Marketing Trends 2022: A View from Thirty Thousand Feet

Big banks vs. small banks. Robots vs. human beings. The Superbowl Salesforce-Mathew McConaughey ad. In this episode of Marketing Trends 2022, a view from 30,000 feet, Adam and Alex talk B2B user experience – and how it’s not so different from the B2C experience after all. Hear what  Alex Burdine, Director, Marketing Technology, and Adam Smartschan, Chief Strategy Officer, have to say about user experience in 2022.

Emerging in 2022 as a top marketing automation and web design trend: low code, no code. In this episode, Alex Burdine, Director, Marketing Technology and Adam Smartschan, Chief Strategy Officer, discuss the maturity of low code, no code and how it’s breaking barriers in website development and marketing automation.

What are B2B marketers doing this year with website design that they weren't before? Well, it's actually a lot of the same. In this episode, Alex Burdine, Director, Marketing Technology, Adam Smartschan, Chief Strategy Officer, and Drew Frantzen, VP, Creative and Web, discuss website design trends they're seeing so far this year - from low-weight to experiences to WordPress builders. 

It's 2022. And content marketing is still king. What's changed and what can B2B marketers do differently with content this year? In this episode, Alex Burdine, Director, Marketing Technology, Adam Smartschan, Chief Strategy Officer, and Jeff Kotran, VP, Demand Generation, talk about types of content B2B companies should try in 2022, how to approach the written word, and do's and don'ts when it comes to content marketing and, specifically, SEO.

In 2022, email marketing will return to basics: the customer. In this episode Alex Burdine, Director, Marketing Technology and Adam Smartschan, Chief Strategy Officer at Altitude Marketing discuss what's new, what's old, and why we need to return back to serving our customer. 

What's on the horizon for marketers in 2022? Discover the latest trends in this brand new podcast from the experts at Altitude Marketing, global B2B marketing firm. Host Alex Burdine, Director, Marketing Technology and Adam Smartschan, Chief Strategy Officer, will dive into content marketing, web development, email, social media, marketing technology - and more. Join them (and other guests) for the most exciting trends and lively conversations about marketing. We call it a view from 30,000 feet - and you'll love it up here.