PODCAST · business
Raising The Grade
by Eric
Welcome to a podcast that celebrates the visionaries and trailblazers of the hardscape and landscaping industry in the vibrant Phoenix Metro Valley. Each episode delves into the stories of industry leaders who are redefining landscapes and elevating the standard of excellence in their craft. But we don’t stop there—we also spotlight dynamic businesses and inspiring personalities from diverse fields who are “raising the grade,” offering fresh perspectives and innovative approaches. Whether you're a seasoned professional or simply someone with a passion for transformation, this podcast promises to inspire, inform, and elevate your vision.
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25
Built on a Strong Foundation: Leadership Lessons from Valley Wide Painting Pros
In this episode of Raising the Grade, we sit down with Dave Walls, owner of Valley Wide Painting Pros, to explore the intersection of entrepreneurship, faith, and service. From touring the country as a professional drummer to building one of the Valley’s most trusted painting and flooring companies, Dave’s story is rooted in purpose, resilience, and an unwavering commitment to community.We talk about how Dave turned his passion for ministry into motivation for business, the lessons he learned launching West Valley Garage Coatings, and why he ultimately expanded into painting to serve more people. Dave breaks down the difference between epoxy and polyaspartic flooring, how delegation and trust have shaped his leadership, and the critical role of mentorship and faith in building a sustainable business. Whether you're running a crew or just getting started, this episode offers relatable lessons on building with intention and staying grounded.Key Moments:0:00 – Introduction to Dave Walls and Valley Wide Painting Pros 3:10 – Arizona native roots and early ambitions 4:52 – Why Dave started in the flooring business 6:06 – Delegation, leadership, and building trust 8:33 – Business before Valley Wide Painting Pros 10:16 – Transitioning from music teacher to contractor 11:04 – What is polyaspartic flooring and how is it different from epoxy? 14:25 – Slip resistance, durability, and application use 18:05 – The importance of prep work in both painting and flooring 20:08 – Helping customers choose the right materials 21:34 – Partnerships, networking, and building relationships 24:01 – Hard lessons: being busy doesn’t mean you’re profitable 25:00 – Growth goals and scaling crews with the right structure 27:12 – Why flooring is more scalable than painting 30:11 – Challenges of interior painting in lived-in homes 33:40 – Balancing profitability and marketing strategy 36:01 – Serving a niche market with purpose 39:00 – Dave’s faith journey and ministry background 44:02 – The moment everything changed 47:00 – Discipleship, leadership, and investing in people 50:03 – Dave’s vision for ministry and life beyond business 55:02 – Final thoughts and closing remarksIf you’re building a business rooted in purpose—or seeking a better way to balance work, faith, and leadership—this episode with Dave Walls is a must-listen. His transparency, clarity, and personal transformation are a powerful example of what happens when your identity is built on something unshakable. Don’t forget to like, subscribe, and share!Connect with Dave Walls: Instagram: @ValleyWidePaintingPros Website: www.vwpaintingpros.com Promo: Visit this link and mention today’s podcast for 10% off all services, including interior/exterior painting, cabinet refinishing, and epoxy flooring.#PaintingBusiness #Entrepreneurship #FaithInBusiness #SmallBusinessOwner #EpoxyFlooring #PolyasparticCoatings #ValleyWidePaintingPros #LeadershipJourney #ServiceBasedBusiness #RaisingTheGradeSend a text
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24
Wired for Success: The Journey from Employee to Lighting Supply Leader
In this episode of Raising the Grade, we sit down with Michael Borgeson, founder of Sonoran Lighting Supply, to explore the business of lighting, the value of relationships, and what it takes to build trust in a tight-knit industry. From growing up in a small California town to launching one of Arizona’s most respected lighting supply companies, Mike shares how his work ethic, industry experience, and commitment to doing things the right way have shaped his entrepreneurial journey.We dive deep into how Sonoran Lighting Supply became more than just a distributor—offering hands-on support, custom lighting designs, and full specification services to contractors across Arizona. Mike opens up about what it’s like to break into the wholesale space without massive funding, how he builds meaningful relationships with his customers, and the challenges of scaling without sacrificing quality. Plus, we explore his side venture in excavation, his vision for S3 Design Services, and the balance of family, faith, and business. This is a must-listen for anyone in the trades looking to grow with integrity.Key Moments:0:00 – Meet Mike and the origins of Sonoran Lighting Supply 1:16 – Early influences, family values, and learning from his father 3:04 – Why Mike left corporate to bet on himself 6:11 – Lessons from working in the lighting industry 9:32 – Starting Sonoran Lighting Supply and launching during uncertainty 11:05 – Challenges of wholesaling and breaking into tight-knit contractor networks 14:31 – Why design support makes the difference 17:01 – Outdoor audio, strip lighting, and tech innovations 21:48 – Common lighting mistakes and how to educate homeowners 26:01 – Managing expectations and working within budget 29:15 – The value of brass fixtures vs aluminum 32:06 – What makes Sonoran Lighting different 35:02 – Scaling, hiring, and preserving company culture 39:00 – Supporting local and serving with integrity 40:01 – The story behind S3: Specification Support Services 44:12 – Lighting design, wiring schematics, and real-time engineering 47:03 – Future plans, e-commerce goals, and staying personal 50:01 – Balancing business with family and buying back your time 52:06 – Launching Paydirt Services and starting a second business 54:00 – Mike’s unexpected path and future aspirations 57:00 – Final thoughts on leadership, legacy, and living intentionallyIf you're in the trades or building something that matters, Mike’s story will resonate. His approach to business—rooted in service, transparency, and craftsmanship—offers a blueprint for building something meaningful. Don’t forget to like, subscribe, and share!Connect with Michael Borgeson: Instagram: @lightingwholesaler Website: lightingwholesaler.com LinkedIn: Michael Borgeson & Sonoran Lighting SupplyPromo: Mention this podcast to receive personalized support, custom design services, and exclusive lighting system solutions for your next project.#LightingDesign #OutdoorLighting #Entrepreneurship #ServiceBusiness #FaithInBusiness #RaisingTheGrade #LightingContractors #Tradesmen #ArizonaBusiness #LeadershipJourneySend a text
