'LetterLand

In this special holiday edition of LetterLand, Louis and Tyler look past 2025 to predict the massive shifts coming to the newsletter and creator economy in 2026. From the death of the "middle class" newsletter to the surprising B2B sales strategies borrowed from OnlyFans, they break down why the old playbooks are breaking and what will replace them.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

In this episode, Louis and Tyler sit down with Ryan Sager, co-founder of Who Sponsors Stuff, to break down how to monetize your newsletter through live events. We explain why you should stop chasing celebrity speakers and how to get sponsors to cover your costs before you spend a dime. Ryan also shares how a small dinner series evolved into a successful conference and the best way to validate your event ideas without losing money.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

This week, Louis and Tyler examine how to convert social media followers directly into newsletter subscribers using DM automation, effectively bypassing the friction of traditional landing pages. They break down the mechanics of "borrowing" audiences from other creators, outline strategies for securing free recommendations through strategic interviews, and share tactical advice on using tools like ManyChat to scale your list organically.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

In this episode, Louis and Tyler sit down with Matt Paulson, founder of MarketBeat, to break down what it takes to build a $50M media company. We talk about why obsessing over cost per subscriber is killing your growth and reveal the exact metrics to focus on instead. Matt also shares how to generate $1.5M a month with SMS marketing and why niching down is actually bad advice for building a massive business.Find Matt at Marketbeat.com or on Twitter at https://x.com/MattPaulsonSDFollow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

In this episode, Louis and Tyler sit down with Nathan May, founder of The Feed Media, to break down the "Invite-Only" newsletter blueprint. We explain why selling ads is a trap for most creators and reveal the exact math on how to generate $1M in revenue with just 1,000 subscribers using a high-ticket, exclusive model.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

This week, Louis and Tyler break down the escalating newsletter platform wars. Patreon launches Quips to clone Substack Notes and pull creators back, Beehiiv drops a massive feature batch in full catch-up mode, and the fight for creator loyalty intensifies. They analyze why Patreon suddenly feels dangerous, where Beehiiv is vulnerable, and what this means for operators choosing platforms.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

In this episode, Louis and Tyler sit down with Matt McGarry to break down 5 7-figure newsletter ideas you should steal and launch this weekend to hit a million dollars in revenue in 2026.Matt's stuff (go follow him): https://growletter.comFollow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

How did a college kid with no network or experience manage to break into venture capital... one of THE toughest, most cliquey industries in the world?Brett Perlmutter of BulletPitch joined Louis and Tyler on the pod to share all 👇→ how he came up with the idea for his newsletter→ crazy growth hacks that drove thousands of high quality subscribers→ and how things ended up going so well he realized he didn't even WANT a job in VC anymore... he could start his own damn fund

This week, Louis and Tyler dig into the top 5 ways to get your first 1000 subscribers that actually work to build a profitable newsletter business quickly.

This week, Louis and Tyler examine whether Substack is siphoning readers from your owned channels, how its network effects impact discovery and retention, and how to keep control of your list. They compare native recommendations vs external links, outline migration and backup steps, and share metrics to track platform risk.

In this episode, Louis and Tyler are joined by Corey Leff, Founder and CEO of JohnWallStreet.com , to show how a niche B2B newsletter became a sports intelligence business. They cover writing for 100 who matter, mentor-driven access, brick-by-brick growth, sponsor-led events, $10k memberships, thematic research, and why free beats paywalls.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

In this episode, Louis and Tyler are joined by Ryan Heafy from 6AM City to share the playbook for scaling local newsletters. They cover market selection, AI-assisted workflows, internal tools, list growth, ad sales, and the deliverability habits that keep engagement high.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

This week, Louis and Tyler unpack a wild cash-drop stunt to grow a newsletter. What worked, what flopped, and the exact fixes to turn fleeting views into email subscribers.You’ll learn how to sharpen the CTA, tighten the landing page, and craft an offer people actually want so a viral moment becomes a list-growth engine.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

In this Q&A episode, Louis and Tyler are joined again by Emanuel (Manu) Cinca from Stacked Marketer to answer listener questions.They discuss how to pitch starting a newsletter at an established brand, the most impactful ways they're using AI to improve their newsletters, and the unexpected challenges that will be much harder than you think when starting out.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

In this episode, Louis and Tyler are joined by Emanuel (Manu) Cinca from Stacked Marketer to discuss how to start, grow, and monetize a B2B newsletter in today's competitive landscape.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

In this episode, Louis and Tyler are joined by Jeffrey Eisenberg from Media Intercept to discuss newsletter advertising, monetization strategies, the future of ad networks and hot takes on the newsletter space in 2025.Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChaseSubscribe for more!

In this Q&A episode, Tyler and Louis dive into strategies for landing your first newsletter sponsorship, including tips on leveraging your subscriber list, analyzing competitors, and using ad networks. Plus a bunch more newsletter questions and answers...Follow Louis: https://x.com/louisnicholls_Follow Tyler: https://x.com/JPMorinChase

It's 2025... a whitepaper or cheatsheat won't cut it anymore if you want lots of newsletter signups. So how do you create lead magnets that actually work? Tyler and Louis discuss our top 5 lead magnets to try this year for faster newsletter growth. Plus — are newsletter open and click-through rates dead? Or still useful?

