Marketing Hacks Podcast

Just like you don’t need to be in the saddle every second to train a great horse, you don’t need to be on social media every day to grow your business. In this episode of Marketing Hacks, Amanda shares practical ways to market your business without relying on likes, follows, or endless scrolling. Discover strategies that actually move you forward from relationship-based marketing to local visibility.Want More Marketing Hacks? LISTEN INHow to know it's time to review your marketing https://open.spotify.com/episode/5RcLimT182gKQManrZdSS9?si=c67fc4f21247483bDon't spend more. How to improve your messagehttps://open.spotify.com/episode/5fi2HmhbiW126Ep0XcOWVa?si=3df6798ffd2b43a9Amanda MacDonald brings 20+ years of marketing expertise through the levels and believes that anyone can grow their business with the right tools. FOLLOW HER AT Full Gallop Communications.REACH OUT TO AMANDA - [email protected]#marketinghacks #businessgrowth #smallbusinessmarketing #smartmarketingstrategy #nosocialmedia #offlinemarketing #b2bmarketing #localmarketing #entrepreneurship

Sometimes it’s not a lack of sales—it’s a lack of direction. In this episode of Marketing Hacks, Amanda MacDonald shares how to recognize the subtle (and not-so-subtle) red flags that your business is ready—or overdue—for a marketing tune-up. From stalled growth to a confused audience, we’ll explore the signs that signal it's time to realign your messaging, strategy, or support systems before things unravel. If you've been feeling off track, this one’s for you.We'd love it if you left a comment on how this idea helped you move into growth.Enjoy additional episodes- Why You Don't Need More Ads:https://open.spotify.com/episode/5fi2HmhbiW126Ep0XcOWVaTo work with Amanda, visit https://fullgallopcomm.comTo listen to additional episodes, follow and like on Spotify.#marketing #marketingconsultant #marketinghacks #noshortcuts

Ever feel like your marketing isn't working—even when you're running ads? In this episode of Marketing Hacks, Amanda MacDonald breaks down why it’s not always your ad spend that needs adjusting—it’s your message. Learn how to spot gaps in your brand clarity, connect more deeply with your ideal audience, and avoid the trap of throwing money at a problem that can’t be solved with Google Ads alone.🎧 Tune in to get simple, smart strategies for sharpening your marketing without burning through your budget.#MarketingHacks #SmallBusinessMarketing #BrandMessaging #MarketingTips #FractionalCMO #MarketingStrategy #EntrepreneurLife #MarketingPodcast

It’s been 10 years since Amanda MacDonald launched Full Gallop Communications, one of the first marketing consultancies focused on the equestrian industry. In this special anniversary episode of Marketing Hacks, Amanda reflects on how the marketing landscape has changed, what she’s learned working across barns and boardrooms and looks ahead to what is next for her.

Hiring a consultant doesn’t mean you hand over the reins and walk away—it means you're adding a strategic partner who needs your insight to succeed.In this episode of Marketing Hacks, Amanda MacDonald breaks down how to make the most of your marketing consultant relationship. From avoiding common roadblocks (like disappearing from your inbox or rewriting every post) to building trust and staying aligned on goals, Amanda shares what makes a partnership click—and what stalls momentum.Whether you’ve worked with consultants before or are thinking about bringing one on, this episode will help you show up, stay engaged, and actually see results.Saddle up for a dose of clarity and a few tough questions to ask yourself before the next project kicks off.Enjoying this podcast? Please give it a like, comment or follow to be sure you are included in the next Hack drop.Popular Episodes you might have missed:When to Listen to Your GutSo, What is a Value Prop, Anyway?Need to get in touch with Amanda?Fullgallopcomm.com

