens apartment to building worlds for kids, Don Moody has always been a creator at heart.After a start in art school and the ad world, Don’s first big leap was WordWorld—a breakthrough PBS series inspired by his young daughter Liola. It didn’t just teach kids to read—it became a 360° media success that shaped a generation of early learners.Fast forward to today, Don’s newest adventure—Codie Blocks and the animated series Mia & Codie—is another family-inspired innovation, sparked by his daughter Mia and a powerful insight from #MIT’s Mitch Resnick and the Scratch Foundation: “Coding is the new literacy.”Built over 7 years and now airing on PBS Kids in the U.S. and TVO in Canada, Mia & Codie is STEM learning disguised as storytelling magic. Mia, a clever young coder, programs her sidekick Codie using emoji-like blocks—teaching sequences, logic, and creativity to pre-readers and emerging learners through fun, adventure, and play.👉 For educators, it’s an easy and joyful way to introduce coding in the classroom.👉 For parents, it’s a breakthrough series with built-in learning and upcoming products to bring the experience home.👉 For investors, it’s a purpose-driven, media-forward platform with massive potential in STEM education and kids entertainment at global scale.🚀 And Don? He’s still exploring. He says AI has given him more time to wonder and wander—just like the kids he designs for. When you dive into Mia and Codie, you might just rediscover that creative, curious version of yourself. And that’s exactly the point.

We haven’t seen the influencer-first CMO yet—but when we do, there will be a reckoning for how advertising budgets are built, spent, and justified.Few people have been more prepared for that moment than James Nord, Founder & CEO of Fohr—the original influencer marketing company in the U.S.Since 2012, James has: • Built a 250,000+ creator network • Delivered $300M+ in influencer-led campaigns • Partnered with iconic brands like Dick’s, Marriott & Kohl’s • Grown a team of 100 humans doing wildly creative, data-backed workWhat makes James special (besides having once been Oscar de la Renta’s house photographer and somehow surviving Wall Street)? He gets the creator economy from every angle: business, brand, technology, storytelling—and how it’s all converging.James isn’t just building tools. He’s shaping the future of how influence is measured and monetized.And he really, really loves his job.

When it comes to e-commerce, Richard Chalme, Rockstar CEO of BlueSwitch, is a true original. With over 25 years in the space, he’s helped brands navigate—and thrive—through wave after wave of digital disruption.He didn’t set out to become a tech entrepreneur. In the early 2000s, unsure of his path, he teamed up with a partner, blending his love of media with tech. That leap became the foundation for Blueswitch. Fast forward to today, and Richard is still ahead of the curve—guiding major brands through transformation with heart, hustle, and serious strategic vision.We talked about where the market’s headed:🔹 The urgent need for brands to focus on their top 3 strengths🔹 Why B2B e-commerce is the next big wave🔹 And how clarity, focus, and adaptability are critical to surviving—and winning👉 One standout moment: his father’s advice—“If you want to travel, write music, or create something that brings you joy—do it early. Don’t wait. Let it be part of your life while you build.” Wise words from a man who built, lost, and rebuilt one of the biggest fashion businesses in NYC.🗽 Also, listen to the end for the origin story behind the name “Chalame”… (Hint: Ellis Island gets a cameo.)Oh—and did we mention? Richard was one of the first five authorized Shopify professional services vendors. A real pioneer in the Shopify universe.If you’re in #DTC or Shopify and you don’t know Blueswitch yet—now’s the time.

🚨 Today on we sit down with Sabir Semerkant , eCommerce strategist and growth mastermind 🚨With over $1B in revenue generated, endorsements from GaryVee, Neil Patel, and Shark Tank ABC’s Matt Higgins, and clients like Canon USA, Tommy Hilfiger, and Sour Patch Kids, Sabir brings both credibility and clarity to the chaos of modern growth.We dive into:✅ Why he’s here to kill your hope and give you a prescription and a plan vs. a crystal ball✅ The origin of the 8D Method and why it’s different✅ How he helped Ashley Stewart grow from $3M to $30M ✅ Why 2025 will be brutal for many eCom brands—and how to prepare to 9X your Meta Ads✅ What #AI is really doing for your business and how to work smarter (like 10 hours a week) vs. 90 and still winWhether you’re scaling a brand, launching a product, or navigating uncertainty, this conversation is packed with sharp insight and practical advice.

