PODCAST · business
Permanent Jewelry Marketing Podcast
by Jake Randolph
Welcome to the #1 place for permanent jewelry artists to learn proven marketing strategies and grow their business.We are expert digital marketers Jake Randolph and business coach Tony Cruz, and we have assisted hundreds of permanent jewelry businesses in launching their marketing strategies and scaling up. Our goal is to empower you to become a highly successful entrepreneur and business owner, enabling you to achieve the financial security and freedom you desire with the best marketing strategies!
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15
How She Sells $200 in a 10-Minute Permanent Jewelry Appointment (Upsell)
$200. 10 minutes. One appointment.Watch Peyton run a full permanent jewelry appointment from start to finish, greeting, chain selection, charm upsell, referral drop, and aftercare close. Every word is intentional. This is the exact framework our students use to average $50K–$60K/month.If your average ticket is stuck at $80–$100, pay attention to what she does differently:→ Asks metal preference BEFORE style (cuts decision time in half)→ Introduces the charm upsell with zero pressure→ Plants the mixed-metals seed that doubles the ticket→ Drops the referral program at the exact right moment→ Closes with aftercare as "protecting your investment"No scripts she's reading. No pressure. No hype. Just a trained artist who knows her craft.This is why permanent jewelry is the best side hustle (and real business) of 2026, the skill compounds, the margins are insane, and the appointments are fast.✨ Want to learn this level of skill in person?🔗 Learn How to Start your own Permanent Business in 30 Days or Less: https://linkedpermanentjewelrytraining.com🤍 In-person hands-on training at our Orlando, FL headquarters: https://linkedpermanentjewelrytraining.com/collections/in-person-trainingPeyton and our lead trainers cover the full A-to-Z: how to start, the exact mistakes to avoid, pricing, events, and the scripts we actually use on the floor.#permanentjewelry #permanentjewelrybusiness #sidehustle2026 #jewelrybusiness #permanentjewelryartist #sidehustle #smallbusinessowner #orlandoflorida #permanentjewelrytraining #womeninbusiness
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The BEST Portable Power Setup for Permanent Jewelry Events
If you’re doing permanent jewelry pop-ups, festivals, markets, or private events… you need a reliable power source. In this video, Jake Randolph (founder of LINKED Permanent Jewelry Training) and our head trainer, Adel Cruz, break down exactly why the Jackery Explorer 300 is the go-to portable power station for PJ artists.Whether your event charges extra for electricity or doesn’t offer power at all, the Jackery saves you time, money, and frustration. If you’re running a permanent jewelry business (or planning to start one), this tool will make your events smoother, more professional, and way less stressful. CHAPTERS:0:00 – What Tools Do You Need to Run Permanent Jewelry Events Successfully?0:25 – How Do Permanent Jewelry Artists Get Power at Pop-Ups and Markets?1:00 – What’s the Best Portable Power Source for Permanent Jewelry Events?1:35 – Can a Portable Power Station With Multiple Outlets Run Your Setup?2:00 – How Long Should a Portable Power Source Last for All-Day Events?2:30 – Is the Jackery 300 a Good Option for Permanent Jewelry Artists?2:50 – Can a Portable Power Source Run a Permanent Jewelry Welder? (Demo)
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Chapter 1: Why Permanent Jewelry Is the Next Big Thing
In this episode, we dive into one of the most overlooked but fastest-growing side hustles in America: permanent jewelry. If you’ve ever wondered, “Is permanent jewelry profitable?”, “Can you start a permanent jewelry business with no experience?”, or “What’s the next big side hustle that isn’t saturated yet?”, this chapter reveals it all.You’ll discover why farmers markets, pop-ups, and small towns are becoming gold mines for permanent jewelry artists, why customers happily pay $80–$150 for something that costs under $10 to make, and why demand is exploding across the U.S. with thousands of people searching “permanent jewelry near me” every single month.We break down:The massive supply and demand gap that makes this opportunity so profitableReal success stories from students making $10K, $20K, even $50K+ per monthWhy this business works even if you have no jewelry experience, no following, and no business backgroundHow the experience economy, TikTok trends, and even Netflix have pushed permanent jewelry into mainstream cultureThe multiple revenue streams you can stack — markets, events, pop-ups, private parties, and even a home studioWhy small towns are actually outperforming big citiesThe mental blocks that hold people back and how to break through themThe limited-time market window before the industry becomes saturatedThis episode is your roadmap to understanding why permanent jewelry is the next big six-figure side hustle and why now is the time to start.If you’re exploring ways to make extra income, looking for a flexible side hustle, or wanting to build a business with low startup costs and high profits, this is where your journey begins.Follow for more episodes on launching high-earning side hustles, building freedom-based businesses, and turning your skills into real income.
