Market the Machines

In this episode of Market the Machines, host Justin Brown sits down with Dennis Ledenkof, Founder, and Elena Kormilina, Head of International Projects at Robosculptor. They explore how robotics companies can turn technical innovation into real market adoption, focusing on the journey from prototype to paying customers.Dennis shares how Robosculptor moved from building handheld devices to developing a robotics platform for wellness treatments. He explains the importance of early customer feedback, trade show testing, and adapting both the product and target market. Elena adds insight from the frontlines of industry events, describing how the team learned to create not just a minimum viable product, but a minimum lovable product that real buyers want to use.Together, they break down what it takes to identify the right customer profile, prove product-market fit, and keep evolving through fast cycles of feedback. The conversation offers a clear look at the practical steps robotics founders need to win their first customers and scale adoption.