PWR House Podcast

Time Stamps:0:00 - Intro to Tony Barr - working at Unilever, Pepsi, Meta, Wendy's and more!2:37 - The Evolution of Marketing6:01 - The Expansion of American QSR in Europe13:12 - Connections between brands and culture16:43 - A Framework for Mid-Sized Brands21:35 - The Emergence of creator-led brands28:07 - The Future of Marketing & AI31:34 - Conclusion and Final Thoughts

Time Stamps:0:00 - Hamza's Career Journey and Early Interests2:11 - Amazon vs. TikTok: Different Roles in the Customer Journey5:09 - TikTok As A Social Commerce Platform7:14 - Brand Receptivity to Amazon and TikTok10:51 - Youth Culture and Media Formats22:19 - Cross-Platform Marketing and Creator Strategy27:07 - The Potential of Live Commerce31:06 - Creator-Led Brands and Live Shopping39:46 - AI in Content Creation and Social Commerce42:18 - Future Trends and Final Thoughts 

Terri is the Co-Founder and Head of Creators at enara, the dedicated shopping partner, coach and business guru for video content creators and influencers. Terri is also a mindset and business coach for creators. Previously, Terri spent several years at Google and YouTube, where she was most recently Head of Creator & Music Strategy & Operations at YouTube.Time Stamps:0:00 - Terri's career journey3:46 - The Evolution of the Creator Economy9:07 - Brand-Creator Relationships11:20 - Enara, The Creator-Commerce platform16:45 - Targeting Creators and Product Categories20:56 - Creator Strategy and Platform Dependency31:04 - The Future of Creator-Led Brands

Chris Chaney has 20 years of experience as a successful entrepreneur and operator, including one exit, in the emerging video gaming, and esports industries. He's also an early-stage founder, mentor, and angel investor. Time Stamps:0:00 - Chris' career in Sports and Esports5:40 - Infinite Esports and its commercial thesis11:27 - Current State of Sports Investment15:22 - Perspective on Sports and Content Consumption23:04 - The Evolution of Esports and Current Opportunities27:49 - Excitement around New Ventures and Women's Sports30:51 - Closing Remarks and Contact Information

Samantha Charlip is a media executive and creative with decades of experience across TV, film, digital, print, and new media. She previously worked at places like TIME, NBC Universal, Vevo, A+E, Turner, and Viacom and has set up several branded content studios. Her work has been featured on global stages like the Olympics, TIME100, and Lincoln Center and she also works as a writer and executive producer, with several projects currently in development. Time Stamps:0:00 - Career Beginnings and Early Roles2:54 - The evolution of branded content6:16 - Examples of branded content9:01 - Branded content in the marketing funnel14:03 - Branded content and the creator economy22:32 - The impact of AI on content creation27:07 - The Role of Storytelling in Advertising28:12 - Trends in future opportunities across branded content

Simon Andrews is the publisher of Mobile Fix, a well-regarded newsletter focused on insights into mobile marketing, technology, and digital transformation. He is also the founder of Addictive!, a full-service mobile agency that has worked with brands, agencies, and adtech firms to navigate the complexities of mobile and digital advertising.With over two decades of experience in the advertising industry at places like WPP, Simon has built a reputation as a thought leader in mobile technology, digital strategy, and mobile advertising. His expertise covers areas such as mobile innovation, mobile money, and emerging tech like the Internet of Things. Simon has regularly been featured at key industry events like SXSW and worked with prominent clients on mobile strategy and digital transformation projects​. Time Stamps:0:00 - The Evolution of Live Shopping2:01 - Barry Diller's pivotal moment4:59 - Chinese livestreaming and mobile commerce10:11 - Live Shopping in the West and TikTok's role22:36 - The Future of Live Shopping and Retail Media

Justin W. Hochberg is the CEO and co-founder of Virtual Brand Group (VBG), an award-winning strategic growth agency that “gamifys” brands, transforming corporate messages and products into experiences that make Gen. Z and Alpha feel your “vibe”.  Global brands like Barbie, NBC, Forever 21, and The Voice trust us to as to deliver better ROI marketing, deepen their consumers relationships and create new revenue streams across Roblox, Sandbox, virtual fashion platforms and on television where we originated $350MM in brand integrations.They launched the 3rd brand ever on Roblox and are responsible for the first product created there that then sold physically nationwide, first integration of virtual products with a brand’s e-commerce platform and creating original IP characters that are becoming TV series. Speed to impact is essential today. Let’s get started. Time Stamps:0:00 - Justin's career beginnings and Virtual Brand Group2:19 - Emerging Trends in Gaming and the Metaverse5:58 - Brands embracing Gaming and AI Hype9:51 - AI's Role in Entertainment and Hollywood's Evolution14:54 - Virtual Brand Group's Projects and Successes19:24 - The Future of Reality TV and Creator Economy27:09 - Justin's Passion for Storytelling and Content35:44 - Closing thoughts from Justin