PODCAST · business
Outlier Growth
by Brian O'Connor
The podcast for founders & business owners to finally get customers with digital marketing.
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5
Messaging 101
An incredible business is useless if no one hears about it.And it’s frustrating when customers hear your message, but it doesn’t resonate.We turn strangers into superfans through messaging.That’s content. Emails. Posts. Ads. etcAny words you share online that explain how awesome you are.So today we’ll cover:• What words should you use to get customers raving about your business?• When do you send it to them?• How do you send them messages (ads, socials, email, SEO)?
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4
Positioning 101 (made simple)
• Why bad positioning can wreck your business (& how it stays hidden)• How you can tell if your positioning is good (or bad)• How you fix it
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3
How to choose your first digital marketing channel
How to choose your first digital marketing channel.
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2
How to build your first marketing system
How to build your first marketing system (and a peak into my own system).
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1
How to get your first customers on LinkedIn
This week I'm sharing the LinkedIn funnel that gets you customers today.I get 4 - 6 leads on LinkedIn for my Fractional CMO business.Excited to share this with you!
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Frequently Asked Questions
How many episodes does Outlier Growth have?
Outlier Growth currently has 5 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Outlier Growth about?
The podcast for founders & business owners to finally get customers with digital marketing.
How often does Outlier Growth release new episodes?
Outlier Growth has 5 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Outlier Growth?
You can listen to Outlier Growth on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Outlier Growth?
Outlier Growth is created and hosted by Brian O'Connor.
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