Off The Brief

PODCAST · education

Off The Brief

There's a version of design thinking that lives inside the brief. Safe, considered, signed off.Off The Brief lives somewhere else.A study in brand, design, and culture. Curated by Jaden Haynes, whose creative work spans global brands in sport, entertainment, and lifestyle.Here, we observe across eras and disciplines with a simple raison d'être: to understand why some brands move culture and why most don't.For professionals who understand that the gap between a brand that matters and one that merely exists is rarely about the work, and almost always about the personality behind it.Because

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    #35 - The Dream Job Scam

    In this episode, Jaden explores the complexities surrounding the concept of the 'dream job' and the evolving perceptions of passion and work in today's society.What is the anti-ambition movement? What does passion really mean? How is the working landscape changing?Expect to learn the harsh realities creatives face, how young people’s work values have shifted over time, how creatives can better value their work and much, much more.-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]

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    #34 - Lazy Luxury: Why Fakes Are Winning, the AI Design Trap & the Return of Brand Virtue

    In this episode, we dissect the "Lazy Era" of modern fashion and why consumers are ditching high-end labels for factory-direct "dupes." We explore the shift from selling aesthetics to selling virtues, using the evolution of Corteiz as a blueprint for brand survival in the age of AI.Why has "Made in China" shifted from a sign of poor quality to a direct threat to luxury houses? How did Corteiz pivot from niche "anti-establishment" to a universal message of self-discipline? Why is the sports industry uniquely "immune" to the fake market? Where is the breaking point for loyal fans?Expect to learn why the "Fair Exchange" in fashion is broken, the mathematical formula for AI in design, why sports clubs are "taking the piss" with templated designs, the psychology of the "Alcatraz" brand ethos, the first steps to justifying a high-price point through transparency, and much, much more...-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]:00 The Rise of Lazy Luxury06:08 The Soul of a Brand09:58 AI's Impact on Fashion12:05 The Unique Nature of Sports Branding17:05 Redefining Value in Fashion

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    #33 - How To Make 2026 The Best Year Yet

    In this episode, Jaden discusses his plans for 2026, focusing on setting meaningful goals and intentions.-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]:00 Welcome to 2026: Setting Intentions02:52 The Misogi: Defining Your Year06:12 Creating More Than You Consume08:48 Training and Fitness Goals for 202612:10 Vision Board: Structuring Your Aspirations15:01 Nourishing Relationships and Finances18:00 Home, Health, and Spirituality Goals24:02 Conclusion: Making 2026 Your Best Year Yet

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    #32 - The Most Important Skills to Understand in the Next Decade

    This episode looks at the future of work and life in the age of AI and beyond.Is AI a tool for your vision, or a replacement for your soul? What can we learn from Tony Robbins about the future of human connection? How do you pitch humanity and authenticity to clients who just want the cheapest option?Expect to learn a framework on how to be exceptional in the age of AI, the neuroscience of cognitive debt, the difference between the "IKEA" and "Carpenter" design economies, why James from ShxtsNGigs is a warning sign for all of us, and much, much more....-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]:00 Navigating the Future: Skills for the Next Decade02:39 The Impact of Technology on Creativity05:34 The Role of AI in Communication and Expertise08:09 Upskilling in a Rapidly Changing World10:59 Balancing AI and Human Creativity

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    #31 - How to Design a Playlist

    In this episode, Jaden discusses the art of designing playlists intentionally, particularly for various occasions and moods.Is there a structured approach to creating playlists? Is it possible to have a library of playlists to fit every moment and experience? Expect to learn how Jaden uses nine specific playlist folders for every mood, how he organises playlists effectively, how music connects us to memories, and much, much more.-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]:00 Introduction to Intentional Playlist Design02:47 The Nine Playlist Folders Explained05:23 Creating Playlists for Specific Moments08:07 Conclusion and Listener Engagement

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    #30 - Christmas Episode! Year in Review

    Merry Christmas! In this episode, Jaden reflects on his podcasting journey, the lessons learned throughout the year, and the importance of community engagement. Expect to learn about lessons as a content creator, the challenges faced, the significance of intentional living, some of the best ways to plan for the future, the importance of setting goals, and much, much more.-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]:00 Christmas Reflections and Podcast Journey02:43 Content Creation Insights and Growth05:17 Engagement and Community Building08:18 Personal Growth and Life Changes10:43 Future Plans and Intentional Living13:45 Productivity Strategies and Goal Setting16:05 Looking Ahead to 2026

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    #29 - Graphic Design in 2026: is it dead?