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23
How Faith, Family, and Grit Built Dino Turf Cleaning
In this episode of Raising the Grade, we sit down with Anthony Vickman, founder of Dino Turf Cleaning, to talk about entrepreneurship, work ethic, and how turf cleaning became his unexpected path to success. From growing up in a family carpet cleaning business to scaling and selling a wedding rental company, Anthony’s journey is marked by hard work, intentionality, and faith.We dive into how Dino Turf was built from the ground up—literally—and how Anthony has turned a one-man operation into a growing company with multiple trucks and a vision for national expansion. Along the way, we discuss the challenges of building with family, finding the right people, staying grounded in your purpose, and why hiring your first employee can be the biggest leap in business. Whether you're a solo operator or looking to grow your service business, this episode offers relatable insight and honest perspective from someone in the trenches.Key Moments:0:00 – Introduction to Anthony Vickman and Dino Turf 2:21 – How Anthony and Eric first connected 4:52 – Early work ethic and learning from his father’s carpet cleaning business 6:01 – Getting serious about business through structure and leadership 8:13 – Scaling challenges and mindset shifts 10:27 – Running a wedding rental company with his wife 13:01 – Lessons learned from selling their first business 15:04 – Starting Dino Turf and transferring carpet skills to turf 17:00 – Finding the right tools and building a process 19:02 – Letting go of control and trusting employees 21:00 – Buying back time and learning to delegate 23:34 – Why turf cleaning is essential maintenance 25:09 – Dino Shield and Dino Odor Extinction Treatment explained 28:03 – Expanding Dino Turf across Arizona and beyond 30:14 – Why Tucson is a strategic next step 34:22 – Faith, family, and finding balance in business 39:04 – Letting go of anxiety and trusting God 42:01 – The difference between contentment and complacency 45:02 – Final thoughts and Dino Turf takeawayIf you’re building a service-based business or navigating the transition from operator to owner, Anthony’s story is a must-listen. His honesty about the highs and lows, plus his faith-driven mindset, offers powerful takeaways for entrepreneurs ready to grow with purpose. Don’t forget to like, subscribe, and share!Connect with Anthony Vickman:Instagram: @dinoturfcleaningWebsite: www.dinoturfcare.com Promo: Mention this podcast and receive a $98 discount on your turf cleaning#TurfCleaning #Entrepreneurship #ServiceBusiness #RaisingTheGrade #LeadershipJourney #FaithInBusiness #TurfCare #SmallBusinessOwner #ArizonaBusiness #WorkLifeBalanceSend a text
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Breaking Barriers: Gerise's Journey from Teacher to Industry Leader
In this episode of Raising the Grade, we sit down with Gerise Montoya, an experienced professional in the construction industry and an advocate for workforce development and training. Gerise shares her journey from the field to the office, discussing how she built her career by seizing opportunities and pushing through challenges. Her passion for empowering others is evident as she dives into strategies for training, mentorship, and leadership within the construction sector.We discuss the importance of workforce development in an industry that is constantly evolving, as well as the need to create opportunities for women and minorities. Gerise emphasizes how technology, adaptability, and a proactive mindset are essential in staying ahead of industry trends and meeting the needs of modern projects. Whether you're a contractor, business owner, or aspiring leader, this episode is packed with insights on how to build a successful career while uplifting others along the way.Key Moments:0:00 – Introduction to Gerise Montoya and Her Journey 3:30 – From Field Work to Office Leadership: Career Transition 8:15 – Overcoming Challenges as a Woman in Construction 12:45 – The Importance of Workforce Development and Training 17:20 – Navigating Industry Changes and Staying Relevant 21:50 – Building Leadership Skills and Empowering Others 27:10 – Creating Mentorship Opportunities in Construction 32:30 – Utilizing Technology to Bridge Knowledge Gaps 37:00 – Building Diverse Teams and Inclusive Environments 42:45 – Strategies for Retaining Skilled Workers 48:15 – How to Inspire the Next Generation of Construction Leaders 52:30 – Tips for Women Looking to Enter the Industry 56:45 – Final Thoughts and Advice for Aspiring Professionals 59:00 – Closing Remarks and Call to ActionIf you’re passionate about construction, leadership, or creating opportunities within your industry, this episode is a must-listen. Gerise’s dedication to empowering others and her insights on workforce development offer valuable lessons for anyone looking to make an impact. Don’t forget to like, subscribe, and share!Connect with Gerise Montoya:Instagram: @GeriseMontoya LinkedIn: Gerise Montoya Website: www.RaisingTheGrade.com#ConstructionLeadership #WomenInConstruction #WorkforceDevelopment #Mentorship #LeadershipSkills #RaisingTheGrade #IndustryGrowth #BuildingSuccess #InspireChange #ProfessionalDevelopmentSend a text
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Human Connection and Quality Design: Transforming the Hardscape Industry
