PODCAST · technology
Make Water Work Podcast
by Megan Glover & Isaac Pellerin
Make Water Work Podcast
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Damian Georgino: Rethinking Water | Make Water Work 032
Water is the one infrastructure you cannot live without — and it got a D-minus rating from the American Society of Civil Engineers. In this episode, we sit down with Damian Georgino, Partner at global law firm Dentons and a 30-year veteran of the water industry, to talk about why everything you think you know about water is wrong — starting with the tap. Damian shares his journey from selling water businesses for Alcoa under Paul O'Neill to joining the early days of US Filter, and how water captured him for good. We explore the trillion-dollar global water market, the shift from centralized to decentralized water systems (and what that means for your business), the massive water demands of AI data centers and chip plants, and why private capital may be the only path forward for America's crumbling water infrastructure. Whether you're an investor, a water professional, or just someone who turns on a faucet every day — this conversation will change how you see water forever. Topics covered: Why any business is a water business The energy-water nexus (75% of water costs are energy) Decentralized water: learning from energy deregulation AI, data centers & the looming water crisis The $800B infrastructure gap — and why $55B isn't enough Private capital, infrastructure investing, and mid-teens IRRs Why municipalities resist innovation — and what might change that What water looks like if we rethink it from scratch 📋 Show Notes Guest: Damian Georgino, Partner, Dentons LLP Host: Isaac Pellerin Co-Host: Megan Glover, Founder, 120 Water About Damian Georgino Damian Georgino is a Partner at Dentons, one of the world's largest law firms, where he focuses on water infrastructure, capital transactions, and economic development. His water career began at Alcoa, where he led the sale of five water businesses to the then-upstart US Filter, founded by Dick Heckman. He has served on the President's National Infrastructure Advisory Council and is a frequent speaker on water finance, infrastructure policy, and the energy-water nexus. Dentons sponsors the Rethinking Water Conference and runs an infrastructure think tank focused on reimagining water systems.
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Anne Mushow: How Subeca’s IoT Platform is Transforming Water Management | Make Water Work 031
In this episode of Make Water Work, Isaac Pellerin and Megan Glover sit down with Anne Mushow, CEO of Subeca, to explore how smart metering, IoT, and new business models are transforming water utilities. Anne shares her journey from electrical engineering to leading one of the most innovative startups in water tech, and breaks down how Subeca is helping utilities modernize without massive capital investment. The conversation dives into Amazon Sidewalk, metering-as-a-service, and why flexibility and interoperability are key to unlocking digital transformation across 40,000+ small utilities in the U.S. What you’ll learn: • Why most water utilities still rely on decades-old technology • How Subeca is making legacy infrastructure “smart” with plug-and-play IoT • The role of Amazon Sidewalk in reducing infrastructure costs • What “metering as a service” means for utilities and ratepayers • Why small and rural utilities are the biggest opportunity in water • How better data can improve efficiency, leak detection, and sustainability • The importance of interoperability and partnerships in water innovation Key moments: 00:00 The future of metering and disruption in water 03:00 Anne’s journey into the water industry 05:30 What Subeca does and the problem it solves 10:00 Amazon Sidewalk and the power of existing infrastructure 15:00 How Subeca is different from traditional smart metering 21:00 Metering as a service and new utility business models 24:00 Building a startup in the water sector 31:00 The future of water data and global expansion About the guest: Anne Mushow is the CEO of Subeca, a smart water metering company focused on making digital transformation accessible for utilities of all sizes. With experience at Sensus and Amazon Web Services, she brings deep expertise in metering, infrastructure, and scalable technology solutions. Subscribe for more conversations with leaders shaping the future of water, climate, and infrastructure. #WaterTech #SmartCities #IoT #ClimateTech #Infrastructure #MakeWaterWork #WaterInnovation
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Simon Olivier: How Cycle H2O is Accelerating Water Innovation | Make Water Work 030
What does it take to actually scale innovation in water? In this episode of Make Water Work, Isaac Pellerin and Megan Glover sit down with Simon Olivier, leader of Cycle H2O, an impact fund focused on accelerating water technology. Simon shares the personal moment that pulled him into the water space...and how it led to building a venture fund designed to solve one of the industry’s biggest challenges: getting real solutions to scale. The conversation dives into what makes water different from other industries, why progress can feel slow, and how the right combination of capital, partnerships, and strategy can unlock faster adoption. They also explore: • Why Simon invests in “aspirin, not vitamins” — solving urgent, critical problems • The role of strategic investors in helping startups scale beyond just funding • Why water innovation is lagging — and how other industries offer a roadmap forward • The growing importance of water security, reuse, and decentralized systems • How data centers, energy, and manufacturing are quietly reshaping water demand • What separates successful founders — and the mistakes to avoid early Simon also highlights emerging technologies in areas like real-time water monitoring and PFAS treatment, and shares why Canada is becoming a global hub for water innovation.