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Best Permanent Jewelry Machines 2025 (Tested by Permanent Jewelry Experts)
Looking for the best permanent jewelry machine to start or grow your business in 2025? In this video, Jake Randolph (owner of Linked Permanent Jewelry Training) and head trainer Adele Cruz review the top welders for permanent jewelry, including the Pepe Tools Helix, LINKED Luxe, Zapp Plus 2, and Impulse Orion.We break down the pros, cons, and real-world performance of each machine, share tips from 3,000+ trained artists, and reveal which option is best depending on your goals and budget.Whether you’re brand new or upgrading your setup, this guide will help you avoid costly mistakes and choose a reliable, long-lasting welder that supports your business growth.⏱ What You’ll Learn (with timestamps):00:00 – What’s the best machine to start a permanent jewelry business?01:15 – Why do Jake & Adele recommend the Pepe Tools Helix?02:40 – What makes the Linked Lux a great affordable starter welder?05:00 – Should you use argon gas (and is it really needed)?06:10 – Why many artists love the ZAPP Plus 207:10 – Impulse Orion: the “Cadillac” of permanent jewelry welders08:40 – Which machine is best if you’re on a tight budget?09:30 – Do you really need a backup machine for pop-ups?10:40 – Do all machines weld the same, or is there a quality difference?11:10 – What actually determines your success (hint: it’s not your welder)11:45 – How to get hands-on training in Orlando, FL✨ Helix Permanent Jewelry Welder™ (2 lbs) - https://linkedpermanentjewelrytraining.com/collections/permanent-jewelry-machines-1/products/helix-permanent-jewelry-welder✨ LINKED Luxe Permanent Jewelry Welder (12 lbs) - https://linkedpermanentjewelrytraining.com/collections/permanent-jewelry-machines-1/products/linked-luxe-permanent-jewelry-welder✨ Zapp Plus® 2.0 Permanent Jewelry Welder (1.9 lbs) - https://linkedpermanentjewelrytraining.com/collections/permanent-jewelry-machines-1/products/zapp-plus ✨ Orion mPulse® 2.0 Permanent Jewelry Welder (4lbs) - https://linkedpermanentjewelrytraining.com/collections/permanent-jewelry-machines-1/products/orion-mpulse
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Thinking of Starting a Permanent Jewelry Business? WATCH THIS FIRST!
Are you thinking about starting a permanent jewelry business? Or maybe you're searching for the right permanent jewelry training course? Learn more here: https://linkedpermanentjewelrytrainin...In this video, you'll learn the 10 most important things to look for before choosing a permanent jewelry training program, including:✨ Should you try to learn permanent jewelry on YouTube or go with a certified training company?✨ What makes a permanent jewelry business actually profitable?✨ The truth about cheap starter kits (and what hidden costs to watch out for)✨ The 3 most important things to consider when starting a permanent jewelry business (and it is not what you think) ✨ How to tell if a training company has real student results or just hypeLINKED Permanent Jewelry Training is one of the top-rated programs in the industry, with thousands of successful students and full business support—both online and in-person.📍 Training available nationwide + monthly classes in Orlando, FL📦 Includes hands-on support, starter kit, business training, and done-for-you marketing tools💼 Built by real marketers who help you grow your jewelry business—not just learn to weld🔗 Ready to get started? Learn more and apply here:👉 https://www.pmjtraining.com/start
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5 Permanent Jewelry Mistakes That Cost You Big!