This week on Raising the Grade, we sit down with Megan Pratt, Hardscapes Sales Manager at Superlite, a division of Oldcastle APG. Megan's journey from the power sports industry to leading the charge at Belgard is nothing short of impressive. We dive into her passion for training, the evolution of hardscape design trends, and how Belgard is making waves in the Arizona market by emphasizing innovation and quality.Megan shares her unique perspective as a woman thriving in a male-dominated industry, the importance of building human connections, and how leveraging new technologies like AI and 3D renderings will shape the future of outdoor living. Whether you're a contractor, business owner, or hardscape enthusiast, this episode is packed with insights on how to elevate your craft and set yourself apart from the competition.Key Moments:0:00 – Introduction and Greeting Megan Pratt 0:17 – Who is Megan Pratt? Background and Career Journey 1:07 – Transition from Power Sports to Hardscapes 2:26 – Joining Old Castle and Belgard 3:57 – The Role of Training in the Hardscape Industry 5:09 – Supporting Contractors and Building Relationships 6:45 – The Importance of Being a Resource, Not Just a Manufacturer 8:23 – Being a Woman in a Male-Dominated Industry 10:01 – Design Trends for 2025: Large Formats and Tone-on-Tone 12:40 – New Products: Instadeck and Composite Decking 14:53 – AI and Technology Shaping the Future of Hardscaping 17:11 – Challenges in the Hardscape Industry and Addressing Misconceptions 20:01 – Setting Realistic Expectations for Clients and Contractors 23:18 – Elevating Your Business: Competing with Design, Not Just Price 25:27 – Human Connection in Business: The Key to Lasting Relationships 28:33 – Best Practices for Contractors to Stand Out 30:15 – Understanding Color Variations and Production Challenges 32:11 – The Importance of Setting Client Expectations 34:30 – Final Thoughts and Megan's Message to the IndustryIf you’re passionate about hardscape design or running a construction business, this episode is a must-watch. Megan’s dedication to quality and connection offers valuable lessons for anyone in the field. Don’t forget to like, subscribe, and share!Connect with Megan Pratt & Belgard:Website: Belgard.comInstagram: @Belgard_ArizonaLinkedIn: Megan Pratt#RaisingTheGrade #HardscapeDesign #Belgard #OutdoorLiving #ConstructionIndustry #ContractorTips #LandscapeTrends #DesignInnovation #TrainingAndSupport #CustomerConnectionSend a text
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Ground Up Careers: Transforming the Construction Industry from Within
In this episode of Raising the Grade, we dive deep into the real challenges and opportunities facing the construction industry—focusing on workforce development, training, and innovative recruitment solutions. Join us as we explore how small, local construction companies can overcome the persistent workforce shortages that have long plagued the industry. We discuss the importance of proactive planning, the role of technology in streamlining operations, and the power of building strong, employee-centric cultures that not only attract but also retain top talent.Our conversation covers everything from the pitfalls of reactive management to the benefits of investing in on-the-job training and creating clear career paths. Whether you’re a contractor, business owner, or aspiring tradesperson, you'll gain actionable insights and inspiring ideas to help your business thrive in today’s competitive market.Key Moments:0:00 – Introduction to the challenges of workforce management in construction6:00 – The critical need for training and development in small shops12:00 – Innovative recruitment models and leveraging technology20:00 – The importance of local community engagement for sustainable growth28:00 – Strategies to shift from reactive to proactive management35:00 – Building an employee-centric, future-focused construction businessIf you’re ready to transform your company from the ground up and create a better future for the industry, this episode is a must-watch. Don’t forget to like, subscribe, and share with anyone who’s looking to make a real impact in construction.Connect with Ground Up Careers and learn more about how we’re helping businesses thrive: Website: www.groundupcareers.comInstagram: @groundupcareersLinkedIn: Ground Up Careers#ConstructionIndustry #WorkforceDevelopment #TrainingAndDevelopment #InnovativeRecruitment #GroundUpCareers #ConstructionManagement #EmployeeCentric #ProactivePlanning #IndustryGrowth #RaisingTheGradeSend a text
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Mastering the Trade: Lessons from a Tile Industry Expert
This week on Raising the Grade, we sit down with Steve Meyer from LATICRETE, a company at the forefront of tile installation materials and innovation. Steve shares his unique journey into the industry, from growing up with a chemist father who pioneered coatings and underlayments to developing expertise in concrete chemistry, tile installation, and coatings.We cover game-changing advancements in the trade, including the evolution of setting materials, polymer-modified thinset, and AI-driven technology in construction. Steve breaks down the importance of proper installation techniques, common job site failures, and how LATICRETE helps contractors with education, training programs, and system warranties to avoid costly mistakes.Whether you’re a tile contractor, business owner, or someone passionate about quality construction, this episode is packed with insights to elevate your work.Key Moments:0:00 – Who is Steve Meyer? His journey into the tile industry 4:20 – The evolution of tile installation & modern advancements 9:35 – Common job site failures & how to avoid them 14:50 – Why full system warranties are critical for contractors 20:25 – Training programs & educational resources from LATICRETE 27:40 – AI & technology shaping the future of construction 35:15 – Best LATICRETE products for durability & efficiency 42:00 – Why business skills are just as important as trade skills 48:00 – How to access free training through LATICRETE UniversityIf you’re looking to stay ahead in the tile and construction industry, this episode is a must-watch. Don’t forget to like, subscribe, and share!📩 Connect with Steve Meyer & LATICRETE: 🔗 Website: Laticrete.com 📸 Instagram: @LaticreteSteve 📍 LinkedIn: Steve Meyer 📚 LATICRETE University: Free Online Training📞 Contact Steve Meyer 📍 Technical Sales Representative, Arizona 📲 Cell: +1.203.800.5621LATICRETE International, Inc. | Globally Proven Construction Solutions#TileInstallation #LATICRETE #ConstructionTech #AIinConstruction #TileContractors #HomeImprovement #FlooringExperts #BuildingBetter #AvoidTileFailures #RaisingTheGradeSend a text
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The Truth About Pool Construction: What Every Builder Should Know
