Owning the Goal

In this episode of Owning the Goal, I take a moment to reflect on gratitude—both for our listeners and for the incredible craftsmanship of my friend **Ethan Frederick**, who built the stunning electric guitar featured in today’s show.It’s one of five guitars I’ve proudly invested in from Ethan, and its tone truly shines as I play two classics: “Wonderwall” and*“Heart of Gold.”Join me as I celebrate thankfulness, great music, and the artistry behind the instrument that brings it all to life.www.owningthegoal.com

In this conversation, Bob Burg emphasizes the importance of shifting focus from personal gain to giving value to others in business.He explains that this approach not only leads to more fulfilling relationships but also results in greater financial success.By understanding and serving the needs of others, individuals can create meaningful connections that foster loyalty and advocacy.https://thegogiver.com/https://thegogiver.com/about/https://burg.com/https://burg.com/books/https://open.spotify.com/show/5zuHyFabJxAsT6UlQF8zbU?si=4606f9551080452bwww.owningthegoal.combrian@owningthegoal.com

In this episode, Brian McFarland and sales expert Andrew Barbuto discuss the critical role of intro meetings in the sales process.They explore the importance of preparation, building trust, and effective follow-up strategies to ensure success in sales.Andrew shares his insights on how to approach meetings with a mindset of helping rather than selling, and emphasizes the need for persistence in following up with prospects.The conversation highlights practical tips and techniques that can lead to stronger relationships and better sales outcomes.Andrew's site: www.andrewbarbuto.comReach Andrew: [email protected] Sales Producer: https://a.co/d/iHK0JfsThe Sales Marathon: https://a.co/d/9lG66W3www.owningthegoal.comReach Brian: [email protected]: https://www.linkedin.com/company/owningthegoal/?viewAsMember=true

In this episode, Brian McFarland and AI expert David Berkowitz discuss the transformative impact of AI on business and personal growth.They explore the current state of AI, including the emerging browser wars, practical applications of AI tools in everyday work, and the implications for marketing and job security. The conversation highlights the importance of embracing AI as a tool for enhancing productivity and creativity, rather than fearing it as a replacement for human roles.David shares insights on innovative uses of AI, including Vibe coding, which allows users to create applications without coding skills.The episode concludes with a call to action for listeners to integrate AI into their workflows to unlock new efficiencies and opportunities.David's fun site: notthatdavidberkowitz.comAI Marketers Guild: https://aimarketersguild.com/ OTG Website: www.owningthegoal.comOTG Email: [email protected]

In this episode of Owning the Gold, Brian McFarland interviews Mike Mondello, a seasoned musician, about his journey in music, the importance of building a brand, and the dynamics of performing in a band.They discuss early influences, the evolution of musical skills, the significance of audience connection, and the role of a frontman.Mike shares insights on collaboration within bands, the joy of spontaneous jamming, and reflections on their experiences in the Battle of the Bands.The conversation concludes with advice for aspiring musicians, emphasizing the importance of enjoyment in music.www.owningthegoal.com

In this episode of Owning the Goal, Brian McFarland discusses the transformative power of morning routines, emphasizing the importance of waking up early and establishing a disciplined start to the day.He introduces the 20/20/20 formula for success, which includes exercise, meditation, and education, and shares personal anecdotes about how these practices have shaped his life.The episode encourages listeners to embrace change and pursue their goals relentlessly, highlighting the long-term benefits of consistent habits.www.owningthegoal.com

In this episode of Owning the Goal, Brian McFarland discusses the importance of providing value in relationships, particularly in sales.He emphasizes the need to understand the value one brings to others and how this can lead to success in both personal and professional life.Brian also introduces a new series featuring experts in various fields to provide listeners with valuable insights and tips.He concludes with thoughts on effective communication and the importance of clarity in conveying messages.www.owningthegoal.com

In this episode of Owning the Goal, host Brian McFarland and guest Andrew Barbuto discuss essential strategies for sales success, particularly in a competitive marketplace.They emphasize the importance of understanding one's value proposition, differentiating oneself as a salesperson, and building trust through consultative selling.The conversation also covers effective proposal submission and follow-up techniques, as well as strategies for engaging clients during the holiday season.Listeners are encouraged to think creatively and collaboratively to enhance their sales approach and client relationships.andrewbarbuto.comhttps://andrewbarbuto.com/top-sales-book@AndrewBarbuto (YouTube)https://www.linkedin.com/in/andrewbarbuto/