    This episode addresses the inevitable question looming over the creative industries: Is graphic design dead in 2026? Jaden argues that the death of creativity is a myth, but AI is ruthlessly exposing a dangerous vulnerability: the outsourcing of original thought. In this episode, we explore the intentional design of a creative process that uses technology to supercharge ideas, not replace them. We also tackle why clients who try to replace designers with AI tools ultimately fail, producing nothing but "slop."What is the crucial distinction between the analogue "Ideation" phase and the digital "Execution" phase? How can creative professionals leverage AI as a research executive or a mock-up student while retaining their critical director role? Why will expertise always defeat quick-fix AI tools when clients try to shortcut the design process?Expect to learn the two core components of any creative work, the profound lesson of Austin Kleon’s analogue desk, the simple golden rule of delegation learned from a pub manager, how to avoid creating "AI Slop" in your final designs, the specific use cases for AI in high-speed research and concept mock-ups, and much, much more...-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]:00 Introduction to Graphic Design in 202601:47 The Role of AI in Creativity05:39 Human-Centric Ideation vs. AI Execution09:03 Outsourcing Thinking to AI: A Societal Concern12:24 Expertise Over Access: The Future of Design16:15 Conclusion: Embracing AI as a Tool

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    #28 – How to Understand Your Prospects Better Than They Understand Themselves

    In this episode, we break down how to stop charging for your time and start charging for the value you deliver by applying Alex Hormozi’s Value Equation to the creative process. We analyze a real-world discovery call with a London-based community brand to show you how to uncover a client’s "Dream Outcome" and design for their future success, not just their current needs.How can I use the "Value Equation" to justify higher fees as a creative freelancer? What specific questions should I ask during a discovery call to understand a client better than they understand themselves? How do I translate abstract client goals (like "community" or "partnerships") into concrete visual strategies?Expect to learn The Value Equation, The Anti-Identity: Why finding out what a client hates (e.g., corporate minimalism) is crucial for success, The Discovery Script: The exact questions you need to ask to move from "order taker" to strategic partner, and much, much more...-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]:00 Understanding the Value Equation02:57 Transforming Deliverables into Value05:51 The Importance of Discovery Calls09:06 Defining the Dream Outcome11:54 Designing for the Future14:59 The Role of Client Understanding18:00 Closing Thoughts and Future Directions

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    #27 – How I Charge More Without Losing Clients: Trading Time for Outcomes, the Value Equation & the Myth of the Starving Creative

    This week on By Design, we tackle the outdated economics of the creative industry by applying the high-leverage principles of entrepreneurial titans. Designer-creatives are problem-solvers who deserve to be compensated for the value they create, not the hours they clock.Why does charging by the hour actually punish me for being fast and skilled? How can I use a simple formula to justify a significant increase in my project pricing? What is the difference between a "nice to have" and a high-leverage "Dream Outcome" in a client brief?Expect to learn about The Hormozi Value Equation, why higher prices inherently increase perceived quality, the importance of outcome-based pricing, how to structure a Value Assessment interview, and much, much more...-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]:00 The Myth of the Starving Creative03:07 Rethinking Compensation for Creatives06:01 The Value Equation: Charging for Impact09:01 Understanding the Dream Outcome12:00 Price Perception and Client Relationships14:56 Delivering Value Over Ego

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    #26 - Q+A Episode: Valuing Creative Work, Overcoming Imposter Syndrome & Leveraging Non-Design Backgrounds

    Jaden addresses various questions related to the design industry, including the pros and cons of working in-house versus at an agency, how to build a winning portfolio, and the challenges of imposter syndrome. He emphasises the importance of understanding client needs, leveraging non-design backgrounds, and navigating multiple interests in design. Additionally, Jaden discusses pricing strategies for freelancers and shares his thoughts on current design trends.Is it better to work in-house or for an agency? How do I create a portfolio with no clients? How do I overcome imposter syndrome?Expect to learn how to use the value equation to charge more, how I incorporate learnings from studying maths, spanish, and history into my design, my favourite and least favourite design trends, and much, much more.-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]:00 Introduction and Q&A Overview00:58 Working In-House vs. Agency: Pros and Cons06:58 Building a Winning Portfolio17:51 Understanding and Embracing Imposter Syndrome21:43 Leveraging Non-Design Backgrounds26:33 Navigating Multiple Interests in Design30:08 Pricing Strategies for Freelancers33:08 Design Trends: Likes and Dislikes