🚀 Meet Brian Vella: A Visionary Leader in Innovation & Customer ExperienceAs CEO of AKQA #APAC, Brian Vella has spent his career shaping innovative brands, exceptional customer experiences, and high-performing teams. A true digital pioneer, he brings a growth-driven mindset to helping businesses navigate digital transformation and unlock new opportunities in an era defined by AI, data, and emerging tech.In this episode we chat about:🔹 Navigating Digital Transformation – Lessons from the first dot-com boom to today’s AI-driven landscape.🔹 Driving Innovation in Customer Experience – How brands can leverage technology and strategy to create meaningful consumer interactions.🔹 What's keeping clients/CMO’s up at night? 🔹 How AI is it impacting advertising and marketing in APACIf you’re exploring what’s next in digital, customer experience, or brand innovation, Brian is a leader you’ll want to connect with. Reach out to learn, collaborate, or spark the next big idea.

🔥 Redefining Marketing & Leadership: The Sam Budd Way 🔥From launching Spotify’s seed marketing program to working with Social Chain, and then boldly starting his own company with Apple as his first client, Sam Buddy has always been ahead of the curve. But what truly sets him apart isn’t just his marketing expertise—it’s his human-first approach to business.At Buddy Media, Sam has taken a groundbreaking step by bringing an on-staff psychologist into the team, firmly believing that mental health isn’t just a perk—it’s a business strategy. By integrating mental wellness into his company culture, Sam has:✅ Improved staff retention & team happiness✅ Strengthened client relationships through emotional intelligence✅ Created a scalable, resilient business model that thrives under pressurHis top-down & bottom-up approach to leadership proves that when you prioritize people, business follows. In an industry where burnout is real and pressure is constant, Sam’s vision is a blueprint for the future of sustainable, people-centered marketing.💡 What if more companies followed his lead? Let’s discuss.

🚀Neil Twa: Mastering E-Commerce & Amazon FBA Success 🚀When it comes tobuilding, scaling, and selling e-commerce brands,Neil Twa is a name you need to know. As theCEO & Co-Founder of Voltage Holdings, Neil has spentover 17 years pioneering e-commerce growth, specializing inAmazon FBA and multi-channel brand expansion.Since leaving his senior role atIBM, Neil has: • Launched 5+ personal brands • Generated tens of millions in revenue as an 8-figure seller • Helped 1,000+ entrepreneurs scale and exit successfullyNow, alongside his partnerReed Larsen, Neil has distilled his expertise into his new book:📖“Almost-Automated Income with FBA: Build a Profitable Lifestyle-Driven Amazon Business. Exit for Millions. Even Without Any E-commerce Experience.”This#1 new release is more than a guide—it’s a blueprint forcreating a scalable, lifestyle-driven Amazon business, packed withreal-world insights and proven strategies for success.For anyone looking tobuild, optimize, or exit an Amazon FBA brand, Neil is amust-follow. His knowledge, experience, and results speak for themselves. Who’s ready to take their e-commerce game to the next level? 💡🔥#Ecommerce #AmazonFBA #Entrepreneurship #BusinessGrowth #NeilTwa #VoltageHoldings #PassiveIncome

✨ Today, we’re excited to feature Lior Arussy, recognized globally as one of the foremost authorities on Customer Experience and Strategy Execution. Lior’s innovative insights have transformed how organizations connect with their customers, turning interactions into unforgettable experiences and strategies into measurable success. With a career spanning decades, he has worked with some of the world’s leading brands to redefine excellence in customer engagement. Stay tuned as we dive into Lior’s approach to bridging the gap between customer needs and business goals, and learn how he inspires organizations to create meaningful, lasting impact. 🚀 Best quote of the interview: "a fool with a tool is still just a fool!"

