RawTalk

We had the pleasure of sitting down with Maddie Thompson, a marketing whiz crushing it in the digital space. From brand strategy to content creation, Maddy's seen it all. And she's sharing her secrets on:• Building a killer personal brand• Navigating the ever-changing social media landscape• Turning followers into customersPlus, she'll spill the tea on her biggest marketing wins (and fails).Trust me, you don't want to miss this one. Hit play now. Your future self will thank you. 👇

Tackling imposter syndrome head-on. In this episode, we dive into the entrepreneur's hidden battle and share actionable strategies to overcome self-doubt. Learn how to embrace your expertise, focus on value, and keep pushing forward in your business journey.

In this episode, Melissa from MJ Consultancy breaks down how to:• Identify your real needs• Define clear roles• Set measurable goals• Make smart hiring decisionsLearn to scale your agency with the right people, at the right time, for the right reasons.

Elizabeth Rojas Levi is the Founder and CEO of erl group, a social impact advisory collective specializing in strategy, branding, communications, and content creation. Their mission is to help conscious leaders scale their endeavors globally. Elizabeth has 17 years of experience in global strategy, communications, content creation, and public affairs, advising CEOs and government officials on achieving significant growth. In this episode, Elizabeth shares about her unique career journey from an environmental researcher in the Amazon to a conscious leadership consultant. She also discusses her personal battle with mental burnout, her recovery process, and the adoption of the wellness wheel to maintain balance in her life. The conversation highlights the significance of awakening, internal work, and building habits that align with one's value system. Connect with Elizabeth on LinkedIn HERE Explore erl group HERE

In this episode of Kindred Spirits, host Melissa welcomes Levi Levenfiche, Co-Founder of PerfectTed to discuss the rapid growth of his matcha business in Europe. They dive into the journey of PerfectTed, from its origins inspired by Levi's wife Marissa’s experience with ADHD and anxiety to scaling the company during the pandemic. Levi shares insights on the importance of employee-generated content, the challenges and rewards of launching a beverage company, and the significance of mental health both personally and within the company culture. Filled with humor, drama, and real talk, this episode highlights the resilience and passion behind Perfect Ted's success. Try PerfectTed - use discount code LEVI25 HERE Connect with Levi HERE

Benjamin Dennehy is the UK's Most Hated Sales Trainer. In this episode, hosts Maddy and Melissa get his advice on how not to be a "sales loser" - and what actually works instead. Ben reveals his distinct approach to sales training, breaking conventional norms and emphasizing the importance of self-respect over the need to be liked.  Connect with Benjamin on LinkedIn HERE.

Sepy Bazzazi is the Growth Marketing Lead at Glide, a nocode platform that gives you the powers of a developer and a designer to create remarkable tools that solve your most challenging business problems. This episode is a casual chat about the past, present, and future state of social media. Enjoy! Connect with Sepy HERE

In this episode of the Kindred Spirits podcast, host Melissa Jaalaid interviews Troy Munson, a resilient entrepreneur and the CEO of Dimmo. Troy shares his journey from college side gigs to building multiple successful businesses. He discusses overcoming obstacles, learning from failures, and transitioning from side hustles to a full-time venture with his latest company, Dimmo. Listeners will gain insights into the emotional challenges of sales, the value of persistence, and the lessons Troy has learned along the way. Connect with Troy Munson HERE Try Dimmo HERE Connect with Melissa Jaalaid HERE Connect with Maddy Matson HERE Join the Kindred Talent Network HERE

Anik is the Founder of LumiereHub, an AI-powered copywriting tool for all your marketing needs.  With a deep-seated passion for human behavior and its impact on consumer engagement, Anik is a pioneer in creating content that not only leverages data but also strikes a chord on a personal level.  As the owner, her focus is on deploying digital strategies that resonate with core human values - crafting stories that align with audience experiences, reflecting a commitment to authenticity in every campaign. Connect with Anik: LinkedIn LumiereHub