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    #25 - Steal Like An Artist: How To Build Your Design Lineage, Master Your Craft & Transcend Your Influences

    This episode is a masterclass in intentional creativity, using the philosophy of Austin Kleon's Steal Like An Artist to redefine what it means to be an "original" designer. We break down the revolutionary process of creating a Creative Lineage—a systematic way to draw inspiration from the greats without resorting to plagiarism, transforming homage into innovation.How did David Bowie use "tasteful thievery" as his main creative strategy? What is the difference between copying (being a good artist) and stealing (being a great artist)? How does the three-stage history of the Renaissance prove the optimal path for creative transcendence?Expect to learn how to create your design lineage, the philosophy of the "tasteful thief," the historical precedent for copy to master to transcend, how Michelangelo surpassed antiquity, and much, much more...-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]:00 Stealing Like an Artist: The Concept of Creativity02:55 Building a Creative Lineage05:55 The Three Stages of Creative Process14:51 Practical Applications of Creativity

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    #24 - The Idea Budget: Designing Intentional Discourse

    This episode of By Design introduces the Idea Budget, a philosophical framework for creatives to manage their public discourse and personal energy by treating expertise as currency. We explore how to build credibility by prioritising knowledge and ethically "play" with new concepts without draining our influence, anchored in the rationalist demands of Objectivism.How can I protect my personal credibility and professional reputation in hyper-critical online spaces What is the ethical framework for discussing topics outside of my core expertise as a creative? How do I apply philosophical principles like Hanlon's Razor to design a more peaceful and productive information diet?Expect to learn the core mechanics of the Idea Budget, why freedom of speech does not guarantee freedom of outcome, the two essential gates for intellectual honesty, how to use Hanlon's Razor to dismiss unsubstantiated noise, the difference between an ideologue and an intentional creator, and much, much more…-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]:00 The Concept of the Idea Budget05:47 Intellectual Honesty and Safe Spaces09:48 Navigating the Noise of Opinions14:05 Continuous Improvement and Learning

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    #23 - The Imperfect Architect: Why Perfection Repels Connection, Creativity, & the Future of Design

    This episode explores why embracing imperfection is the greatest competitive advantage a designer-creative can have in the age of accelerating technology and AI. We redefine the pursuit of 'perfect' and uncover why the deepest creative connections are built on intentional flaws, not flawless execution.How does the fear of imperfection prevent us from building a 'deep' audience of 1,000 True Fans? What is the Parthenon principle, and how can I apply 2,500-year-old architectural wisdom to my creative brief this week? If AI automates all 'bullshit jobs,' what is the single, non-negotiable skill left for the human creative to master?Expect to learn why technological perfection is a competitive disadvantage in human-centric creative fields, the profound difference between pursuing the "biggest pie" vs. the "deepest pie,” the Snooker Ball vs. Tin Foil metaphor for creative connection and resonance, how to adopt an adaptation mindset, viewing technological acceleration as an opportunity for creative freedom, and much, much more…-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]:00 Introduction and Context of AI in Creativity03:07 Historical Perspective on Technological Revolutions06:04 The Role of Craft and Perfection in Technology08:59 Human Imperfection vs. AI Perfection11:51 Conclusion: The Future of AI and Creativity

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    #33 - How I'm Making 2026 The Best Year Yet

    In this episode, Jaden discusses his plans for 2026, focusing on setting meaningful goals and intentions.-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]:00 Welcome to 2026: Setting Intentions02:52 The Misogi: Defining Your Year06:12 Creating More Than You Consume08:48 Training and Fitness Goals for 202612:10 Vision Board: Structuring Your Aspirations15:01 Nourishing Relationships and Finances18:00 Home, Health, and Spirituality Goals24:02 Conclusion: Making 2026 Your Best Year Yet

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    #22 - The Availability Heuristic: How To Architect Your Own Reality - Mind Control, Manufactured Consent & The Illusion of Democracy