🧨 My 2025 Predictions 🧨 💰 More Capital is Coming to the Startup WorldIt’s been a rocky ride for the past 18+ months, but I’m optimistic that new capital is on its way. There’s growing demand for well-developed, revenue-generating ideas—not just hyper-growth promises. By Q1, I expect we’ll see investors loosening their purse strings. Maybe not a flood, but at least a much-needed rain to nurture the right ventures! 🚀 AI Will Get More Usable and UbiquitousAs Evan Shapīro said earlier this year, AI has been in a bit of a hype bubble. But it’s not going anywhere. In fact, it’ll continue transforming our work and personal lives. That said, we must address the serious need for guardrails—especially when it comes to kids and intellectual property. Who isn’t a little concerned about the next generation’s exposure to unchecked AI? ✅ DEI’s Impact Will Persist, Despite SetbacksSome companies may be dismantling their DEI efforts (thanks, political pressure), but the movements they sparked and the people they empowered won’t fade. Organizations with DEI woven into their DNA will attract top talent and continue to outperform those that don’t. The long-term benefits of inclusive practices aren’t going anywhere. 🦻 Listening and Kindness Will Be Essential SkillsAs we engage with people who may not share our values or perspectives, truly listening and showing kindness will be more critical than ever. It’s time to open our ears and our hearts. And don’t forget to be kind to yourself—because let’s face it, we all need it. Use those empathy muscles or risk losing them! 😊 Moral Ambition Will Define 2025Ambition is great, but what if we used it for good? In 2025, I see “moral ambition” becoming the next big buzzword. Whether it’s addressing climate change, fighting food insecurity, or supporting healthier habits, we’ll focus on leveraging our talents to create positive change. What’s your mission for the new year?

🎉 Spotlight on Leadership: Chris Parnell, CEO of NewGen Agency Chris Parnell is redefining what it means to lead in the ever-evolving world of creator lead marketing. As CEO of NextGen Agency, Chris brings visionary leadership, a passion for innovation, and a relentless focus on results. Under his guidance, NextGen has become a powerhouse, delivering cutting-edge strategies that help brands not only keep up with GenZ and Gen Alpha but stay ahead of it. Known for his ability to combine data-driven insights with bold creative thinking, Chris ensures that NextGen’s clients don’t just reach their goals—they exceed them. Here’s to a leader who’s always thinking ahead, building teams that inspire, and making an impact in the industry. 🚀

This is an insightful interview with Dave discussing the challenges of scaling enterprise-level video shopping and how Stage Ten has pivoted to launch a groundbreaking new platform. With all Shopify merchant content housed in a “superstore,” creators can now easily select multiple products and quickly produce shoppable shows all with one click/one basket checkout. This is far more than just another affiliate program—it’s a game-changer for video commerce!

Today, we’re catching up with Eitan Koter, CEO of Vimmi. Nearly a year ago, we discussed the future of video commerce. Today, he’s back to share his insights on what’s unfolded since then and what lies ahead for the world of video commerce.

We’re excited to share an insightful interview with Michael Sigel, CEO of SCO2, where he delves into the intersection of passion and innovation in the food production industry. Michael shares how SCO2 is leading the way in sustainability by helping companies turn waste into valuable resources, reduce environmental impact, and unlock new revenue streams. 🚀 From extracting oils from hops for craft brewers to transforming food waste into measurable environmental benefits, SCO2 is revolutionizing how businesses can balance profitability with sustainability. Catch Michael’s vision for a future where every pound of material processed is a step towards a greener world. 🌱

As a CEO or leader, taking accountability isn’t just a responsibility—it’s a powerful tool for growth. When you own your decisions, actions, and outcomes, you create a culture of trust and integrity within your organization. Accountability doesn’t mean avoiding mistakes, but rather owning them, learning from them, and leading by example. It’s about showing your team that you’re willing to step up and take responsibility, no matter how tough the situation. This not only builds credibility, but it also inspires your team to do the same, creating a ripple effect of accountability and ownership throughout the company. Leadership starts with owning it—good or bad.