In this episode, Brian McFarland hosts David Berkowitz, an AI expert, to discuss the evolving landscape of artificial intelligence and its applications in business and marketing.They explore the competitive nature of AI tools, the importance of user experience, and practical advice for beginners navigating the AI space.David shares insights on how AI can enhance sales processes, innovative marketing strategies, and personal development through technology.The conversation emphasizes the transformative potential of AI in various sectors and encourages listeners to embrace these tools for their growth.You can find David's Book here:https://www.amazon.com/Non-Obvious-Guide-Using-Marketing-Transformative-ebook/dp/B0DZQQW7M7?ref_=ast_author_dpAI Marketers Guild here:https://aimarketersguild.com/about/

In this episode of Owning the Goal, host Brian McFarland and guest Andrew Barbuto delve into the critical topic of onboarding for new sales professionals.They discuss the importance of effective onboarding processes, key actions new sellers should prioritize, and strategies for balancing internal learning with external outreach.Andrew shares common mistakes made during onboarding and offers valuable time management tips to enhance productivity and success in sales.The conversation emphasizes the significance of networking, mentorship, and focusing on revenue-generating activities to achieve long-term success in sales.www.andrewbarbuto.com

In this episode of Owning the Goal, host Brian McFarland reflects on a transformative 50-mile bike ride he took with his friend Patrick Curry.The ride not only tested his physical limits but also taught him valuable lessons about teamwork, leadership, energy management, and the importance of relationships.After the ride, they enjoyed a memorable meal at the Red Rooster, highlighting how connections can enhance experiences.Brian shares insights on how to approach challenges in life and work, emphasizing the significance of sustainable efforts and celebrating achievements.

In this episode of Owning the Goal, host Brian McFarland speaks with Marisa Mitchell, the executive director of HYPOTHEkids, a nonprofit focused on STEM education for K-12 students. Marisa shares her journey into nonprofit work, the challenges and rewards of running a small organization, and the importance of mentorship and community support. The conversation highlights the significance of resilience, personal growth, and the role of sales in nonprofit success, as well as practical tools and habits that can help achieve organizational goals.For more info, donate, subscribe, attend the Friend- HYPOTHEkids.org 

In this episode of Owning the Goal, Brian McFarland explores the intersection of sales and life principles, emphasizing the importance of refreshing and renewing one's approach to work.He introduces the concept of 'Festina Lente' or 'Make haste slowly,' discussing how intentional pauses can enhance productivity and focus. Brian shares practical applications of this principle, highlighting the need for structured breaks and a mindset shift towards methodical action.The episode concludes with key takeaways on the value of slowing down to achieve top production.

In this episode, Brian McFarland interviews Andrew Barbuto, a successful sales professional and author of 'Top Sales Producer.'They discuss Andrew's journey in sales, the importance of leveraging technology like ChatGPT for cold outreach, and strategies for securing meetings.Andrew emphasizes the need for resilience in sales, the significance of being an expert in one's field, and the value of helping clients rather than just selling to them.The conversation also touches on the process of writing Andrew's book and the insights he hopes to share with aspiring salespeople.Check out more from Andrew below:- https://andrewbarbuto.com/- https://andrewbarbuto.com/media- https://andrewbarbuto.com/media-library/v/r6aj2ljj8ssep366ptjdtct5xbxbxb

In this episode of Owning the Goal, host Brian McFarland speaks with Lauren Burke, a marketing executive turned entrepreneur, about her journey from corporate life to starting her own consultancy.They discuss the importance of redefining success, the challenges of entrepreneurship, and the role of mindset in achieving personal and professional growth.Lauren shares her insights on embracing generative AI in marketing and her vision for creating a flexible workplace that prioritizes personal fulfillment.The conversation emphasizes the need for continuous reinvention and the courage to pursue one's goals.Lauren can be reached at: [email protected]

AI is not just changing marketing, it is rewriting the rules. In this episode, Brian McFarland sits down with AI expert and author David Berkowitz to explore how artificial intelligence is transforming the way people connect, create, and compete.From practical tips to big-picture predictions, listeners will discover how to turn AI from a buzzword into their ultimate personal advantage.

In this episode of Owning the Goal, Brian McFarland discusses the concept of 'authentic wealth' as outlined by Robin Sharma.He explores five forms of wealth: economic, relationship, physical, adventure, and psychic wealth. Brian shares personal reflections and self-assessments on each type, encouraging listeners to evaluate their own lives and strive for improvement.The episode emphasizes the importance of holistic success in both sales and life, and the need for continuous personal growth.

