Plastered By Simpson

This week, we sat down with Seth White, Head of Waterproofing at Simpson Plastering. We really enjoyed hearing about his background—growing up in the construction world—and how his experience led him to bring waterproofing services to Simpson Plastering.

This week, we’re joined by Woody Kennedy for a laid-back conversation about growing up at Simpson, the projects he’s been part of, and some great stories along the way.

In our very first episode, we sit down with Gray Rochester, President of Simpson Panel, to talk about what it really means to grow up in the construction industry. Coming from a family deeply rooted in the business for generations, Gray shares firsthand insight into the lessons, challenges, and values that come with carrying on a legacy.We dive into the realities of multi-generational leadership, how the industry has evolved, and what it takes to balance tradition with innovation. Whether you're in construction, part of a family business, or just curious about the people behind the projects, this conversation sets the tone for wha this podcast is all about-real stories from the people building the industry.