    This week, we pull a thread from the history of fiction and find that the ultimate conspiracy theory—mind control—is already reality.How does the Availability Heuristic warp my perception of risk, and how can I design a media diet to fix it? Did elections and modern democratic systems begin as a tool to exclude the majority from power? What is the core difference between equality of opportunity and equality of outcome, and how does my attention affect my ability to contribute meaningfully to society?Expect to learn the true meaning of "manufactured consent," why you should ignore the news unless it matters in one month, the historical and philosophical argument against elections (via sortition), the designer's guide to managing the Normalcy Bias, and much, much more...-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]

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    #21 - The Delusion Hack: How To Design Your Reality By Changing Your Brain's Filters

    This episode dives into the radical neuroscience concept that your reality is not a passive input but an active, curated output of your brain.If reality is neutral, why do I constantly feel surprised, frustrated, or like a victim of my circumstances? How do I bypass my brain's natural filter and stop screening out the very opportunities I need? What does it truly mean to "think, act, and feel" like a wealthy or successful person, and how does this create "synchronicities"?Expect to learn the key distinction between your brain being wired for predictability vs. possibility, why delusion is a pro-level neuroscience hack that enables goal achievement, why surprise and indignation are merely measures of a poor internal hypothesis, and much, much more...-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]

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    #20 The Designer Lie - Status Over Value, Mimetic Desire & The Bauhaus Antidote

    Jaden explores the concept of status, its historical roots, and its implications in modern society.Why are we so obsessed with status? Can we be high-status and authentic? Can we live without seeking status?Learn why status-seeking is hardwired into us, why zero-sum games feed our misery, how we can reframe our minds to play positive-sum games, and much, much more…Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]:00 The Nature of Status02:48 The Historical Context of Status05:34 The Illusion of Status Seeking08:46 The Cost of Status Games11:39 The Impact of Social Media on Status14:17 The Zero-Sum Game of Status17:29 Authenticity vs. Status20:23 The Designer Lie23:02 Creating Value Over Status25:50 The Power of Giving28:39 Designing Our Lives for Authenticity31:15 The Final Design Project

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    #19 – Putting the Cart Before the Horse – Chickens, Eggs, Titles & Work

    In this episode, Jaden explores the concept of 'putting the cart before the horse' in the context of career progression and personal development.Expect to learn why doing the work is more important than earning the title, the value of iteration and feedback, why being delusional is a key ingredient in success, and much, much more.-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]:00 The Cart Before the Horse: A New Perspective04:22 Delusional Confidence: The Key to Career Progression08:21 The Importance of Iteration and Feedback12:18 Earning Titles: The Work Never Ends

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    #18 - Crony Beliefs - Culture, Identity & Self-Recognition

    Jaden explores the concept of inherited beliefs and the social incentives that shape our thinking.Where do our beliefs come from? Is it possible to behave authentically? Is our behaviour our free will or engineered by society and culture?Expect to learn how culture influences our identity, how we might think about balancing societal expectations and personal authenticity, why being disliked is an indicator of freedom, and much, much more.-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]:00 Inherited Beliefs and Social Incentives06:10 The Quest for Authenticity and Freedom12:15 Cultural Influence and Personal Identity17:53 Navigating Social Expectations and Personal Truths

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    #17 - The Work Required to Have an Opinion

    In this conversation, Jaden discusses the concept of having opinions and the work required to hold them.Is it reasonable to have opinions based on very human feelings? Can I be both factually correct and intellectually dishonest? How can we think about navigating the cesspit of the modern court of opinion?Expect to learn how to do the work to form an opinion, why arguing for the opposite idea makes you stronger, how to reconcile opinions and feelings and much, much more.-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]

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    #16 – Antifragility – Are You Thriving, Surviving, or Yielding Amidst the Chaos?

    In this conversation, Jaden explores profound philosophical questions about the meaning of life, focusing on the concept of entropy and humanity's role in the universe. He presents a unique perspective that intertwines scientific principles with existential inquiries, leading to a thought-provoking discussion about our existence and purpose.What does it mean to be antifragile? How can we teach ourselves to lean into discomfort, rather than fear it? What does it all mean?Expect to learn how Maya Jama deals with setbacks, why we scientifically can’t evade chaos, a theory on our unique role in the cosmos, and much, much more…-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]

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    #15 – Matt Dehaty – a Masterclass in Product, Rugby & Being the Founder of OldNovo

