Open For Business - SHE - EO Style!

Welcome to Open for Business: SHE-EO Style — the podcastfor women business owners who are tired of working constantly without consistently paying themselves.I’m Toby Buerger, business strategist, operationalproblem finder, and probably the person most likely to ask:“Okay… but is this actually profitable?”Every week, we’re talking about the real reasons smartwomen business owners still feel overwhelmed, financially stressed, and operationally stretched in businesses that are technically “working.”Because sometimes the issue isn’t motivation.Sometimes growth created more complexity instead of morefreedom.Around here, we stop glorifying busy… and start building businesses that feel more profitable, less chaotic, and farless exhausting to run.Now let’s get into today’s episode.Episode Notes:Today we’re talking about pricing, undercharging, and why so many women business owners quietly build businesses that exhaust them financially.We’re discussing emotional pricing, discounting, overdelivering, and whylow pricing creates pressure throughout the entire business.Notes: • Fear-based pricing decisions• Emotional discounting• Why underpricing creates operational stress• Pricing for sustainability instead of approval• The connection between pricing and consistent owner pay Something I want you to do after listening:Ask yourself: “Can my business sustainably operate at these prices?”Because pricing should support the business — not slowly drain it.🎙️ Connect with Toby BuergerIf today’s episode had you thinking:“Okay… I think my business IS leaking money somewhere…”Start with the Profit Treasure Map — a practical resource designed to help women business owners identify the hidden profit leaks, pricing gaps, operational issues, and sales breakdowns quietly affecting consistent owner pay.Download the Profit Treasure Map: ⁠Profit Treasure Map⁠And if you’ve been listening to this podcast thinking:“Wow… this sounds a little TOO familiar…”…that may be a sign your business has outgrown the structure supporting it.The SHE-EO Business Growth Alignment Cohort is a 6-week strategicexperience for women business owners who are ready to create businesses thatfeel:• more profitable• less chaotic• far less exhausting to run.Because the goal isn’t just to make more money.It’s to finally build a business where: the revenue feels more consistent,the operations feel less chaotic,and YOU actually get paid well for everything you’re carrying.Enrollment only opens twice a year, and the next Cohort is opening soon.Apply for the ⁠Growth Alignment Cohort⁠ ⁠LinkedIn – Toby Buerger⁠Website: ⁠SHE-EO Business Academy⁠

Welcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insights and strategies they need to thrive. I’m Toby Ferrel, your host and business coach, dedicated to helping women succeed in their business journeys. Today, I am having a conversation with my bestie Mary Anne Cipressy, owner of What's Up SWFL and Teach Me Social about profitability strategies, her signature framework the Sandwich Content Creation and she actually flips the script and interviews me a bit! To reach MaryAnne Cipressy: [email protected] learn more about her signature framework The Sandwich Content Creation: https://teachmesocial.net/the-strategy-sandwich-challenge/    Connect with Me:Host: Toby Ferrel• ⁠LinkedIn⁠: https://www.linkedin.com/in/tobyferrel/ • Join my Facebook Group: ⁠SHE-EO Support Circle⁠: https://www.facebook.com/groups/sheeosupportcircle • ⁠Website⁠: https://tobyferrel.com/ Work With Me: https://www.tobyferrel.com/contact-me Schedule a ⁠⁠free consultation⁠⁠withme to see how coaching can help you, whether it’s 1:1 or in a group setting.Together, we’ll create a plan that’s tailored to your unique needs and goals.Speaking Engagements and GuestAppearances:Contact me at ⁠⁠[email protected]⁠⁠