❗ Excited to share an insightful conversation with Luke Peters, Founder of Apex CEO and a true entrepreneurial visionary! 🚀 Luke’s journey started in his garage, where he built NewAir into one of America’s fastest-growing private internet retailers, surpassing $600 million in sales with a peak of $80 million in just one year. Now, as Executive Chairman, Luke is helping fellow entrepreneurs navigate their paths to successful exits through Apex CEO, sharing his deep knowledge and experience in scaling businesses. Tune in to hear Luke’s wisdom on growing a brand, how to hire the best teams for your business, overcoming challenges, and what it takes to achieve a lasting impact in today’s competitive market! 🔥💡

🌟 Excited to have Susan Willeg, CEO and Chief Brand Strategist of TrueNorth, on our podcast! Susan is a visionary marketing executive with a remarkable career in global brand strategy and market development. From leading brands like Edwards Lifesciences and Thomson Reuters to pioneering digital innovation in the medical device industry, Susan has always been at the forefront of impactful change.Her commitment to health equity and passion for education have led her to create unique outreach programs in underserved communities. Now, with TrueNorth, she’s focused on accelerating growth for startups and “restart” companies, leveraging her deep expertise in building brands that truly resonate.Susan’s love for learning is evident in her pursuit of a master’s in Behavioral Economics, adding to her impressive academic credentials. When she’s not driving brand success, you’ll find her hiking in Laguna Beach or enjoying the company of her large family.Tune in to hear Susan’s insights on brand strategy and how she’s helping companies bring their true selves to market! 🎙️✨

From his days at Boston Consulting Group (BCG) to becoming a tech #CEO, keynote speaker on engagement, productivity, and AI, Stephen Butler is a force to be reckoned with. His latest triumph. co-authored with Karissa Price, “Why Is a Verb: How Well-Managed Firms Turn Purpose Into Productivity,” skyrocketed to #1 on Amazon’s Business Teams and #Leadership categories. His TEDX talk, “Why Your Job Isn’t Meaningless,” further amplifies his thought leadership. In these turbulent times, imagine having an expert like Stephen driving not only productivity but also infusing real purpose into your work! This episode dives into the heart of his consulting practice, Sagely, where he helps companies and teams discover their “Why” and uncover more excitement and joy in the workplace. Ready to transform your business and ignite your team’s passion? Click to learn more and start your journey to success with Stephen Butler!

From her early beginnings as an immigrant from North Africa to Montreal, Oyeta knew she wanted to build her own company, be independent, and bring innovative products to market. Dealing with her own skincare issues sparked her passion for the chemistry of beauty. She not only became a skilled product developer but also launched a line of natural, luxury skincare products called Okoko Cosmetiques. With over seven years of experience and more than 400 distribution outlets, Oyeta is now branching out to help other beauty founders build and scale their companies. She not only gives back but also guides new entrepreneurs, helping them avoid the mistakes she's made along the way. Her story is one of passion for beauty and a commitment to helping others.

From a very young age Kathi realized that while we are all different, we are also all alike. Her global travels as a young girl from Australia, not only influenced her understanding about how people think but also what her place in the world could be if she just manifested it for herself. Truly doing it "her way" Kathi has become a distinguished figure in global brand and lifestyle marketing across many segments which she notes really helps her create better work for all of her clients. She's also the visionary behind TheReinventionExchange.com, a dynamic multimedia platform dedicated to all aspects of life reinvention. Kathi also hosts THE POWER OF REINVENTION podcast, authored the influential book RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR?, and regularly shares her insights as a contributor to esteemed platforms like the Huffington Post and Thrive Global, as well as various industry events and conferences. She's a powerhouse, dynamo and truly one of the free spirits in marketing who is also equally grounded in who she is and knows the importance of bringing your authentic self to each and every client engagement.

Xandra's journey from the tech world in Silicon Valley to establishing herself as the founder and CEO of OSEA Angel Investors has been nothing short of meteoric. Beyond making early-stage investments spanning fintech, healthtech, and AI, she actively advises entrepreneurs across all phases of development. Additionally, she collaborates with fellow female investors, empowering them to effectively allocate funding to nascent startups.

Carine is a rockstar investor and a luminary in the private market and global compensation sector. Not to mention, she's earned her stripes as one of Silicon Valley's top 100 influential women, graced the list of 70 women to watch in women and wealth, and been hailed as one of the 20 most inspirational leaders. Since her early days at Oracle as a receptionist to steering them through their triumphant IPO, Carine has been making waves in the financial arena. With a knack for guiding companies, big and small, she's become a go-to guru not only for fine-tuning employee compensation schemes but also for navigating pivots and seizing M&A prospects with finesse. She's a true maestro of the business world and very straightforward in her approach to business and how to truly make a difference.