In this episode of the Kindred Spirits Podcast, Maddy and Melissa host entrepreneurs Mike Fata and Jake Karls.  Though both are massively successful in business, this conversation goes deeper than just discussing the numbers. We discuss the critical role of mental health in entrepreneurship, advocating for open conversations and sharing personal experiences of burnout and vulnerability. The episode emphasizes the importance of self-care, authentic storytelling, and overcoming imposter syndrome to stand out in a saturated market. Mike and Jake share the details of their Revival tour, aimed at reviving entrepreneurship in Canada, inspiring entrepreneurs to be proud of their journeys and share their stories boldly.  This episode offers valuable insights and motivational guidance for aspiring and current entrepreneurs alike. Connect with Mike: https://www.linkedin.com/in/themikefata/ https://www.mikefata.ca/ Connect with Jake: https://www.linkedin.com/in/jake-karls-653106ba/ https://www.middaysquares.com/

In this episode of the Kindred Spirits podcast, Renae Farough shares her inspiring journey from an insurance broker to tech entrepreneur. Renae Farough is the co-founder and CEO of Kicker, an AI-powered sales copilot revolutionizing the way sales teams operate to drive revenue numbers up and shorten sales cycles. She is a sales leader with over 17 years experience in roles spanning several industries including insurance, custom software, and healthtech in both the private and public sectors. Renae's prowess in scaling new business lines and penetrating untapped markets has been instrumental in establishing Kicker as a game-changing enablement tool.  Renae shares advice for small business owners on integrating AI into their business development and sales strategies. The discussion also highlights the future impact of AI across industries, the importance of personal connections in sales, and the challenges faced by women in tech and entrepreneurship. Connect with Renae: LinkedIn Kicker's Website

Helen Shin is the founder of LILIS, a beauty company that produces effective and luxurious body skin care products. Inspired by her mom, LILIS is pioneering a new approach to body skin care called “Korean Body Resurfacing.” Prior to founding LILIS, Helen was a Creative Director at Saatchi & Saatchi and other New York City advertising companies, where she focused on luxury and beauty brands. She was born in Seoul, and grew up in Delhi, India, Orange County, California, and Toronto, Canada before attending college in NYC, where she has lived for the last 19 years. Interested in trying out LILIS? Use the code KINDREDSPIRITS to get 10% off your order at lilis.co. Connect with Helen on Instagram at www.instagram.com/lilis.body Connect with Kindred Spirits:LinkedIn Instagram Website

In this episode, Amy Taylor, co-founder of Loud Management, takes us on a journey through her remarkable career in the speaking industry. From her unexpected start at a speaker's bureau to launching her own talent agency, Amy shares the highs and lows of entrepreneurship with refreshing honesty. Amy is the proud co-founder of LOUD MGMT (Management), a not-so-standard talent, brand, and event management agency on a steadfast mission to disrupt industry norms. LOUD MGMT is a proud LGBTQ+ and woman-owned company, deeply committed to fostering an inclusive business ecosystem that values and celebrates diversity. Listeners will gain practical advice on building a personal brand, expanding their network, and overcoming the challenges of entrepreneurship. Amy's personal stories of resilience - including bouncing back from layoffs and navigating a divorce - provide inspiration for anyone facing setbacks in their career or personal life. Whether you're an aspiring speaker, a budding entrepreneur, or someone looking to amplify their voice in the digital world, this episode offers a wealth of wisdom, practical tips, and motivation to help you stand out and make an impact in your field. —- Connect with Amy Taylor LinkedIn Website —- Connect with Kindred Spirits Podcast on:LinkedInInstagram TikTok Website Subscribe on Apple Podcasts and Spotify for more episodes!

Please welcome Mark Groves, a human connection specialist and the author of "Liberated Love," for an insightful conversation about relationships, self-worth, and personal growth. Mark is a human connection specialist, emotional translator, writer, and speaker. With an insatiable curiosity about the human experience, he is dedicated to sharing his insights as he continues to learn and grow. He helps individuals understand their emotional matrix by mastering themselves through their words, guiding them to uncover their deepest desires and providing the tools to achieve their goals. In this episode, Mark shares his unique perspective on using relationships as a container for healing and personal growth, merging psychology and spirituality to foster authentic connections. Together with the hosts, they delve into topics like overcoming codependency, understanding attachment styles, and cultivating self-love – all essential elements for building liberated, fulfilling relationships. Whether you're single or in a partnership, this episode offers profound wisdom and practical tools for embracing your truth and nurturing the connections that truly matter. Connect with Mark Groves LinkedIn Website Book Instagram Subscribe here for more Episodes of Kindred Spirits Podcast Connect with Kindred Spirits Podcast on: LinkedIn Instagram TikTok Website