In this episode of Owning the Goal, Brian McFarland speaks with Jessper Maquindang, a company culture consultant, about the importance of setting and achieving meaningful goals in both personal and professional life.They discuss Jessper's journey from overcoming childhood asthma to becoming a marathon runner and entrepreneur.The conversation delves into the significance of company culture, team building, and the process of transitioning from a corporate job to starting a business.Jessper shares insights on networking, prospecting, and the value of behavioral assessments in understanding team dynamics.In this conversation, Jessper discusses the importance of understanding behavioral elements in team dynamics, leveraging individual strengths while addressing weaknesses, and the significance of intentional leadership in fostering employee engagement and productivity. He shares insights from his experiences, case studies, and practical strategies for organizations to enhance their workplace culture and performance.You can reach Jessper here:[email protected]://www.famileadconsulting.com/

In this episode of Owning the Goal, Brian McFarland speaks with Coach Mikki, a trailblazing football coach and author, about her journey in sports, the challenges she faced as a female coach, and the importance of resilience, mental toughness, and belief in oneself and others.They discuss how coaching extends beyond the field, teaching life lessons that prepare young athletes for success in all areas of life.Coach Mikki shares her insights on handling injuries, especially concussions, and emphasizes the significance of creating a supportive environment for athletes.The conversation culminates in a powerful message about living one's passion and the impact of belief on personal and team success.Reach out to Coach Mikki, and her great book, 4th and 1 Mindset--https://a.co/d/2irEQ2T- http://www.4thand1mindset.com/

In this episode, Brian McFarland interviews Susan Robbins, a retired law enforcement officer turned health coach.Susan shares her personal journey, including the challenges she faced growing up, her transition into law enforcement, and her eventual shift to health coaching.The conversation explores themes of resilience, the importance of personalized health, and the impact of emotional well-being on overall health.Susan emphasizes the need for continuous self-improvement and the role of faith in overcoming life's adversities, while also discussing the significance of detoxing both physically and emotionally.They explore the multifaceted approach to health and wellness, emphasizing the importance of holistic health coaching, the role of DNA in personal health, and the transformative power of self-awareness.The conversation also touches on the influence of literature on personal development and the philosophy of helping others as a means to find fulfillment.Susan emphasizes the necessity of embracing authenticity and self-discovery, while also highlighting the role of curiosity in making informed health decisions.The discussion culminates in the recognition of the need for healthier work environments and the potential benefits of personalized health coaching for individuals and teams alike.Reach Susan:https://healthyawakening.co/[email protected]

In this episode of Owning the Goal, Brian McFarland discusses the importance of slowing down to achieve greater success in sales and life.He emphasizes the value of mindfulness, learning through music, and the 1% improvement rule. Brian shares personal anecdotes and insights from his experiences, encouraging listeners to focus on their goals and take actionable steps towards improvement.

In this episode of Owning the Goal, host Brian McFarland interviews Ryan Wickline, a mindset coach and podcaster, who shares his journey of personal growth and the importance of helping others achieve their goals.Ryan discusses his coaching philosophy, the significance of mental toughness, and the process of building confidence in athletes.He emphasizes the value of persistence, the power of community, and the necessity of focusing on the process rather than the outcome.Listeners will gain insights into setting and achieving goals, overcoming adversity, and the transformative power of mindset.

In this episode of Owning the Goal, host Brian McFarland interviews Scott, an online fitness coach and former military pilot.Scott shares his journey from growing up in Southern California to joining the military, where he faced challenges and a near-death experience while flying helicopters. After leaving the military, he transitioned to a career as a commercial pilot and eventually became a fitness coach, helping others regain control of their health and fitness.The conversation emphasizes the importance of resilience, learning from failures, and the value of quality coaching in achieving personal goals.Reach Scott ‪@ScottJetSetTrainer‬https://linktr.ee/jet_set_trainerhttps://jetsettrainer.com/home

In this episode of Owning the Goal, Brian McFarland explores the concept of the 'four minute mile' as a metaphor for setting and achieving ambitious goals in both sales and life.Drawing inspiration from Robin Sharma's book, 'The Mastery Manual', he encourages listeners to identify their own 'four minute miles'—the seemingly impossible goals they wish to achieve. Through personal anecdotes and real-life examples, Brian emphasizes the importance of setting realistic yet challenging goals, taking risks, and believing in one's potential to achieve greatness.He concludes with a call to action for listeners to reflect on their own aspirations and to pursue them with determination.