Ever since he could toddle, Andy's been glued to the screen, grooving to tunes, and devouring content like it's his favorite snack. His adventure kicked off at Infoseek and took him through a rollercoaster of music and entertainment startups and big-name companies. He's like a treasure hunter, always sniffing out the white space and pioneering ways to get folks excited and using big data to predict what's next. Andy's the ultimate entrepreneur extraordinaire, making waves in the music biz for a whopping three decades with hits like Tone Media and Clipmedia. Now, get ready to plunge into the world of consumer entertainment with us as we zoom ahead to Andy's newest thrill: cracking the code of the Electric Vehicle scene. Strap in tight, folks, 'cause this ride's gonna be one hell of a journey!

Conrad's journey has been anything but ordinary! From his early days in DC politics to the vibrant streets of Tokyo working with Ogilvy, he felt the entrepreneurial itch and co-founded Mash, a trailblazing strategy agency in London. Mash's rapid success led to a second studio in New York and ultimately caught the attention of WPP, who acquired it in 2018. Now, as the dynamic president of Grey London, Conrad channels his passion into driving strategy and creative innovation with both technology and imagination. What truly excites him every morning is the energy and enthusiasm of working with people eager to make their mark in advertising. Beyond his leadership at Grey London, Conrad is also a thought leader on insight, growth strategy, innovation, and creative brand transformation. We also dove into AI, openly exploring its transformative impact on creative, marketing, media, and in everyday life. As a natural extension of his ongoing mentoring, he has also founded a scholarship in the U.S. to help make education more accessible to underrepresented groups via UVA.

💄 Drawing on her profound connection to her Hispanic roots, Margarita Arriagada has carved out a remarkable career in the realms of fashion and beauty. Beginning her journey on the sales floor and ascending the ranks as a fashion buyer, Margarita gained invaluable insights into business operations and consumer experiences firsthand. When SEPHORA extended an offer, she embraced the opportunity to introduce new products, foster diversity within stores, and innovate, notably introducing the popular checkout concept where customers can browse and purchase sample products as they exit and became the first Latina Chief Merchant. Upon departing from Sephora, many anticipated Margarita's retirement. However, in her mid-60s, she emerged as an even more influential figure, championing Latinx beauty founders through her own venture, Valdé Beauty. Inspired by her mother's love for exceptional lipstick, Margarita curated a luxury line of "vessels" that symbolize the multifaceted essence of womanhood—beacons of beauty, creativity, innovation, and support. But her journey didn't end there. Margarita now extends her support to other Latinx beauty founders, providing a platform to amplify their voices, secure funding, and secure coveted shelf space at major retailers.

Nancy Duitch serves as the CEO of Avenir Wellness. With over three decades of experience in the consumer products sector, Nancy has cultivated a diverse array of businesses, guiding them from inception to the public market. Her expertise extends to orchestrating cutting-edge marketing and branding initiatives, resulting in a staggering $3 billion in revenue for esteemed brands. From her early years, Nancy exhibited a clear vision and pursued it with determination. Her knack for crafting iconic brands for infomercials and direct-to-consumer channels has solidified her position as one of the most sought-after female CEOs in the industry. Join us as we delve into Nancy's journey, experiencing her infectious energy and enthusiasm as a lifelong entrepreneur who has truly lived life to the fullest.

What can be said about someone who has led creative efforts at renowned global brands like Nike, Volkswagen, Apple, Xbox, Bacardi, and Universal Studios? Tesa Aragones has crafted a remarkable life and career fueled by curiosity and a commitment to leveraging innovation and technology to enhance consumer experiences. Notably, she holds 12 patents at Nike, has been recognized as one of Ad Age’s Top 40 Marketers Under 40, and has earned titles such as Forbes CMO, AdWeek CMO, and Business Insider CMO. As a first-generation Filipino American, Tesa experienced early on the challenges her family faced in a new environment. Witnessing the difficulties people encountered while navigating language and culture barriers during car shopping, she conceived the idea of a website to streamline information dissemination—an innovation ahead of its time, given that major automotive manufacturers lacked online platforms back then. Tesa advocates for the integration of technology, including AI, into creative endeavors, seeing it not as a threat but as a pathway to progress. Her dedication to curiosity, innovation, and consumer-centricity has propelled her to the pinnacle of her field, earning her accolades as a leading digital innovator and brand marketing executive for top consumer brands.

