Marketing with Marta

It's important not only to set business goals but also to set personal intentions as we head into the new year. In today's episode, I reflect on the significance of prioritizing personal well-being alongside professional aspirations, which are so intertwined for small business owners. There are many sacrifices made in the early days of a business, but gaining stability allows you to revisit your priorities.

In this episode, Marta discusses the common issue of abandoned goals due to the lack of a structured system. Drawing inspiration from Arnold Schwarzenegger and scientific research, she highlights the importance of writing down goals, creating action plans, tracking progress, and maintaining accountability to achieve success. Marta outlines a step-by-step method for setting and achieving social media objectives aligned with overall business goals. EPISODE RESOURCESStudy from the Dominican University of CaliforniaDownload the Social Media Goals worksheetJoin AccountabilibuddiesSIGN UP FOR THE SUMMARY NEWSLETTER ✉️https://studiomovellan.myflodesk.com/newsletterACCOUNTABILIBUDDIES MEMBERSHIP 👯‍♀️https://studiomovellan.com/services/accountabilibuddiesTHE SOCIAL SCHOOL GROUP COACHING 🎓https://studiomovellan.myflodesk.com/thesocialschoolCONNECT WITH US 🤳https://www.instagram.com/studiomovellan/https://www.tiktok.com/@studio.movellanhttps://www.pinterest.com/studiomovellan/https://www.linkedin.com/company/studio-movellanhttps://www.facebook.com/studiomovellanhttps://x.com/StudioMovellanSCHEDULE A CALL 📞Learn how Studio Movellan can help your small business with digital marketing!https://calendar.app.google/XpQwxHZXkca8zBvY8

You own your email list, you rent your social media. Today, I want to talk about rented versus owned real estate in the digital marketing space.Rented real estate is your social media. You don't own the platform, you don't own your audience. If all of a sudden Instagram goes down, you have no control over that.However, your email list is owned real estate. So those are people you've cultivated, you've worked with, they've signed up to follow you. SIGN UP FOR THE SUMMARY NEWSLETTER ✉️https://studiomovellan.myflodesk.com/newsletterACCOUNTABILIBUDDIES MEMBERSHIP 👯‍♀️https://studiomovellan.com/services/accountabilibuddiesTHE SOCIAL SCHOOL GROUP COACHING 🎓https://studiomovellan.myflodesk.com/thesocialschoolCONNECT WITH US 🤳https://www.instagram.com/studiomovellan/https://www.tiktok.com/@studio.movellanhttps://www.pinterest.com/studiomovellan/https://www.linkedin.com/company/studio-movellanhttps://www.facebook.com/studiomovellanhttps://x.com/StudioMovellanSCHEDULE A CALL 📞Learn how Studio Movellan can help your small business with digital marketing!https://calendar.app.google/XpQwxHZXkca8zBvY8

I was recently invited to be a guest on a podcast (which shall remain nameless), and when I expressed interest, I was sent a calendar scheduling link and a credit card form to fill out to pay $200 for my participation. Which brought up the question, should you pay to play?SIGN UP FOR THE SUMMARY NEWSLETTER ✉️https://studiomovellan.myflodesk.com/newsletterACCOUNTABILIBUDDIES MEMBERSHIP 👯‍♀️https://studiomovellan.com/services/accountabilibuddiesTHE SOCIAL SCHOOL GROUP COACHING 🎓https://studiomovellan.myflodesk.com/thesocialschoolCONNECT WITH US 🤳https://www.instagram.com/studiomovellan/https://www.tiktok.com/@studio.movellanhttps://www.pinterest.com/studiomovellan/https://www.linkedin.com/company/studio-movellanhttps://www.facebook.com/studiomovellanhttps://x.com/StudioMovellanSCHEDULE A CALL 📞Learn how Studio Movellan can help your small business with digital marketing!https://calendar.app.google/XpQwxHZXkca8zBvY8

This week, I've been thinking about removing barriers in business, both psychological and physical. The idea is to create the path of least resistance. Recognizing and addressing these barriers can improve consistency and efficacy in digital marketing efforts.EPISODE RESOURCEShttps://www.linkedin.com/company/relatablenonprofit/SIGN UP FOR THE SUMMARY NEWSLETTER ✉️https://studiomovellan.myflodesk.com/newsletterACCOUNTABILIBUDDIES MEMBERSHIP 👯‍♀️https://studiomovellan.com/services/accountabilibuddiesTHE SOCIAL SCHOOL GROUP COACHING 🎓https://studiomovellan.myflodesk.com/thesocialschoolCONNECT WITH US 🤳https://www.instagram.com/studiomovellan/https://www.tiktok.com/@studio.movellanhttps://www.pinterest.com/studiomovellan/https://www.linkedin.com/company/studio-movellanhttps://www.facebook.com/studiomovellanhttps://x.com/StudioMovellanSCHEDULE A CALL 📞Learn how Studio Movellan can help your small business with digital marketing!https://calendar.app.google/XpQwxHZXkca8zBvY8