In Episode 34 of the Kindred Spirits Podcast, Maddy and Melissa and joined by Steven Langer, founder of Well by Design, to discuss the critically important but often elusive topic of work-life balance.  Steven has had an incredibly rich career, with over 15 years of experience in the public and private sectors as a leader and executive. He has demonstrated experience in leading teams and creating healthy workplace cultures. As the Founder and CEO of Well By Design, his focus is on enhancing workplace wellness and leadership development. Steven holds a Master of Leadership, along with a degree in education, coursework in change management, organizational behaviour, executive human resource management, and strategic planning.  To build wellness into his own life, he enjoys time with his family, connecting with nature through hikes and off leash visits with his dog, as well as tennis, camping and sailing. Steven shared his powerful personal story of hitting rock bottom from burnout after pushing himself too hard juggling career, family, and personal responsibilities. His past experiences opened his eyes to how easily anyone can become overloaded and depleted without proper self-care. Stephen shared insights from consulting organizations on building healthy cultures, like adjusting meeting times for better work-life integration. Steven offered a compassionate but pragmatic framework for sustainable living to avoid the personal and professional costs of burnout. It's a real eye-opener, so do yourself a favor and give this episode a listen! —- Connect with Steven Langer LinkedIn: https://www.linkedin.com/in/steven-langer-b9b64945/ Website: wellbydesign.ca —- Subscribe here for more Episodes of Kindred Spirits Podcast Follow us on LinkedIn: https://www.linkedin.com/company/kindredspiritspod/ Instagram: https://www.instagram.com/kindredspirits_pod/

In Episode 33 of the Kindred Spirits Podcast, hosts Maddy and Melissa sit down with Stacey Levine. Stacey Levine is a Brand Marketing + Communications Consultant based in NYC. She helps beauty brands bring their marketing and communications strategies to life, helping them define what makes them unique and strategize how to make a splash. Stacey brings deep insights into the beauty industry, a passion for clean + sustainable brands, and years of experience with D2C and retail. The conversation delves into the growing importance of sustainability and inclusivity in the beauty industry, with Stacey providing valuable insights on how brands can approach these issues strategically. From setting achievable yet ambitious sustainability goals to incorporating inclusive product lines and campaigns, Stacey offers practical tips and real-world examples. Additionally, Stacey discusses the role of consumers in driving sustainable and inclusive practices, the challenges brands face in communicating these efforts effectively, and the exciting innovations happening in the industry to cater to a wider range of consumers. Whether you're a beauty enthusiast, a marketing professional, or simply interested in the intersection of business and social responsibility, this episode promises to be an informative and thought-provoking listen. —- Connect with Stacey Levine: LinkedIn Website —- Subscribe on Spotify or Apple Podcasts for more Episodes of Kindred Spirits Podcast! Connect with us: Website LinkedIn Instagram TikTok

Please welcome Mia Zee to the Kindred Spirits Podcast, Episode 32! Mia Zee is an accomplished brand builder, specializing in launching high growth consumer brands. Mia has an established track record, leading marketing at RE/DONE, an apparel brand that grew from zero to $20 million and Versed, the #1 clean skincare brand in the mass channel. In 2023, Mia partnered with Emma Gerber to launch Claudent, a women’s apparel brand built for and around the sun. Utilizing the most premium UPF-rated fabrics, Claudent pieces allow the wearer to indulge themselves outside, free of worry about the negative impacts of UV exposure. Time stamps: 00:55 The Birth of Claudent: A Sun Protective Apparel Brand 01:21 Mia's Career Journey and the Role of Social Media 03:33 The Personal Story Behind Claudent 04:28 The Challenges of Sun Protection and the Need for UPF Apparel 10:17 Working with a Co-founder 13:12 The Future of Claudent: Expansion and New Collections 15:55 Marketing Strategies and Building a Community 19:07 The Realities of Entrepreneurship and Building a Brand Claudent Website Mia's LinkedIn Mia's Instagram Mia's TikTok Connect with Kindred Spirits Podcast: ⁠⁠⁠⁠Website⁠⁠⁠⁠ ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ Connect with Madeleine Matson Smith on ⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠ Connect with Melissa Jaalaid on ⁠⁠⁠LinkedIn⁠

