PRSP Presents: Breaking Down The Buzz

The bywords of today's PR are feel good advocacies and earth love tributes. How do corporate giants balance authenticity and profitability and communicate these to the public effectively?Moderator: Rochelle Gamboa, APR - Head, Crisis Management - SM SupermallsPanellists:1. Yoly Crisanto - Executive Vice President, Chief Sustainability and Corporate Communications Officer - Globe Group2. Abigail Ho-Torres - Assistant Vice President – Head, Customer Experience - Maynilad Water Services Inc.We would like to thank the following who helped make this project possible:ABS-CBN CorporationAsian Institute of ManagementEvident Integrated Marketing and PRMang InasalMullenLowe MARCThe New ChannelTOG Integrated Hosted on Acast. See acast.com/privacy for more information.

When crisis strikes, technology goes on overdrive for both good and evil. Who’s behind the wheel? Is it the C-Suite? Or C-Team? How do you prepare for crises, and how do you inform the public?Moderator: Rudy Villar - Chief Client Partner, Villar Branding -and- Sr Consultant, TOG IntegratedPanellists:1. Rochelle Gamboa, APR - Head, Crisis Management, SM Supermalls2. Abigail Mendoza - Head of Digital Communications & Content ServicesWe would like to thank the following who helped make this project possible:ABS-CBN CorporationAsian Institute of ManagementEvident Integrated Marketing and PRMang InasalMullenLowe MARCThe New ChannelTOG Integrated Hosted on Acast. See acast.com/privacy for more information.

Is your career at a crossroad? Listen to media professionals building successful careers in PR after a career shift.Moderator: Ryan Macasero - Multimedia JournalistPanellist:1. Michelle Ople - Managing Partner, Media Relations and Activations Director, Ripple8 Inc.We would like to thank the following who helped make this project possible:ABS-CBN CorporationAsian Institute of Management Evident Integrated Marketing and PR Mang Inasal MullenLowe MARCThe New Channel TOG Integrated Hosted on Acast. See acast.com/privacy for more information.

The country's pioneer PR and communications awards body, PRSP's Anvil Awards is the GOAT in excellence and effectiveness. Make the Anvil part of your career goals.Moderator: Ed Timbungco, MBA, APR, CPME - Public Relations Head, Mang InasalPanellists:1. Norman Agatep, APR - President and Managing Director, Grupo Agatep2. Chito Sobrepeña, APR - President, Metrobank FoundationWe would like to thank the following who helped make this project possible:ABS-CBN CorporationAsian Institute of Management Evident Integrated Marketing and PR Mang Inasal MullenLowe MARCThe New Channel TOG Integrated Hosted on Acast. See acast.com/privacy for more information.

Bring your PR career to new heights. Learn 360-strategies from agencies and clients with successful IMC campaigns driven by PR.Moderator: Ed Timbungco, MBA, APR, CPME - Public Relations Head, Mang InasalPanellists:1. Chito Maniago, APR - Director for Policy & Public Affairs, Pfizer2. Diane Welsh-Capile - Business Unit Director, DDB PhilippinesWe would like to thank the following who helped make this project possible:ABS-CBN CorporationAsian Institute of Management Evident Integrated Marketing and PR Mang Inasal MullenLowe MARCThe New Channel TOG Integrated Hosted on Acast. See acast.com/privacy for more information.

With the power to communicate one can conquer the world. Just where will your PR and communications career lead you, and what can you reap along the way.Moderator: Ed Timbungco, MBA, APR, CPME - Public Relations Head, Mang InasalPanellists:1. Kate Delos Reyes - Founder, Beacon2. Diane Hidalgo - Director for Corporate and Public Affairs, Evident Integrated Marketing and PRWe would like to thank the following who helped make this project possible:ABS-CBN CorporationAsian Institute of Management Evident Integrated Marketing and PR Mang Inasal MullenLowe MARCThe New Channel TOG Integrated Hosted on Acast. See acast.com/privacy for more information.