Lynn Greenberg is the visionary behind Pivt., a forward-thinking platform dedicated to diminishing turnover rates and enriching the social fabric of relocated, mobile, and remote employees along with their families. The inception of Pivt stems from Lynn's firsthand encounter: relocating to London shortly after college graduation and feeling adrift in the whirlwind of being a newcomer. Through her own frustrations and a journey of trial and error, she recognized the pressing need for a better solution. Shockingly, statistics reveal that 30% of relocated employees leave their jobs, with the average cost of relocating a U.S. employee amounting to $90k and surpassing $300k for international relocation. Discover Lynn's journey in crafting Pivt and how she navigated the landscape, "pivoting" along the way with the B2B2C app and platform. Her story underscores the importance of anchoring oneself to a clear vision, serving as the guiding light through the unpredictable terrain of entrepreneurship.

In honor of Mother's Day, this latest episode dives into the extraordinary journey of Ivy Woolf-Turk, who went from being a hotshot real estate developer in the Big Apple to a resident of the federal penitentiary faster than you can say "property value." Get ready to be hooked as Ivy spills the beans on how she discovered she'd been crafting her own cell long before spending 46 months behind bars. But fear not, because she didn't just sit around moping – oh no! She spun that wild rollercoaster ride into a whole new career, empowering other women to break free from the mental chains they've wrapped themselves in. Trust me, folks, this one's a must-watch, a tale everyone in my circle absolutely needs to hear.

⭐ Kim Gamez has worn many hats on her journey from running a bustling restaurant while raising caring for five children, to pioneering the first Hispanic event planning platform, MiPadrino, and now embarking on her latest venture, Sober(ish). Her story epitomizes the spirit of a serial entrepreneur. In this episode, we delve into the essence of grit and determination in discovering one's life passion. Kim shares insights on her strategic approach, leveraging various grants and opportunities to secure invaluable "free" funding for her ventures.

To inaugurate this new series, I couldn't think of a better guest than the incredibly talented Carell Augustus talking about the Black Hollywood Book Project. #Black #Hollywood is a groundbreaking reimagining of Hollywood's most beloved films, including Breakfast at Tiffany's, Singin' in the Rain, Mission: Impossible, Forrest Gump, and more. Visionary photographer Carell Augustus has created a "who's who" of today's Black entertainers recreating iconic cinematic scenes, renewing readers' appreciation of the past while asking questions about representation in media and inspiring the artists of the future. Compiled over the course of more than ten years and highlighting more than sixty-five stars such as Vanessa L. Williams, Dulé Hill, Karamo Brown, Shemar Moore, and others, Carell Augustus says, "Black Hollywood is not just a book for Black people―it's a book for all people about Black people. About the dreams we were never told we could achieve. About the places we were never told we could go. And now, finally, about how we can get there."

Sophie is the co-founder and CEO of LiSA, a SaaS start-up which offers Live and Social Commerce enterprise solutions for the world’s leading e-retailers, marketplaces and brands such as Marks & Spencer, L’Oréal, AVON USA and many more. Sophie is also a guest lecturer at Columbia University on the topics of social and live commerce. Her company, LiSA is on a mission to help e-retail easily transform into social discovery destinations for their communities and enable seamless cross-platform experiences for the entire ecosystem. In this episode she talks about the foundation of LiSa and their commitment to providing a 360 approach to integrate video commerce centered on community by providing a cohesive and authentic experience across platforms and social media.

