LUNCH IS ON ME

This week, "Lunch Is On Me" is serving up a must-listen chat with the critically acclaimed KHH duo, O'KOYE! We dive deep into their new singles, the creative story behind their KMA-nominated debut album, and what it felt like to become one of 2024's biggest rookie acts.

We finally did it! Welcome to the very first official Lunch Is On Me chat sesh! Be easy on us—it took us over a year to launch, so we ask for a little grace if we get a few details wrong! The K-Hip Hop and R&B world is undergoing a massive transition: new labels are emerging, old giants are still fighting to hold on to their crowns, and the AOMG Aftershock is still being felt (yes, we're referring to the Coogie/Duover transfer!). We cut through the noise by building our definitive Rankings for every major label. Find out which labels earned Gold Star status, who the rising On the Come-Up stars are, and which labels are stuck On the Bubble. This is our complete, unfiltered analysis of the new K-music hierarchy!