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Glenn Barnes: Unlocking Water Infrastructure Funding | Make Water Work 029
In this episode of Make Water Work, Isaac Pellerin and Megan Glover sit down with Glenn Barnes to unpack one of the biggest challenges facing the water industry today: affordability. Glenn brings deep expertise from his work helping utilities navigate funding, rates, and long-term infrastructure planning. This conversation goes beyond the headlines to explain why water rates are rising, why small communities face outsized challenges, and what needs to change to build resilient systems for the future. What you’ll learn: • Why water utilities are not funded by taxes and how the “enterprise fund” model works • The hidden history of federal grants that kept rates artificially low for decades • Why small and rural communities face the toughest financial challenges • The real reason water rates are rising faster than other utilities • How programs like SRF and USDA loans actually work (and where they fall short) • The growing infrastructure funding gap and what it means for public health • Why asset management, regionalization, and consolidation are becoming critical
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Chris Miller: Chemistry, Compliance, and Scale | Make Water Work 028
In this episode of Make Water Work, Isaac Pellerin and Megan Glover sit down with Chris Miller, Vice President of Digital Services at USALCO and founder of Fontus Blue, to unpack the journey from academic research to startup success and acquisition. Chris shares how a job in a university water lab led to a PhD, a company, and ultimately a platform helping utilities navigate one of the toughest challenges in water: balancing compliance, chemistry, and operational complexity. In this episode, we cover: • The origin story of Fontus Blue and why it matters • How water utilities balance disinfection and harmful byproducts • Why “optimization” really means managing trade-offs • Lessons learned from building and scaling a water tech startup • What founders need to know about partnerships and acquisition timing • The growing complexity of water regulations and what comes next • Why supporting operators is critical to the future of water Whether you're a water professional, entrepreneur, or simply curious about how safe drinking water actually gets delivered, this episode breaks down the science, strategy, and human side of the industry.
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Lia Clark: Engineers With Empathy: Rethinking Water Leadership and Finance | Make Water Work 027
In this episode of Make Water Work, Isaac Pellerin and Megan Glover sit down with Lia Clark, Community Support Director at Water Finance Exchange and founder of Engineer With Empathy. Lia shares her journey into water, from an orphanage service trip in China to working on some of the toughest water infrastructure challenges in underserved communities across Texas. This conversation dives into: • Why most small water systems struggle to access funding • The reality behind state and federal infrastructure dollars • Why water utilities must operate more like businesses • The hidden barrier: trust, not just pipes and funding • How “Engineer With Empathy” is reshaping how engineers work with communities Key Takeaways: • Most U.S. water systems serve fewer than 10,000 people and lack resources • Funding exists, but access and complexity are major barriers • Empathy and trust-building are critical to successful projects • Sustainable water systems require financial literacy and long-term planning #WaterInfrastructure #WaterFinance #Engineering #Empathy #Utilities #MakeWaterWork #WaterLeadership
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Shellie Chard: Building Better Water Policy | Make Water Work 026
In this episode of Make Water Work, we sit down with Shellie Chard, former Water Quality Division Director at the Oklahoma Department of Environmental Quality, to explore how policy, leadership, and long-term thinking shape the future of water. With a 34-year career in environmental regulation, Shellie shares hard-earned insights on how water policy actually gets made, why trust in water systems is declining, and what it will take to manage our most critical resource moving forward. From navigating complex regulations to balancing public perception with scientific reality, this conversation is a must-listen for anyone working in or curious about the water sector. In this episode, we cover: • How water found Shellie and shaped her career • The evolution of water policy over the past three decades • Why trust in water systems is eroding and how to rebuild it • The real challenges regulators face behind the scenes • How policy, politics, and public perception intersect • Why water management is the defining challenge of our future • The importance of education and long-term thinking in solving water issues
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Greg Wukasch: Leading with Humanity | Make Water Work 025
What does real leadership in water look like? In this episode of Make Water Work, Isaac Pellerin and Megan Glover sit down with Greg Wukasch to talk about leadership, community trust, communication, and the future of the water industry. Greg shares how water found him, why utilities need to stop being afraid of public engagement, and what it takes to lead with curiosity, empathy, and humanity. From his early days at the San Antonio Water System to helping build the Catalyst community, Greg reflects on how experienced leaders can pour into the next generation, why trust is a utility’s true license to operate, and how water can be a powerful unifier in divided times. This conversation is for water professionals, utility leaders, communicators, young professionals, and anyone interested in the future of infrastructure, public trust, and community-centered leadership. In this episode, we cover: • Greg Wukasch’s journey into the water industry • Leadership lessons from nearly 30 years in water • Why communication and public engagement matter in utilities • How Catalyst is building a movement for water communicators • The importance of trust, empathy, and human-centered leadership • Greg’s take on AI, innovation, and the next generation of water professionals • Why the future of water leadership must better reflect the communities we serve
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Peter Yolles & Clara Drysdale: Data Center Innovation & Cooling the Future | Make Water Work 024
AI runs on water. But how much? And what does that mean for the future? In this episode of the Make Water Work Podcast, Isaac Pellerin and Megan Glover sit down with Peter Yolles (Echo River Capital) and Clara Drysdale (Stanford University) to break down the findings from the new Data Center Innovation Report. As artificial intelligence and cloud computing explode, data centers are becoming one of the fastest-growing drivers of water and energy demand in the world. Cooling the chips that power AI requires enormous amounts of water — and the industry is racing to find more sustainable solutions. This conversation explores: • Why AI and data centers are creating a massive new demand for water • The technologies being developed to cool data centers more efficiently • The surprising connection between energy, water, and AI infrastructure • Innovations like atmospheric water capture, advanced membranes, and closed-loop cooling • Why communities are raising concerns about data center water use • How better measurement, transparency, and policy could shape the future Peter and Clara also share insights into where the next generation of water technology startups will emerge as AI infrastructure continues to scale globally.
