Let's Talk LinkedIn with Louise Brogan

This is it — the final episode of Let's Talk LinkedIn with Louise Brogan, and it's time to stop listening and start doing. In this episode Louise brings the whole series together, shares the story of Sarah — a leadership consultant who transformed her LinkedIn presence and started attracting ideal clients as a result — and makes the case for why implementation beats knowledge every single time.If you've listened to all six episodes and thought yes, I know I need to do this — this episode is your nudge, your roadmap, and your invitation to take the next step.Want to test your level of expertise? Go to https://www.louisebrogan.com/scorecardWhat You'll Learn in This EpisodeWhy knowing what to do on LinkedIn is not enough — and what actually moves the needleSarah's story — from an eight-year-old profile to attracting ideal clients consistentlyHow showing up as the leader in your space brings other people's audiences to youA full recap of everything covered across the six-episode seriesWhy the people who get results from LinkedIn are not the most knowledgeable — they're the most consistentWhat the LinkedIn Accelerator includes and how it worksYour final action — the one thing to do on LinkedIn todaySarah's Transformation — The Short VersionSarah is a leadership consultant who had been on LinkedIn for eight years. Her profile still listed her as a senior manager at a company she'd left years ago. Her about section read like a job application. She had under 500 connections, most of whom she barely knew.After joining the LinkedIn Accelerator:Her profile was completely rewritten to speak directly to her ideal clientsShe built a deliberate network of value — slowly, strategically, enjoyablyShe created a content plan and started showing up consistentlyOther leadership coaches began engaging with her content — bringing their audiences of potential clients directly to herShe became the recognised voice in her space, with people watching, learning and eventually reaching outThat is what consistent, strategic LinkedIn activity looks like in practice.Everything You Now Know✅ Your LinkedIn profile is your foundation — make it work for you 24/7✅ A network of value beats a large random network every time✅ The silent majority are watching — your next client has already read your post✅ The FAQ Framework — six questions, four subtopics, 12 weeks of content✅ The COPE Method — one video, one hour, one month of content everywhereYour Final ActionGo to your LinkedIn profile right now — not tomorrow — and look at your headline. Does it tell someone in five seconds exactly what you do and who you help? If the answer is no, change it today. That one update is your starting point. Everything else follows from there.Resources and Links Mentioned🎓 Join the LinkedIn Accelerator Group Programme — louisebrogan.com/accelerator📖 Buy the book: Raise Your Visibility on LinkedIn — link in show notes📺 Free LinkedIn training on YouTube — search Louise Brogan LinkedIn training🌐 Louise's website — louisebrogan.com💼 Connect with Louise on LinkedIn — search Louise Brogan on LinkedInLoved this series? Share it with a business owner, coach or consultant who needs to hear it. And come and find Louise on LinkedIn — she'd love to connect.

Your LinkedIn profile is working for you — or against you — every single day, even when you're not online. In this episode, Louise Brogan walks through every key section of your LinkedIn profile and explains exactly what it should say, why it matters, and how to make it do the heavy lifting of attracting your ideal clients.Think of your profile as the foundation of everything you do on LinkedIn. You can have the best content strategy in the world, but if someone clicks on your profile and doesn't immediately understand what you do and how you can help them — you've lost them. This episode fixes that.What You'll Learn in This EpisodeWhy your LinkedIn profile is your most important business asset on the platformWhat the introductory card is and what every element of it should doHow to choose the right profile photo and background imageWhy your headline needs your most important keywords at the very startWhat the featured section is and how to use it as your personal highlight reelThe three mistakes people make with their about section — and how to fix themWhy your experience section is a keyword goldmineHow to clean up your skills so you're found for the right thingsWhy recommendations are so powerful — and how they actually workWhether solopreneurs need a company page (spoiler: yes)Key Sections of Your LinkedIn ProfileIntroductory CardProfile photo — clean, clear, head and shoulders, recentBackground image — use Canva to create something that shows your website and what you do, or use a photo that demonstrates your workHeadline — lead with your most important keyword, not a clever taglineContact info — current business email and website URLFeatured SectionYour personal highlight reelAdd links, media, upcoming events or webinarsUse eye-catching thumbnailsSwap it out regularly to reflect what you're currently promotingAbout SectionWrite to your reader, not about yourselfStart with a question that makes your ideal client say yes, that's meEnd with a clear call to action — how to get in touch or work with youInclude a full URL (clickable on iPhone)Experience SectionUse keyword-rich descriptions for every roleThink about what your ideal clients are searching forAdd links to articles, websites and media under each roleSkillsRemove anything you don't want to be found forKeep only the skills relevant to your current businessRecommendationsMust be requested through LinkedIn — cannot be copied and pastedIncredibly powerful because they come directly from another person's profileRequest them from clients and collaborators you've worked withYour Action for This EpisodeGo to your LinkedIn profile right now and read your headline. Does it tell someone in five seconds exactly what you do and who you help? If not — change it today. That one update is your starting point.Resources and Links Mentioned🎓 Join the LinkedIn Accelerator Group Programme — louisebrogan.com/accelerator📖 Buy the book: Raise Your Visibility on LinkedIn — link in show notes📺 Free LinkedIn training on YouTube — search Louise Brogan LinkedIn training🌐 Louise's website — louisebrogan.com💼 Connect with Louise on LinkedIn — search Louise Brogan on LinkedInAll six episodes are available now — hit follow and binge the whole series.