This week on Raising the Grade Podcast, we sit down with Matt Sharp, Regional Sales Manager at PebbleTec, to dive deep into the pool construction industry, the importance of quality craftsmanship, and what sets PebbleTec apart from the competition.Matt shares his incredible journey from pool repair technician to business owner and now a leader in the pool finishing industry. We explore the challenges of running a construction business, the lessons learned from on-the-job experience, and why education is key to raising industry standards.From pool tile selection to water chemistry insights, Matt breaks down why material quality and proper installation techniques matter, the most common mistakes builders make, and how PebbleTec ensures superior finishes. Whether you’re a pool builder, contractor, or homeowner, this episode is packed with valuable insights into what it really takes to build a high-quality, long-lasting pool.Key Moments:0:30 – Who is Matt Sharp?9:40 – The unexpected path to the pool industry18:20 – Starting and scaling a pool service & repair business27:15 – The transition into pool remodeling and building36:00 – Challenges of running a business during COVID45:20 – The importance of education and proper installation techniques52:00 – What sets PebbleTec apart from the competition?1:01:30 – The future of pool constructionWatch the full episode on YouTube! (Link in bio)📩 Connect with Matt Sharp & PebbleTec:🔗 Website: https://www.pebbletec.com📸 Instagram: @PebbleTecOfficial📍 LinkedIn: Matt Sharp#PoolConstruction #PebbleTec #LuxuryPools #ConstructionBusiness #PoolDesign #HomeImprovement #SwimmingPools #BuildingBetter #PoolRemodeling #Entrepreneurship #RaisingTheGradeSend a text
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Blending Innovation and Design: How Jack Dyer is Raising Industry Standards
In this episode of Raising the Grade, I sit down with Jack Dyer from Innovative by Design to talk about the future of landscaping, construction, and the power of design in shaping outdoor spaces.Jack is an industry expert who has worked across multiple companies and recently earned his KA dual engineering license, allowing him to take on a vast range of construction projects—from pools and outdoor living spaces to public works and beyond. We discuss the importance of blending natural landscapes with modern home design, the role of AI in design and construction, and the challenges and rewards of pushing industry standards forward.Jack shares his insights on:The evolution of landscape architecture and outdoor livingWhy technology and AI are changing the game for designersHow real client needs should shape the way we design and buildThe biggest mistakes young contractors and designers makeWhy phasing projects can be a smart move for homeownersHis long-term goal of reshaping how people think about their homesWhether you’re a homeowner, contractor, or someone passionate about elevating the industry, this conversation is full of valuable insights and fresh perspectives.Key Moments0:00 Intro to Jack Dyer & Innovative by Design2:30 Jack’s Background & Journey into Construction6:45 The Importance of the KA License & What It Covers12:20 AI in Design & The Future of Construction Tech19:45 Phasing Projects & Planning for Long-Term Success28:30 Why Client-Centric Design is the Key to Success36:00 Common Pitfalls in the Construction Industry45:15 The Changing Landscape of Outdoor Design Trends52:00 The Role of Integrity & Customer Relationships in Business1:00:30 Jack’s Vision for the Future of Design & ConstructionConnect with Jack & Innovative by DesignWebsite: www.innovativeby.designInstagram: @innovativexdesign | @yeeyeelandscapemeYouTube: Innovative by Design#RaisingTheGrade #LandscapeDesign #OutdoorLiving #ConstructionTech #AIinDesign #InnovativeDesign #LandscapingExperts #ArizonaConstruction #JackDyer #InnovativeByDesignSend a text
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The Power of Quality and Teamwork with Antonio Fernandez | Raising The Grade Podcast
What does it take to build lasting partnerships, grow an industry, and deliver world-class hardscapes? In this episode of Raising the Grade, I sat down with Antonio Fernandez, Hardscapes Sales Manager for Mirage Porcelain & Bellegarde, to talk about the evolution of the industry, the power of collaboration, and the importance of quality over quick wins.Antonio’s journey from IT to the world of building materials is nothing short of inspiring. From his early days at Thompson Building Materials to becoming a key player in Mirage Porcelain & Bellegarde’s hardscape solutions, Antonio has seen firsthand how education, innovation, and strong relationships can shape a thriving industry.In this episode, we dive into:- The rise of porcelain pavers and their impact on the industry- Why training and education are crucial for contractors- The biggest mistakes in hardscape installations (and how to avoid them)- How industry partnerships are reshaping the way we build outdoor spacesIf you're a contractor, landscaper, or just someone looking to learn more about quality materials, installation best practices, and the future of hardscapes, this episode is a must-watch.Watch the full episode now and drop your thoughts in the comments!Key Moments:0:10 – Who is Antonio Fernandez?3:50 – From IT to Hardscapes: Antonio’s Journey11:00 – The Evolution of Porcelain Pavers17:00 – The Importance of Vendor & Contractor Relationships25:30 – Common Installation Mistakes & How to Avoid Them35:00 – Training & Education: Why It Matters42:30 – How Quality Materials Affect Long-Term Results57:00 – Future Innovations in HardscapingSubscribe for more conversations with industry leaders & innovators! Follow us on Instagram for behind-the-scenes content!#RaisingTheGrade #MiragePorcelain #Bellegarde #Hardscapes #Landscaping #OutdoorLiving #PorcelainPavers #ContractorLife #IndustryGrowth #ProfessionalDevelopment #ArizonaLandscaping #BuildBetter #LandscapeDesign Send a text
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From Turkey to Arizona: The Stone That is Revolutionizing the Industry
In this episode of Raising the Grade, I’m joined by CJ and Derin from ANS Mermer, and let me tell you it’s a conversation that goes way beyond stone and pavers. We dive into their fascinating journey of importing Turkish natural stone, a family business that’s not only survived but thrived through economic shifts, personal challenges, and ever-changing industry trends.Derin shares how his parents’ entrepreneurial leap during the 2008 housing crisis transformed their business, while CJ reflects on his bold move to the U.S., turning what started as a tough, unfamiliar job into a passion for quality craftsmanship. Together, they break down what makes Turkish natural stone unique, from hot and cold travertine to marble innovations that are setting new trends in the hardscaping world.We also dig into the artistry behind their custom designs, the intricacies of sourcing and quality control, and the unexpected lessons they’ve learned along the way. Whether you’re in the industry or just love a good entrepreneurial story, this episode will leave you inspired—] and maybe even looking at your pool deck in a whole new light.Key Moments:0:00 Intro to CJ and Derin from ANS Mermer2:00 Derin's Backstory and Family Business Journey6:37 CJ’s Journey to the U.S.14:10 How Turkish Natural Stone is Sourced and Graded20:46 Key Tips for Contractors to Avoid Quality Issues29:17 Explaining Grades and Quality of Natural Stone43:53 Unique Features of Turkish Travertine59:30 Advantages of Natural Stone and Its UniquenessANS Mermer info:Website - https://ansmermer.com/dl/b33482IG - @ansmermerSend a text