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Melissa Meeker: Accelerating Water Innovation and Workforce Development | Make Water Work 023
In this episode of Make Water Work, hosts Isaac Pellerin and Megan Glover sit down with Melissa Meeker, CEO of The Water Tower, to talk about the biggest issue facing the water industry that no one is talking about enough: workforce. While the industry focuses on PFAS, AI, lead service lines and climate resilience, Melissa is focused on something even more fundamental...people. 💧 How do we attract the next generation into water careers? 💧 How do we train operators differently? 💧 How do we create opportunity for nontraditional and underserved communities? 💧 And how do we scale workforce innovation from 5 states to all 50? The Water Tower in Gwinnett County, Georgia is redefining what water innovation looks like. Not just through technology, but through hands-on workforce training, operator certification programs, and ecosystem building that connects utilities, engineers and entrepreneurs. If you care about the future of water, this conversation is a must-watch.
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Anthony DeRosa: Demystifying Drinking Water Regulation | Make Water Work 022
Summary In this episode of the Make Water Work podcast, Isaac Pellerin and Megan Glover welcome Anthony DeRosa, the executive director of the Association of State Drinking Water Administrators (ASWDA). They discuss Anthony's journey in the water management sector, the challenges and innovations in modernizing water management, the importance of data management, and the impact of regulatory changes on water utilities. The conversation also touches on workforce challenges, future trends in water management, and the role of data centers in water use. Anthony emphasizes the need for leveraging technology and data to improve water management practices and shares insights on the future initiatives of ASWDA. Takeaways • Modernizing water management is crucial for efficiency. • Data management practices in the water sector are still immature. • Regulatory uncertainty is a significant concern for state regulators. • The Safe Drinking Water Act may need to be revisited. • Workforce challenges persist in attracting young talent to the water sector. • Data centers have a growing impact on water use and management. • ASDWA is focused on making data more accessible for its members.
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Chris Sosnowski: Navigating Data Quality in Water Management | Make Water Work 021
In this episode of the Make Water Work podcast, hosts Isaac Pellerin and Megan Glover talk with Chris Sosnowski, founder and CEO of Waterly. They discuss the critical importance of data quality in water management, the evolution of Waterly, and the challenges faced by public water systems. Chris shares insights from his journey in the water industry, emphasizing the need for human validation in data management and the significant role of cybersecurity in ensuring the safety and reliability of water systems. The conversation highlights the importance of staying connected to customers, learning from their experiences, and the ongoing need for innovation in the water sector. Takeaways • Data quality is crucial for effective water management. • Human validation is necessary for accurate water quality data. • Waterly was born from the need for affordable software solutions. • The water industry is slow to adopt new technologies due to fear of change. • Cybersecurity is a significant concern for water systems. • Operators need to be proactive in managing cybersecurity risks. • Standardization of data is essential for effective water management. • Engaging with customers is key to understanding their needs. • The majority of data in water management is still entered by humans. • Continuous learning and humility are vital for entrepreneurs.
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Michelle Stockness: The Power of Collaboration in Water Management | Make Water Work 020
Summary In this episode of the Make Water Work podcast, hosts Megan Glover and Isaac Pellerin speaks with Michelle Stockness, an influential leader in the water sector. They discuss the importance of collaboration among stakeholders, the challenges of funding infrastructure, and the role of Freshwater in promoting water research and policy. Michelle shares her journey in the water industry, emphasizing the need for effective communication and engagement to address pressing water issues, including the controversial topic of data centers. The conversation highlights the significance of workforce development and the vision for a sustainable water future. Takeaways • Listening to stakeholders is crucial for project success. • Collaboration can bridge gaps in the water industry. • Data centers present both challenges and opportunities. • Effective communication is key to stakeholder engagement. • Funding for infrastructure requires innovative strategies. • Workforce development is essential for the future of water. • Community engagement can lead to better water solutions. • Freshwater aims to support underserved communities. • Understanding local needs is vital for effective policy. • Optimism and collaboration can drive positive change.