What if you could spend one hour creating content and have a whole month of LinkedIn posts — plus your newsletter, blog, and social media — taken care of? In episode four, Louise Brogan introduces the COPE Method: Create Once, Publish Everywhere. This is the content system Louise uses in her own business and teaches inside the LinkedIn Accelerator, and it's the reason she's never stuck staring at a blank screen wondering what to post.Louise walks through exactly how the COPE Method works, introduces the Lasagna Method for batching content across multiple topics, and explains why the people who learn to write and communicate as humans — using AI as a tool rather than a ghostwriter — will win on LinkedIn in the long run.What You'll Learn in This EpisodeWhat the COPE Method is and why it changes everything about content creationWhy starting with video gives you the most repurposing optionsHow to use Descript to extract transcripts from your videosHow Louise uses Claude to generate 12 LinkedIn post ideas from one video transcriptWhy only 1-2% of LinkedIn users post anything — and what that means for youThe Lasagna Method — how to batch content across multiple core topicsEvery way you can repurpose one piece of content across LinkedIn, your blog, newsletter, Instagram and YouTubeThe "You Not Me" content principle — and why it transforms engagementWhy human writing will always win over pure AI-generated contentThe COPE Method — Step by StepRecord one video addressing a key topic or client questionExtract the transcript using a tool like DescriptUse Claude to generate 12 possible post ideas from the transcriptRepurpose across every channel:Transcript → blog post and newsletterAudio → podcast episodeShort clips → LinkedIn video, Instagram Reels, YouTube ShortsKey quotes → graphics and carousel postsRepeat with your next core topic and layer using the Lasagna MethodThe Lasagna MethodThink of each video as a layer of lasagna. Record five videos on five core topics — those are your five layers. Then cut across all five layers to create batched content where each post covers a different topic. Every week's content has variety, depth and consistency built in.Your Action for This EpisodeRecord a video today addressing one key problem your clients have. Don't overthink it. Don't edit it. Just record it, extract the transcript, and see what you can create from it. That one video is the start of your entire content bank.Resources and Links Mentioned🎓 Join the LinkedIn Accelerator Group Programme — louisebrogan.com/accelerator🎬 Try Descript — louisebrogan.com/descript📖 Buy the book: Raise Your Visibility on LinkedIn — link in show notes📺 Free LinkedIn training on YouTube — search Louise Brogan LinkedIn training🌐 Louise's website — louisebrogan.com💼 Connect with Louise on LinkedIn — search Louise Brogan on LinkedInAll six episodes are available now — hit follow and binge the whole series.

If the thought of posting on LinkedIn makes you want to close the app and never open it again — this episode is for you. Louise Brogan tackles the most common fear she hears at every workshop she runs: who am I to say I'm an expert? Spoiler: you are exactly the right person, and not posting is actually doing your network a disservice.In this episode Louise breaks down why LinkedIn posting fear is really about not understanding how the platform works, reveals the truth about who is actually seeing your posts (hint: it's not who you think), and introduces the FAQ Framework — a simple content planning tool that gives you 12 weeks of LinkedIn post ideas in one sitting.What You'll Learn in This EpisodeWhy fear of posting on LinkedIn is really fear of judgement — and why that fear is unfoundedThe truth about LinkedIn's "silent majority" and what those 900 impressions really meanWhy your peers are too busy worrying about their own posts to judge yoursThe commenting strategy — why you should comment before you post and how to do it wellThe difference between a good comment and a useless oneThe FAQ Framework — six questions, four subtopics, 24 post ideas, 12 weeks of contentWhy writing to "you" instead of "I" transforms your engagementWhy consistency matters more than going viralThe FAQ Framework — How It WorksWrite down six questions your clients or enquiries always ask youBreak each question into four subtopicsThat gives you 24 post ideas — enough for 12 weeks of LinkedIn content posting twice a weekWrite every post to you — your reader — not about I — yourselfAsk questions that spark a conversationYour Action for This EpisodeWrite down your six most frequently asked questions — not the ones your mum asks, the ones real clients and enquiries ask when you tell them what you do. These are the foundation of your LinkedIn content strategy. Do it now, before you move on to episode four.Resources and Links Mentioned🎓 Join the LinkedIn Accelerator Group Programme — louisebrogan.com/accelerator📝 Free post templates and examples — louisebrogan.com/posts📖 Buy the book: Raise Your Visibility on LinkedIn — link in show notes📺 Free LinkedIn training on YouTube — search Louise Brogan LinkedIn training🌐 Louise's website — louisebrogan.com💼 Connect with Louise on LinkedIn — search Louise Brogan on LinkedInAll six episodes are available now — hit follow and binge the whole series.

