Marketing Insights for Innovators

B2B marketers need to be strategic in their advertising efforts, leveraging innovative platforms to maximize ROI and build meaningful relationships with potential customers. In this conversation, our hosts cover the complexities of B2B marketing budgets, particularly focusing on the challenges of ad waste and the strategic opportunities presented by Audacy's MLB streaming services. They discuss the importance of targeting the right audience and present a compelling case study that illustrates the effectiveness of a multi-faceted advertising approach. Follow Audacy Atlanta on LinkedIn: https://www.linkedin.com/company/audacy-atlantaEmail the team at [email protected]

Audacy Atlanta delves into the evolving landscape of audio advertising, focusing on the importance of measuring ROI and the capabilities available to marketers today. The hosts discuss various measurement strategies, real-world examples, and the future of audio measurement, emphasizing the need for brands to adapt and leverage new technologies to maximize their advertising effectiveness.For your free copy of State Of Audio: Modern Measurement, click here: https://bit.ly/3E6rXmTFor more helpful insights, follow the Audacy Atlanta team on LinkedIn: https://bit.ly/3E2GY9g

In this episode of Marketing Insights for Innovators, we explore how audio advertising is driving record sales for the home improvement industry. From podcasts to streaming audio and AM/FM radio, home improvement brands are leveraging the power of sound to reach engaged audiences. Discover how audio campaigns are boosting in-store traffic, increasing online conversions, and building lasting customer loyalty. Whether you're a local contractor or a national retailer, this episode reveals why audio is the secret tool for hammering home more sales.

In this episode of Marketing Insights for Innovators, we dive into the power of podcast super fans—and why they’re a goldmine for advertisers. Learn how heavy podcast listeners, those tuning in for more than eight hours per week, are 60% more likely to buy advertised products online and 71% more likely to purchase in-store. We explore why podcasts create a unique bond with listeners, offering brands unmatched credibility and authenticity throughout the consumer journey. Discover why super fans aren’t just loyal—they’re spenders.