PODCAST · business
Perception Paradox with Zivile (Zivi) Ein
by Zivile (Zivi) Einikyte
Welcome to Perception Paradox - the podcast spotlighting Europe's Underdog Founders and focused on life, business & health. We dive into the complex relationships between perceptions, worldviews, and behaviors. Invite guests who've defied the ordinary, taken bold risks, and designed their own paths. Real people, real stories, real challenges - a weekly podcast that breaks the status quo and where authenticity meets inspiration. Every Monday, 4 PM CET.Hosted by Zivile (Zivi) Ein
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E135: He Left JPMorgan at 22 to Build in Latvia. Then Sold the Company with Glebs Kiselovs
Glebs Kiselovs left JPMorgan at 22, moved back to Latvia, and started a company in an industry he barely knew. No VC. No playbook. Just conviction.Nine years later: 75 employees, an acquisition, and a full exit to one of the world’s largest building automation companies.We talk about what no one tells you about getting acquired, building while constantly short on cash, scaling from 7 to 40 people in a year, and why the hardest part of entrepreneurship is already behind you once you decide to start.Connect with Glebs: https://www.linkedin.com/in/glebskiselovs/ Hosted by Zivile (Zivi): https://www.linkedin.com/in/zivileeinikyte/ Chapters00:00 From Dream Job to Entrepreneurship03:38 Navigating Uncertainty in Entrepreneurship06:26 Building Confidence in a Competitive Landscape08:49 Bootstrapping vs. Fundraising: A Personal Journey10:56 Scaling a Business: Challenges and Strategies13:27 Acquisition and Integration: A New Chapter16:01 Selling to Traditional Markets: Overcoming Resistance18:11 The Journey to Exit: Planning for Success20:46 Maintaining Balance: Work, Life, and Mental Health23:19 Reflections on Relationships and Personal Growth25:32 The Role of Mentorship in Entrepreneurship28:03 Looking Ahead: Future Aspirations and Innovations
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[paradox bytes] Everybody Can Create Content Now. So What Actually Matters? with Dani Markovits
Everybody can create content now.But ideas, personality, taste, and lived experience still matter.In this episode, Dani Markovits (CCO at Shake Content and former LinkedIn Community Lead) breaks down why founder-led content is becoming even more important in the AI era, why likes don’t tell the full story, and how “invisible engagement” quietly drives opportunities behind the scenes.We also talk about trust, authenticity, and why your next client, hire, or podcast guest might already be watching - even if they never interact publicly.Full episode E134.
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E134: Why Nobody Likes Your Posts — But They Might Still Buy From You with Dani Markovits
What if low engagement doesn’t mean nobody is listening?In this episode, Zivile sits down with Dani Markovits, CCO at Shake Content and former LinkedIn community lead, to explore how LinkedIn has evolved from a job platform into a space where trust, reputation, and opportunities are built.We talk about invisible engagement, why likes are not the full story, how founder-led content creates commercial value, why AI is making authentic voices more important, and why your next client, partner, or podcast guest might already be watching - even if they never comment.This is a conversation about content, visibility, and building a voice in a noisy world.Connect with Dani: https://www.linkedin.com/in/dani-markovits/More about the Shake:https://shakecontent.com/Hosted by Zivile (Zivi):https://www.linkedin.com/in/zivileeinikyte/Chapters00:00 Introduction to the Conversation03:31 The Evolution of Influence and Community on LinkedIn07:38 Building a New Community Concept at LinkedIn11:38 Pioneering Personal Branding and Sports on LinkedIn15:51 Engaging Athletes and Influencers on LinkedIn19:36 Creative Announcements and B2B Marketing Strategies23:50 The Shift in B2B Communication and Storytelling27:08 The Art of Storytelling in Everyday Life29:23 Authenticity in Personal Branding31:49 The Power of LinkedIn for Business and Talent33:24 Navigating LinkedIn's Algorithm Changes37:19 Organic vs. Paid Content Strategies40:40 Building a Personal Brand from Scratch43:41 Engagement: The Key to LinkedIn Success46:22 The Importance of Personal Voice in Corporate Communication48:18 Finding Joy in Content Creation50:04 Embracing Opportunities in a Changing Landscape
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E133: Women Build — Why Don’t They Get Funded?
There’s a pattern many people have seen before: men apply when they meet around 60% of the requirements, while women often wait until they reach 100%.It doesn’t just show up in job applications. It shows up in who decides to build - and who feels ready to raise.This episode takes a closer look at the Funded 2025 report, covering 219 women-founded companies across the Nordics. On the surface, things are improving - more founders, more deals, more activity.But underneath, the story is more complex. Women are entering the system.They’re just not moving through it at the same pace. So this is not only about funding. It’s about confidence, signals, and the environments that shape who steps forward - and who holds back.Because the real question isn’t whether women can raise. It’s why they don’t reach the same stage.This episode was created referring to The State of NordicWomen-Founded Startups 2025 report by Funded.You can access it here: https://www.evenfounders.com/funded-2025-reportHosted by Zivile (Zivi) Einikyte: https://www.linkedin.com/in/zivileeinikyte/Chapters:00:00 The Confidence Gap and Its Impact on Women Entrepreneurs01:04 Exploring the Funded Report: Key Findings04:40 Funding Landscape for Women Founders in the Nordics07:37 The Grove Stage Cliff: Women in the Funding Funnel09:42 Sector Representation and Challenges for Women Founders11:49 Leadership vs. Formation: The Real Funding Gap
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[paradox bytes] You’re In The Wrong Room (from E132 with Marcus McDowell )
Sometimes the problem isn’t you.It’s the room you’re in.In this episode of Perception Paradox, I sit down with Marcus McDowell to explore identity, access, self-expression, and what it really means to build across borders.From code-switching and belonging to personal brand and intuition — this is a conversation about unlearning, choosing the right environments, and finding where you’re truly seen.Go where you’re celebrated, not tolerated.🎙 Full episode live.