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What Every Business Owner Needs to Know About Social Media Marketing | Jaden & Sabrina
This week on Raising the Grade, I had the absolute privilege of sitting down with Sabrina and Jaden, the dynamic duo behind Media 4 You. Let me tell you, this episode was more than just a conversation, it was a heartfelt dive into their incredible journey, both as entrepreneurs and as individuals.We uncovered Sabrina’s inspiring story of resilience, growing up in the foster care system, and how her past shaped her passion for leadership and uplifting others. Jaden shared how his grandfather ignited his entrepreneurial spirit through a love of cars, and how that foundation has fueled his drive to create meaningful connections with people.Together, they’ve built Media 4 You, a social media marketing powerhouse that’s not only redefining how businesses grow online but also doing it with authenticity and heart. From late-night Taco Bell meetings to their first viral video that skyrocketed their career, Sabrina and Jaden’s partnership is a testament to faith, perseverance, and the power of doing business differently.Whether you're a small business owner or just someone chasing big dreams, this episode will inspire you to push past the doubts and trust the process. Key Moments:0:05 Jaden and Sabrina Intro6:20 How Sabrina and Jaden Met11:05 The Birth of Media 4 You18:00 Faith as a Foundation for Their Business27:11 What Sets Media 4 You Apart33:45 Personalized Approach to Clients38:46 The Power of Consistent Content46:12 Balancing Growth and Personalized Client Relationships53:00 Future Goals and Expanding Services#socialmediamarketing #entrepreneurship #contentcreator Jaden and Sabrina contact info:Jaden:IG - @thereal_jadenwardSabrina:IG - @sabrinaofficial._Media 4 youWebsite - https://media4you.agency/IG - @media.4.youSend a text
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Think You’re Ready to Own a Franchise? Here’s What You Need to Know | Christian Dadulak
What if the key to building your dream business is already out there, waiting for you to take the leap? In this episode, I sat down with Christian Dadulak, a franchise adviser with Franchise Sidekick, who’s on a mission to match aspiring entrepreneurs with the perfect franchise opportunities.Christian shared his incredible journey from Southern California to becoming one of the most insightful voices in the franchising world. He’s not just about the business side, he’s all heart, with a passion for helping others navigate the complexities of franchising while building something meaningful. We dove into the myths about franchises, the mindset it takes to succeed, and why systems are the secret weapon of the most successful brands.This episode is packed with actionable insights, personal stories, and even a few hard truths about what it takes to thrive as a business owner. Whether you're dreaming of scaling your business or just curious about the franchise world, Christian’s perspective will get your wheels turning.Key Moments:0:10 Who is Christian Dadulak?10:55 Franchising Fundamentals29:20 Christian’s Passion for Business34:00 Advice for Potential Franchise Owners36:00 Mindset and Decision-Making in Franchising42:30 Overcoming Challenges in Franchising57:00 The Power of Systems in Franchising1:08:00 STIC Model for DelegationGet in touch with Christian:Website - https://www.franchisesidekick.com/IG - @dealswithdadulakLinkedIn - https://www.linkedin.com/in/dadulak/Send a text
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Faith, Fitness, and Redemption: How Everett Miner Found His Calling in Helping Others
On this episode of Raising the Grade, I had the pleasure of sitting down with Everett Miner, the owner of Miner Fitness, for his very first podcast appearance and let me just say, he absolutely crushed it. Everett’s story is raw, inspiring, and a true testament to resilience. From growing up in Connecticut struggling with self-image to finding his faith and turning his life around in Arizona, Everett shares how he’s transformed not only his own life but also the lives of his clients.We dove into his passion for fitness as a path to self-improvement, why he created Miner Fitness, and the unique approach he takes with his clients that sets him apart from the rest. Everett’s commitment to building personalized programs and helping others reach their full potential is unmatched. We also explored the challenges that shaped him including battles with concussions, heartbreak, and finding purpose through faith.If you’re looking for a conversation filled with heart, humor (we even talk pizza, naturally), and motivation to tackle life’s obstacles, this episode is a must-listen.Key Moments:0:45 Who is Everett Miner?4:37 The Connecticut Pizza Discussion9:10 Disappointment with Traditional Personal Training15:22 Extreme Measures for Weight Loss24:30 Battling Concussions and Mental Health Struggles33:11 Embracing Faith Fully39:37 Everything Happens for a Reason45:23 How Everett Wants to Be RememberedGet in touch with Everett:Instagram - @minerfitWebsite - https://www.minerfitness.com/Send a text
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Family, Ambition, and Work Ethic: A Candid Conversation with My Son Cohen
In this episode of Raising the Grade, I sit down with someone truly special, my son, Cohen Russell. At just 19 years old, Cohen’s life is already a fascinating tapestry of hard work, learning, and ambition. Together, we dive into his unique journey, from working with some unforgettable mentors to stepping into leadership roles within our family business.Cohen shares his perspective on what it means to live with purpose, how he's striving to build a life that balances ambition with contentment, and what he's learned from working door-to-door sales to managing challenging projects. His candid take on self-reflection, personal growth, and embracing the grind offers wisdom well beyond his years. We also explore his dreams of building a “forever home,” creating a legacy for his young family, and his aspirations of one day leading teams in a thriving business.This conversation is as raw as it is inspiring, a window into the mind of a young man with a clear vision for his future. Tune in to hear about the lessons he’s learned, the challenges he’s embraced, and the dreams he’s chasing.Key Moments:1:00 Cohen Reflects on "Who Am I?"4:11 Lessons from Early Jobs12:45 Stepping into Leadership15:15 Challenges of Working with Family24:30 Learning on the Job vs. School33:00 Personal Goals for Growth and Leadership37:38 Finding Happiness Through Hard Work41:00 Building Systems for Accountability54:00 Learning Specialized Skills1:02:49 Vision for Future ProjectsGet in touch with Cohen:Instagram - @cohennrussellSend a text