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Chad Seidel: The Future of Water Quality | Make Water Work 019
Summary: In this episode of the Make Water Work podcast, Isaac Pellerin and Megan Glover engage with Chad Seidel, president of Corona Environmental Consulting, to discuss the challenges and innovations in the water industry. They explore the importance of accountability in water systems, the journey of Chad in the water quality field, and the founding of Corona to fill gaps in the industry. The conversation delves into the pressing issues facing water utilities, the need for prioritization of resources, and the impact of waterborne diseases compared to contaminants like PFAS. They also discuss the role of the Water Health Advisory Council in bridging policy and operational challenges, and the importance of community support for water initiatives. Takeaways • Water systems must ensure disinfectant residuals for public health. • Chad Seidel's journey reflects the intersection of policy and technical expertise. • Corona Environmental Consulting was founded to address niche needs in water quality. • Water utilities face significant challenges due to resource constraints. • There is a need to prioritize addressing water quality issues. • Raising the floor for water quality standards is essential. • Waterborne diseases pose immediate public health risks. • The Water Health Advisory Council aims to provide unbiased technical information. • Legislative measures often overlook the operational realities of water utilities. • Community support is crucial for sustainable water initiatives.
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Stacy Jones: The Complex World of Water Management | Make Water Work 018
In this episode of the Make Water Work podcast, hosts Isaac Pellerin and Megan Glover engage with Stacy Jones from the Indiana Department of Environmental Management. They discuss the complexities of water regulations, the evolution of regulatory processes, and the challenges faced by water administrators. Stacy shares her journey in the water industry, the importance of effective communication in regulatory roles, and the future of water management. The conversation highlights the need for new talent in the field and the inspiration drawn from mentors in the industry. Takeaways • New federal regulations will require implementation in the next decade. • Regulatory processes involve federal and state levels. • Implementing new regulations can take years. • Lead and copper regulations are particularly complex. • Communication is key in regulatory roles. • The future of water management is evolving rapidly. • Mentorship plays a crucial role in professional development. • New talent is needed in the water management field.
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Christy Harowski: Infrastructure to Impact & Making the Value of Water Visible | Make Water Work 017
In this episode of Make Water Work, hosts Isaac Pellerin and Megan Glover sit down with Christy Harowski, founder of HCB Strategies and former Chief of Staff at the Sewerage and Water Board of New Orleans and Value of Water Campaign Director at US Water Alliance. Christy shares how water professionals can move beyond pipes, pumps, and projects to clearly communicate why water matters, who it impacts, and how to make the case for investment. Drawing from her experience in utilities, policy, and national advocacy, she explains how authentic communication, coalition-building, and storytelling turn infrastructure spending into real community impact. In this conversation, you’ll learn: • Why water is a nonpartisan issue and how to communicate it that way • How utilities can fund major projects without relying solely on rate increases • The role of partnerships, tourism, and local economies in water investment • Why authentic leadership and owning your voice matters in advocacy • How better communication builds trust with policymakers and the public Whether you work in a utility, policy, engineering, or water innovation, this episode offers practical insight on making the value of water visible. Subscribe for more conversations with leaders shaping the future of water. #MakeWaterWork #WaterLeadership #ValueOfWater #WaterInfrastructure #UtilityLeadership #WaterPolicy #PublicTrust #WaterInvestment
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George Hawkins: The Moonshot Mindset | Make Water Work 016
In this episode of the Make Water Work Podcast, Megan Glover and Isaac Pellerin sit down with the former GM of DC Water and current founder of Moonshot Missions, George Hawkins, for a fast-moving conversation about what it really takes to modernize utilities, especially the ones with the fewest resources. George shares how a childhood moment in Cleveland, including seeing a polluted river that later caught fire, shaped his life in water and why he believes the “health of a place” is written in its water. From there, he dives into the hard, practical truth: we cannot fund our way out of the water crisis without changing how utilities operate. You will hear George break down: • Why innovation is a “how” problem, not a “what” problem • How utilities can use the balance sheet to fund progress through savings, not just rate increases • The shocking cost of “transaction friction” and what he cut at DC Water, including reducing the cost to collect a dollar • Why procurement can stall progress for a year and what needs to change • How to build internal systems that drive continuous improvement, including incentives that reward teams for saving money • Why Moonshot Missions exists to help small and under-resourced utilities implement the same kinds of performance upgrades This is a masterclass in leadership, storytelling, and systems thinking from someone who has lived the problem from the inside and is now building a path forward for the rest of the sector.