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E132: Go Where You’re Celebrated, Not Tolerated — Identity, Access & Self-Expression with Marcus McDowell
Not everyone starts from the same place.In this episode of Perception Paradox, Zivile sits down with Marcus McDowell - brand strategist, innovation consultant, and community builder - to explore identity, belonging, access, and self-expression.We talk about building across borders, navigating spaces that don’t always reflect who you are, and why authenticity can become one of your greatest advantages.A conversation about home, personal brand, underestimated communities, and what it means to go where you’re celebrated, not tolerated.About Marcus: Marcus McDowell is the founder of Golden Isle, a digital studio building sharper brands, stronger digital presence, and growth-ready systems for ambitious businesses and founders. He also leads The Isles, a culture-forward platform for collaborations, convenings, and projects that strengthen founder ecosystems and unlock new opportunities across tech and culture.Connect with Marcus: https://marcusmcdowell.com/https://www.linkedin.com/in/marcusxmcdowell/Hosted by Zivile (Zivi) Ein: https://www.linkedin.com/in/zivileeinikyte/Chapters00:00 Finding Home in a Global Context06:41 Navigating Chaos: Grounding in Urban Life12:20 Identity and Belonging: The Complexity of Self17:39 Bridging Gaps: Empowering Underrepresented Communities23:07 Collective Action: Redefining Funding and Support23:59 Bridging Communities and Auditing Brands28:00 Navigating Personal Branding and Authenticity31:25 Unlearning and Embracing Imperfection35:37 Celebration vs. Tolerance in Founding39:42 Daily Rituals for Success42:16 Fashion as Self-Expression45:37 Exploring Authentic Engagement
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[paradox bytes] This Is Why You Feel Exhausted (It’s Not What You Think)
Chronic stress doesn’t just “feel bad” — it rewires how you think.When pressure builds, the part of your brain responsible for strategy and decision-making goes offline…and your survival system takes over.In this Paradox Byte, Ale Wiecek Rojo explains:– why founders keep pushing even when they’re burning out– what’s happening neurologically– and why burnout often goes unnoticed until it’s too lateA short trailer. A big reality check.The full episode is live on the Perception Paradox podcast.
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E131: What Nobody Tells Women About Burnout, Hormones & Performance with Ale Wiecek Rojo
What if the way we work was never designed for the female body in the first place?In this episode of Perception Paradox, Zivile Einikyte sits down with Ale Wiecek Rojo - founder, author, and hormone health educator - to unpack the hidden cost of building, leading, and performing inside systems calibrated around male biology.They explore:what chronic stress does to the founder brainhow hormonal cycles influence energy, risk, and decision-makingwhy burnout can look different in womenwhat perimenopause is actually doing to performanceand how founders can work with biology instead of against itThis is not just a women’s health episode. It’s a conversation about business, leadership, and the body we were never taught to listen to.Connect with Ale:https://www.linkedin.com/in/alewiecek/Check out her company:www.biftsbo.comPodcast: https://www.youtube.com/channel/UCGKpOOujcKJlOods0Q_583AHosted by Zivile Einikyte:https://www.linkedin.com/in/zivileeinikyte/ Chapters00:00 Introduction and Setting the Scene04:33 Understanding Chronic Stress and Burnout10:10 The Impact of Hormonal Cycles on Decision-Making17:08 Strategies for Female Founders21:27 Workplace Culture and Hormonal Health Awareness25:13 Supporting Mental Health in the Workplace27:06 Personal Journey to Advocacy29:52 Practical Steps for Managing Hormonal Imbalances34:25 Understanding Early Perimenopause37:15 The Role of Breath in Healing40:52 Future Projects and Community Engagement42:12 A Thought to Ponder
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[paradox bytes] What Jakob Storå Looks for in Founders | Superhero Capital
How does an early-stage investor actually decide?In this excerpt from Perception Paradox, Jakob Storå of Superhero Capital breaks down what he looks for in founders: conviction, ambition, execution, and the ability to make others believe.A sharp conversation on why strong teams change everything.Full episode on Perception Paradox podcast - E130 with Jakob Stora.
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E130: Why the Best Investors Think Like Scientists - Jakob Storå Superhero Capital
Most people think venture capital is about data, pattern recognition, and being right. This conversation suggests otherwise.In this episode of Perception Paradox, Zivile Einikyte sits down with Jakob Storå, founding partner of Superhero Capital, to explore the path that built the investor: academia, law, failure, and 10+ years backing early-stage founders across Finland and the Baltics.They talk about what actually makes a team investable, why gut feeling is really pattern recognition, what Europe still gets wrong about scaling, and why AI is no longer a moat - just infrastructure.This is a conversation about conviction, execution, and what you cannot model.Chapters00:00 Journey from Academia to Entrepreneurship04:28 Challenges in Commercializing Innovations08:14 Transitioning from Consultancy to Investment09:46 Resilience in the Face of Rejection11:44 Building the Right Team14:02 The Birth of Superhero Capital15:04 Identifying Red Flags in Founders16:26 Recognizing Green Flags in Teams17:44 Assessing Founders: Ambition and Execution19:32 The Role of Gut Feeling in Investment Decisions21:48 Building Chemistry: Why Founders Choose Superhero Capital23:07 The Superhero Approach: Supporting Founders from the Background25:05 Addressing the Funding Gap in Europe27:48 The Baltic Opportunity: Why Invest Here?29:32 Why LPs Should Invest in Superhero Capital30:58 AI in Venture Capital: A Tool, Not a Trend34:08 Lessons from 10 Years of Fund Management35:43 Final Thoughts: Conviction and Execution in Entrepreneurship
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[paradox bytes] Most Founders Fail at Content (And AI Won’t Save You) with Chris Cunningham (ClickUp)
Most people give up before it works. Chris Cunningham (ClickUp) shares how zero traction turned into millions of views - and why AI won’t replace real content anytime soon.Full Episode on Perception Paradox podcast - E129.
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E129: “Most People Give Up Too Early” — Chris Cunningham (ClickUp)
Most people don’t fail at content.They quit too early.Recorded at TechChill in Riga, this conversation with Chris Cunningham (ClickUp) breaks down what it actually takes to win with content in 2026 and why most founders are getting it wrong.From consistency and creativity to the real role of AI, this is a practical look at building attention that actually converts.About Chris: Chris Cunningham is a founding member at ClickUp, leading social and content. He helped build ClickUp into a B2B content powerhouse, generating over 1 billion impressions in 2024 and scaling the company to 1,000+ employees and a $4B valuation.He has also led major campaigns, including ClickUp’s Super Bowl ad, and regularly speaks on social media, brand, and growth.Connect with Chris: https://www.linkedin.com/in/chrisclickup/Hosted by: Zivile (Zivi) Einikyte: https://www.linkedin.com/in/zivileeinikyte/Chapters 00:00 Introduction04:39 The Power of Social Media Marketing07:18 The Role of AI in Content Creation10:14 Building Personal and Company Brands13:03 Navigating Investment and Growth15:45 Lessons from Failure and Mental Health
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[paradox bytes] No One Knows What AI Will Become - And That’s the Problem with Tomas de Souza
Everyone is talking about AI.Very few are willing to admit this:No one actually knows where it’s going.In this episode of Perception Paradox, Tomas De Souza breaks down the reality behind the AI hype — why we keep getting surprised, why the conversation is stuck between extremes, and what we can learn from the early days of the internet.Will AI replace everything?Or will we find a new balance — just like we did before?The real challenge isn’t predicting the future.It’s learning how to adapt while it’s unfolding.