In this episode of the Kindred Spirits Podcast, hosts Maddy & Melissa delve into an inspiring conversation with Lily Geiger, the Founder and CEO of Figlia, a non-alcoholic aperitif beverage brand. Born from Lily's personal experiences with an alcoholic parent and a desire to offer better choices for those abstaining from alcohol, Figlia represents a movement towards more inclusive and honest discussions around alcohol consumption. The episode covers Lily's background in marketing, her entrepreneurial journey during the pandemic, and the challenges of starting a business in the beverage industry. Drawing from personal motivation and aiming to support the sober community, Lily highlights the importance of storytelling, community feedback, and creating a product driven by genuine passion. The discussion also explores the growing non-alcoholic beverage market, the significance of personal support systems for entrepreneurs, and advice for those looking to start their ventures. Lily's story is a testament to resilience, the power of purpose-driven business, and the expanding landscape of options for individuals choosing to live alcohol-free. Timestamps: 01:24 Lily's Journey to Starting Figlia 02:52 The Challenges of Starting a Beverage Company 05:04 The Motivation Behind Figlia 07:08 The Process of Creating Figlia's Flavor 09:35 Marketing Strategies and Building a Community 11:49 The Rise of Non-Alcoholic Retailers 13:34 The Shift Towards Non-Alcoholic Consumption 14:22 Botanicals in Non-Alcoholic Drinks 16:15 The Challenges of Entrepreneurship 18:09 The Importance of Supportive Relationships 18:35 Finding Your Kindred Spirit 20:25 Where to Find Figlia Drinks Figlia Website Figlia Instagram Connect with Lily Geiger Connect with Kindred Spirits Podcast: ⁠⁠⁠Website⁠⁠⁠ ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠ ⁠⁠⁠TikTok⁠⁠⁠ Connect with Madeleine Matson Smith on ⁠⁠⁠LinkedIn ⁠⁠⁠ Connect with Melissa Jaalaid on ⁠⁠LinkedIn⁠

Welcome to Episode 30 of the Kindred Spirits Podcast, featuring Dave Rotheroe. Dave Rotheroe is a former punk rock violinist who shifted gears into eCommerce entrepreneurship in 2015 launching a hot sauce subscription box and the world's first (and only) grilled cheese subscription box service. After a number of years in ecomm and focusing heavily on customer acquisition he found an affinity for paid advertising through following Frank Kern. Shortly after he was acquired as Frank's lead media buyer and eventually started combining the concepts of virality that he developed in ecomm to clients to hockey-stick their ad performance and profitability. Since then, Dave has gone on to form Grip, the advertising agency trusted by the likes of Russell Brunson, ClickFunnels, Magnetic Marketing (Dan Kennedy), and many more. Their unique blend of rapid ad creative split-testing with a team of world class media buyers across Meta, Google, YouTube, TikTok, Snap, Pinterest and Bing see's them spend unto a million dollars per week in a single account and test as many as 3,500 unique pieces of creative in any single account per year. In this episode we discuss Dave's focus for the year ahead, the importance of scaling slowly, and why he's going sober for all of 2024. Dave touches on the importance of providing outstanding service for his clients, and how understanding his client's customers on a deep level leads to successful advertising and business growth. This conversation is full of insight for those at any stage of business. Thanks again to Dave for sharing his wisdom with us! Time Stamps: 01:23 Catching Up with Dave 02:07 The Evolution of Grip 02:50 Understanding Grip's Clientele and Business Model 05:28 The Role of Mindset in Business Success 08:07 The Power of Sobriety: A Personal Journey 12:57 Business Insights from Vegas: 15:37 Insights from Alex Hormozi 16:06 Online Education and Its Growth 16:52 Changing Perspectives on Traditional Education 18:02 Growth Plans for Grip 19:50 Deep Dive into Business Operations and Economics 20:18 Role of Grip as a Growth Partner 21:30 Challenges and Complexities of Running a Business 23:52 Understanding Customer Needs vs Wants 28:08 Final Thoughts and Wrap Up Connect with Dave Rotheroe: Grip Advertising Website Dave's LinkedIn Dave's Facebook Connect with Kindred Spirits Podcast: ⁠⁠⁠⁠Website⁠⁠⁠⁠ ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ Connect with Madeleine Matson Smith on ⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠ Connect with Melissa Jaalaid on ⁠⁠⁠LinkedIn⁠⁠