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How Instagram and YouTube Turned a College Grad into a Top Arizona Contractor | Trace Walters
This week, I sat down with Trace Walters from Walters Renovations, and let me tell you this episode is a wild ride. Trace isn’t just a builder; he’s a creator, a visionary, and someone who’s unafraid to chase big dreams. At just 23, he’s already transformed his childhood passion for building into a thriving construction business. From tearing down walls to creating stunning exteriors and even venturing into full backyard renovations, Trace’s journey is packed with grit, ingenuity, and a touch of humor.We talked about his Kansas City roots, how he grew up dreaming about neighborhood life while surrounded by 40 acres of land, and how he found his calling through hard work and a lot of YouTube tutorials. Trace shared stories about his first DIY backyard project (spoiler alert: it involved Googling "how to install irrigation"), the highs and lows of running his business, and why Instagram has become his secret weapon for connecting with clients.If you’ve ever wondered what it takes to balance hands-on craftsmanship with running a business, or if you’re just looking for inspiration to take the leap into something new, this episode is for you.Key Moments:0:30 Who is Trace Walters?5:00 Transition from Startups to Construction10:00 Founding Walters Renovations20:00 Unique Selling Point: Honesty and Communication35:00 Building a Team and Stepping Back39:00 The Role of Social Media in Customer Trust45:00 Differentiating Through Craftsmanship and Transparency57:00 Learning Construction Skills Through YouTubeGet in touch with Trace:Instagram - @trace.waltersLinkedIn - https://www.linkedin.com/in/trace-walters/Facebook - Walter Renovations Website - https://walters-renovations.webflow.io/Send a text
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The $50 Job That Sparked a Million Dollar Business Partnership | Patrick Heffernan
In this episode of Raising the Grade, I had the pleasure of sitting down with Patrick Heffernan, co-owner of Southwest Sunscreens and one of the most meticulous and relationship-driven guys you'll ever meet. Patrick and I go way back, he’s been a power partner in my landscaping projects, saving countless yards from the Arizona sun with his innovative solar screens. Patrick shared his story of humble beginnings, from handyman work to building a thriving business with his best friend and business partner, Brad. Their journey from Craigslist connections to a fully rebranded and growing company is nothing short of inspiring. We talked about the challenges of scaling a business, the importance of creating solid processes, and how a trip to a Nashville business conference completely changed their trajectory. Patrick’s commitment to quality and customer experience shines through, whether he’s talking about designing a standout mascot, perfecting his team’s processes, or ensuring every window they touch exceeds expectations. If you're into stories about entrepreneurship, partnerships that actually work, and breaking industry molds, you don’t want to miss this one.Key Moments:0:30 Who is Patrick Heffernan?3:50 The Beginnings of Southwest Sunscreens11:00 How A Nashville Business Conference Changed Everything17:00 A Bold Choice to Stand Out25:30 The Dynamic Partnership with Brad35:00 Sustainability and Innovation in Solar Screens39:00 Debunking Myths About Solar Screens48:00 The Need for Industry StandardsGet in touch with Patrick:LinkedIn - https://www.linkedin.com/in/patrick-heffernan-951888156/Instagram - @southwest_sunscreensWebsite - https://southwestsunscreens.com/Send a text
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8
Faith, Family, and a Dream: Adam Estavillo's Inspiring Entrepreneurship Journey
This week on Raising The Grade Podcast, I sat down with Adam Estavillo, owner of Redemption Renovations, to explore his incredible journey from teenage skater to successful entrepreneur in the renovation industry. Adam shares how his early lessons in perseverance as a cross-country champion shaped his relentless drive and determination. From humbling setbacks in college to the birth of his business, his story is one of resilience, faith, and grit. Adam opens up about learning the ropes of home renovations from his father, launching his business with a Mini Cooper and a dream, and scaling to over $1 million in revenue all while balancing family life with five young kids. He also dives into his passion for creating spaces of beauty and functionality, inspired by his travels and admiration for the artistry of Michelangelo. This episode is packed with insights on overcoming challenges, building trust with your team, and staying true to your values. Whether you're a business owner, a dreamer, or someone who loves a good underdog story, Adam’s journey will inspire you to redefine what’s possible.Key Moments:0:30 Who is Adam Estavillo?9:30 A Life Changing Shift Towards Faith and Family18:20 The Birth of Redemption Renovations27:00 Scaling the Business to Over $1 Million in Revenue35:30 Evolving from Refinishing to Full Renovations46:00 Mentoring and Training Employees52:00 Balancing Growth with Family Life1:01:00 Vision, Mentorship, and ConnectingGet in touch with Adam:Website - redemptionrenovations.comLinkedIn - https://www.linkedin.com/in/adam-estavillo-8989b697/Instagram - @redemptionrenovationsSend a text
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7
From Boardrooms to Backyards: Rob Robichaud’s Unexpected Journey into the Turf Industry