Hurricane season won’t wait — but you can still get ahead of it right now.Here’s what you missed and how to catch up in under an hour:Your Free Tools:These handouts are exactly what we covered live — use them to plug gaps, protect your income, and avoid surprises.• Business Inventory Checklist — Track every asset, so you’re not stuck fighting insurance later.Download• Marketing Continuity Checklist — Keep customers spending when your doors are closed.Download• Business Continuity Plan Worksheet — Step-by-step prompts to map out what to do before and after a storm hits.DownloadWhat’s Next:Take 30 minutes this week to fill these out. Then share them with your staff and partners — so everyone knows exactly how to keep your business running when the weather says otherwise.Special Thanks:A huge thank you to Alexia Martin, our commercial insurance expert and owner of WhitCo Insurance - Alexia Martin Agency, and Mary Anne Cipressy, our marketing coach, and owner of What's Up SWFL and Teach Me Social for sharing the real-world insights every Florida business owner and sales agent needs right now. Their expertise turned “what if” into “we’re ready.”Need help?If you want a second set of eyes on your plan or you’re not sure where to start, let’s talk. This is what I do best — no one should face hurricane season with fingers crossed.Book a quick callDon’t wait for the next storm warning — plan now, protect now, prevail later.Here’s to your unstoppable business,TobyWelcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insights and strategies they need to thrive. I’m Toby Ferrel, your host and business coach, dedicated to helping women succeed in their business journeys. Connect with Me:Host: Toby Ferrel• ⁠LinkedIn⁠: https://www.linkedin.com/in/tobyferrel/ • Join my Facebook Group: ⁠SHE-EO Support Circle⁠: https://www.facebook.com/groups/sheeosupportcircle • ⁠Website⁠: https://tobyferrel.com/ Work With Me: https://www.tobyferrel.com/contact-me Schedule a ⁠⁠free consultation⁠⁠ with me to see how coaching can help you, whether it’s 1:1 or in a group setting.Together, we’ll create a plan that’s tailored to your unique needs and goals.Speaking Engagements and GuestAppearances:Contact me at ⁠⁠[email protected]⁠⁠

Welcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insightsand strategies they need to thrive. I’m Toby Ferrel, your host and business coach, dedicated to helping women grow profitable businesses they love and that love them back! Today's episode, originally presented as our "Your Profit System Step 1: Gaining Unshakeable Business Direction and Stop Guessing" Masterclass, I dive deep into the essential foundations for a truly profitable and joyful business. If you've ever felt like you're guessing your way through your entrepreneurial journey, working hard but not seeing the consistent results or clear path you desire, this episode is for you.I share my proven strategies for establishing the unshakeable direction that attracts the right opportunities and clients, leading directly to increased revenue and sustainable growth.In this episode, you'll discover:How to articulate your business's powerful core purpose: Learn to define the true impact of your work, giving you unshakeable clarity on your "why" and magnetically attracting aligned opportunities and clients.The secret to creating an inspiring future outlook for your business: Discover how to set a clear "north star" that guides every decision you make, helping you stay laser-focused on your biggest goals and navigate challenges with confidence.My proven strategies for getting crystal clear on your perfect customer: Stop wasting time and energy on the wrong audience! You'll learn how to pinpoint exactly who you serve, so you can attract the right people who are eager to buy from you, leading to more consistent sales and accelerated growth.Why establishing this unshakeable business direction is the foundational first step: Understand how this clarity impacts every facet of your business, setting you up for sustainable profitability and the joyful freedom you envisioned when you started.Don't miss these foundational insights that have helped hundreds of women entrepreneurs go from unprofitable to thriving!Resources Mentioned:Get Your FREE Personalized Business Blueprint! (Limited Time Offer!): Want help clarifying your core purpose, future outlook, and perfect customer? Fill out my 5-question form to receive a customized review directly from me! https://forms.gle/rJRKRAtTtx6kE9KX7Connect with Me:Host: Toby FerrelFREE DOWNLOAD - GOAL-SETTING RESILIENCE FRAMEWORK: Stop quitting on yourself and your goals! https://www.tobyferrel.com/downloads • ⁠LinkedIn⁠: https://www.linkedin.com/in/tobyferrel/ • Join my Facebook Group: ⁠SHE-EO Support Circle⁠: https://www.facebook.com/groups/sheeosupportcircle • ⁠Website⁠: https://tobyferrel.com/ Work With Me: https://www.tobyferrel.com/contact-me Schedule a ⁠⁠free consultation⁠⁠ with me to see how coaching can help you, whether it’s 1:1 or in a group setting. Together, we’ll create a plan that’s tailored to your unique needs and goals.Speaking Engagements and GuestAppearances:Contact me at ⁠⁠[email protected]⁠⁠