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Annyse Balkwill: De-Robotizing Water and Unlocking Creativity | Make Water Work 015
In this episode of Make Water Work, hosts Megan Glover and Isaac Pellerin sit down with Annyse Balkwill, founder of LuminUS Group and host of Meaningful Conversations with Annyse. Together, they explore what it means to “de-robotize” water organizations and create the conditions for real transformation. Annyse shares her journey from chemical engineer at GE Water to global facilitator helping water leaders unlock creativity, trust, and collaboration. She explains why psychological safety matters, how silos form and dissolve, and why sitting in a circle might be more powerful than another leadership training. This conversation covers: • How water found Annyse and why she stayed for 20+ years • Why most organizations are optimized, not transformed • What “de-robotizing” work actually looks like in practice • The role of psychological safety, creativity, and trust in innovation • Why meaningful conversations are essential for the future of water • How elevating women’s voices strengthens the entire industry • If you care about leadership, culture, and making water work better for people and communities, this episode is for you.
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Tom Ferguson: The Next Wave of Water Innovation | Make Water Work 014
In this episode of Make Water Work, Megan Glover and Isaac Pellerin sit down with Tom Ferguson, managing partner and founder of Burnt Island Ventures, for a fast-moving conversation on AI, founder market fit, and why water is one of the most overlooked opportunities in climate tech. Tom shares how a pro bono project in London pulled him into water, how Imagine H2O shaped his view of startups, and what led him to launch a dedicated early stage fund focused on water. He explains why public data for water is often “crap,” why that matters for generalized AI, and why the real opportunity sits in small, vertical language models built on proprietary utility data. From portfolio strategy to predictions for 2026, Tom talks about what makes a great water founder, why fundraising is also advocacy for water, and where he believes the next wave of value will be created. In this episode, you will learn: How water “found” Tom through the first water disclosure report for the Carbon Disclosure Project Why the gap between water’s importance and how much people care became his life’s work The path from Imagine H2O to founding Burnt Island Ventures and closing a first fund in a wild market Why water is a $1.6 trillion and growing market, and how entrepreneurs can “lift up legacy spend and put it somewhere new” How Burnt Island thinks about founder market fit and what separates ideas from real businesses Why water is not uniquely “hard,” and what founders must understand about building in any complex market How AI will change water: small language models, proprietary data, and why Google cannot build this without utility data Why utilities are finally building real data lakes and what that unlocks for AI tools How Burnt Island builds a diversified portfolio across geographies, sectors, and business models in water Tom’s predictions for “winners” by 2026, including data platforms, incumbents, and emerging blue bond financing Why fundraising is a form of evangelism for water and why every dollar into the sector matters
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Dave Kohl: Chlorine, PFAS, Operator Shortages and the Future of Water | Make Water Work 013
120Water Cofounder and former lab owner and operator Dave Kohl joins Megan Glover and Isaac Pellerin to go back to the early days of 120Water and look ahead at the future of water quality, regulation, and staffing. Dave shares how a small coal industry lab grew into CWM Environmental, how he helped build 120Water’s national lab network, and why he believes overuse of chlorine is one of the biggest drinking water issues of his lifetime. You will hear: How Dave “fell into” water and built CWM Environmental into a multi-location lab and operations business The origin story of 120Water and why shifting from consumer kits to utility partnerships changed everything Why operator retirements and a shallow talent pipeline are a major risk for water and wastewater systems How consolidation in labs and utilities is reshaping rural water access and compliance The tension between disinfection and disinfection byproducts like TTHMs and HAA5 Dave’s take on PFAS, regulatory lag, and why automation will be essential, not optional Why utilities need partners to handle sampling, logistics, and data so staff can focus on high-value work If you are a water utility leader, operator, lab professional, or just curious about what it really takes to keep drinking water safe, this conversation is for you.