On this episode of Raising the Grade, I sit down with Rob Robichaud, the insightful and down-to-earth founder of Verde Valley Turf. We jumped into Rob’s journey from Detroit to Arizona, where he’s built a career centered around quality and a genuine passion for the industry. Rob has an incredible story, with roots in resilience, from his days at boarding school in the ‘80s to climbing the ranks in big corporations. But what really captured my attention was his mission to help landscapers and homeowners alike find turf solutions that stand up to Arizona’s tough conditions. We also talked about his unique approach to turf selection, using Arizona-specific names and designs that bring a local touch to Verde Valley Turf's products. Rob’s commitment to helping businesses succeed is truly inspiring, and his belief in creating partnerships rather than just transactions shines through. It’s not just about turf for Rob; it’s about building relationships, supporting the community, and raising the bar for service in the industry. Key Moments:1:00 Who is Rob Robichaud?8:45 How Rob entered the turn industry15:00 Rob's unique approach to product development25:00 What turf is best for Arizona?45:00 Rob's business values48:00 Rob's sales methodologyGet in touch with Rob:Website - vvturf.comInstagram - @_verdevalleyturfLinkedIn - https://www.linkedin.com/in/peopleoperations/Send a text
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6
Mentorship, Mistakes, and Million Dollar Moves: Brian Tibbs’ Guide to Wealth Building
On this episode of Raising the Grade, I sit down with Brian Tibbs, a man of incredible resilience, ambition, and heart. Brian’s journey started in the heart of a small-town entrepreneurial family, guiding him to a business degree and a calling beyond the ordinary. But his story takes a wild turn when he leaves Idaho to become a volunteer missionary in Guatemala, a decision that led him to live in five different countries over sixteen years, spreading purpose and establishing deep, meaningful connections. Brian didn’t just stop there. He found a way to bridge his love for community and his business acumen through real estate investing. In our conversation, he shares candidly about those early investments he made as a 19-year-old college kid and how he eventually built a portfolio that allows his family financial freedom. Today, Brian is more than an investor; he’s a mentor and the founder of the Unexpected Investor Community, a group that empowers others to escape the paycheck-to-paycheck cycle. From tactical advice to philosophical musings, this episode is packed with insights from someone who has lived and continues to build a purpose-driven life.Key Moments:1:10 Who is Brian Tibbs?5:00 Brian's Real Estate Investment Journey22:00 The “Three Goals” Approach to Managing Short-Term Rentals25:00 Writing The Hacker Method Book40:00 The Unexpected Investor Community50:00 The “Three Goals” Approach to Managing Short-Term RentalsGet in touch with Brian:Website - theunexpectedinvestor.comInstagram - @unexpectedinvestorLinkedIn - https://www.linkedin.com/in/brian-tibbs-1880079a/YouTube - www.youtube.com/@unexpectedinvestorSend a text
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5
Turning BBQ into a Blessing: How Jeff Simpson’s Calling Became a Community
In this episode of Raising the Grade, I sit down with Jeff Simpson from BBQ Mission to dive into an inspiring story of purpose, faith, and a lot of pulled pork. eff’s journey has been anything but ordinary, from his multiple careers and personal ups and downs to ultimately landing on a mission that serves both body and soul. BBQ Mission is no ordinary ministry, it’s a calling to serve the homeless with a hot meal and a genuine sense of community. As we talk, Jeff shares the incredible growth of BBQ Mission over the last decade and the unexpected way it all started. He reflects on how his and his wife’s vision transformed into a highly organized, deeply impactful ministry that’s now a full-time operation. Along the way, we discuss everything from his favorite BBQ recipes to the powerful stories of the people he serves and the volunteers who make it all possible. Jeff’s work is a testament to how following your passion, listening to a higher calling, and serving others can truly change lives, including your own. Tune in for a conversation that’s as fulfilling as a plate of BBQ, and learn how you can get involved in this mission of hope and humanity.Key Moments:1:10 Who Is Jeff Simpson?10:00 The Moment Jeff Birthed BBQ Mission16:00 How God Lead Jeff to Serve Through BBQ30:00 Reflections On BBQ Mission Growth38:00 Powerful Stories From People Jeff Has Served55:00 How To Volunteer and Support BBQ MissionBBQ Mission is a Christian non-profit organization driven to provide meals to those in need. Jeff Simpson, the founder, along with his wife Kate, have incorporated their love of BBQ with their desire to serve in the name of Jesus. In 2015, Jeff felt called to find a way to share his BBQ creations with the homeless and through the orchestrations of God he met Rick Smith, founder of You Matter Ministry, at his local church. You can learn more about BBQ Mission here: www.bbqmission.orgInstagram - @bbqmissionllcLinkedIn - https://www.linkedin.com/in/jeffsimpsonrealestate/Send a text
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4
Why This Barbecue Expert Left Banking to Pursue His Grilling Passion
In this episode, I sit down with Josh from BBQ Island, a true barbecue enthusiast who has built a career around his love for cooking and outdoor living. We talk about his journey from working at fast-food joints like Arby’s to building connections in the banking and finance world, and ultimately finding his passion at Barbecue Island. Josh’s story is all about chasing what you love and turning it into a career that doesn’t feel like work. We dive into the unique approach BBQ Island takes to prioritize customer education over commission sales, making it more about building relationships than pushing products.Josh opens up about his love for cooking, competing in barbecue events, and the lessons he’s learned from working with different types of people and companies. From the importance of having counter space in outdoor kitchen setups to the value of genuine customer care, this episode is packed with practical advice and heartwarming stories. Whether you’re a seasoned barbecuer or just getting started, this conversation is all about finding what lights your fire both in business and in life.Key Moments:0:01 Intro of Josh from BBQ Island8:03 Understanding customer needs27:00 The importance of communication and building trust36:30 Vendor relationships42:00 Feedback is the key to great results53:00 Standing behind a product you believe inMore about BBQ Island:Welcome to BBQ Island, where our fervor for BBQ is matched only by our dedication to assisting customers in crafting extraordinary outdoor culinary spaces. Established in 2002, BBQ Island emerged as a boutique manufacturing enterprise, showcasing prefabricated BBQ islands at home exhibitions. Our journey has since propelled us to become one of the premier retail BBQ Stores in the Western United States. Beyond our digital presence, BBQ Island boasts a network of four Arizona locations: a sprawling 6,000 sq. ft. showroom in Scottsdale, an equally expansive 6,000 sq. ft. showroom in Arrowhead, a capacious 12,000 sq. ft. showroom in Tempe, an expansive 8,000 sq. ft. showroom in Gilbert, all complemented by a strategic warehouse in Gilbert for swift stock replenishment.Website - https://www.bbqislandinc.com/Instagram - @bbqjoshazLinkedIn - https://www.linkedin.com/in/josh-dae-26a38110a/Send a text