Last week, the best riders in the world took on one of the most prestigious events in equestrian sport—and yes, there were marketing lessons everywhere.In this episode of Marketing Hacks, Amanda MacDonald reflects on key takeaways from the Kentucky Three-Day Event and what smart marketers can learn from the strategy, preparation, and visibility on display.From brand sponsorships and rider storytelling to audience engagement and real-time responsiveness, Amanda breaks down what worked—and what you can apply to your own brand, whether you're in the saddle or behind the scenes.🏇 Consistency, pressure, performance—it’s not just for cross-country. It’s marketing, too.Tune in for a quick and insightful look at what big events can teach us about showing up, standing out, and staying the course.If you like this episode, check out some of the other topics on the trail and follow us to get notified when another episode drops!When You Should Listen To Your Gut EP: 7So What Is a Value Prop Anyway? EP: 6For more marketing support or to contact Amanda, visit:Full Gallop Communications

In marketing—and in business—data matters. But sometimes, the smartest move you can make is trusting your instincts.In this episode of Marketing Hacks, Amanda MacDonald talks about those moments when your gut feeling deserves a seat at the strategy table. Whether it's a new opportunity that feels off, a brand decision that doesn't sit right, or a shift you can't fully explain yet, Amanda shares how to recognize when it's time to pause, listen, and trust yourself.Because real leadership isn’t just about analytics and checklists—it’s about learning when to lean into what you know, even when the numbers haven’t caught up yet.Tune in for a quick mindset reset, grounded in real-world marketing experience—and a little bit of horse sense.If this resonates with you, I invite you to try some of my other Hacks on this channel.https://open.spotify.com/show/3Zdrc5Bc6YuMPHtis5eshitrust your gut marketing intuition in business decisions when to trust your instincts Amanda MacDonald Full Gallop Marketing Hacks podcast business intuition advice marketing decision making tips how to lead with confidence fractional CMO marketing advice entrepreneur mindset

Let’s be honest—“value proposition” sounds like one of those buzzwords people nod along to without really understanding it. But when you do get it right, it becomes the foundation of every smart marketing move you make.In this episode of Marketing Hacks, Amanda MacDonald breaks down what a value proposition really is (in plain English), why it matters more than ever, and how to start crafting one that actually speaks to your ideal audience.No fluff, no jargon—just a clear explanation of how to define your value, connect with the right people, and stop selling to “everyone.”Perfect for business owners, brand builders, or marketers who need a quick reset on what they’re really offering—and why it matters.Tune in, saddle up, and let’s simplify your strategy, one hack at a time.Like my helpful content? Additional podcasts on the Marketing Hacks channel that you should give a listen to:Brand Photo Shoot Tips https://open.spotify.com/episode/2LMlp3uyJ036EpQY9b0sFiBuilding a Marketing Plan - https://open.spotify.com/episode/2UCfDww8YfxyP406pI5F9zTune in for a quick marketing reset that will help you refocus your energy, clarify your business priorities, and ride forward with intention.Instagram: https://www.instagram.com/fullgallopcommunications/Facebook:  https://www.facebook.com/fullgallopcomm/LinkedIn: https://www.linkedin.com/in/amanda-macdonald-44bb241b/Spotify: https://open.spotify.com/show/3Zdrc5Bc6YuMPHtis5eshiMarketing Hacks is a podcast of Full Gallop Communicationshttps://fullgallopcomm.com

Brand photo shoots aren’t just about looking good—they’re about showing up with intention.In this episode, I share my best tips for planning a brand shoot that feels like you. From what to wear and how to prep, to choosing the right setting and photographer, I walk you through how to capture the heart of your business—not just a flattering headshot.Whether your backdrop is a barn aisle, boardroom, or both, you’ll walk away with practical ways to ensure your photos reflect your brand’s personality and purpose.Like my helpful content? Additional podcasts on the Marketing Hacks channel that you should give a listen to:Marketing Eyes on the Ground - https://youtu.be/zlHkTbH6KJsHalf Halts and Marketing - https://youtu.be/1Y4kSygUWMYTune in for a quick marketing reset that will help you refocus your energy, clarify your business priorities, and ride forward with intention.Instagram: https://www.instagram.com/fullgallopcommunications/Facebook:  https://www.facebook.com/fullgallopcomm/LinkedIn: https://www.linkedin.com/in/amanda-macdonald-44bb241b/Spotify: https://open.spotify.com/show/3Zdrc5Bc6YuMPHtis5eshiMarketing Hacks is a podcast of Full Gallop Communicationshttps://fullgallopcomm.com