    Matt Dehaty is the founder of OldNovo, a lifestyle sportswear brand rooted in rugby values. Before launching Old Novo, Matt mastered the blueprint for building global apparel brands with deep cultural resonance, having spent over a decade at Nike before becoming Buying Director at Gymshark.How do you know when it's time to leave corporate stability to pursue a personal mission? What is the process of translating intangible values into tangible design and product quality? In the age of fast fashion, what does it mean for a brand to demand intentional purchasing from its customers?Expect to learn how Matt translates the traditional values of rugby through OldNovo, how Nike sets its direction at its HQ in Oregon, the cultural significance of rugby in the fashion world, and much, much more.-Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]:Chapters00:00 Home Advantage and Entrepreneurship02:54 The Passion for Product06:04 Identifying Market Gaps in Rugby Apparel08:49 Translating Values into Design11:43 Contemporary vs. Traditional Rugby Fashion15:09 The Future of Rugby Branding17:53 Influencing the Rugby Apparel Market20:52 Collaboration and Innovation in Rugby Fashion38:43 The Art of Storytelling in Design41:01 Rugby Merchandise: A Shift in Trends46:32 The Evolution of Rugby Jerseys51:50 Balancing Aesthetics and Mythology in Sportswear56:14 Crafting a Personal Narrative for Old Nova01:00:59 The Intersection of Fashion and Sports01:09:41 The Future of Women's Rugby and Fashion01:11:43 Empowering Women in Rugby01:14:01 The Evolution of Rugby's Creative Landscape01:15:51 The Intersection of Men's and Women's Rugby01:19:10 Navigating Product Creation in Sports01:24:42 Staying True to Your Vision01:28:11 Observing and Learning from the Game01:33:43 The Cultural Significance of Rugby Jerseys

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    #14 – Defining Your Life’s North Star – Alignment, Authenticity & Audits Ahead of the New Year

    We have a little over 7 weeks before 2026 and this is the time of the year we all get reflective and start thinking about next year. If you’re anything like me, previous resolutions can be quite prescriptive, and irrelevant to what we really want. This is where the personal north star comes in. Expect to learn how to define your life’s north star, how we can go about striving in the right direction towards our north star, a full process we can do to audit our own lives and much, much more.-Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]

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    #13 – Wedding Crashers – Dealing With Imposter Syndrome

    We all need to change our relationship with imposter syndrome. Anyone who aims high experiences it at some point or another. My hot take is that imposter syndrome is the signal that we are 1) striving, and 2) striving in the right direction for us.I talk a lot about how we can navigate imposter syndrome as though we are wedding crashers, a technique that has helped me a lot so far.In this episode of By Design, expect to learn about how Jameela Jamil has progressed in her career, what we can learn from Messrs Vaughn and Wilson, how Jimmy Carr holds himself accountable to his progression using imposter syndrome, and much, much more.-Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]

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    #12 – From Language to Leverage – the Communication Pyramid, Lessons From Learning Languages & Empathy When Sharing Ideas

    One of the major things I’ve learnt when acquiring Spanish is how to communicate ideas. The same lessons I learnt in Spanish class have stuck with me throughout my life so far. Expect to learn about why we can’t just riff, why the listener is more important than the speaker, the triangle of communication, and much more…-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]

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    #11 – Pink Pill Ideology – Sprinkle Sprinkle, the Work Required to Have a Preference & Designing Your Prize

    Pink Pill ideology encourages women to see men for their wallets, and themselves as prizes. There is a fantastic Substack article in the newsletter “Raz’s Revelations” that critiques this ideology and forms the basis of this podcast episode. I discuss how some people may just have a preference, and that’s okay, how we rarely do the work required to have an opinion, what some very smart people from the past have said about this, why we might want to design our own prize, and much more…-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]

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    #10 - Visual Design Thinking in Life - First Principles, White Space, Colour, Context & Balance

    I love design and so should you. Everything around us is designed and we can live life using design principles to bring clarity, joy, and happiness. In this episode, I discuss how to use first principles to figure out exactly what it is we want, how removing ‘stuff’ is more important than adding ‘stuff,’ how to think of life experiences more vividly, why modern takes on ‘balance’ are nonsense, and much more…-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]

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    #9 - Charge It to the Game

    One of the most useful phrases I've come across is 'charge it to the game.' It's helped me to be more present, positive, and productive in everything I do, amidst the chaos that life brings. In this episode, I outline why I think charging it to the game works, and how to action it when living a life By Design.-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]

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    #8 - Intentional Consumption: How to Make Doomscrolling Work for You