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E128: Are We Running Out of Entrepreneurs? With Tomas De Souza
Is entrepreneurship becoming more difficult - or are we simply asking the wrong questions?In this episode, Zivile sits down with Tomas De Souza, CEO of Minc in Malmö, serial founder, former corporate executive, and one of the voices thinking deeply about what founders actually need in today’s landscape.They talk about the decline in startup creation, the limits of the current innovation system, leadership in times of change, and why AI is making it easier to build — but not necessarily easier to win.One of the biggest takeaways?The hardest part is no longer just building. It’s getting to market, finding customers, and creating something people will actually pay for.A thoughtful conversation on entrepreneurship, systems, ambition, and the human side of building.About TomasTomas is the CEO of Minc, one of Sweden’s leading startup incubators based in Malmö, home to around 50 early-stage companies. With a background in executive leadership, transformation, and learning design, he brings a rare combination of entrepreneurial experience and organizational insight to his work. Tomas writes and speaks regularly about human intelligence, AI, and leadership - and how individuals and organizations can navigate the intersection of the two.LinksMinc: minc.seLinkedIn: https://www.linkedin.com/in/tomasdesouza/Hosted by Zivile EinikyteLinkedIn: https://www.linkedin.com/in/zivileeinikyte/Chapters00:00 Introduction and Setting the Stage02:42 Tomas De Souza's Journey: From Fashion Blogger to Incubator Leader05:27 The Challenges of Daily Content Creation08:20 Understanding the Innovation System11:29 Current Trends in Entrepreneurship and Innovation14:16 Mink's Mission and Future Vision17:23 Creating an Ambitious Entrepreneurial Environment20:17 The Power of Community and Culture21:59 Leadership in a Changing Landscape25:05 Understanding Team Dynamics27:07 Navigating AI and Innovation32:18 The Challenge of Change Management37:10 The Entrepreneurial Spirit and Opportunities
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[paradox bytes] 1-PERSON BILLION DOLLAR COMPANY with Petter Made (EWOR)
What happens when AI replaces most of the work inside a company?In this episode of Paradox Bytes, Petter Made - partner at EWOR and co-founder of $10B fintech giant SumUp - explains why the next generation of startups may be built by tiny teams powered by AI agents.From developers orchestrating fleets of AI tools to the possibility of a one-person billion-dollar company, the rules of building startups are changing fast.Petter shares what he's seeing from thousands of founders building AI-native companies - and why the most powerful founders of the next decade will act less like managers and more like conductors of AI systems.🎧 Full episode on the Perception Paradox Podcast.
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E127: The 0.1% Founder: What Actually Separates Outliers with Petter Made
What actually separates the 0.1% of founders from everyone else?In this episode of Perception Paradox, Zivile Einikyte sits down with Petter Made - co-founder of SumUp and Partner at EWOR - to explore the deeper mechanics behind exceptional entrepreneurship.After co-founding an €8.5B fintech and now reviewing 40,000 founder applications a year, Petter has a rare perspective on what truly makes founders succeed.We discuss:why "spiky founders" outperform well-rounded oneshow AI is changing what a company even looks likewhy resilience and personal energy management matter more than strategyand why building a company is ultimately a journey of learning, not perfectionAbout Petter: Petter Made is an entrepreneur and angel investor with 25+ years of experience in fintech, building platforms, products, and teams. He co-founded SumUp, a fintech empowering 5M+ SMBs across 37 countries with POS solutions and payment acceptance. Today, he is a full-time Partner at EWOR, the accelerator built by founders for founders, giving the brightest minds an unfair advantage in building companies that matter on a global scale.Follow Petter: https://www.linkedin.com/in/pettermade/Learn more about EWOR: https://www.ewor.com/ Hosted by: Zivile (Zivi) Einikytehttps://www.linkedin.com/in/zivileeinikyte/Chapters: 00:00 Introduction to the Conversation02:47 The Impact of AI on Development06:35 Identifying Outlier Founders10:12 The Unstoppable Gene in Founders14:38 Building with AI: A New Era19:09 The One-Person Billion-Dollar Company24:26 Personal Development and Productivity30:07 Balancing Life and Entrepreneurship
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E126: Stop Waiting to Be Ready. You Never Will Be — Birthday Special with Zivile Eini
In this birthday solo episode, Zivile reflects on a year of bold decisions and hard-earned lessons. From why the highest-paying job isn't always the right one, to why regret weighs heavier than failure - this is an honest look at what it takes to design a life you actually mean. No guests, no script. Just real talk.Chapters00:00 Reflections on a Year of Growth02:39 Living in the Present05:18 The Importance of Relationships08:00 Health and Well-being10:26 Navigating Change and Identity12:47 Embracing Failure and Regret15:35 The Value of Community and Connection
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E125: The Rise of the Individual Empire - Why Personal Content Wins
In this short episode of Perception Paradox, Zivile Einikyte reflects on the rise of the “individual empire” — and why personal content is becoming more powerful than company accounts.After hosting a startup fundraising event in Vilnius and reflecting on her own journey creating content since 2018, Zivile shares lessons from building visibility, community, and opportunities through authentic communication online.In a world increasingly filled with AI-generated content and digital noise, authenticity and personal perspective are becoming the real differentiators.This episode explores:• Why individual creators often outperform company pages• Lessons from Zivile’s LinkedIn journey• Authenticity vs AI-generated content• Why building community matters more than going viralA reminder for founders, creators, and professionals:Own your story. Share your perspective. Start before you feel ready.Hosted by: Zivile (Zivi) EinikyteChapters00:00 Introduction and Event Highlights02:32 The Individual Empire Concept05:51 Content Creation Journey08:35 The Power of Authenticity in Content11:18 Cultural Experiences and Sharing Stories
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[paradox bytes] You Are Not Your Ranking — with Pro Tennis Athlete Sem Verbeek
In a world obsessed with results, rankings, and outcomes, it’s easy to confuse performance with self-worth.In this Paradox Byte, Sem Verbeek reflects on what it really means to be an athlete — and a human — when winning isn’t guaranteed.Sem shares:Why losing is a normal part of the journeyHow to separate identity from performanceWhat the underdog path teaches you about patienceWhy discipline is about emotional control, not pressureThis isn’t just a story about tennis.It’s about staying grounded while building something over time.You are not your ranking.You are not your last result.Full episode is on Perception Paradox podcast - E117.Hosted by Zivile (Zivi) Ein