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Nicole Brown: Community, Equity, and Joy-Filled Leadership | Make Water Work 012
Summary In this episode of Make Water Work, Isaac Pellerin and Megan Glover sit down with Nicole Brown, Growth Lead for Water at GFT and co-founder of the Black Water Professionals Alliance. Nicole shares how water “found” her through a love of math, science, and problem solving, and how a high school hydrology class opened her eyes to water as the building block of life. Nicole talks about the science of water, but also the social side she discovered later in her career: how water shapes cities, health, mental well-being, and community identity. She shares stories from public meetings, church pulpits, and neighborhood conversations that show why utilities cannot just “trust us, we’ve got it,” and must instead communicate openly about everything from boil advisories to PFAS and lead. She also unpacks the vision behind the Black Water Professionals Alliance, the importance of representation in the sector, and why her word for the year is “abundance.” Nicole’s contagious optimism, honesty about her journey as a Black woman in water, and practical advice for mentoring and storytelling will leave you encouraged to see water, and your role in it, a little differently. Key Takeaways Water is more than pipes and pumps. Nicole explains how water underpins life, science, mental health, cities, and economies, and why understanding its full impact changes how we care for it. Communication builds or breaks trust. From boil advisories to PFAS, if utilities do not manage the message, fear fills the gap. Clear, honest, human-centered communication is a core part of the job. Engineers cannot just say “trust us.” Technical expertise is not enough. Communities need explanations, empathy, and space to ask hard questions about their water. Representation changes the conversation. Nicole co-founded the Black Water Professionals Alliance to build community, create professional opportunities, and better engage communities that have historically been left out. Abundance is a mindset and a strategy. Nicole rejects scarcity thinking and focuses on connection, sharing resources, and seeing the “wave” created when people pool their energy and ideas. Positivity is powerful leadership. Her natural optimism is backed by intention and practice. She chooses to look for joy, learn from setbacks, and use negative experiences as fuel rather than limits. Stories open doors for new talent. By sharing honest career stories, water professionals can help young and emerging leaders see themselves in the sector and understand the many paths into it. Everyone has a role in stewardship. Whether you work at a utility, in tech, on a board, or in a neighborhood, you can help protect water, tell its story, and invite others into the work.
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Ginger Rothrock: Clear Storytelling is a Founder’s Superpower | Make Water Work 011
Summary In this conversation with Ginger Rothrock, the importance of storytelling as a critical skill for founders is emphasized, particularly in the context of communicating complex ideas to investors and customers. The discussion highlights the need for clear and concise narratives that can effectively convey meaning without overwhelming the audience with excessive information. Takeaways Storytelling is essential for founders to convey complex ideas. Investors and customers prefer clear narratives over lengthy presentations. Effective communication can significantly impact business success. Founders should focus on compressing complexity into digestible formats. A strong narrative can enhance engagement with stakeholders. Time efficiency is crucial in business communication. Understanding your audience is key to effective storytelling. Visual aids can complement storytelling but should not overwhelm. Practice and refinement of storytelling skills are necessary for founders. Storytelling can differentiate a business in a competitive market.
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Innovation: Navigating Uncharted Waters | Make Water Work 010
Summary In this episode of the Make Water Work podcast, hosts Isaac Pellerin and Megan Glover explore the intersection of entrepreneurship and innovation in the water sector. They share their personal journeys into the water industry, discuss the importance of building a viable business model, and highlight the significance of community engagement. The episode also features insights from various innovators at WEFTEC, showcasing emerging technologies and their potential impact on the water industry. Takeaways • The water sector offers unique opportunities for impactful innovation. • Building a business in water requires a focus on revenue, not just grants. • Understanding customer pain points is crucial for validation. • Capital partners are essential for scaling water startups. • Community engagement is key to success in the water industry. • Innovators must be curious and willing to explore new ecosystems. • The importance of storytelling in the water sector cannot be overstated. • Emerging technologies can significantly improve water management. • Collaboration within the water community fosters growth and innovation. • AI has the potential to revolutionize water utilities and operations.
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Mike McGill: Communicating Through Crisis | Make Water Work 009
Mike McGill, a former CNN producer turned water utility communicator, joins Isaac and Megan to unpack what utilities get wrong about communication, and how they can get it right before a crisis hits. Drawing from decades in crisis communication, Mike explains how proactive messaging protects reputations, why transparency is strategic, and how small utilities can punch above their weight. Topics Covered: • How a $1.2 billion consent decree pulled Mike into water communications • Lessons from launching WaterPIO and serving utilities in 20+ states • The dangers of “check-the-box” compliance on PFAS and LCRI rules • How to communicate before a crisis rather than during one • The importance of collaboration between utilities, schools, and health departments • Why earned media still beats TikTok for trust and reach • What “planned transparency” looks like in practice Key Takeaway: Proactive communication isn’t just good PR...it’s operational resilience. Hear from the expert who’s helped utilities turn crisis moments into trust-building opportunities.
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Debra Coy: Investing in Water’s Future | Make Water Work 008
In this episode of the Make Water Work podcast, hosts Isaac Pellerin and Megan Glover engage in a thought-provoking conversation with Debra Coy, a pioneer in water investment. They discuss the evolution of the water sector, the importance of sustainability, and the need for diversity in leadership. Debra shares her insights on attracting innovation to the water industry and the role of technology in addressing water supply challenges. The conversation emphasizes the necessity of collaboration between water utilities and tech companies, as well as the importance of creating inclusive environments to foster a diverse workforce. The episode concludes with a call to action for leaders in the water sector to make a difference and embrace change. Takeaways • Water is a public good but needs private investment. • The water sector has evolved significantly over the past 30 years. • Understanding supply and demand is crucial for water businesses. • Sustainability means long-term operational viability. • Innovation is essential for the future of water. • Collaboration with tech companies can enhance water services. • Diversity in leadership leads to better decision-making. • Creating inclusive environments attracts a younger workforce. • Investors must understand the water sector's unique dynamics. • The water industry must tell its story better.
