Project Campfire

CEOs don’t miss targets because of spreadsheets - they miss because of blind spots. In this episode, Lina Viner unpacks the Rewire Method: a business-built, neuroscience-informed way to surface subconscious blocks, flip your brain into a theta learning state, install better beliefs, and verify change with simple muscle-testing. We get practical on applying it to teams - from CEO assessment to department diagnostics to a 20-minute daily protocol that reduces friction and speeds execution.What you’ll learn: subconscious blueprints, fast feedback loops, and how belief shifts turn into pipeline, delivery, and culture gainsWho it’s for: founders, CEOs, and operators who want measurable performance change, not mindset fluffWhat’s inside the full episode:Subconscious blueprints and leadership blind spotsPractical rewiring in minutes a dayApplying it to teams for faster, cleaner executionKeywords: leadership, mindset, CEO, execution, culture, performance, e-commerce, growthHost: José Cotto, Managing Partner, Sketch To GrowthGuestLina Viner, founder-operator and e-commerce scale-up expert. She built Mia Belle Girls into an 8-figure brand with partnerships across major retailers. As a Sketch To Growth™ leader, Lina leads Growth Systems and Performance Mindset - brand reinvention, high-ROI digital marketing, and ops/logistics that turn chaos into scalable machines - plus her neuroscience-backed Rewire Method to remove team friction and unlock execution for CEOs.About Project Campfire™Leaders gather close to share real stories, fresh techniques, and the sparks that become tomorrow’s wins. Pull up a chair, follow the show, and pass the flame.About Sketch To Growth™Sketch To Growth™ is a team of 12 founder-operators who partner with CEOs as fractional leaders across strategy, technology, sales, and capital. We close leadership gaps, install proven playbooks, and drive execution that shows up on the P&L.S2G™ Track record: +30 combined exits, $133M in realized revenue, $72M in new pipeline with ~$2M typically generated in 120 days, and average savings of $721K at the C-Suite and $487K in operations.Faster wins, measurable impact in 30–60 days, and a stronger org when we leave. Explore: sketchtogrowth.com

Mindset that ships, not vibes. In this teaser, 8-figure founder and Sketch To Growth™ leader Lina Viner cuts through the “mindset” fluff and explains why she built the Rewire Method - a simple, self-guided way to retrain your subconscious blueprint and see tangible results fast. No gurus. No months of waiting. A practical reset CEOs and teams can run.Full Episode 2 drops Jan 9th - “Rewire Your Operating System: Leading without blind spots.”What’s inside the full episode:Subconscious blueprints and leadership blind spotsPractical rewiring in minutes a dayApplying it to teams for faster, cleaner executionKeywords: leadership, mindset, CEO, execution, culture, performance, e-commerce, growthHost: José Cotto, Managing Partner, Sketch To Growth™GuestLina Viner, founder-operator and e-commerce scale-up expert. She built Mia Belle Girls into an 8-figure brand with partnerships across major retailers. As a Sketch To Growth™ leader, Lina leads Growth Systems and Performance Mindset - brand reinvention, high-ROI digital marketing, and ops/logistics that turn chaos into scalable machines - plus her neuroscience-backed Rewire Method to remove team friction and unlock execution for CEOs.About Project Campfire™Leaders gather close to share real stories, fresh techniques, and the sparks that become tomorrow’s wins. Pull up a chair, follow the show, and pass the flame.About Sketch To Growth™Sketch To Growth™ is a team of 12 founder-operators who partner with CEOs as fractional leaders across strategy, technology, sales, and capital. We close leadership gaps, install proven playbooks, and drive execution that shows up on the P&L.S2G™ Track record: +30 combined exits, $133M in realized revenue, $72M in new pipeline with ~$2M typically generated in 120 days, and average savings of $721K at the C-Suite and $487K in operations.Faster wins, measurable impact in 30–60 days, and a stronger org when we leave. Explore: sketchtogrowth.com