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E124: Would They Fly for You? — Community, Curiosity & an Indian Wedding
Recorded from India, this episode of Perception Paradox is a reflection on community - and the kind of connection that makes people cross continents for each other.We first met in Poland.Reunited in Japan.And months later, half of us flew across the world to celebrate a wedding in India.Why do some communities dissolve after the program ends — while others grow stronger?Through tuk-tuk chaos, wedding rituals, and spontaneous conversations, this episode explores shared values, curiosity, and the power of cultural celebration in building lasting international friendships.Would your community fly for you?And would you fly for them?Thank you Maxim & Shilpi for the beautiful celebration.And thank you Jonas Nitschke and Cristian Paska for sharing your reflections.Hosted by Zivile (Zivi) Einikyte:https://www.linkedin.com/in/zivileeinikyte/Chapters00:00 Celebrating Friendship and Culture at an Indian Wedding05:34 The Power of Community and Connection08:03 Cultural Experiences and Shared Adventures10:35 Celebrating Together: A Wedding Experience11:29 The Power of Shared Values in Community12:08 The Power of Shared Values and Curiosity13:33 Building International Communities14:44 The Importance of Community in Modern Times
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[paradox bytes] Europe’s Next Renaissance: AI, Institutions, and the Rebirth of Leadership with Vincent Weir
Europe has risen, fallen — and rebuilt itself before.In this trailer, Vincent Weir takes a long civilizational view of where Europe stands today — and why the age of AI could mark not decline, but a new renaissance.From the invention of the alphabet to the printing press, Europe’s greatest breakthroughs weren’t just technologies — they were institutions: universities, scientific societies, and systems that made knowledge accessible.The question now isn’t where AI was invented.It’s whether Europe is ready to adopt it fast — and build boldly.🎙️ Full episode on Perception Paradox
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E123: Building a Better Europe: Power, Responsibility, and the Founder We Need Now with Vincent Weir
What does it mean to be a super-connector — in a way that actually creates value?In this episode, Vincent Weir (Nordic Science Capital, Growth Minds) breaks down the mechanics behind strong networks, why rituals and commitment matter more than “networking”, and how storytelling can move people - and markets.We also go big: Europe’s cycles of rise/fall, why AI could enable a Renaissance 2.0, and why the next chapter depends on turning vision into weekly traction.Connect with Vincent:https://www.linkedin.com/in/vincent-weir/Hosted by Zivile (Zivi) Einikyte:https://www.linkedin.com/in/zivileeinikyte/Chapters00:00 Introduction to Super Connecting and Personal Background02:58 The Art of Remembering Names and Building Connections05:38 The Influence of Storytelling in Personal and Professional Life08:30 Historical Perspectives on European Civilization and Its Future11:17 Opportunities for a Renaissance 2.0 in Europe14:10 Growth Minds: Building a Community for Leaders17:00 The Importance of Commitment in Relationships19:43 Final Thoughts on Vision and Traction
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[paradox bytes] AI Prompting Is the New Business Literacy with Ethan Pierse
What if the most important skill in business isn’t coding - but knowing how to talk to AI?In this Paradox Byte from Perception Paradox, Ethan Pierse breaks down why prompting is becoming a core skill for founders, operators, and employees - and why people who hesitate to “ask the AI” are already falling behind.This isn’t hype.It’s a practical shift in how work gets done.👉 Full episode explores AI-first entrepreneurship, agentic workflows, and what it really takes to build - solo and sustainably.
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E122: The End of Headcount: Building Companies in an AI-First World with Ethan Pierse
What does it mean to build in 2026 - when AI can do the work and humans orchestrate the system?Ethan Pierse joins Zivile (Zivi) Einikyte to break down a clear, grounded model of AI-first entrepreneurship - and why the job market is already shifting toward AI-powered builders.Ethan is the Founder of Borderless Ventures and author of the upcoming book The AI Solopreneur Economy. With experience building companies since 1996 across the US, Europe, and Asia, he offers a "no-bullshit" roadmap for the new era of work.In this episode, we talk:Solo founders vs. small teams: Why headcount is no longer the default ambition.How work is reorganizing around agents and AI-first architecture.Why the real moat is community and distribution - not code.Energy management vs. productivity: Staying human in a hyper-accelerated world.A practical, no-hype conversation for builders who want leverage and a life.Connect with Ethan: https://www.linkedin.com/in/ethanpierse/https://thesolopreneureconomybook.com/Hosted by Zivile (Zivi) Einikyte: https://www.linkedin.com/in/zivileeinikyte/Chapters00:00 Introduction and Personal Updates02:12 AI First Entrepreneurship: The New Paradigm05:18 The Impact of AI on Employment and Human Resources08:22 Investment Landscape in the Age of AI11:17 The Rise of Sustainable and Revenue-First Businesses14:21 The Changing Dynamics of Capital and Equity17:09 The Future of Development and AI Integration19:59 The Evolution of AI Tools and Their Implications27:54 The Evolving Workforce Landscape33:20 AI's Impact on Job Availability38:15 Philosophical and Economic Implications of AI44:10 Harnessing AI for Personal Efficiency50:19 Embracing AI: A Call to Action
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[paradox bytes] Why Nerves Are a Superpower with Sem Verbeek
Most people try to get rid of nerves before a big moment.Sem Verbeek learned to use them.In this Paradox Byte, Sem explains why nerves and excitement are the same in the brain — and how reframing pressure changed the way he performs under competition.We talk about:Why feeling nervous means you careHow to ground yourself before performanceUsing the audience as energy instead of distractionTurning pressure into focusA reminder that nerves don’t mean stop.They mean you’re ready.Hosted by Zivile (Zivi) Einikyte
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[paradox bytes] How AI Is Actually Used in Sales (And What Still Stays Human) in 2026 with Simon McDermott
How do experienced sales leaders actually use AI in 2026?In this trailer, Simon McDermott breaks down the real sales tech stack he’s using today — from AI-assisted contracts and CRM workflows to AI SDRs and pipeline intelligence.We talk about what AI genuinely replaces, where it saves time, and why human judgment, narrative, and taste still matter more than ever in sales.A practical, honest look at modern go-to-market — without the hype.Hosted by Zivile (Zivi) Einikyte. Full conversation with Simon McDermott on the Perception Paradox podcast, E121.