Episode Summary:In this episode, Toby Ferrel and marketing expert Mary Anne Cipressy delve into the world of marketing, providing actionable advice for businesses of all sizes. From being prepared to pivot with the constant changes in social media marketing, best practices for facebook ads.Guest Bio:With over 15 years of small business ownership under her belt, Mary Anne knows the ins and outs of the entrepreneurial rollercoaster. She’s not just a business owner; she’s your friendly neighborhood marketing strategist. Navigating the digital marketing maze can be a wild ride, and Mary Anne gets it. She’s been there, conquered that. Now, she’s sharing her treasure trove of experience through her coaching practice, bringing warmth, wisdom, and a sprinkle of magic to help you soar in the digital landscape.Websites:⁠https://teachmesocial.net/⁠ <----- Register for FREE Webinars here on the home page⁠https://www.whatsupswfl.com/⁠Contact: [email protected] with Me:Host: Toby Ferrel•⁠LinkedIn⁠:https://www.linkedin.com/in/tobyferrel/ • Join my Facebook Group:⁠SHE-EO Support Circle⁠:https://www.facebook.com/groups/sheeosupportcircle •⁠Website⁠:https://tobyferrel.com/ Work With Me:https://www.tobyferrel.com/contact-me Schedule a⁠⁠free consultation⁠⁠ with me to see how coaching can help you, whether it’s 1:1 or in a group setting.Together, we’ll create a plan that’s tailored to your unique needs and goals.Speaking Engagements and GuestAppearances:Contact me at⁠⁠[email protected]⁠⁠

Welcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insights and strategies they need to thrive. I’m Toby Ferrel, your host and business coach, dedicated to helping women succeed in their business journeys. Today, we’re talking with Dr. Kasi Lacey, a former C-suite executive turned coach, empowers women to own their self-worth. We discuss common barriers like imposter syndrome and perfectionism, and how to overcome them through self-awareness and strategies like challenging limiting beliefs and building supportive networks. Dr. Lacey shares practical advice for women to assert their value in their careers and businesses, including effective communication, negotiation skills, and leveraging unique leadership styles. This episode is a must-listen for women seeking to unlock their full potential and achieve success on their own terms. About Dr. Kasi Lacey: Dr. Kasi Lacey is the Founder and CEO of H & L Legacy Consulting, where she helps women in leadership build unshakable confidence and lead with unapologetic authenticity. With a distinguished career as a psychologist, executive coach, and former C-suite leader, Dr. Lacey brings over 15 years of experience working with high-achieving women to overcome self-doubt, prevent burnout, and create thriving workplaces. As a well-regarded speaker, Dr. Lacey has presented to organizations such as Women in Energy, Women in Nuclear, Leadership Callaway, and the CEC Conference. Her engaging and insightful talks focus on confidence-building, emotional intelligence, and fostering positive workplace cultures. She’s passionate about helping women unlock their potential and empowering teams to perform at their best. Dr. Lacey’s deep understanding of psychology allows her to tailor actionable strategies that drive engagement, innovation, and resilience in leadership. She is especially committed to helping women navigate the complexities of leadership, equipping them with the tools they need to overcome challenges and lead with impact. In addition to her coaching and speaking, Dr. Lacey has a personal mission to create a world where her daughters, and all young girls, grow up surrounded by confident women, who lead without limits. She is dedicated to supporting women in their journeys to success, both personally and professionally. Contact Dr. Kasi Lacey: Dr. Kasi Lacey, email is best contact method ⁠[email protected]⁠ Website links ⁠www.kasilacey.com⁠ Course Link ⁠www.kasilacey.com/breakfree⁠  Connect with Me: Host: Toby Ferrel • ⁠⁠LinkedIn⁠⁠: ⁠https://www.linkedin.com/in/tobyferrel/⁠  • Join my Facebook Group: ⁠⁠SHE-EO Support Circle⁠⁠: ⁠https://www.facebook.com/groups/sheeosupportcircle⁠  • ⁠⁠Website⁠⁠: ⁠https://tobyferrel.com/⁠   Work With Me: ⁠https://www.tobyferrel.com/contact-me⁠  Schedule a ⁠⁠⁠free consultation⁠⁠⁠ with me to see how coaching can help you, whether it’s 1:1 or in a group setting. Together, we’ll create a plan that’s tailored to your unique needs and goals. Speaking Engagements and Guest Appearances: Contact me at ⁠⁠⁠[email protected]⁠⁠⁠

Welcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insights and strategies they need to thrive. I’m Toby Ferrel, your host and business coach, dedicated to helping women succeed in their business journeys. Today's episode is a replay of my latest webinar: Goal-Setting Resilience Framework. My personal framework outlining the steps I take when setting goals so that I am less likely to quit on myself and my goals. I hope you enjoy and I invite your comments and feedback! Connect with Me: Host: Toby Ferrel • ⁠⁠LinkedIn⁠⁠: ⁠https://www.linkedin.com/in/tobyferrel/⁠   • Join my Facebook Group: ⁠⁠SHE-EO Support Circle⁠⁠: ⁠https://www.facebook.com/groups/sheeosupportcircle⁠   • ⁠⁠Website⁠⁠: ⁠https://tobyferrel.com/⁠   Work With Me: ⁠https://www.tobyferrel.com/contact-me⁠   Schedule a ⁠⁠⁠free consultation⁠⁠⁠ with me to see how coaching can help you, whether it’s 1:1 or in a group setting. Together, we’ll create a plan that’s tailored to your unique needs and goals. Speaking Engagements and Guest Appearances: Contact me at ⁠⁠⁠[email protected]⁠⁠⁠

Welcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insights and strategies we need to thrive. I’m Toby Ferrel, your host and business coach, dedicated to helping women succeed in their business journeys. Today, we’re talking with Money Mindset Coach Wendy Muzzy! About Wendy Muzzy: Wendy Muzzy is a money mindset expert who teaches women how to transform their relationship with money so they can create, build, and sustain wealth. With a lighthearted, positive approach rooted in acceptance and non-judgment, clients receive the support they need to break free from money worries and find their money mojo. The best part? As they navigate their financial journeys with clarity, confidence, and purpose, they create a ripple effect that transforms not only their finances but other areas of their lives as well—uplifting and inspiring others along the way. Through her 1:1 coaching programs and online courses, Wendy helps clients explore their emotions around money, uncover (and change) their money beliefs, and develop personalized action plans to achieve their financial goals. Ready to get started? Take a quiz! Visit https://findyourmoneymojo.com/ Learn more about Wendy Muzzy: https://wendymuzzycoaching.com/ Contact Wendy: https://wendymuzzycoaching.com/contact/ Connect with Me: Host: Toby Ferrel • ⁠LinkedIn⁠ • Join my Facebook Group: ⁠SHE-EO Support Circle⁠ • ⁠Website⁠ Work With Me: Schedule a ⁠⁠free consultation⁠⁠with me to see how coaching can help you, whether it’s 1:1 or in a group setting. Together, we’ll create a plan that’s tailored to your unique needs and goals. Speaking Engagements and Guest Appearances: Contact me at ⁠⁠[email protected]⁠⁠

Welcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insights and strategies they need to thrive. I’m Toby Ferrel, your host and business coach, dedicated to helping women succeed in their business journeys. Today, we’re tackling a critical issue: how to navigate inventory shortages and supply chain disruptions caused by the eastern seaboard dock strike. Products coming from Europe, Africa, and Central and South Americas will not reach the retailers and service business needing these goods in order to stay afloat. The industries most affected by this is automotive sales and service, groceries and restaurants who rely on perishable foods, and retailers who sell clothing, accessories, electronics and toys. With it being the beginning of 4th quarter retailers are ramping up for their holiday sales, this is when they finish the year strong in sales. These business in particular need to proactive measures now, before inventory levels go below customer demand. Today, We’ll explore actionable steps, challenges you might face, and the unexpected benefits that can arise from these strategies. Supply chain disruptions can be a major challenge, especially when inventory shortages threaten your business operations. But with the right strategies, you can not only survive but also thrive. That’s why I’ve created a comprehensive guide titled “Navigating Inventory Shortages: Actionable Strategies for Small Businesses.” This guide is packed with actionable steps, addresses common challenges, and highlights unexpected benefits to help you navigate these tough times effectively. What’s Inside the Guide? Actionable Steps for Small Businesses Facing Inventory Shortages • Automotive Repair Businesses: Learn how to assess your current inventory, strengthen local supplier relationships, promote preventive maintenance, and expand your service offerings. • Grocery and Restaurants: Discover how to partner with local farmers, optimize your menu and inventory, promote prepared meals and meal kits, and enhance customer communication. • Retail Businesses: Find out how to diversify your suppliers, promote online sales, implement pre-orders and backorders, and focus on high-margin products. Challenges Faced During Implementation • Understand the common challenges businesses face when implementing new strategies and how to overcome them. From finding reliable local suppliers to managing customer expectations, this guide covers it all. Unexpected Benefits of Implementing These Strategies • Learn about the unexpected benefits that can arise from these strategies, such as increased customer loyalty, stronger community ties, improved customer experience, and expanded networks. Why You Need This Guide This guide is designed to provide you with practical, actionable steps that you can implement today to limit your losses tomorrow. Whether you’re an automotive repair shop, a grocery store, a restaurant, or a retail business, this guide has something for you. Plus, it includes links to valuable resources and directories to help you find local suppliers and partners. How to Get Your Free Download GIVE ME MY FREE DOWNLOAD TOBY Connect with Me: Host: Toby Ferrel • ⁠LinkedIn⁠ • Join my Facebook Group: ⁠SHE-EO Support Circle⁠ • ⁠Website⁠ Work With Me: Schedule a ⁠⁠free consultation⁠⁠ with me to see how coaching can help you, whether it’s 1:1 or in a group setting. Together, we’ll create a plan that’s tailored to your unique needs and goals. Speaking Engagements and Guest Appearances: Contact me at ⁠⁠[email protected]⁠⁠

Episode Description: Welcome to another episode of “Empower Your Business,” the podcast dedicated to helping female entrepreneurs thrive in their business journeys. In this episode, we dive into the crucial topic of Calls-to-Action (CTAs). Whether you’re looking to generate leads, engage on social media, or drive sales, a well-crafted CTA can make all the difference. In This Episode, You’ll Learn: The different types of CTAs and how to use them effectively. Key strategies for creating compelling CTAs that drive action. Real-life examples of successful CTAs, including a case study from Marie’s Boutique. The psychological triggers behind effective CTAs and how to leverage them. Key Takeaways: Highlight the benefits of your offer to make it compelling. Create a sense of urgency with scarcity tactics. Use clear and direct action words. Ensure your CTAs stand out with white space and contrasting colors. Personalize your CTAs for different audience segments. Test and optimize your CTAs regularly. Make your CTAs mobile-friendly. Communicate a clear value proposition. Plan a follow-up strategy for each type of CTA. Call to Action: For a deeper dive into the psychology behind effective CTAs and more real-life examples, tune into this episode and start converting your visitors into loyal customers today! Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review. Share it with your fellow entrepreneurs to help them empower their businesses too! Connect with Me: Host: Toby Ferrel • ⁠LinkedIn⁠ • Join my Facebook Group: ⁠SHE-EO Support Circle⁠ • ⁠Website⁠ Work With Me: Schedule a ⁠⁠free consultation⁠⁠with me to see how coaching can help you, whether it’s 1:1 or in a group setting. Together, we’ll create a plan that’s tailored to your unique needs and goals. Speaking Engagements and Guest Appearances: Contact me at ⁠⁠[email protected]⁠⁠