If execution keeps stalling, it’s not the plan - it’s your blueprint.In this 38s preview, Lina Viner - Inc. 5000 founder behind Mia Belle Girls and growth operator at Sketch To Growth - shares why teams mirror the CEO and how her Rewire Method helps leaders install better beliefs so execution sticks.Full episode drops Jan 9. Follow Project Campfire, tap the bell, and share with a leader who needs this.What’s inside the full episode:Subconscious blueprints and leadership blind spotsPractical rewiring in minutes a dayApplying it to teams for faster, cleaner executionKeywords: leadership, mindset, CEO, execution, culture, performance, e-commerce, growthHost: José Cotto, Managing Partner, Sketch To GrowthGuestLina Viner, founder-operator and e-commerce scale-up expert. She built Mia Belle Girls into an 8-figure brand with partnerships across major retailers. As a Sketch To Growth™ leader, Lina leads Growth Systems and Performance Mindset - brand reinvention, high-ROI digital marketing, and ops/logistics that turn chaos into scalable machines - plus her neuroscience-backed Rewire Method to remove team friction and unlock execution for CEOs.About Project Campfire™Leaders gather close to share real stories, fresh techniques, and the sparks that become tomorrow’s wins. Pull up a chair, follow the show, and pass the flame.About Sketch To Growth™Sketch To Growth™ is a team of 12 founder-operators who partner with CEOs as fractional leaders across strategy, technology, sales, and capital. We close leadership gaps, install proven playbooks, and drive execution that shows up on the P&L.S2G™ Track record: +30 combined exits, $133M in realized revenue, $72M in new pipeline with ~$2M typically generated in 120 days, and average savings of $721K at the C-Suite and $487K in operations.Faster wins, measurable impact in 30–60 days, and a stronger org when we leave. Explore: sketchtogrowth.com

🌀 Micro-signal → macro impact.Fractals turn one sharp datapoint into outsized results.In this 60-sec Project Campfire preview, host José Cotto, Managing Partner of Sketch To Growth™, sits with sales genius John Glover to discuss how fractal efficiency scales insight across your sales process - reframing exec priorities and creating compounding wins.What you’ll hearFractal efficiency: small → repeatable → scalablePackaging a micro insight in codified CEO/CFO languageTurning one datapoint into momentum (no spray-and-pray)GuestJohn Glover, founder of ⁠Quality Revenue⁠ – systems for predictable sales growth. As a Sketch To Growth™ leader, John helps CEOs and founders grow their revenue strategy - from ICP and messaging to territory design, playbooks, vetting sales personnel, sales training, and deal coaching - creating repeatable pipeline and 2–5x conversion for mid-market and enterprise teams.About Project Campfire™Leaders gather close to share real stories, fresh techniques, and the sparks that become tomorrow’s wins. Pull up a chair, follow the show, and pass the flame.About Sketch To Growth™Sketch To Growth™ is a team of 12 founder-operators who partner with CEOs as fractional leaders across strategy, technology, sales, and capital. We close leadership gaps, install proven playbooks, and drive execution that shows up on the P&L. S2G™ Track record: +30 combined exits, $133M in realized revenue, $72M in new pipeline with ~$2M typically generated in 120 days, and average savings of $721K at the C-Suite and $487K in operations. Faster wins, measurable impact in 30–60 days, and a stronger org when we leave. Explore: sketchtogrowth.com

Around a fire, good ideas catch. In this first episode of Project Campfire, host José Cotto, Managing Partner of Sketch To Growth, sits with John Glover, S2G™ leader and founder of Quality Revenue, to unpack how natural systems apply to sales: mimicry, timing, and signal. John shares how he turned a “dead” territory into 1200% growth, why writing in codified language that feels like internal comms cuts through the noise, and what happened when he tested nature-pattern outreach that delivered 70–80% open rates.You’ll learnHow to mine years of CRM noise to find real buying signalMimicry: write like trusted internal voices (CFO, board)Align the hook with the help so the offer landsTiming ideas, including Fibonacci-style cadencesA simple model: mimicry, fractal efficiency, swarm intelligence, symbiosisGuestJohn Glover, founder of Quality Revenue – systems for predictable sales growth. As a Sketch To Growth™ leader, John helps CEOs and founders grow their revenue strategy - from ICP and messaging to territory design, playbooks, vetting sales personnel, sales training, and deal coaching - creating repeatable pipeline and 2–5x conversion for mid-market and enterprise teams.About Project Campfire™Leaders gather close to share real stories, fresh techniques, and the sparks that become tomorrow’s wins. Pull up a chair, follow the show, and pass the flame.About Sketch To Growth™Sketch To Growth™ is a team of 12 founder-operators who partner with CEOs as fractional leaders across strategy, technology, sales, and capital. We close leadership gaps, install proven playbooks, and drive execution that shows up on the P&L. S2G™ Track record: +30 combined exits, $133M in realized revenue, $72M in new pipeline with ~$2M typically generated in 120 days, and average savings of $721K at the C-Suite and $487K in operations. Faster wins, measurable impact in 30–60 days, and a stronger org when we leave. Explore: sketchtogrowth.com