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E121: Selling in the Age of AI: Why Tech Still Needs Taste with Simon McDermott
What does it mean to sell in 2026?In this episode of Perception Paradox, Zivile sits down with Simon McDermott, Head of Sales at Talentpilot and a go-to-market leader with 25 years of experience across enterprise and startups - including Cisco, Intel, and high-growth tech companies like Brandwatch and Supernova.Simon shares how AI is reshaping sales workflows, why narrative and product-market fit still define success, and where human judgment becomes the real competitive advantage.A thoughtful conversation about selling, motivation, and staying human in an AI-driven world.Connect with Simon: https://www.linkedin.com/in/startandscale/ Hosted by Zivile (Zivi) Einikyte: https://www.linkedin.com/in/zivileeinikyte/ChaptersChapters00:00 Introduction Trailer01:02 Opening03:01 Sales Journey and Experience06:14 Sales Strategies and Team Dynamics08:59 The Role of Technology in Sales12:03 AI Tools and Their Impact on Sales14:55 Human Connection in Sales18:06 Motivation and Personal Insights21:05 Advice for New Founders24:11 Final Thoughts and Reflections
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[paradox bytes] The AI Boom Has a Bottleneck - And It’s Not What You Think
Everyone talks about AI.Very few talk about what actually powers it.In this trailer, Tarik Krim explains why the current AI boom isn’t limited by money or talent - but by infrastructure: chips, energy, data centers, and political reality.From GPU shortages to rising energy costs, this conversation exposes the physical limits behind digital ambition - and why the next phase of AI may be far messier than most people expect.This isn’t hype.It’s the part of the AI story most people are avoiding.👉 Full episode on Perception Paradox.Hosted by Zivile (Zivi) Ein
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[paradox bytes] How do you stay calm in a high-pressure world? With Oisin Lunny
In this episode of Perception Paradox, Oisin Lunny shares the simple practices that help him stay grounded while living a high-intensity, global life on stage.From transcendental meditation to movement, silence, and presence — this isn’t about hacks or productivity tricks.It’s about finding what actually calms your waves.🎙️ Presence over performance🌊 Balance over burnoutFull episode on Perception Paradox podcast (E120) with Oisin Lunny.
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E121: Can AI replace the feeling of a real human connection? Oisin Lunny says no.
Oisin Lunny is one of those rare people who can slow a room down — presence, kindness, curiosity… and serious craft behind it.In this episode of Perception Paradox, we talk about:how Oisin moved from corporate life in the UK to living off-grid in Spainwhy events are a “petri dish for serendipity”the real, unseen work behind being a great MC (prep, time discipline, speaker care)meditation, creative practice, and staying healthy while constantly on the movewhy AI makes human connection more important, not lessIf you’re an MC, founder, event organizer, or someone building a life around creativity + freedom — you’ll take notes.👇 Connect with Oisin / listen to his work:https://oisinlunny.comhttps://www.linkedin.com/in/oisinlunny/Hosted by Zivile (Zivi) Einikytehttps://www.linkedin.com/in/zivileeinikyte/ Chapters:00:00 Introduction to Oisin Lunny and His Journey04:26 The Power of Positivity and Mindfulness07:11 Meditation and Self-Regulation Techniques10:27 Understanding Serendipity in Life and Business13:34 Balancing Goals with Serendipity16:24 Transitioning from Corporate to Freelance Life19:23 The Shift to Off-Grid Living22:35 The Role of Music in Oisin's Life25:22 Maintaining Creativity and Balance29:28 The Joy of Continuous Learning31:46 Preparation: The Key to Successful Events37:45 Post-Event Reflections and Energy Management40:48 Podcasting Journey and Insights44:44 Health and Lifestyle in a Busy World48:31 Finding Opportunities in the Event Space
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[paradox bytes] Where are startups really heading in 2026? with Egita Polanska
In this trailer, Egita Polanska, Founding Partner at Outlast Fund, breaks down why every tech cycle looks the same — and why this AI wave is no exception.From early adopters, to mass experimentation, to the hard question investors care about most:who can actually build something that lasts?Her answer is clear:Trends come and goInfrastructure mattersBut at the early stage, it’s still about foundersResilience, adaptability, and problem-solving beat hype — every time.🎧 Full episode available now.
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E119: Outlasting the Hype: Building Real Startups in 2026 with Egita Polanska (Outlast Fund)
In this episode of Perception Paradox, Zivile sits down with longtime friend Egita Polanska, investor and partner at Latvia-based Outlast Fund, to unpack what it really takes to build a startup that lasts.They discuss Egita’s path from accelerator and ecosystem roles to launching a fund across the Nordics and Baltics, what she looks for in founders, and why 2026 is pushing everyone back to fundamentals—solving real problems, building with resilience, and outlasting the hype (including the next phase of AI).A conversation about long-term thinking, founder psychology, and the truth behind early-stage investing.About Egita: Egita Polanska is a Founding Partner at Outlast Fund and a long-time builder of the Baltic and Nordic startup ecosystem. With over a decade of experience, she has worked hands-on with early-stage founders across Europe, leading accelerator programs and supporting companies from first traction to scale. Previously, Egita held leadership roles at Startup Wise Guys, Startup House, and Techstars Seattle, and has been deeply involved in shaping Latvia’s startup landscape through TechHub Riga, TechChill, and national innovation initiatives.Connect with Egita: https://www.linkedin.com/in/egitapolanska/ Hosted by Zivile (Zivi) Einikyte:https://www.linkedin.com/in/zivileeinikyte/ Chapters00:00 Welcome to Perception Paradox04:47 The Birth of Outlast Fund10:43 Investment Strategies and Trends12:45 Current Trends in the Startup Ecosystem15:46 Identifying Resilient Founders20:03 Balancing Data and Emotion in Investment20:19 Why Stay in the Startup Scene?22:33 Looking Ahead: Trends in Startups and AI26:39 Challenges Faced by Investors29:31 Differentiating in a Competitive Market32:53 Finding Inspiration and Overcoming Fears
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[paradox bytes] The 5 Pillars of Longevity (E118 with Erika)
Everyone is looking for a longevity shortcut.But there isn’t one.In this paradox byte, Erika explains why longevity is deeply personal - rooted in sleep, movement, nutrition, mental health, and self-responsibility. Science isn’t chasing a magic pill. It keeps pointing us back to the same foundations.Longevity isn’t about living forever.It’s about living well - longer.Full conversation on Perception Paradox.
