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Broadcast live from ATA headquarters during the Veteran Ready Summit, Jimmy Mac sits down with Bruce Townshend and George Altman, co-founders of Vetted Employers, to talk about what being truly veteran ready looks like for today’s employers.This conversation goes beyond hiring to focus on retention, culture, accountability, and outcomes. Bruce and George explain why hiring a veteran isn’t the finish line—it’s the starting point—and how companies can better support veterans, Guard and Reserve members, and military spouses long after onboarding.Topics include:What “veteran ready” actually means in practiceSupporting Guard and Reserve service without frictionWhy veteran retention matters more than recruitment pipelinesMeasuring outcomes instead of “checking the box”The business case for hiring and retaining veteransHow veterans strengthen culture, leadership, and long-term profitabilityWhy veteran readiness benefits employers, coworkers, and communitiesThis is a practical, honest discussion about honoring service while building stronger businesses.Learn more about Vetted Employers:https://vettedemployers.comThanks for tuning in! You can catch our shows and segments anytime on your favorite podcast app or listen live on YouTube, Facebook, iHeart, and RadioNemo.com!