📩 Signal over noise.“Codified language” and mimicry = write in the language the CEO’s brain treats as internal signal, not spam..In this 60-sec Project Campfire preview, host José Cotto, Managing Partner of Sketch to Growth, sits with John Glover, Sketch To Growth Leader and founder of Quality Revenue, to show how mirroring trusted internal voices lifts opens and replies - without gimmicks.What you’ll hearWhat “codified language” is (and why it works)Hacking the CEO brain so you get past sales defensesThe ethical guardrail: the hook must match the helpGuestJohn Glover, founder of ⁠Quality Revenue⁠ – systems for predictable sales growth. As a Sketch To Growth™ leader, John helps CEOs and founders grow their revenue strategy - from ICP and messaging to territory design, playbooks, vetting sales personnel, sales training, and deal coaching - creating repeatable pipeline and 2–5x conversion for mid-market and enterprise teams.About Project Campfire™Leaders gather close to share real stories, fresh techniques, and the sparks that become tomorrow’s wins. Pull up a chair, follow the show, and pass the flame.About Sketch To Growth™Sketch To Growth™ is a team of 12 founder-operators who partner with CEOs as fractional leaders across strategy, technology, sales, and capital. We close leadership gaps, install proven playbooks, and drive execution that shows up on the P&L. S2G™ Track record: +30 combined exits, $133M in realized revenue, $72M in new pipeline with ~$2M typically generated in 120 days, and average savings of $721K at the C-Suite and $487K in operations. Faster wins, measurable impact in 30–60 days, and a stronger org when we leave. Explore: sketchtogrowth.com

🦋 From butterflies to boardrooms.Mimicry turns outreach into signal - not spam.In this 60-sec Project Campfire preview, host José Cotto , Managing Partner of Sketch To Growth, sits with John Glover, S2G™ Leader and founder of Quality Revenue, to show how mirroring trusted internal voices - CFO or board tone - helps messages slip past defenses and lift opens and replies.What you’ll hearWhy mimicry works in nature and buyer psychologyHow to write in codified language your CEO trustsThe ethical guardrail - the hook and the help must matchGuestJohn Glover, founder of ⁠Quality Revenue⁠ – systems for predictable sales growth. As a Sketch To Growth™ leader, John helps CEOs and founders grow their revenue strategy - from ICP and messaging to territory design, playbooks, vetting sales personnel, sales training, and deal coaching - creating repeatable pipeline and 2–5x conversion for mid-market and enterprise teams.About Project Campfire™Leaders gather close to share real stories, fresh techniques, and the sparks that become tomorrow’s wins. Pull up a chair, follow the show, and pass the flame.About Sketch To Growth™Sketch To Growth™ is a team of 12 founder-operators who partner with CEOs as fractional leaders across strategy, technology, sales, and capital. We close leadership gaps, install proven playbooks, and drive execution that shows up on the P&L. S2G™ Track record: +30 combined exits, $133M in realized revenue, $72M in new pipeline with ~$2M typically generated in 120 days, and average savings of $721K at the C-Suite and $487K in operations. Faster wins, measurable impact in 30–60 days, and a stronger org when we leave. Explore: sketchtogrowth.com

❄️ Dead territory. Zero resources. 12 failed reps.Then one system lit the match - 1200% growth.In this 60-sec Project Campfire preview, host José Cotto, Managing Partner of Sketch To Growth, sits with John Glover, S2G Leader and founder of Quality Revenue, to show how pattern recognition plus disciplined sales execution turns a frozen region into compounding wins.What you’ll hear:Mining 5+ years of CRM noise to find the real signalThe move that flipped a “cold” territory into momentumWhy data with intent beats adding headcountGuestJohn Glover, founder of ⁠Quality Revenue⁠ – systems for predictable sales growth. As a Sketch To Growth™ leader, John helps CEOs and founders grow their revenue strategy - from ICP and messaging to territory design, playbooks, vetting sales personnel, sales training, and deal coaching - creating repeatable pipeline and 2–5x conversion for mid-market and enterprise teams.About Project Campfire™Leaders gather close to share real stories, fresh techniques, and the sparks that become tomorrow’s wins. Pull up a chair, follow the show, and pass the flame.About Sketch To Growth™Sketch To Growth™ is a team of 12 founder-operators who partner with CEOs as fractional leaders across strategy, technology, sales, and capital. We close leadership gaps, install proven playbooks, and drive execution that shows up on the P&L. S2G™ Track record: +30 combined exits, $133M in realized revenue, $72M in new pipeline with ~$2M typically generated in 120 days, and average savings of $721K at the C-Suite and $487K in operations. Faster wins, measurable impact in 30–60 days, and a stronger org when we leave. Explore: sketchtogrowth.com