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E118: Longevity Isn’t a Hack — It’s a Lifestyle | Live from Slush with Erika Paule
Recorded live at Slush, this episode of Perception Paradox dives into the reality behind longevity- far beyond supplements, trends, and Instagram biohacks.I’m joined by Erika Paule, founder in the longevity and biotech space, who started long before longevity became a buzzword. We talk about why most people get health optimization wrong, why longevity must be personalized, and how coming back to basics — sleep, nutrition, movement, mental health, and data — matters more than chasing the latest hack.We also unpack:Why biotech is still early at tech conferencesThe pyramid of supplementation (and where most people fail)Women’s health, cycles, and why “one template fits all” doesn’t workLongevity as healthspan, not lifespanA grounded, honest conversation from the Slush meeting area — for anyone curious about living better, not just longer.🎧 Recorded live at Slush 2025Hosted by Zivile (Zivi) Einikytehttps://www.linkedin.com/in/zivileeinikyte/Chapters00:00 Introduction00:23 Live from Slush: why Erika is here & what she’s building01:10 Why longevity wasn’t “cool” when she started02:15 From personal health needs to founding a longevity company03:55 The supplementation pyramid: nutrition first, always05:15 Blood tests, DNA tests & personalization06:40 Why longevity influencers get it wrong07:55 The five pillars of longevity explained09:10 Women’s health, cycles & why research is finally catching up10:20 Longevity = healthspan, not lifespan11:35 AI, data & the future of personalized longevity12:45 Final thought: there is no universal longevity protocol
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E117: Sem Verbeek: The Late-Bloomer Logic and the Underdog’s Path to the ATP Top 50
In this episode of Perception Paradox, Zivile (Zivi) sit down with Sem Verbeek, a professional tennis player whose journey challenges everything we think we know about talent, timing, and success.Sem didn’t grow up as the most gifted junior. He wasn’t “the obvious one.” Instead, he built his career slowly - through discipline, emotional work, and a deep curiosity about life beyond sport. They talk about what happens when your identity becomes performance - and how to separate your self-worth from results in a world that constantly measures you.This conversation explores:Why nerves and excitement are the same in the brain — and how to use themThe underdog path of becoming a late bloomer in pro tennisDiscipline as emotional regulation — not punishmentHow routines and breathwork (4-7-8, double inhale) support mental healthDoubles tennis as a lesson in trust, communication, and letting go of controlWhy you are not your ranking — and never wereWhether you’re an athlete, founder, or high performer, this episode is a reminder that growth doesn’t always look loud - and that freedom often comes from structure.Key takeaway: You are enough. You belong. And new habits don’t need a new year to begin.About Sem: Sem Verbeek is a professional tennis player from Amsterdam, the Netherlands. He has a career-high ranking of 29 in the world on the ATP Tour and won the 2025 Wimbledon Mixed Doubles title alongside Katerina Siniakova. Sem spent 3 years at he IMG Academy in Bradenton, Florida from ages 14-17 before pursuing a degree in Health and Exercise Science. He graduated with a Bachelor of Science in that degree from the University of the Pacific in 2016.Instagram: www.instagram.com/semverLinkedIn: www.linkedin.com/in/sem-verbeekTwitter/X: www.x.com/semverbeekNLHosted by: Zivile (Zivi) Einikyte: https://www.linkedin.com/in/zivileeinikyte/ Chapters00:00 Introduction01:42 The Underdog Nobody Expected06:42 When Tennis Became Serious10:50 Choosing Between Studies and Sport14:48 Discipline, Priorities, and Growing Up Early17:55 A Day in the Life of a Pro Athlete23:37 Why Nerves Are Actually Excitement30:50 Doubles Tennis Trust Over Control34:30 Communication Under Pressure39:53 Losing, Failure, and Self Worth42:33 Staying Grounded While Always on the Road47:38 Breathwork, Mental Health, and Performance52:42 Discipline Creates Freedom58:56 New Year Goals You Don’t Have to Wait01:03:44 Final Thoughts and Closing Message
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[paradox bytes] The Storytelling Framework Every Creator Should Master (Kayvan Nikjou)
A 3-minute breakdown of the storytelling framework every creator should know — hooks, conflict, and the three-act structure. With Kayvan Nikjou, live from Web Summit 2025.
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133
[Replay] Goal Setting That Actually Works — with Dan Tyre
To start 2026 with clarity, we’re replaying one of our most relevant conversations.In this episode, Zivile speaks with entrepreneur and mentor Dan Tyre about goal setting, optimism, and building sustainable momentum. They explore why mindset is not “soft,” how discipline compounds over time, and why focusing on what you can control is the foundation of long-term success.A timeless conversation for founders, leaders, and anyone setting meaningful goals.🎧 Originally recorded ahead of a new year — still deeply relevant.Hosted by Zivile (Zivi) EinikyteChapters0:00 Introduction and Background08:25 Dan's Entrepreneurial Journey14:04 The Role of Goal Setting in Success19:47 Strategies for Sticking to Goals25:00 The Power of Trust and Belief30:16 Empowering Underdogs and Diversity in Business36:10 Harnessing Technology for Future Success41:19 Final Thoughts: Setting Goals
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[paradox bytes] Our Attention Is Broken - Here’s How Great Stories Still Cut Through
We talk a lot about short attention spans.But maybe the real problem isn’t attention - it’s meaning.In this trailer, Allan Davidson -journalist, broadcaster, and creator of over 9,000 shows - reflects on how storytelling survives in an age of scrolling, noise, and shrinking formats.We explore:– Why attention hasn’t disappeared, it’s become selective– What still holds people for hours, not seconds– How curiosity shapes the work we choose to do– Why vision matters when the path keeps changingThis is not a conversation about trends.It’s about choosing what’s worth paying attention to - and why.Hosted by: Zivile (Zivi) Einikyte
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[paradox bytes] AI Won’t Fix Events Until the Revenue Stack Does with Ben Costantini
Everyone wants “AI for events.” But Ben Costantini argues the real issue is underneath: outdated revenue infrastructure, fixed inventory, and pricing systems that don’t match how startups actually spend. A sharp 5-10 minute Paradox Byte recorded at Slush - for anyone building events, selling through events, or tired of conference noise.Full episode is available on Perception Paradox podcast - E116.