In this episode, we’re diving into a clip from my recent webinar, “Networking Beyond the Room: Facebook Groups for Entrepreneurs.” Discover the rise of online networking and the incredible power of Facebook groups. Plus, learn key strategies for effective engagement that can transform your business connections. Tune in and elevate your networking game! Connect with Me: Host: Toby Ferrel • ⁠LinkedIn⁠ • Join my Facebook Group: ⁠SHE-EO Support Circle⁠ • ⁠Website⁠ Work With Me: Schedule a ⁠⁠free consultation⁠⁠with me to see how coaching can help you, whether it’s 1:1 or in a group setting. Together, we’ll create a plan that’s tailored to your unique needs and goals. Speaking Engagements and Guest Appearances: Contact me at ⁠⁠[email protected]⁠⁠

Episode Summary: In this episode, Toby Ferrel and marketing expert Mary Anne Cipressy delve into the world of marketing, providing actionable advice for businesses of all sizes. From crafting a solid marketing plan to navigating the complexities of social media, listeners will gain valuable insights to boost their business growth. Key Topics: Building a Strong Foundation: The crucial role of a marketing plan within a comprehensive business plan. Conducting thorough competitor analysis to inform your strategy. Defining your target audience and setting achievable goals. Budgeting for marketing efforts and understanding the value of investing in social media. Email Marketing: The Unsung Hero: The importance of email marketing for building a loyal customer base. How to leverage email marketing to drive traffic to your website and social media channels. The power of owning your audience data through email lists. Social Media Mastery: Understanding the evolving landscape of social media and selecting the right platforms for your business. Tips for organic growth on platforms like Facebook, Instagram, and TikTok. The importance of building a community and engaging with your audience authentically. Avoiding common social media pitfalls and maximizing your efforts. Website and Design: The pros and cons of DIY website building versus hiring a professional. Essential elements of effective website design. The role of website design in supporting your overall marketing strategy. Starting and Growing Your Business: Overcoming challenges and staying motivated as a startup. The importance of planning, budgeting, and reinvesting profits. Leveraging Mary Anne Cipressy's expertise for business growth. Actionable Takeaways: Create a well-structured marketing plan as part of your overall business strategy. Prioritize email marketing as a cornerstone of your customer relationship. Choose social media platforms that align with your target audience and business goals. Focus on building authentic connections with your audience. Invest in professional website design for a strong online presence. Continuously learn and adapt to the ever-changing marketing landscape. Call to Action: Check out Mary Anne Cipressy's website for more information on her services and resources. Sign up for Marianne's free webinars and email training program. Implement the strategies discussed in this episode to elevate your marketing efforts. Guest Bio: With over 15 years of small business ownership under her belt, Mary Anne knows the ins and outs of the entrepreneurial rollercoaster. She’s not just a business owner; she’s your friendly neighborhood marketing strategist.  Navigating the digital marketing maze can be a wild ride, and Mary Anne gets it. She’s been there, conquered that. Now, she’s sharing her treasure trove of experience through her coaching practice, bringing warmth, wisdom, and a sprinkle of magic to help you soar in the digital landscape. Websites: https://teachmesocial.net/ <----- Register for FREE Webinars here on the home page https://www.whatsupswfl.com/ Contact: [email protected]

