On Tangent

Whether you've already embarked on your SEO journey or you're still trying to come up with a game plan, writing up compelling titles is the name of the game! This episode covers tips, tricks, and things you need to know when it comes to writing up compelling and SEO-friendly titles for your blogs. Read the full transcript on our blog: https://bethebuzzacademy.com/blog/episode-24-write-seo-friendly-blog-titles/

What is guerrilla marketing? Does it make sense for small businesses? How does someone set up a guerrilla marketing campaign anyway? Guerrilla marketing is about creating some buzz around your business by showing up for your target audience in creative and unexpected ways. Think the Barbie movie (but maybe on a smaller scale). In this episode, we're sharing some tips, ideas, and examples that we've seen around guerrilla marketing that you can use for your own business! Read the full transcript on our blog: bethebuzzacademy.com/blog/episode-23-guerrilla-marketing-small-business

Fear is a non-negotiable part of the entrepreneurial journey. Nobody wants to fail, but the sooner we get comfy with the fact that failure in its many shades is inevitable, the easier the push to finding what's working will be. Get to the bottom of common entrepreneurial fears with us during this episode! Read the full transcript on our blog: https://bethebuzzacademy.com/blog/episode-22-overcoming-failure-entrepreneur

When you own and run your own business, it's easy to feel like you get lost in the daily grind. We're coming to give you some of our favorite tips and tricks to help you improve your morning routine throughout 2024! Whether you're just looking for a way to keep focused or want to strike a better work-life balance for yourself, we've got some stories to share. This episode also marks our first "How We'd Market That" segment! This time, it's all about giraffe socks 🦒🧦 Read the full transcript and show notes on our site: bethebuzzacademy.com/blog/episode-21-improving-morning-routine-small-business-owner

When you're running a small business on your own or with a small team, staying in touch with your creativity isn't always the easiest thing to do. This episode shares a few of our favorite tips and tricks to getting back to your creativity and staying focused on your goals! Read the full transcript on our blog: https://bethebuzzacademy.com/blog/episode-20-staying-creative-focused

Working for yourself and starting your own business doesn't always mean having to run everything on your own or being stuck as a one-person show. In this episode, we're talking about the signs it might be time to hire a team, along with the pros, cons, and caveats to keep in mind. Read the full transcript on the blog: https://bethebuzzacademy.com/blog/episode-19-when-its-time-to-ask-help

Building systems and documenting processes aren't the first thing that comes to mind when you think about building your business, but they're one of those things that needs to be considered early on! Whether you're just starting your business, or you're already off and running, this episode goes through some of the processes that you should consider building as soon as possible. View the full transcript on our blog: https://bethebuzzacademy.com/blog/episode-18-systems-processes-saving-yourself

What is a marketing strategy? Anyone you ask will probably give you a different answer. Every good marketing strategy is tailored to a company's specific needs and goals, but where are you supposed to start when you're at the helm of a new business and flying solo? This episode is all about breaking down what we've identified as the different components for a successful marketing strategy with examples, things to consider, and other helpful tidbits that will be useful to business owners, entrepreneurs, and marketers at any stage!   Read the full transcript: bethebuzzacademy.com/blog/episode-17-what-is-marketing-strategy

With Thanksgiving just around the corner, we're taking a look at gratitude culture and how to be grateful for what you've achieved so far without falling into the trap of "toxic gratitude." Full Transcript on our blog:https://bethebuzzacademy.com/blog/episode-16-practicing-gratitude-without-falling-into-toxic-gratitude-culture

Your email sequence is your opportunity to make a first impression on your audience. When it comes to hooking your audience and making a compelling sequence, the key is to tell a good story and focus on being relatable. This episode, we're sharing tips, tricks, and things you need to know to build a strong relationship with your email list subscribers. Full Transcript: https://bethebuzzacademy.com/blog/episode-15-email-welcome-sequence/

When it comes to digital and online marketing, the possibilities are endless. Between SEO, social media marketing, email marketing, how are you supposed to build a strategy and decide where to focus? This episode is meant to define some of the most common and effective online marketing approaches, and tips on choosing and executing the right strategy for your business. Full transcript online: https://bethebuzzacademy.com/blog/episode-14-online-marketing-strategies-for-service-based-businesses