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E116: Why Most Events Don’t Work (And What “Event Architecture” Really Means) with Ben Costantini from Sesamers
Most events aren’t failing because the speakers were bad or the afterparty was weak.They’re failing because the architecture is wrong - and the revenue model underneath is outdated.Recorded at Slush, this episode with Ben Constantini goes behind the curtain of the event industry: the consolidation happening at the top, the rise of smaller curated formats, and the quiet shift toward founder-first design (meetings, segmentation, and outcomes - not stage hype).Ben also shares a sharp take: everyone talks about “AI for events,” but most organizers are still running on infrastructure that wasn’t built for modern pricing, forecasting, or startup realities. If you’ve ever wondered why some events feel magnetic and others feel like expensive noise… this will click.We also zoom out into the founder angle: what it’s like to raise, how real FOMO is, why ghosting hurts, and why you need a thicker skin than you think.For builders, operators, and anyone who cares about designing rooms that actually move people - and markets.About Ben: Ben Costantini is the CEO of Sesamers, the event copilot for startups. He hosts the Selected podcast, where thought leaders from all walks of life, offer invaluable insights and foresight into the future of innovation.Connect with Ben on LinkedIn and check out Sesamers.Hosted by Zivile (Zivi) EinikyteChapters00:00 Slush energy + Ben intro01:00 From music tours to tech/science events03:05 What “event architecture” actually means05:30 Why the sweet spot is mid-size (and why Slush caps scale)07:45 The real trend: smaller, curated gatherings inside big events09:10 Consolidation + “geo-cloning” big brands11:50 What attracts great startups (and the money tension behind it)17:00 Events and revenue: why most models don’t work18:40 The pivot: selling exhibitor inventory + what it revealed21:30 “AI in events” vs broken infrastructure underneath24:00 BNPL for booths + why timing matters for startups26:45 Founder life: fundraising, FOMO, ghosting, thick skin33:55 Final thought: events can reset the knowledge imbalance
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129
[paradox bytes] Why Resilience Is Really About Recovery (Not Motivation) and How to Set Your Goals
We talk about resilience as if it’s endless motivation.It’s not.Real resilience is about how quickly you recover when things fall apart.In this Paradox Byte, Dan Tyre shares why setbacks aren’t the enemy - slow recovery is. From missed deals to personal doubt, this is a grounded conversation about bouncing back without burning out.If you’ve been hard on yourself lately, this one is for you.Hosted by Zivile (Zivi) Ein.
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[paradox bytes] Europe Once Built the Tech. Now It Rents It.
Europe once led consumer technology. Today, it mostly rents it.Tariq Krim explains how Europe went from building the tools we all used to paying for platforms owned elsewhere - and why the AI shift is a rare moment to change that.This is not about AI tools.It’s about ownership, power, and who sets the rules.🎧 Full conversation on Perception Paradox podcast (E115).hosted by Zivile (Zivi) Ein
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E115: The AI Infrastructure Crash - and Why Europe Must Build Its Own Stack
Europe once led consumer technology.Today, it mostly rents it.In this episode of Perception Paradox, I sit down with Tariq Krim - founder and long-time technologist - to explore what sits beneath the AI boom: power, ownership, and infrastructure.We talk about why Europe stopped building consumer tech, how regulation replaced ambition, and why the current AI moment feels more fragile than revolutionary.This isn’t about tools.It’s about who controls the stack — and who doesn’t.Tarik also shares how he uses AI in his own work, why cognitive autonomy matters, and why passion - not capital - may decide what comes next.For builders, thinkers, and anyone questioning the systems they rely on.Connect with Tariq: https://www.linkedin.com/in/tariqkrim/Hosted by: Zivile (Zivi) EinChapters00:00 Paris, AI & Europe’s turning point02:10 From consumer tech leaders to digital tenants04:47 Why enterprise-first thinking failed Europe06:39 Scaling isn’t cultural - it’s structural08:08 Regulation as a symptom, not a solution09:07 Browsers, OS, and the power of small teams10:30 The AI bubble & the coming infrastructure crunch13:24 How Tarik actually uses AI (and what he avoids)15:09 Why tech needs passion again (the 90s lesson)
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126
[paradox bytes] Why Asking the Right Questions Doesn’t Matter If You Don’t Listen
We’ve forgotten how to listen. And it’s costing us more than we realize.In this paradox bytes episode from Perception Paradox podcast, Allan Davidson - veteran BBC & CBS journalist and host of SoundBytes - breaks down why asking “the right questions” is useless if you’re not actually listening.We talk about: – Why prepared questions often kill real conversations – How isolation and speed are eroding our ability to listen – Why everyone - from CEOs to bus drivers - is an expert at something – The difference between empathy and naïveté – How to navigate difficult, angry, and uncomfortable conversations without losing your humanity.This is not a media lesson. It’s a human one.A conversation about attention, truth, and why listening might be the most underrated skill of our time.🎧 Full episode available now on Perception Paradox.
