Medium Voltage Experts

Business development for LV & MV cable accessories for Commercial and Industrial applicationsPFISTERER is represented in all industries where high electrical power has to be transmitted safely and with low losses over decades: Power generators, network operators and energy suppliers rely on our services, as do railroad companies and industry. With its complete range of products and services, PFISTERER offers them tailor-made solutions to cover a wide variety of applications from a single source. Worldwide. 

Jake Lowder is a Principal & Outside Sales Representative at Stevens Sales Company, a premier manufacturer’s representative agency based in Salt Lake City, Utah. With deep roots in the electrical industry, Jake helps lead a multi-generational family business that has served the Intermountain West for over a century. He specializes in power distribution and electrical solutions, bridging the gap between top-tier manufacturers and the engineering and design-build communities.A recognized sales leader, Jake has been honored as a top performer in the industry, including earning "Million Dollar Club" recognition for transformer sales with Federal Pacific. His expertise spans the full spectrum of the electrical market—from medium voltage power applications to complex lighting control systems. Known for his strategic insight and relationship-building, Jake is a key figure in driving growth and delivering critical infrastructure solutions across Utah, Idaho, Nevada, and Wyoming.Tune in to hear from a dedicated industry veteran about the nuances of the electrical representative market, the legacy of family leadership, and the future of power distribution in the West.

Robert Lopez is a dynamic sales leader and strategic visionary with a track record of driving transformative growth in the energy sector. With deep expertise in sales leadership, organic growth strategies, and high-stakes negotiations, Robert has consistently delivered strong year-over-year EBITDA performance and helped organizations navigate evolving market landscapes.He’s known for building high-performing teams, fostering innovation, and securing game-changing partnerships that expand market share and boost profitability. As a consultant and board advisor, Robert brings sharp strategic insight to businesses aiming to scale and evolve in today’s competitive environment.Tune in for a conversation on leadership, sales strategy, and how to unlock sustainable growth in the medium voltage and power space.

Ben Lanz is a seasoned expert with over 25 years in the electric power industry. With a diverse background spanning business development, marketing, engineering, testing, consulting, and utility operations, Ben is a powerhouse in addressing infrastructure reliability and resiliency challenges. He is the immediate past Chairman of the Board for the Power Delivery Intelligence Initiative (PDI2), a think tank dedicated to driving smart investments in distribution and transmission systems across North America. A senior member of IEEE PES and ICC, Ben has contributed extensively to technical committees, published over 100 papers, and regularly speaks at conferences. Tune in to hear from one of the leading voices in power system reliability, asset management, and industry innovation.

Harold Ryden has been an industry expert for 27 years, lives in San Diego, CA, has been doing medium voltage for 20 years, NCSCB certified, IBEW Local 569 certified, MV manager, MV nerd, professional arm wrestling world champion, and overall good dude.