    With more ways to consume than ever, the ability to consume with intention is becoming more important. It flips the script, from being a slave to algorithms, to having the algorithms serve you. Whether you're an artist, creative, writer or investment banker, it's crucial to know how to consume with intention and By Design.-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]

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    #7 – 0 to 1 – Creating Something Out of Nothing, Enhancing Creativity With Restrictions & Communicating Ideas By Design

    In Monday's episode with Leroy, we mentioned the idea of going from 0 to 1 rather than prioritising going from 0 to 10. In this episode, I expand on that idea a little further, also looking into how restrictions can enhance creativity and give us clarity on how to actually do things By Design.-Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]

  31. 6

    #6 - Leroy Nyathi - How to Live an Inspiring Life & Make Your Younger Self Proud

    Leroy Nyathi is a travel and lifestyle content creator, model, and business owner.From meeting him almost a decade ago, to hosting a pop up event at university with him, to seeing him now - Leroy has constantly been in pursuit of living a life By Design.In this conversation, we spoke about his business - Active Season, the beauty and danger of challenges, how to be 'built different,' why our younger generation needs to take more accountability, how everyone has unique value to offer the world, and a whole lot more.-(00:00:00) Active Season(00:03:07) Intentional Discomfort & Sending It(00:10:15) Internal vs. External Motivation(00:13:00) The Beauty and Danger of Challenges(00:18:51) MAJOR KEY: The Power List, Win the Day(00:21:01) Lifelong Habits vs. Finite Challenges(00:25:00) “Built Different”(00:33:00) Making Young Leroy Proud(00:35:00) Imposter Syndrome(00:38:45) MAJOR KEY: Challenges as the Beginning of the Hero’s Story(00:42:30) MAJOR KEY: The Score Takes Care of Itself(00:48:34) Accountability, Priorities & ‘Tough Love’(00:56:20) Individuality & Unique Value(01:01:45) Why 0 to 1 is Better Than 0 to 10(01:11:45) Steps of Evolution(01:23:35) What’s Next for Leroy?-Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]

  32. 5

    #5 - Is AI Going to Replace Creativity?

    Folks in the creative industries have been debating whether AI will replace us and our creativity since the genesis of available AI tools. My answer? No, AI won't replace our creativity. But it will continue to disrupt the industry. And we need to be prepared for that. I make some suggestions on exactly how we might do so in this episode...-Get in touch:Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]

  33. 4

    #4 – Becoming a Designer – Answering Your Questions, My Journey & What I’d Do Differently

    One of the most common questions I get is "how do I become a designer?" In this episode I share absolutely everything. My journey into becoming a full-time graphic designer (without any formal qualifications), what I would do differently, advice I would give, and I answer some of the most common questions asked by upcoming designers.-Get in touch:Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]

  34. 3

    #3 - By Design - The Design-Hype Quadrant, Designing for the User & Designing for the Product

    What does it mean to create By Design? Or to live By Design? Is design the opposite of hype? Is hype inherently bad? Today, I go through the hype-design quadrant to explain.-Get in touch:Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]

  35. 2

    #2 – WABC™️ (Winter Arc By Design) – Fads, Happiness as Fuel & Challenges

    Everyone seems to be undergoing a Winter Arc right now. The 3-6 month transformation that will sort everything out. In this episode, I look into why these challenges are so alluring, how we can find happiness in the journey, and what I'm doing for my WABC™️ heading into 2026.-Get in touch:Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]

  36. 1

    #1 - Welcome to By Design & What to Expect

    Welcome to By Design. This episode acts as an introductory trailer, giving you a taste of what to come. Why 'By Design?' What topics can you expect to hear in the show? What do I think about the Winter Arc? Is AI going to replace creativity? How did I become a designer? Are gen z really fragile? How can we go about overcoming imposter syndrome?-Get in touch:Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: [email protected]

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ABOUT THIS SHOW

There's a version of design thinking that lives inside the brief. Safe, considered, signed off.Off The Brief lives somewhere else.A study in brand, design, and culture. Curated by Jaden Haynes, whose creative work spans global brands in sport, entertainment, and lifestyle.Here, we observe across eras and disciplines with a simple raison d'être: to understand why some brands move culture and why most don't.For professionals who understand that the gap between a brand that matters and one that merely exists is rarely about the work, and almost always about the personality behind it.Because

HOSTED BY

Jaden Haynes

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