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E114: The Lost Art of Listening: 35 Years Inside Media, Tech, and Truth with Allan Davidson
What happens when someone has spent 35 years asking questions - and actually listening?Recorded live at Slush, this conversation with Allan Davidson explores how media, technology, and human attention have changed - and what we’ve lost along the way. From the early days of BBC and CBS News to AI, startups, and today’s fractured attention economy, Allan shares why listening is a skill, why morality matters in tech, and why truth still has a way back.This is a calm, reflective conversation about curiosity, mistakes, vision - and choosing depth over noise.About Allan Davidson:Allan Davidson is an internationally recognized executive strategic advisor, global connector, and founder of SoundBytes, an award-winning CBS News technology program and podcast with over 9,000 episodes across 170 countries.With a career spanning media, technology, and entrepreneurship, Allan has interviewed many of the people who shaped the modern tech industry. He also founded and built patented software later acquired by Google and advised global companies including Apple, Cisco, SAP, Intel, and American Express.At heart, Allan is a lifelong listener - deeply curious about people, ethics, and the stories that actually matter.Hosted by: Zivile (Zivi) EinikyteChapters00:00 Introduction to the Podcast and Event Experience03:06 Journey into Media and Technology05:59 The Evolution of Media and Interviewing08:58 Listening and Empathy in Conversations11:55 Moral Responsibility in Technology14:45 Finding Authenticity and Learning from Mistakes17:48 Adapting to Changing Media Landscapes20:47 Content Consumption and Personal Interests23:43 Creating and Letting Go of Startups24:46 Final Thoughts and Takeaways
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[paradox bytes] He Started at 14. Now He’s Building a 6-Figure Business at 17
At 14, he flipped Lego sets on eBay.At 17, he was running a £120K reselling business.Now, he’s building a SaaS product to solve the admin pain every reseller faces.In this Perception Paradox trailer, Daniel breaks down how he spotted real problems early, turned side hustles into systems, and why building before you’re “ready” mattered more than age, funding, or credentials.This is a founder story about execution, curiosity, and learning by doing. Meet Daniel Guest.🎧 Full episode with Daniel Guest is out now on Perception Paradox podcast - E113.
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E113: Building a 6-Figure Business at 17: The Mindset Most Founders Miss with Daniel Guest
At Slush 2025, I met someone who made me pause - Daniel Guest. He’s 17, he brought his dad (his CTO) to the conference, and he speaks with the kind of clarity most people only find after a few “career pivots” and a mild existential crisis.Daniel started building businesses at 14, scaled a six-figure reselling operation, and then built a SaaS platform for resellers because tax returns and admin nearly stopped his growth. This episode isn’t “overnight success.” It’s the unglamorous side of momentum: discipline on the days you don’t feel it, the loneliness of building when your peers don’t relate, and the hunger to create freedom - not just money.If you’re building something (or trying to), this is a grounded reminder: your mindset matters more than your age, your resources, or your starting point.What you’ll take from this conversation:Why networking + mentorship can compress years into one conferenceThe real cost of ambition: sacrifice, discipline, and lonely seasonsHow Daniel turned personal pain into product: reselling → SaaSWhy staying grounded is about roots, people, and perspectiveThe simplest founder advice that still works: take the risk — just startRecorded live at Slush 2025.Connect with Daniel Guest: https://www.linkedin.com/in/daniel-guest-1a002b329/Hosted by: Zivile (Zivi) Einikyte:https://www.linkedin.com/in/zivileeinikyte/Chapters00:00 INTRO - Setting the scene at Slush 202501:27 Introduction to Slush 2025 and Daniel’s Journey04:27 Daniel’s Entrepreneurial Journey and Early Experiences07:29 Building a SaaS Startup: Solving Real Problems10:29 Motivation and the Importance of Environment13:28 Resilience and Overcoming Challenges16:22 Networking and Seeking Mentorship19:23 Final Thoughts and Encouragement to Take Risks
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[paradox bytes] Vibe coding can help you launch fast - but it won’t build a real company with Andra Bagdonaite (FIRSTPICK VC)
A quick look into the rise of “vibe coding” - and why it’s only useful for testing, not scaling.In this snippet, FIRSTPICK VC partner Andra Bagdonaite explains:• how founders should validate ideas fast• why “building on top of tools” eventually breaks• the rise of builder communities like Based Space & ROAM• why Gen Z is redefining who becomes a founderListen to the full episode 112 on Perception Paradox podcast for deeper insights.
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E112: Are You a Real Founder or Just a Tourist? A VC’s Reality Check with Andra Bagdonaite (FIRSTPICK VC)
What makes someone a real founder in 2025 - and who’s just riding the AI wave?In this Perception Paradox episode, recorded live at SLUSH, Zivile talks with Andra Bagdonaite, Partner at FIRSTPICK VC, a pre-seed fund backing Baltic founders at day zero.They break down how AI has changed who can build, why “vibe coding” isn’t enough, and how Andra and her team actually evaluate founders, rounds and markets. They also dive into the rise of builder communities like Based Space and the new wave of Gen Z operators entering the ecosystem.In this episode you’ll learn:How AI tools changed the founder profile - and why that’s both exciting and riskyThe red & yellow flags FIRSTPICK sees in early founder callsWhy LPs and global funds are suddenly paying attention to the BalticsWho shouldn’t go down the VC-backed pathHow an abundance mindset helps avoid FOMO and burnoutHosted by Zivile (Zivi) Einikyte, creator of Perception Paradox.Chapters00:00 – Host Intro00:35 – Intro Music00:58 – Slush 2025: Energy, Chaos & First Impressions03:26 – The New Founder Profile: Builders in the AI Era07:49 – Vibe Coding: Useful Test or Dangerous Illusion?09:05 – Builder Communities (Based Space, Roam, Latvia): Why They Matter11:29 – How FIRSTPICK VC Evaluates Founders (Step-by-Step)16:11 – Red Flags: How VCs Spot Tourist Founders19:28 – Why People Become Founders (And Why Some Shouldn’t)21:09 – Abundance vs Burnout: A VC’s Inner Philosophy23:00 – How VCs Use Conferences Like Slush24:41 – The Baltic Ecosystem: Hype, Momentum & LP Perspectives27:21 – What Makes a Founder Truly Fundable?28:54 – Thought to Ponder: Lead From Abundance29:31 – Outro
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[paradox bytes] Sell Before You Build - A Founder Rule We Keep Forgetting
In this Paradox Byte, founder Arūnas Vismantas (callsy.ai) breaks down the startup rule almost everyone ignores: sell before you build.We cover early traction, co-founders, avoiding “greedy equity traps,” and why structure beats hustle every time.If you’re building, testing, or validating an idea — this 3-minute clip will save you months of wasted work.
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ABOUT THIS SHOW
Welcome to Perception Paradox - the podcast spotlighting Europe's Underdog Founders and focused on life, business & health. We dive into the complex relationships between perceptions, worldviews, and behaviors. Invite guests who've defied the ordinary, taken bold risks, and designed their own paths. Real people, real stories, real challenges - a weekly podcast that breaks the status quo and where authenticity meets inspiration. Every Monday, 4 PM CET.Hosted by Zivile (Zivi) Ein
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Zivile (Zivi) Einikyte
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