Feeling overwhelmed by everything you're supposed to be doing in marketing? You're not alone—and this episode is here to help.Amanda MacDonald, fractional CMO and founder of Full Gallop Communications, shares a straightforward way to think about your marketing plan—no jargon, no pressure, just clarity.In this episode, you'll learn how to set meaningful goals, choose the right channels, and make sure your strategy aligns with what actually moves your business forward.This is the perfect listen if you're trying to wrangle scattered marketing efforts into a plan that feels intentional (and doable). Short, smart, and recorded from the back of a horse—because that's where the best thinking happens.Like my helpful content? Additional podcasts on the Marketing Hacks channel that you should give a listen to:Marketing Eyes on the Ground - https://youtu.be/zlHkTbH6KJsHalf Halts and Marketing - https://youtu.be/1Y4kSygUWMYTune in for a quick marketing reset that will help you refocus your energy, clarify your business priorities, and ride forward with intention.Instagram: https://www.instagram.com/fullgallopcommunications/Facebook:  https://www.facebook.com/fullgallopcomm/LinkedIn: https://www.linkedin.com/in/amanda-macdonald-44bb241b/Spotify: https://open.spotify.com/show/3Zdrc5Bc6YuMPHtis5eshiMarketing Hacks is a podcast of Full Gallop Communicationshttps://fullgallopcomm.com

It’s easy to get caught up in the ride—checking off tasks, responding to emails, putting out fires—but if you’re always in motion, you may be missing the bigger picture.In this episode, Amanda MacDonald talks about the critical shift from doing to leading—from constantly working in your business to intentionally working on it. Just like you can’t evaluate your horse’s movement while you're in the middle of a tricky pattern, you need moments out of the saddle to assess, plan, and grow.Tune in for a quick mindset reset that will help you refocus your energy, clarify your priorities, and ride forward with intention.Please follow this podcast for more relevant marketing help for small businesses everywhere. Website: https://fullgallopcomm.com

Feeling overwhelmed by everything you're supposed to be doing in marketing? You're not alone—and this episode is here to help.Amanda MacDonald, fractional CMO and founder of Full Gallop Communications, shares a straightforward way to think about your marketing plan—no jargon, no pressure, just clarity.In this episode, you'll learn how to set meaningful goals, choose the right channels, and make sure your strategy aligns with what actually moves your business forward.This is the perfect listen if you're trying to wrangle scattered marketing efforts into a plan that feels intentional (and doable). Short, smart, and recorded from the back of a horse—because that's where the best thinking happens.

In this episode, Amanda MacDonald shares a thoughtful perspective from the saddle—exploring how the riding concept of a half halt can apply directly to your marketing approach.A half halt is subtle but powerful—it creates balance, focus, and readiness for what's next. And your marketing needs that same kind of moment: a pause to check alignment, recalibrate your message, and move forward with clarity.This episode is perfect for anyone who feels like they’re charging ahead in their business without checking in on strategy or direction. If you need a reminder to slow down and reset with purpose, this one's for you.Tap play for a quick, calming reminder that even in marketing, timing and feel matter.

Welcome to Marketing Hacks!Bringing you short bites of marketing advice that you can instantly incorporate and those universal parallels between riding, life and marketing that will make you think.  My dressage partner, Grace, and I will be chatting to you (yes, both of us) while we ride together in real time.About Amanda - Growing up around horses has shaped every client conversation I have today. I started Marketing Hacks to bring my seasoned and proven approach to those of you needing some inspiration, new ideas and easy to understand information. I love finding a way forward for my clients by using my deep experience and excitement for marketing. Since 2002, I’ve worked as a professional marketer across industries like healthcare, non-profits, manufacturing, optics & photonics, and equestrian brands. I’ve had invaluable experience in project management, marketing strategy, and brand leadership.About Grace - is my 19 year old Cheval Canadien mare, spicy pepper, treat begger, and is full of her own opinions about my riding.