Welcome to Episode 29: Problematic Career Cheat Codes with Courtney Johnson. Courtney Johnson is an Austin-based solopreneur, social media consultant, personal brand manager for tech execs, and content creator who writes about motivation, personal brand, career, and marketing. She is the creator of the Monday Megaphone Newsletter, Level up on LinkedIn Program, and Level up on TikTok program. She's currently working on launching her new podcast, Slay The Gatekeeper. In this chat, Courtney gets candid about content creation, personal branding, and overcoming the 'cringe' factor. She offers her insights into the process and journey of content creation, beginning from her initial reluctance to post on LinkedIn to finally expanding her presence on TikTok and Instagram. Courtney shares her viral 'problematic' career cheat codes, which are in reality tools to level the playing field in the corporate world. Timestamps: 00:05 Introduction to the Podcast 00:43 Courtney's Journey into Content Creation 01:42 Transitioning from LinkedIn to TikTok and Instagram 02:18 The Power of Repurposing Content 02:33 The Evolution of LinkedIn as a Social Platform 02:55 The Rapid Growth on TikTok and Instagram 03:25 The Importance of Authenticity in Content 05:13 The Role of Personal Brand in Career Growth 05:45 The Power of Speaking Your Truth 07:27 The Impact of LinkedIn on Personal Branding 14:10 The Importance of Side Hustles 19:50 Overcoming the Fear of Creating Content 27:24 Recognizing a Kindred Spirit 29:08 Closing Remarks Connect with Courtney: Newsletter TikTok Instagram Linkedin Connect with Kindred Spirits Podcast: ⁠⁠Website⁠⁠ ⁠⁠LinkedIn⁠⁠ ⁠⁠Instagram⁠⁠ ⁠⁠TikTok⁠⁠ Connect with Madeleine Matson Smith on ⁠⁠LinkedIn ⁠⁠ Connect with Melissa Jaalaid on ⁠LinkedIn⁠

Welcome to episode 28 of the Kindred Spirits Podcast, with your hosts Melissa Jaalaid and Madeleine Matson Smith. In this episode we interview Kaylee Astle Lieffers. Kaylee is a start-up fanatic, ex-management consultant, and tech innovator. She is the Founder & CEO of Blanka, a disruptive platform that helps entrepreneurs launch and scale beauty businesses. In less than two years, Blanka became one of the top performing apps in the Shopify App Store and today has helped over 25,000 entrepreneurs start their businesses. Kaylee’s unwavering commitment to innovation and empowering other entrepreneurs has earned her a number of awards including Top 30 Under 30 and Top Female Founders to Watch in Canada.  Kaylee discusses her journey, including the struggles she experienced when she launched her own direct-to-consumer brand which eventually became a catalyst for Blanka's creation. We talk about how Blanka is disrupting the beauty industry and supporting the ongoing evolution as independent brands increasingly capture the market. Kaylee addresses the challenges faced by companies in offering clean products, issues in importing products due to governmental regulations, and the significant role played by community and audience in propelling a brand forward. Hope you enjoy the episode, and please share any feedback you have with us at the links below. ***Use the promo code KINDREDSPIRITS10 for 10% off your first order with Blanka!*** Connect with Kaylee Lieffers: LinkedIn Blanka Website Blanka Instagram Connect with Kindred Spirits Podcast: ⁠Website⁠ ⁠LinkedIn⁠ ⁠Instagram⁠ ⁠TikTok⁠ Connect with Madeleine Matson Smith on ⁠LinkedIn ⁠ Connect with Melissa Jaalaid on LinkedIn