In this episode of Owning the Goal, host Brian McFarland engages with relationship expert Debbie Caudle, exploring the intricate connections between sales, personal relationships, and emotional health.Debbie shares her journey from Canada to becoming a relationship coach, reflecting on her 24-year marriage and the lessons learned about boundaries, communication, and the importance of intentionality in relationships.The conversation emphasizes the need for consistent effort in nurturing relationships, using metaphors like gardening to illustrate the importance of weeding out negativity and fostering connection.Debbie also discusses the value of time investment in relationships, highlighting the significant cost of neglecting emotional connections.You can connect with Debbie at:debbieclaudle.comCheck out her our on Spotify, The High Ticket Woman Podcast

In this episode of Owning the Goal, Brian McFarland reflects on the themes of gratitude, life, and loss.He shares personal stories about his family, the passing of beloved pets, and a tribute to a friend from his soccer club.Through these narratives, he emphasizes the importance of appreciating loved ones and expressing gratitude while we still can.The episode serves as a reminder to cherish every moment and the people in our lives.

In this episode of Owning the Goal, host Brian McFarland engages in a deep conversation with Rory Paquette about the evolution of personal and professional goals throughout different life stages.Rory shares his journey from survival mode in his early 20s to building a successful real estate business, facing the 2008 financial crash, and ultimately finding fulfillment in his 50s.The discussion emphasizes the importance of adaptability, resilience, and prioritizing the needs of loved ones over personal desires.Rory's insights provide valuable lessons for anyone navigating their own goals and challenges in life.

In this episode, Brian McFarland discusses the insights from Harvey McKay's book, 'Swim with the Sharks Without Being Eaten Alive.'He emphasizes the importance of personal connections in business, sharing anecdotes and strategies for building meaningful relationships with customers.The conversation highlights the McKay 66 customer profile as a tool for understanding clients better and fostering long-term partnerships.Brian concludes with a reminder of the power of authenticity and genuine interest in others as key components of success in sales and life.

In this episode of 'Owning the Goal', host Brian McFarland interviews Tom Mitchell, a retired master salesperson with a rich history in sales and entrepreneurship.Tom shares his journey from his early career in technology to starting his own business, emphasizing the importance of trust, relationships, and innovation in sales.He discusses the challenges of hiring and training salespeople, the evolution of his business, and the lessons learned throughout his career.The conversation also touches on life after selling the business and the importance of lifelong learning and personal development.If you'd like to be a guest on the show, email:[email protected] our website: owningthegoal.com

In this episode of Owning the Goal, Brian McFarland shares insights from his extensive sales career while intertwining personal passions such as fitness, music, and mental health.He emphasizes the importance of setting goals, forming habits, and the power of community and gratitude in achieving success.Brian discusses the role of coaching and accountability in personal growth and introduces upcoming guests who will share their own experiences with goal-setting.The episode concludes with book recommendations that inspire listeners to live fully and seize the moment.

In this episode of Owning the Goal, host Brian McFarland engages in a deep conversation with Abel Kassa, exploring his journey from Ethiopia to the United States, the importance of curiosity and memory, and the role of fitness and soccer in personal growth.They discuss the significance of building trust in sales relationships and the value of community and connection.Abel shares insights on setting and achieving goals, reflecting on loss, and the importance of being present in life.The conversation culminates in key takeaways that emphasize adaptability and the joy of the process.

In this episode of Owning the Goal, Brian McFarland shares valuable life lessons learned from his experiences as a soccer goaltender.He emphasizes the importance of organization, mindset, community building, and cherishing relationships, drawing parallels between sports and personal development.Through five key lessons, he encourages listeners to prepare effectively, maintain a positive mindset, foster connections, and approach challenges with determination and gratitude.

In this episode of Owning the Goal, I rekindle my three decade plus friendship with Mike Mondello, the best Real Estate Appraiser and Agent in Duchess country.Mike shares his pivot from the corporate advertising world to the wild world of real estate after moving from Brooklyn to Red Hook in upstate NY.He imparts his incredible wisdom and psychology of understanding and caring for all fellow humans (and animals) that have made him a household name in the area.Hope you enjoy and I guarantee you will learn many lessons for a positive life from this compelling story.You can reach Mike at Cornerstonerealestateproperties.com

Join us as we talk with Leisa Aras from her cabin in Louisiana where she is on day 99 of her journey across the country to raise awareness for mental fitness.Support her on her site: keepmepostedtoday.comLeisa left a successful real estate career in New York City to pursue her personal growth and reinvention.By using the GRIT and determination to pursue a goal that feels wild and worth it.Enjoy our conversation about pursuing a life rooted in purpose, not profit!

Welcome to Owning the Goal, a podcast that helps you take charge of your sales success.This is our introductory episode, outlining the focus on the podcast, to share stories of how to become the best version of you.