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Bruno Pigott: Waves, Rules & Wonder | Make Water Work 007
Summary In this episode of the Make Water Work podcast, host Isaac Pellerin and co-host Megan Glover engage in a deep conversation with Bruno Pigott, a prominent figure in the water management sector. They discuss the dynamic nature of water systems, the importance of regulatory bodies, and the impact of leadership during challenging times. Bruno shares his journey in water management, highlights significant regulatory accomplishments, and emphasizes the need for innovation and funding in the water sector. The conversation also touches on the future of water regulations, the challenges of water scarcity, and the critical role of young talent in driving change in the industry. Takeaways Water systems are dynamic and require constant attention. Regulatory bodies are essential for ensuring clean and safe drinking water. Leadership during crises can inspire and motivate teams. The loss of experienced personnel at the EPA impacts regulatory processes. Consumer confidence reports are vital for public awareness of water quality. Regulations can drive innovation and create market opportunities. Funding for water infrastructure is crucial for community improvements. Water scarcity is an emerging challenge that needs to be addressed. Young talent is essential for the future of the water industry. Collaboration between federal and state agencies is necessary for effective water management.
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Deirdre Finn: A Deep Dive Into Water Infrastructure Funding | Make Water Work 006
Summary In this episode of the Make Water Work podcast, Isaac Pellerin and Megan Glover engage with Deirdre Finn, a prominent advocate for water infrastructure funding. They discuss the water crisis in Jackson, Mississippi, the importance of State Revolving Funds (SRFs), and the challenges faced by utilities in accessing these funds. The conversation highlights the critical role of water in public health and the economy, the complexities of federal funding, and the need for continuous education on water issues. Deirdre shares her insights on the future of water funding and the importance of prioritizing infrastructure investments to ensure safe drinking water for all communities. Takeaways Jackson, Mississippi has lost 25% of its population due to water issues. Water is essential for public health and economic stability. State Revolving Funds (SRFs) are crucial for funding water infrastructure. The application process for SRF funds can be complex and varies by state. Principal forgiveness is a valuable option for utilities seeking funding. Lead service line replacement is a significant focus of recent funding initiatives. Federal funding for water infrastructure is facing challenges and potential cuts. Water scarcity impacts economic development and job creation. Continuous education on water funding is necessary for effective advocacy. The future of water funding depends on sustained advocacy and investment.
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Chelsea Boozer: The Power of Communication | Make Water Work 005
Summary In this episode of the Make Water Work podcast, hosts Isaac Pellerin and Megan Glover engage with Chelsea Boozer, a leader in water communications. They discuss the critical importance of effective communication in the water industry, the challenges of building public trust, and the need for professional development in communication strategies. Chelsea shares her journey from journalism to water utilities and highlights the role of Rogue Water and Catalyst in bridging the communication gap within the industry. The conversation also addresses the challenges women face in the water sector and the importance of creating an inclusive environment for future leaders. Takeaways • There is strategy and skill behind effective communication. • Rogue Water aims to equip, inspire, and empower the water sector. • Public service is a common thread in Chelsea's career. • Communication is often viewed as a soft skill, but it's a power tool. • Understanding your audience is crucial for effective messaging. • The water industry struggles with jargon that alienates the public. • Building trust requires addressing uncomfortable truths. •Women in the water industry face unique challenges that need to be addressed. • Catalyst provides a platform for training and community building. • Effective communication can lead to better community engagement.
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Scott Ham: Action Beats Intention | Make Water Work 004
Summary In this episode of the Make Water Work podcast, hosts Isaac Pellerin and Megan Glover engage with Scott Hamm, a dedicated water utility operator and trainer. The conversation explores Scott's journey in the water industry, emphasizing the importance of training, public service, and proactive management in water utilities. They discuss the challenges faced by small utilities, the need for effective communication, and the potential role of AI in enhancing water management practices. Scott's passion for education and his commitment to serving the community shine through as he shares insights on navigating regulations and fostering a culture of innovation in the water sector. Takeaways Scott Hamm emphasizes the urgency of addressing water regulations. Training and education are crucial for the next generation of water professionals. Public service is a core value among water utility workers. Small utilities can adopt larger mindsets through collaboration. Effective communication is key to overcoming industry challenges. Proactivity in water management can lead to better outcomes. AI has the potential to improve efficiency in water utilities. The importance of human interaction in the digital age is highlighted. Scott's journey showcases the diverse roles within the water industry. The future of water utilities will involve adapting to new technologies and regulations.