Always, always, always read the Terms and Conditions... especially when purchasing online courses. I share my own experience of buying an online course, only for the course to be discontinued before I could complete it. This situation highlighted the importance of understanding the terms and conditions of any course and being prepared for potential changes. I also offer advice for small business owners on setting clear terms and conditions for their own online courses, including the importance of having a lawyer draft a solid contract.SIGN UP FOR THE SUMMARY NEWSLETTER ✉️https://studiomovellan.myflodesk.com/newsletterACCOUNTABILIBUDDIES MEMBERSHIP 👯‍♀️https://studiomovellan.com/services/accountabilibuddiesTHE SOCIAL SCHOOL GROUP COACHING 🎓https://studiomovellan.myflodesk.com/thesocialschoolCONNECT WITH US 🤳https://www.instagram.com/studiomovellan/https://www.tiktok.com/@studio.movellanhttps://www.pinterest.com/studiomovellan/https://www.linkedin.com/company/studio-movellanhttps://www.facebook.com/studiomovellanhttps://x.com/StudioMovellanSCHEDULE A CALL 📞Learn how Studio Movellan can help your small business with digital marketing!https://calendar.app.google/XpQwxHZXkca8zBvY8

In this episode of the Marketing with Marta podcast, Marta discusses overcoming 'Perfectocrastination,' a term introduced by her friend Fielden Swimm.She explains how the pursuit of perfection often leads small business owners to procrastinate on important tasks, such as posting content, sending emails, or finalizing proposals. Marta shares insights from a podcast featuring Anastasia Soare, the founder of Anastasia Beverly Hills, who started a billion-dollar brand despite numerous obstacles. Emphasizing the importance of taking action and learning along the way, Marta encourages listeners to overcome their fears and put their work out into the world. Join us for practical advice on showing up consistently and growing your online presence.EPISODE RESOURCESFollow Fielden Swimm: https://www.instagram.com/fieldenswimm/Listen to the Anastaisa Soare interview: https://open.spotify.com/episode/4jhb5Y2xgFhB4fqe1sB5eR?si=f3ae468b7ed7434dSIGN UP FOR THE SUMMARY NEWSLETTER ✉️https://studiomovellan.myflodesk.com/newsletterACCOUNTABILIBUDDIES MEMBERSHIP 👯‍♀️ https://studiomovellan.com/services/accountabilibuddiesTHE SOCIAL SCHOOL GROUP COACHING 🎓https://studiomovellan.myflodesk.com/thesocialschoolCONNECT WITH US 🤳https://www.instagram.com/studiomovellan/https://www.tiktok.com/@studio.movellanhttps://www.pinterest.com/studiomovellan/https://www.linkedin.com/company/studio-movellanhttps://www.facebook.com/studiomovellanhttps://x.com/StudioMovellanSCHEDULE A CALL 📞 Learn how Studio Movellan can help your small business with digital marketing!https://calendar.app.google/XpQwxHZXkca8zBvY8

Today in Accountabilibuddies, which is my support group for small business owners to help them post consistently on social media, we discussed Black Friday and the holiday sales coming up. With the potential influx of traffic to your website and social media platforms, here’s what I think you should be doing…DOWNLOAD THE SOCIAL MEDIA AUDIT CHECKLIST

Have you ever landed on a brand’s Instagram and loved their vibe, only to click through to their website and wonder if it’s even the same business? That disconnect is what today’s episode is all about.In this episode, Marta shares why consistency in your branding (both written and visual) is the key to building trust, recognition, and authority. You’ll learn how to align your brand voice and visuals across all platforms so your audience has a seamless experience with your business.Whether you’re a small business owner, freelancer, or solopreneur, this episode will help you simplify your marketing and start showing up in a way that feels clear, professional, and unforgettable.Don’t forget to do a quarterly audit! Download my free checklist here:https://studiomovellan.myflodesk.com/socialmedia-audit-checklistResources & Links Mentioned in This Episode:Download the free Quarterly Audit for Social Media ChecklistLearn more about The Social School — Marta’s group coaching program for small business owners.Book a Social Media Audit to uncover opportunities and get a custom action plan for your business.Let’s Connect:Website: studiomovellan.comInstagram: @studiomovellanYouTube: Studio MovellanIf you enjoyed this episode, don’t forget to hit subscribe so you never miss future episodes. And if you found it helpful, please leave a review. It helps other small business owners discover the podcast!

I might not have the best video production or audio, but my hope is that the bulk of the content that I put out there provides value, and that's what I mean by quality. Now, I have to credit Pat Flynn's recent newsletter for this episode idea. If you don't follow him, he's a brilliant marketer in his own right, but quality over quantity is the foundation of my consulting practice and what I teach in The Social School, which is my group coaching program for small business owners.My goal for clients, students, and my own business is to always have a consistent, sustainable digital marketing presence. Now, consistency is different than quantity. Quantity is playing the algorithm game, which as we all know is constantly changing. Consistency is setting realistic expectations...

 Welcome to Marketing with Marta, the podcast where small business owners learn how to simplify digital marketing and start showing up consistently. Hi, I'm Marta de Movellan, a digital marketing consultant, social media educator, founder of Studio Movellan and creator of The Social School. I help small business owners, freelancers, and entrepreneurs build visibility, connect with their audiences, and grow their businesses using sustainable marketing strategies.