Substack raises a $100m series C round of funding from top investors. What does this mean for the newsletter space? Should we all move to Substack now? Will they finally embrace ads? Join Louis and Tyler for our first ever (excuse for an) "emergency pod", as we give our first impressions and hot takes on the news.

Louis and Tyler switch things up with a game of "fact or fiction" about newsletter recommendations tools...which recommendations network is best?is it a bad idea to recommend other newsletters to your audience?and the killer question: are recommended subscribers actually any good?We get into all this and more, with our nerdiest episode yet.

Tyler's back and — together with Louis — we get into a bunch of nerdy newsletter stuff:did Tyler invent a better replacement for referral programs?how will AI search impact your newsletter growth?and what's the deal with beehiiv's "Top 4"?Listen in and shoot us your question at [email protected]

Gunnar Holm is *the guy* who top newsletters in the finance space turn to for profitable paid growth.His agency Growjoy manages $millions in budget across meta ads, tiktok and more.So Louis invited him onto the pod to break down what it takes to spend $100k each month on newsletter growth... profitably.Gunnar spills a bunch of really useful stuff, including:Which paid social channel is starting to outperform MetaHow he's using AI to get better ad content at lower costsAnd loads more!

Gunnar Holm is the founder of Growjoy, where he is *the guy* top finance publications trust to run their paid newsletter acquisition. He's helped tens of 7- and 8-figure newsletters spend $millions/month on paid growth via meta and tiktok ads. And — in today's episode — he breaks down exactly how he'd launch a $million/year newsletter in the finance space from scratch. In just 8 steps.

Are local newsletters the easiest way for a "normal" person to start a 6-figure newsletter business? Or just the next "get rich quick" bubble about to blow up in gullible idiots' faces?TJ Larkin, founder of a bunch of local newsletters (and host of the localnewsletterinsider.com podcast/website) joins Louis to help him figure it out. 

Louis and Tyler are back with another Q&A episode!This week we dive into a bunch of listener questions, including:Does your newsletter need a website?What's your biggest newsletter f**k up ever?"Help — my newsletter referral program isn't working!"... and a tasty disagreement between our cohosts on how to spend $2k/month on newsletter growth. Listen in and send your own questions to [email protected] 

When a big consumer trend comes along — like AI or crypto — it creates an opportunity for 7- and 8-figure newsletters. But how do you identify those "big" trends earlier enough to take advantage of them? And what trends are Tyler and Louis currently excited about? Listen in as we brainstorm ideas for what "the next" 7-figure consumer newsletter might look like. PLUS — Louis tests Tyler on 5 "quick wins" that'll make a big difference to your newsletter success in just 10-20min.

Tyler and Louis are joined on the pod by newsletter ad sales maestro, Dan Barry. We answer your top questions about newsletter ad sales and more. Including:How many subs do I need to start selling ads?What % of my ad clicks are "fake" — and do sponsors care?You've got 3 days to sell your first ever newsletter sponsorship... how do you do it?Find Dan at adsalesasaservice.com and revenews.co 

Louis and Tyler are joined by Jason Woodruff, founder of "The Pour Over" newsletter, to talk ad networks, secrets of newsletter growth, and what it takes to build a newsletter to 1.4 million subscribers.

It's Q&A time! Louis and Tyler dive into...... what's the easiest way to make $10k/month with a newsletter?... if you could only buy shares in one newsletter... which one would you pick?... is it too late to start a profitable newsletter? Is the newsletter boom over?Plus — we want to answer YOUR questions! Send them to [email protected] today for a shoutout on the pod

Tyler's angry that he might be missing out on a big opportunity on Substack. Louis shares the story of one smart newsletter operator who's adding 500+ subscribers per day to her newsletter for free.

In Q&A episode #1 you'll get our answers to...... what's the "wildest" newsletter referral reward you've ever seen?... who is your most "famous" newsletter subscriber?... are sweepstakes dead? Or a secret weapon for list growth?... should you ask for "work emails" in your signup form?Plus — we want to answer YOUR questions! Send them to [email protected] today for a shoutout on the pod

Matthew McConaughey's newsletter has a big problem... or does it?In the latest episode of LetterLand, Louis and Tyler argue about how import it is to send your newsletter at "the right time" — or if that even exists. Then we get into the rise of Substack — should you use it for your newsletter?And finally, we dig into the importance of "community" to your newsletter.

Louis and Tyler reveal the secret behind a newsletter that garnered over 1.4M subscribers, one thing everyone gets wrong about Substack, and our top 5 takeaways from the Newsletter Conference in NYC.Your newsletter questions answered --> [email protected] Find Louis at https://growmynewsletter.com and Tyler at https://leverageletter.co.

Louis and Tyler talk tariffs...how will they affect your newsletter?is there anything you should be doing about it?what are the "hidden" opportunities to profit from the chaos?Then Louis shares a $multi-million newsletter opportunity he found while being lazy on his phone — and a step by step playbook for how to take advantage of it.