Monsters of Curiosity

Most business owners hire a marketing agency and then wonder why nothing is happening. Spoiler: the agency is probably wondering the same thing about you. In this episode of Monsters of Curiosity, Jenny, Paul, and Susan get into it about what actually makes the relationship between a business owner and a marketing agency work... and what quietly kills it. Between a marketing technologist, a performance coach, and someone who spent 25 years in crisis communications, they have seen this go wrong in every possible direction. And they are not shy about saying so. If you have ever felt like you were handing over a lot of money and watching nothing happen, this one is for you.   In this episode we explore: • The questions you should be asking your marketing agency before you sign anything • Why vanity metrics are the junk food of marketing data and what to look at instead • How long you should realistically give an agency before you start making decisions • Why outsourcing your marketing is not the same as handing it off • What your digital infrastructure has to do with why your marketing might not be working • The two-way communication breakdown that kills most agency relationships before they ever get going   Here is the list of questions you can bring to your next agency meeting. https://monstersofcuriosity.com/wp-content/uploads/2026/04/10-Starter-Questions_-Marketing-Agency.pdf   Chapters 0:23 Welcome to Monsters of Curiosity 4:50 The Topic of Today's Discussion: Questions For Your Agency 5:28 Understanding Agency Responsibilities 10:08 The Importance of Two-Way Communication 16:01 Asking the Right Questions 22:45 Techniques for Evaluating Agency Performance 31:27 Investment in Marketing and Expectations 34:02 Timeframes for Evaluating Agency Effectiveness 47:06 Communication as a Key to Success 50:50 Questions to Ask Your Agency 51:46 Wrapping Up the Conversation   💬 Have a question, story, or anecdote for us? Email us - [email protected]   ▶️ Follow @monstersofcuriosity on: YouTube - https://www.youtube.com/@MonstersOfCuriosity