AI has the potential to add $4.4 trillion in value to the global economy annually. Despite its buzz, two key questions remain: What applications of AI will have the greatest transformational power, and how will these impact your organization?  Our expert panelists will answer these and other questions about AI’s long term potential and how it’s being used today to transform (not replace people) across marketing and creative ecosystems.. They’ll also share tactical frameworks for the near-term adoption of AI within your organization, including how to navigate its risks and shortcomings. Our esteemed panelists include: Borja Perez, Chief AI Revenue, Mainkore Global, former SVP Revenue Strategy & Innovation NBCU Jaqueline Hernandez, CEO, New Majority Ready, former CMO NBCU Hispanic Ventures Reza Hashimi, CEO, Binj, 3x entrepreneur, MIT Big Data Lead Rouzbeh Aminpour, Principal Manager, Google Cloud Solution Engineering

Check this out! I just had an epic chat on my latest podcast episode with the one and only Jesse Kirshbaum, the powerhouse CEO of NUE Agency, where we dove headfirst into the juicy intersection of music, tech, and marketing. We got real about how music can level up any experience and how brands can ride the wave of culture using tunes. Plus, we took a stroll through some hot topics like the NTWRK & Universal snagging of Complex, the cosmic possibilities of the Moon Landing for branding, the legendary MTV VMA Moonman, and why it packed more punch than the Grammys. Oh, and let's not forget about the treasure trove of insights Jaimie drops every week in his must-read newsletter, Beats and Bytes. Trust me, this episode is one for the books and a blast for everyone to tune into! We literally could have gone on for hours!

Were you aware that a staggering 95% of videos lack searchability? It may sound improbable, but it's a fact. Allow me to introduce Ajay Bam, the CEO of Vyrill, who has dedicated the past four years to developing an AI-driven platform. This innovative platform not only enables comprehensive searches within videos, covering images, text, and voice, but it also generates actionable analytics. These analytics encompass sentiment analysis, demographics, brand safety, speech reports/SEO lists, and engagement reports. This capability is invaluable not only for brands managing an extensive video library, helping them identify and repurpose successful content for their audience, but also for seeking USG (User-Generated) content that aligns with their brand values, fostering higher conversion rates and activation.

Today, I had the privilege of conversing with Nicolas Bailliache, the CEO of E-Streamly and the host of the Live E-Commerce Podcast. Since its inception in 2020, E-Streamly has been dedicated to not just bringing live shopping experiences to consumers but also closing the gap for mid-market companies. This involves integrating full payment and e-commerce capabilities into their existing technological framework. Our dynamic discussion delves into the future prospects of avatars in live streaming, exploring how AI can enhance not only chat functions but also play a role in product tagging within user-generated content videos and facilitate SMS notifications. Join us for this enlightening and enjoyable interview.

Starting with his journey in the gaming sector with Zynga, followed by a stint at StartX at Stanford, and subsequently spearheading the Ultra Music Festival while also fueling the ticketing platform for Billy Eilish, CEO Ari Evans possesses a profound understanding that for video commerce to thrive, attribution must be intricately linked to marketing KPIs. Delving into their patented personalization overlays and his insights on the future applications of AI, this interview is chock full of practical advice about the enduring significance of video commerce and shedding light on the factors that have contributed to its delayed ascent.

In our first podcast of 2024, we engage in a conversation with EB Moss, a familiar name to many due to her extensive writing on a wide range of marketing and media subjects. Our discussion spans various topics, such as Retail Media, the latest trends in Digital Out Of Home, the compelling reasons for advertisers to increase their investments in news sites, and EB Moss's anticipations for the upcoming CES event in Vegas next week.

Mike Coner boasts an extensive background in the rock and roll hospitality sector, commencing with the establishment of a series of bars known as Automatic Slims. His early years, characterized by orchestrating numerous events (and acquiring a multitude of tattoos), have propelled him into the realms of Web3 and gaming. Here, he's carving out a significant presence in the live shopping and "phygital" industry. Tune in as he takes us on a thrilling journey through his experiences.

With a wealth of experience spanning more than 25 years in the video industry, CEO Eitan Koter has encountered diverse facets, from significant OTT platforms to e-commerce ventures. Tune in as he discusses Vimmi, the platform he leads, and the strategic decision to embrace an "all-in-one" video e-commerce platform technology stack. Gain insights into their utilization of AI to enhance business operations and hear Eitan's perspectives on the future, anticipating developments beyond 2024.