If opening LinkedIn feels like walking into a room full of strangers you have nothing in common with — your network is probably the problem. In this episode, Louise Brogan introduces the 500 Person Strategy and walks you through exactly who you should be connecting with on LinkedIn and why the quality of your network matters infinitely more than the size of it.You'll learn why your current LinkedIn network might actually be working against you, how to clean it up without upsetting anyone, and the ten types of connections that will transform your newsfeed — and your business. Plus, hear how Fiona, a PowerPoint expert, used strategic LinkedIn networking to walk away with a €50,000 contract from a single post.What You'll Learn in This EpisodeWhy your current LinkedIn network is probably a mess — and why that's killing your experience of the platformThe three kinds of connections that are clogging up your newsfeedHow to unfollow and remove connections without anyone being notifiedWhat "dwell time" is and how LinkedIn uses it to decide what to show youThe ten types of people you should be actively connecting with on LinkedInThe difference between following and connecting — and when to do eachHow to send a personal connection note that doesn't sound salesyFiona's story — how a €50,000 contract came from one strategic LinkedIn postThe 10 Types of People to Connect WithPotential clientsStrategic connections — people who already work with your ideal clientsFun and interesting people — keep LinkedIn enjoyableIndustry peers — your support system and referral networkThought leaders — people you learn fromFormer colleagues — your biggest potential cheerleadersJournalists and LinkedIn news editorsEvent organisers and podcasters — if you want speaking gigsSuppliers and service providers — so you can refer your clientsMentors and coachesYour Action for This EpisodeConnect with five people this week using one of the ten connection strategies above. If you don't have LinkedIn Premium, once they accept your request send them a personal message explaining why you connected. Keep it genuine, keep it human.Resources and Links Mentioned🎓 Join the LinkedIn Accelerator Group Programme — louisebrogan.com/accelerator📖 Buy the book: Raise Your Visibility on LinkedIn — link in show notes📺 Free LinkedIn training on YouTube — search Louise Brogan LinkedIn training🌐 Louise's website — louisebrogan.com💼 Connect with Louise on LinkedIn — search Louise Brogan on LinkedInEnjoying the series? All six episodes are available now — hit follow and binge the whole thing.

Are you one of the thousands of small business owners, coaches and consultants who opens LinkedIn, scrolls for five minutes, and closes the app feeling like it's just not for you? You're not alone — and you've probably been lied to about what LinkedIn is actually for.In this first episode of Let's Talk LinkedIn, Louise Brogan — LinkedIn expert, speaker and author — busts the biggest myth about LinkedIn: that it's only for job seekers and corporate marketers. The truth? LinkedIn is a 24/7 networking event happening right now in your industry, and your ideal clients are already there having conversations without you.Louise shares how she discovered the power of LinkedIn back in 2013, why it converts to business faster than any other social media platform, and introduces the concept that will run through this entire series — building a network of value that brings the right people to you.You'll also hear from Jenny, a strategic advisor and author based in Australia, whose focused LinkedIn strategy helped her sell her book around the world, land podcast guest spots, and build a global network of collaborators she genuinely loves.What You'll Learn in This EpisodeWhy LinkedIn is not just for job seekers — and what it really isHow Louise discovered LinkedIn's business potential speaking to a room full of suits in 2013The networking event analogy that will change how you think about LinkedIn foreverWhy you don't need 10,000 followers — you need the right 500 peopleThe real reason your LinkedIn isn't working for you right nowWhy AI automation tools on LinkedIn can get your account frozenJenny's story — how a narrow, deep LinkedIn strategy sold books worldwide and built a global networkYour Action for This EpisodeBefore you listen to episode two, go to LinkedIn and comment on two posts from people in your network that you admire. Not just "well done" — write two or three sentences as if you were speaking to them in person. That's how real LinkedIn conversations start.Resources and Links Mentioned🎓 Join the LinkedIn Accelerator Group Programme — louisebrogan.com/accelerator📖 Buy the book: Raise Your Visibility on LinkedIn — link in show notes📺 Free LinkedIn training on YouTube — search Louise Brogan LinkedIn training on YouTube🌐 Louise's website — louisebrogan.com💼 Connect with Louise on LinkedIn — search Louise Brogan on LinkedInAbout Louise BroganLouise Brogan is a LinkedIn expert, speaker, and author of Raise Your Visibility on LinkedIn. She has been helping small business owners, coaches, consultants and professionals win business from LinkedIn for over ten years. She runs the LinkedIn Accelerator, a small group programme for people who want to implement their LinkedIn strategy with expert guidance and accountability.Enjoyed this episode? Hit follow so you don't miss the rest of the series — all six episodes are available now to binge.