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Alan ”The Water Man” Roberson: Leading with Curiosity | Make Water Work 003
In this episode of Make Water Work, we sit down with one of the most respected voices in the water sector—Alan Roberson, longtime industry leader, former Executive Director of the Association of State Drinking Water Administrators (ASDWA), and 2025 Fuller Award recipient. Alan shares how his journey from consulting engineer to policy leader gave him a front-row seat to the evolution of drinking water regulation, technology, and workforce development. From navigating the challenges of higher rates and affordability, to helping systems go from paper to digital, to building the next generation of water leaders—Alan brings wisdom and humility to every topic. We explore: Why higher water rates are inevitable—and how affordability programs must evolve The importance of storytelling and communication in building public trust Lessons learned leading ASDWA through COVID and the shift to digital Workforce transitions: attracting new talent and transferring knowledge from a retiring generation Practical advice for building a fulfilling career in water Alan “The Water Man” Roberson has spent decades shaping policy, mentoring leaders, and advocating for resilient water systems. His perspective is a must-listen for anyone who cares about the future of drinking water. Alan Roberson is the former Executive Director of the Association of State Drinking Water Administrators (ASDWA). He has over 34 years of experience in the development of drinking water policy and federal and state drinking water regulations. Prior to starting at ASDWA in 2017, he worked in AWWA’s Washington, DC, office for 25 years. During his time at AWWA, he authored or co-authored over 20 peer-reviewed papers, authored or co-authored a handful of book chapters, written numerous columns and Feature Articles for Journal AWWA, and made numerous presentations on a wide range of water quality and regulatory issues across the country. He has been on Fairfax Water’s Board of Directors since 2009 and currently serves as Treasurer and Chair of the Water Quality & Supply Committee. He also is an adjunct instructor at Johns Hopkins Bloomberg School of Public Health, teaching a drinking water policy class annually at the Summer Institute. He has a Bachelor’s in Civil Engineering from Georgia Tech and a Master of Science in Civil Engineering from Virginia Tech. He is a registered Professional Engineer in Virginia. He received the Fuller Award from the Virginia Section of AWWA in 2025.
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Kelley Dearing Smith: Building Trust in Water | Make Water Work 002
In this episode of the Make Water Work podcast, cohosts Megan Glover and Isaac Pellerin are joined by Kelley Dearing Smith to discuss the critical issues facing the water sector, particularly in communication and branding. Kelley shares her journey from journalism to water communications, highlighting the importance of building trust with the community through effective messaging and engagement. They explore the challenges of marketing in the water industry, the significance of community involvement, and practical advice for water systems to enhance their communication strategies. Kelley Dearing Smith is Louisville Water Company’s Vice President of Communications and Marketing and Past Chair of American Water Works Association’s Public Affairs Council. In her 25-year career at Louisville Water, Kelley has developed strategic partnerships and communication efforts that build Louisville Water’s brand and highlight the value of water. Kelley is a member of Louisville Water’s Executive Leadership Team and directs all communications and content marketing, brand development, education and outreach, public affairs, and economic development. Kelley has authored a book highlighting Louisville Water’s history and oversaw the development of the “WaterWorks Museum” at the company’s 1860 original pumping station. Kelley frequently speaks to utilities and businesses on best practices for branding and communication. She holds a Bachelor of Arts in Broadcast Journalism from Eastern Kentucky University and prior to Louisville Water, Kelley worked in television news.
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5
Make Water Work 001 | Casey Myers From Pain Points to Solutions: 120Water's Mission
In this episode of the Make Water Work podcast, host Isaac Pellerin engages with Megan Glover and Casey Myers to discuss the journey of 120Water, its mission to serve customers in the water industry, and the importance of listening to customer needs. They explore the challenges and opportunities in the water sector, the significance of building trust with clients, and the future direction of the company as it transitions leadership. The conversation highlights the commitment to innovation, customer service, and the vision for making water work for everyone.
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Make Water Work Podcast | Ep000
In this kickoff episode, cohosts Megan Glover and Isaac Pellerin introduce Make Water Work — a weekly podcast celebrating the people shaping the future of water. From utility professionals serving their communities, to entrepreneurs driving innovation, to leaders inspiring the next generation, each episode will highlight the stories behind the people who truly Make Water Work. Join us as we dive into conversations that are thoughtful, upbeat, and rooted in the belief that collaboration and creativity can make water work for everyone.
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ABOUT THIS SHOW
Make Water Work Podcast
HOSTED BY
Megan Glover & Isaac Pellerin
CATEGORIES
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