Want to start your permanent jewelry business? click here: https://linkedpermanentjewelrytraining.comCould your permanent jewelry business be leaking money without you even realizing it? 🤯In this episode, Jake Randolph (owner of LINKED Permanent Jewelry Training) and his business partner Tony break down 5 of the most expensive mistakes PJ artists make—and how to fix them fast. Whether you're just getting started or already offering permanent jewelry, this video will help you stop leaving money on the table.🎯 What You’ll Learn:- The pricing mistake that's stopping your growth (and how to fix it)- The inventory trap: how too many chain options hurt your sales- How to avoid wasting money on tools and supplies you don’t need- Why waiting for perfection is keeping you broke- The secret most top earners know (but nobody's talking about)💎 Learn more or join the Linked community: https://linkedpermanentjewelrytraining.com✅ Subscribe for more tips to grow your PJ business💬 Drop a comment if this helped you📲 Ready to scale? Let’s talk! https://linkedpermanentjewelrytraining.com
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How to Get Clients for Your Permanent Jewelry Business (FAST)
💥 16 Bookings in 3 Weeks?! Claire’s Success Story | Facebook & Instagram Ads ResultsClaire was nervous to invest over £2,000 into marketing her permanent jewelry business... but just a few weeks later?👉 40+ inquiries👉 16 bookings👉 And more still rolling inIn this video, Jake Randolph interviews Claire, a UK-based beauty pro, who shares her firsthand experience with Beauty Biz Pro — from the moment she hit “go” on her Facebook & Instagram ads to how she’s planning events and scaling her bookings with our CRM and marketing tools.🔎 What you’ll learn:✅ How Claire got her first 5 bookings within 2 weeks✅ Why follow-up messages using Beauty Biz AI made the difference✅ How one lead turned into 3 new clients through referrals✅ Why Claire’s planning her own “Permanent Jewelry with a Twist” event this summer✅ What surprised her the most about working with our team🚀 Whether you're a beauty pro in the UK, US, or anywhere else — this is proof that the right system works.🔗 Start your journey: https://beautybizpro.com
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🔥 PERMANENT JEWELRY BUSINESS: SOCIAL MEDIA SECRETS TO GET MORE CLIENTS
This interview reveals EXACTLY how to get more clients using social media (without spending money on ads)!👇 WHAT YOU'LL LEARN:- The #1 mistake most permanent jewelry artists make on Instagram- Why Facebook & Instagram outperform TikTok for permanent jewelry businesses- How to create the PERFECT profile that converts visitors into paying clients- The 3 must-have pinned posts that build trust instantly- Simple content ideas when you're just starting out (no professional photos needed!)- FREE strategy to get local clients through DMs - Why YouTube is your secret weapon for getting found on Google"The more uncertainty and fear you can get rid of, the better" - Jake reveals how to show potential clients that permanent jewelry is safe, fun and not welded to your skin!💎 PERMANENT JEWELRY BUSINESS COACHING CALL: https://beautybizpro.com/growth-session
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Jake Randolph Teaches Hiring 101 for Beauty Businesses [How to Delegate and Build a Team]
Hiring can be difficult and frustrating sometimes. In this video, I’m sharing my top pro tips on how to hire the perfect employees to help your Permanent Jewelry business thrive. From defining your ideal candidate to providing an awesome onboarding experience, I’ve got you covered. Don’t miss out on these game-changing hiring strategies! 💼✨
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How to Attract 40 Permanent Jewelry Clients Per Month
Tony Cruz Interviews Christine In this insightful interview, I spoke with Christine, an educator based in Las Vegas. With 11 years of experience and 5 years focusing in the beauty industry, Christine shares her inspiring journey from the Philippines to the U.S. Starting with Laura Mercier, she transitioned into the world.Christine shared that, as a newcomer, she had to hustle to build her clientele. By turning customers into content models in exchange for reviews, she strategically grew her base through word-of-mouth. Her approach was all about focusing on content creation and referrals. Some of her key strategies included:Offering free touch-ups to customers who referred 2-3 new clients.Dedicating time each week to work with content models and generate valuable content.Building strong customer relationships by offering exclusive discounts to content models instead of slashing prices.Now, Christine educates others and continues to create high-quality content, empowering entrepreneurs to maintain their standards while growing their brand.
