PODCAST · business
Product Led Growth Leaders
by Thomas Watkins
In a world where technology and business intersect, the 'Product Led Growth Leaders' podcast was born out of a desire to bridge the gap between innovation and leadership in the SaaS industry. Our founder, Thomas Watkins, recognized a need for a platform where the brightest minds in business and technology could converge. This podcast is more than just a series of conversations; it's a beacon for CEOs and product owners who are shaping the future of SaaS products. It's a space where ideas are exchanged, challenges are shared, and strategies for success are uncovered. Join us as we explore the journey of product-led growth and inspire a new wave of innovation in the software industry.Think you'd be a great guest on the show? Apply at https://go.3leaf.consulting/podcast-guest-home-page.
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183 - Verbal identity as the antidote to generic AI content with Ken Marshall
We talk with Ken "Magma" Marshall, co-founder of Meet Sona, about why most leaders struggle to publish consistently and why “sounding human” is now a competitive advantage. We break down an interview-first workflow that turns short voice conversations into platform-ready content without losing your taste, judgment, or stories. • Ken’s path from sales to coding to SEO and agency life, then building Meet Sona • The three constraints behind inconsistent posting: time, confidence, and differentiation • Why conversation pulls out more distinct ideas than writing from a blank page • Verbal identity as the antidote to generic AI content and “AI blindness” • How guided voice interviews become LinkedIn posts, blogs, newsletters, and X posts fast • Pricing trade-offs versus done-for-you content teams and the CAC payback reality • What meaningful analytics should reveal beyond impressions and comment counts • The competitive landscape across chat tools, writing tools, voice notes, and interview-based products Check It Out At Meetsona, S-O-N-A, Meetsona.Ai
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182 - What If Onboarding Let Users Stay In Control? with Karel Papik
We talk with Karel Papik, co-founder of Product Fruits, about why most products lose users in the first minutes and how better onboarding fixes trial drop-off. We dig into AI-powered user journeys that feel like a seamless, human layer inside your app while still giving product teams clearer feedback and faster insights.• why consumer-style impatience now defines B2B SaaS onboarding and activation• how Product Fruits uses discovery conversations to tailor the in-app experience• using an AI copilot for contextual help, tours, arrows and memory• turning chat and survey feedback into “outcomes” that highlight friction points• why bolting on AI often fails and when rebuilding around AI works• keeping AI answers trustworthy with internal checks and tuning• integrating with analytics tools instead of rebuilding full product analytics• when a complex product with many segments benefits mostGo to productfruits.com to check it all out.
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181 - Voice AI For Small Businesses with Laurent Cohen
Voicemail trains your customers to give up, and it trains you to live on your phone. We sit down with Laurent Cohen, CTO of GetOblick, to unpack a sharper idea: not every call deserves an interruption, but no opportunity should be missed. From missed leads to unhappy customers, we talk about why small and local businesses feel the pain of inbound calls more than anyone, and why voice AI is finally good enough to change the default.We dig into what modern voice AI for small businesses actually does beyond “answering the phone”: filtering spam, handling service and pricing questions, supporting multiple languages, and even delivering thoughtful upsells when it makes sense. Laurent explains why the real differentiator is not a flashy voice, but the instruments behind it: the data, the guardrails, and the fallback logic that knows when to hand off to a human. Trust is the unlock, so we discuss a practical rollout path that starts small and scales up as confidence grows.Then we zoom out to the platform bet: GetOblick as a voice-first directory that becomes a voice-only directory. With a growing graph of anonymised interactions, each conversation can improve the system over time, and that same infrastructure opens the door to better local discovery and appointment scheduling by phone. We also explore an unexpected growth lever: on-site voice widgets that increase time on page, improving retention signals that can help with indexing and local SEO visibility.If you care about customer experience, call handling, local business growth, voice AI agents, and SEO retention, this one is built for you.
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ABOUT THIS SHOW
In a world where technology and business intersect, the 'Product Led Growth Leaders' podcast was born out of a desire to bridge the gap between innovation and leadership in the SaaS industry. Our founder, Thomas Watkins, recognized a need for a platform where the brightest minds in business and technology could converge. This podcast is more than just a series of conversations; it's a beacon for CEOs and product owners who are shaping the future of SaaS products. It's a space where ideas are exchanged, challenges are shared, and strategies for success are uncovered. Join us as we explore the journey of product-led growth and inspire a new wave of innovation in the software industry.Think you'd be a great guest on the show? Apply at https://go.3leaf.consulting/podcast-guest-home-page.
HOSTED BY
Thomas Watkins
CATEGORIES
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