In this episode of “Open for Business: SHE -EO - Style,” host Toby Ferrel welcomes her dear friend and financial coach, Kimberly Flory, also known as the Debt-Free Pharmacist. Kimberly shares her insights on the most common financial challenges women face and how they can overcome them. The conversation highlights the importance of financial confidence and involvement in managing finances, especially for women entrepreneurs. Key Takeaways: Common Financial Challenges: Kimberly discusses the lack of confidence and knowledge as major financial challenges for women. Building Confidence: Strategies to gain financial confidence and make informed decisions. Involvement in Finances: The importance of women being actively involved in their finances, even in a marriage. Empowerment through Coaching: How financial coaching can help women take control of their financial future. Connect with Us: Host: Toby Ferrel LinkedIn: https://www.linkedin.com/in/tobyferrel/ Join my Facebook Group: https://bit.ly/3SAxmGH Website: https://tobyferrel.com/ Guest: Kimberly Flory Website: https://floryfinancialcoaching.com/ Free Webinar 8/24/24: https://bit.ly/3yy8kBn Schedule a FREE discovery call with Kim: https://floryfinancialcoaching.com/contact/

In this episode, we dive deep into the art of crafting a powerful introduction that leaves a lasting impression. We'll uncover the secrets to owning your unique selling point (USP) and transforming it into a compelling conversation starter. Learn how to identify your USP, the core of your professional identity, and how it sets you apart from the competition. We'll guide you through interactive exercises to define your USP and craft a memorable introduction that grabs attention, showcases your expertise, and inspires action. Whether you're a seasoned networker or just starting out, this episode will equip you with practical tools and strategies to make a memorable first impression and build meaningful connections. Get ready to master the art of the perfect pitch and unlock new opportunities for your business!

Hey there, welcome to Open For Business SHE -EO Style! This is the podcast where we fling open the doors to the world of business, doing it the SHE - EO way! That means we're here for the women who hustle, the dreamers who build, and the leaders who are ready to rewrite the rulebook. I'm your host, Toby Ferrel I am the owner and SHE- EO of Toby Ferrel & Associates and I'm here to be your guide, cheerleader, and your business bestie. So, grab your coffee, your laptop, or your favorite pair of power sneakers, because in this corner of the internet, we're getting Open For Business SHE- EO Style! Alexia Martin is the owner of WhitCo Insurance and serves all of Florida with offices in Punta Gorda & Nokomis. She’s been called the hardest working insurance agent since she doesn’t always work 9-5 PM and you may see her answer your email at 5 AM or 9 PM at night or even on weekends. She’s even worked heavy equipment with her dad- Alexia answers my questions on the following topics: Listen now to get the answers! Understanding Business Insurance Explain different types of business insurance policies (general liability, property, business interruption, cyber liability, etc.) Discuss how to determine the right amount of coverage Specific Coverage Deep Dive Differentiate between general liability and professional liability insurance Explain property insurance coverage and what it protects Breakdown business interruption insurance and its benefits Discuss the importance of cyber liability insurance in today's digital age Industry-Specific Needs Highlight the unique insurance requirements for various industries (tech, healthcare, retail) Explain how businesses can tailor coverage to their specific risks Claims, Costs, and Compliance Outline the claims process for business insurance Provide tips for managing insurance costs Discuss factors affecting insurance premiums Emphasize the importance of risk management and assessment Policy Evaluation and Renewal Recommend how often to review insurance policies Provide tips for comparing insurance policies Share real-life examples of insurance saving businesses Discuss emerging trends in business insurance Practical Advice for Business Owners Offer guidance on selecting an insurance provider Explain how insurance can support business growth Provide tips for new business owners shopping for insurance Contact Alexia Martin at [email protected] 941-257-0692 www.whitcoinsurancepg.com

Has this ever happened to you? You decide to take action toward your goal and your are steaming through and finding success when all of a sudden, your mind set shift and BAM! you are out - you QUIT! Well this happened to me and take a look what I did about it.

What does Your Goal Smell Like? Mine smells like Lavender, Orange and Lemon Essential Oils!

OPEN FOR BUSINESS 1.1 - Are you emotionally tied to your goal? I am talking your BIG Goal! This is part of the framework (I wrote) to stop quitting on you and your goals. A 5 step framework that will be released shortly. DREAM big! <<<< (Hint) 😁 www.tobyferrel.com