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Strategies for Quickly Boosting Your Bookings for Permanent Jewelry
Are bookings feeling a bit slow? 😭 Don’t worry—you’re not alone! If you’re ready to turn things around and boost your permanent jewelry business, this is the episode you can’t afford to miss!Join me for an exclusive interview with Maria, the powerhouse behind Money Making Esthetician (with over 100k members on Facebook), who recently launched a Black Friday package that’s already raked in thousands! She’s sharing her proven strategies and insights to help you thrive in a competitive market.Here’s what you’ll discover:✅ How to promote your business without cheapening your brand✅ Secrets to turning followers into loyal customers who keep coming back✅ Free, effective strategies to attract more customers without spending a dime✅ Tips on finding valuable resources, investing in yourself, and leveraging social mediaMaria’s inspiring journey of resilience and growth will motivate you to take action and elevate your business!
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$50k Per Month Permanent Jewelry Business
In this episode, I sit down with Payton, a driven entrepreneur who’s built a thriving permanent jewelry business in Missouri, earning over $250,000 this year alone! With 14 years of experience as a business owner, Payton shares her journey from launching an eyelash company to opening a hot yoga studio, eventually merging the two before diving into permanent jewelry in 2021. Her strategic focus on marketing from the start allowed her to prioritize what she loves: building her brand and connecting with her clients.Here’s what we cover in this interview:- How Payton generates $50,000 per month in her studio.- The importance of educating clients about products and offering warranties.- Why focusing on her own growth (not competitors) has been key to her success.- Her approach to building 5-star Google reviews and fostering customer loyalty.- The value of reaching out to local businesses for collaborations.- Why embracing failure is part of any successful journey.Payton’s story is a testament to hard work, resilience, and the power of focusing on your passion. Don’t miss this inspiring conversation filled with actionable insights!
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How to Kickstart Your Permanent Jewelry Business Today
Ever wondered how top permanent jewelry businesses went from startup to success story?Learn how to kickstart your permanent jewelry business with effective marketing strategies! From optimizing your Google business profile to running Facebook and Instagram ads, we'll show you how to attract more customers and grow your brand. Start boosting your business today!🔥 What You'll Discover:Industry secrets that turn first-time customers into loyal clientsProven marketing strategies that won't break the bankThe exact blueprint successful permanent jewelry business owners use to stand out in a crowded marketStop throwing money at marketing that doesn't work. I reveal the exact strategies that have helped entrepreneurs go from empty bookings to fully scheduled.Whether you're just starting your permanent jewelry business or ready to take your existing business to new heights, this is your chance to learn from someone who's guided thousands of entrepreneurs to success.
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29k In Under Two Months with Itty Bitty Bling | The Permanent Jewelry Marketing Podcast
Tony Cruz recently interviewed Sheridan Caughorn, the owner of Itty Bitty Bling, a permanent jewelry business located in Knoxville, TN. 📍Sheridan, who took ownership of the business on August 1 after working for the previous owner, has already seen substantial success, generating approximately $29,000 in her first month and a half. She continues to grow the business by hosting private parties and pop-up events, bringing permanent jewelry to her clients in creative and engaging settings.✨
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5 Must Knows Before You Start Permanent Jewelry
Are you ready to launch your permanent jewelry business but feeling uncertain about where to start? Not sure which tools are essential for success, or how to market your business effectively to attract and retain clients?In this exclusive interview, I sit down with David, Vice President of Sales and Marketing at Sunstone—a leading USA-based company specializing in tools designed to help permanent jewelry businesses thrive. We’ll walk you through the must-have equipment, like welders, and share insider tips on how smart marketing can transform your business. Whether you’re just starting out or looking to scale, this video is packed with actionable insights to help you succeed.
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ABOUT THIS SHOW
Welcome to the #1 place for permanent jewelry artists to learn proven marketing strategies and grow their business.We are expert digital marketers Jake Randolph and business coach Tony Cruz, and we have assisted hundreds of permanent jewelry businesses in launching their marketing strategies and scaling up. Our goal is to empower you to become a highly successful entrepreneur and business owner, enabling you to achieve the financial security and freedom you desire with the best marketing strategies!
HOSTED BY
Jake Randolph
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