Marketing strategies for small businesses is something that's in a constant state of flux. Sometimes, the only way to get better at marketing is through trial and error; the Be the Buzz Academy team is sharing the ups, downs, and everything in between with the changes our marketing strategy has gone through in 2023. Full Transcript and Show Notes: https://bethebuzzacademy.com/blog/episode-13-get-better-at-marketing/

The anxiety that comes with being an entrepreneur is no joke. Maintaining a clear and steady mindset is one of the keys to staying on top of it all, which is why we're sharing one of our favorite grounding techniques. Full transcript online: https://bethebuzzacademy.com/blog/episode-12-the-5-4-3-2-1-grounding-technique

The journey into becoming an entrepreneur and dedicating yourself to starting a small business is no small feat. We're talking tips, advice, and things to keep in mind if you're looking to take the first step, along with what you need to do to keep that momentum going. Full Transcript on our site: https://bethebuzzacademy.com/blog/episode-11-getting-over-fear-starting-business

Do you cringe whenever you hear the name "ChatGPT"? Does it make you feel overwhelmed? Today's On Tangent episode breaks what ChatGPT is, how we incorporate it as a tool in our small business, and even provides a few prompts you can use it for yourself! Full audio transcript: https://bethebuzzacademy.com/blog/episode-10-how-we-use-chatgpt/

Full transcript available on our blog: https://bethebuzzacademy.com/blog/episode-9-ten-things-differently-starting-business-overA

Entrepreneurs and dedicated marketers are often facing the same struggles, even if we're not talking about them. We're unsweeping these struggles from under the rug so we can talk about how to push past them and fully embrace your journey as an entrepreneur! Full transcript available on our website:  https://bethebuzzacademy.com/blog/episode-8-everyday-marketing-struggles

What are the golden handcuffs? Let's talk about how to recognize the signs, whether it's a bad thing, and what to do when you realize you don't want to be wearing them! Full show notes on our blog: https://bethebuzzacademy.com/blog/unshackling-yourself-golden-handcuffs

"Success" isn't a one-size-fits-all metric, especially for entrepreneurs that are facing the unique challenge of juggling their business, life, and everything in between. This episode is all about why we need to look at success a little differently, and some of the steps you can start taking to start working towards goals that are effective and meaningful. Full Transcript and show notes can be found online: https://bethebuzzacademy.com/blog/episode-6-redefining-success

If you think the humble email is dead, you're missing out on a huge opportunity to connect directly with your audience! If you're on the fence, hopefully this episode can convince you and provide some of the steps you can take to start leveraging an email strategy Full show notes available: https://bethebuzzacademy.com/blog/episode-5-secret-supercharing-small-business

When you're a solopreneur or small business owner wearing all the hats, it's hard to keep track of what needs to be done, right? But productivity is more than just staying busy and "getting stuff done." This episode's got tips to keep you focused on what matters in both life and work, so you can keep pushing forward without burning yourself out! Show notes and full transcript available on our site: https://bethebuzzacademy.com/blog/episode-4-productivity-paradigm/

Social media feels like a non-negotiable part of being an entrepreneur and marketing professional — how else are you supposed to network in a digital world? We're sharing tips on protecting your mental health and maintaining healthy boundaries for those days when social media feels all-consuming. Read the full show notes on our site: https://bethebuzzacademy.com/blog/episode-3-protecting-mental-health-social-media/

You don't have to be an extrovert to be a successful marketing professional or entrepreneur! We're talking about introversion, how it impacts a job where you have the potential to work with a lot of different people, and some tips for anyone feeling shy or uncertain about networking events, working with clients, and all the things associated with running your own business. Show notes and full transcript on our website: https://bethebuzzacademy.com/blog/episode-2-thriving-introverted-entrepreneur/ 

Get to know the story behind On Tangent, Be The Buzz Academy, and what to expect from the show! Full transcript and show notes on our site: https://bethebuzzacademy.com/blog/episode-1-introducing-on-tangent/