Influencers are seen as power-wielding communications authorities. Is the claim to fame for real? Or mere hour of power. KOLs and content creators share their success as they continue to harness public awe and inspire action.Moderator: Apple Esplana Manansala - President and Founder, The New ChannelPanellists:1. Ms Myrtle Ramos - Founder & CEO, Block Tides2. Ms. Abby Asistio - Founder, Alopecia PH3. Ms. Jel Directo - Country Manager, Hepmil Philippines and Vice President, Creator and Influencer Council of the PhilippinesWe would like to thank the following who helped make this project possible:ABS-CBN CorporationAsian Institute of Management Evident Integrated Marketing and PR Mang Inasal MullenLowe MARCThe New Channel TOG Integrated Hosted on Acast. See acast.com/privacy for more information.

Social media in the digital age enables info overload and the proliferation of 'fake news and alternative truths'—true or false? Check out their origins see where they're headed.Moderator: Gigi Tibi - PANA Foundation Trustee and Founder & CEO, RadManilaPanellists:1. Ace Gapuz - Founder and CEO, Blogapalooza2. Jan Chavez Arceo - Partner, CV Tech Media and Co-Founder & Chief Strategist, Impact Solutions Research Institute3. Jocel de Guzman - Founder & Co-Lead Convenor, ScamWatch PH4. Aika Rojas - Director of Creator Partnerships Division, Tier One EntertainmentWe would like to thank the following who helped make this project possible:ABS-CBN CorporationAsian Institute of Management Evident Integrated Marketing and PR Mang Inasal MullenLowe MARCThe New Channel TOG Integrated Hosted on Acast. See acast.com/privacy for more information.

Consumption of entertainment news is affected by digital platforms and how it allows users access to such information. Discover how this behavior affects the practice of PR in entertainment and lifestyle.Moderator: Rudy Villar - Chief Client Partner, Villar Branding -and- Sr Consultant, TOG IntegratedPanellists:1. Isabel Santillan - Vice-president, Head - Cignal Entertainment2. Lawrence Tan - Consultant Head of Branding and Talent Imaging - GMA Network3. Kane Errol Choa, APR - Vice-president, Head of Corporate Communications - ABS-CBN CorporationWe would like to thank the following who helped make this project possible:ABS-CBN CorporationAsian Institute of Management Evident Integrated Marketing and PR Mang Inasal MullenLowe MARCThe New Channel TOG Integrated Hosted on Acast. See acast.com/privacy for more information.

PR for functional, utilitarian and other ‘unsexy’ brands may need extra inspiration. Get tips and learn the tricks that keep corporate stories in the circulation no matter what category.Moderator: Rudy Villar - Chief Client Partner, Villar Branding and Sr. Consultant, TOG IntegratedPanellists:1. Charles Manimbo - Head of Communication Strategy and Analytics, Manila Electric Company2. Jocel de Guzman - Reputation Management and Marketing Consultant, Manila BulletinWe would like to thank the following who helped make this project possible:ABS-CBN CorporationAsian Institute of Management Evident Integrated Marketing and PR Mang Inasal MullenLowe MARCThe New Channel TOG Integrated Hosted on Acast. See acast.com/privacy for more information.

PR agencies provide clients services including seeding with news and editorials in publications. Is this still the norm? Learn about advertorial writing and effective communications that get published.Moderator: Mark Sablan - Managing Director, Stratworks Inc.Panellists:1. Maan Pamaran - Writer and Editor, Freelance2. Edwin Sallan - Digital Content Manager, BusinessMirrorWe would like to thank the following who helped make this project possible:ABS-CBN CorporationAsian Institute of Management Evident Integrated Marketing and PR Mang Inasal MullenLowe MARCThe New Channel TOG Integrated Hosted on Acast. See acast.com/privacy for more information.

Discover PR as an organization function. How do you study and train for Public Relations, and how much evolution happens from textbook to practice. What's the future of PR?Moderator: Matec Villanueva - Marketing and Communications Director, Ateneo de Manila UniversityPanellists:1. Tricia Kiocho - MullenLowe TREYNA MARC Managing Director, and UA&P Professor2. Jocel de Guzman - Reputation Management and Marketing Consultant, Manila BulletinWe would like to thank the following who helped make this project possible:ABS-CBN CorporationAsian Institute of Management Evident Integrated Marketing and PR Mang Inasal MullenLowe MARCThe New Channel TOG Integrated Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.