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3
Does Quality Actually Matter? Here’s What You Need to Know
In this episode of Raise The Grade Podcast, I sit down with Chris from Telluride Natural Stone, a long-time player in the industry who’s seen it all, from the early days of the stone veneer market to where it stands today. Chris shares his journey, starting from a small town in Connecticut and making his way to Arizona, all while building an impressive career in the landscape supply business. We dive into everything from the importance of educating contractors and clients about quality materials to the fun (and sometimes frustrating) aspects of working with stone. Chris also touches on how his relationships, both with contractors and former colleagues, have shaped his career and kept him passionate about what he does.This episode isn’t just about stone veneer; it’s about relationships, personal growth, and raising the grade on quality work. Whether you’re in the landscape business or simply a homeowner looking to learn about the difference between a “Chuck in a truck” and true craftsmanship, this conversation offers valuable insights. Tune in and get inspired to step up your game on and off the job site.Key Moments:0:01 Introduction & Background of Chris7:50 What Sets Telluride Apart13:15 Quality vs. Chuck in a Truck20:00 Partnerships with Industry Leaders41:40 Custom Cutting Services54:00 Challenges of Running a BusinessGet in touch with Chris:Website - telluridenaturalstone.comInstagram - @telluridestonewoodbrickSend a text
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2
The Power of Quality and Teamwork with Will from Universal White Cement
Welcome to the second episode of the "Raise the Grade" podcast, brought to you by Rising Tide Landscapes. In today's episode, we have a special guest, Will from Universal White Cement, sharing his journey in the construction industry and insights into running a family-owned business. Will talks about his love for working with his hands, transitioning from restaurant work to a long-standing career in construction, and how his passion for creating and building things led him to stay with Universal White Cement for over a decade.In this episode, Will discusses the importance of quality in materials, particularly in the construction and pool finishing industries. He shares how Universal White Cement has built a reputation for producing top-tier products, expanding from pool plastering into the broader backyard landscaping sector. Will also offers advice on retaining employees by incentivizing their work and providing a supportive work environment, emphasizing that happy employees lead to satisfied customers.We dive deep into the company culture at Universal White Cement, where family values and employee appreciation stand at the forefront. Will explains how Universal strives for growth while ensuring high-quality control across their products. Whether it's about mastering the art of handling raw materials or offering tips for improving customer service, Will’s experience sheds light on how dedication, quality, and a solid work ethic can elevate a business. Tune in to hear more about his thoughts on navigating the challenges of finding reliable employees and maintaining long-term success in the construction world.Website - universalcement.comFacebook - Universal White CementSend a text
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1
Building Success: Elevating Landscapes and Business with Rising Tide
Welcome to the "Rising Tide Landscapes Podcast," where we dive deep into the world of hardscaping, landscaping, and everything in between. Join Eric, owner of Rising Tide Landscapes, as he brings together industry professionals like Nolan from Belgard to discuss not only the technical aspects of the trade but also the values that elevate businesses. Eric’s journey from a newly established business owner to developing meaningful relationships within the industry is an inspiration for those just starting and those who have been in the field for decades. It’s all about sharing knowledge, building connections, and growing together as a community.In this episode, Eric and Nolan explore the importance of contractor education, with a focus on how companies like Belgard nurture relationships with builders rather than just selling products. Nolan, a third-generation hardscape professional, shares his story, from his family’s long-standing ties to the industry to his unique experiences helping contractors build better businesses. Their conversation highlights the significance of going beyond product sales to provide training and support, ensuring that contractors can build sustainable, profitable businesses that last for decades.If you're looking to gain insight into how successful companies operate, how to navigate the evolving trends in outdoor living, and how to cultivate strong industry relationships, this podcast is for you. Tune in to hear real conversations between passionate professionals who are not just moving product but moving the industry forward. Whether you’re a seasoned expert or just getting started, you’ll walk away with tips, strategies, and inspiration to elevate your own business.Send a text
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ABOUT THIS SHOW
Welcome to a podcast that celebrates the visionaries and trailblazers of the hardscape and landscaping industry in the vibrant Phoenix Metro Valley. Each episode delves into the stories of industry leaders who are redefining landscapes and elevating the standard of excellence in their craft. But we don’t stop there—we also spotlight dynamic businesses and inspiring personalities from diverse fields who are “raising the grade,” offering fresh perspectives and innovative approaches. Whether you're a seasoned professional or simply someone with a passion for transformation, this podcast promises to inspire, inform, and elevate your vision.
HOSTED BY
Eric
CATEGORIES
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