In this episode of the Kindred Spirits Podcast, hosts Maddy and Melissa have a compelling conversation with Sandra Parker, the founder of Justine Haines. After dedicating 25 years to various marketing and management roles in large corporations, Sandra felt the entrepreneurial spirit beckoning her to embark on a new journey. The pandemic's impact on overconsumption and societal waste deeply resonated with Sandra, strengthening her commitment to sustainability. As a passionate fashion enthusiast and with six young nieces, she was inspired to create stylish period panties that catered to the vibrant spirit of today's fashionable young women, breaking away from the conventional demographic. Despite the lack of awareness around this product which has been a challenge, Sandra has created a strong community around her brand, and uses her platform to educate on women's health. Connect with Sandra Parker and Justine Haines: LinkedIn Website Instagram Youtube Connect with Kindred Spirits Podcast: ⁠Website⁠ ⁠LinkedIn⁠ ⁠Instagram⁠ ⁠TikTok⁠ Connect with Madeleine Matson Smith on ⁠LinkedIn ⁠ Connect with Melissa Jaalaid on ⁠LinkedIn

Welcome to episode 26 of the Kindred Spirits Podcast! Today Melissa and Maddy are joined by Joel Klettke. Joel Klettke is the Founder of Case Study Buddy, a boutique agency that helps clients like HubSpot and Loom capture, share, and drive ROI from customer stories. He's also a sought-after conversion copywriter, Dad of three, and proud Canadian. In this conversation we discuss: Joel's background, why he started Case Study Buddy, and how the challenges he faces in this business have changed over the years. How case studies play a crucial role in building trust and believability by showcasing real examples of individuals or companies achieving desired results, adding credibility and making it easier for potential clients to trust the claims made by a business. The evolving trends in marketing, such as the growth of customer marketing as a discipline, the unexpected surge in remote video content creation during the pandemic, and a shift towards exploring unique storytelling formats beyond traditional problem-solution-results structures. Key advice for entrepreneurs at any stage including: asking for help, preserving curiosity, and accepting entrepreneurship as a series of inevitable challenges. Connect with Joel Klettke: LinkedIn Twitter Connect with Kindred Spirits Podcast: Website LinkedIn Instagram TikTok Connect with Madeleine Matson Smith on LinkedIn  Connect with Melissa Jaalaid on LinkedIn

Welcome back to the Kindred Spirits Podcast. In this episode, we are joined by HR thought leader and one of Culture Amp's Top 25 Emerging Culture Creators for 2024, Vanesa Cotlar.  Vanesa is an ambitious, people-first leader who spends her days as the VP of People & Culture at PolicyMe. She is passionate about building flexible workplaces and advocates for transparency and ongoing feedback from employees to increase attraction, retention and satisfaction. Vanesa's impressive background includes working in over 15 countries, serving as a Management Consultant at Monitor Deloitte Canada, and co-founding Octagon Careers, an HR-tech start-up. In this conversation, we explore Vanesa's early career journey that led to her current leadership role at PolicyMe, including how her experience as a global management consultant shaped the way she approaches problem solving and designing culture initiatives.  She shares the strategies that the leadership team at PolicyMe, a remote-first company, have created to tackle the challenges that come with remote work. We discuss their unique initiatives that work to foster social connections between colleagues and create an environment of trust between managers and their teams. We also got Vanesa's advice on how founders can set the foundations of company culture before they've even made their first hire (and why they should).  This episode is jam-packed with great advice that entrepreneurs, managers, and HR professionals can all benefit from.  Connect with Vanesa Cotlar on LinkedIn: https://www.linkedin.com/in/vanesa-cotlar/ Connect with Kindred Spirits Podcast: Website: https://kindredspiritspodcast.com/ LinkedIn: https://www.linkedin.com/company/kindredspiritspod Instagram: https://www.instagram.com/kindredspirits_pod/ TikTok: https://www.tiktok.com/@kindredspiritspod Connect with Madeleine Matson Smith: https://www.linkedin.com/in/madeleinematson/ Connect with Melissa Jaalaid: https://www.linkedin.com/in/meljlife/

Welcome back to the Kindred Spirits Podcast, episode 24, featuring Stacy Reed! Stacy Reed is absolutely obsessed with taking online brands to new heights through strategic marketing. As a Marketing Consultant and Facebook Ads Expert, Stacy teaches online businesses how to make more money, gain their time back, and rapidly increase their visibility to impact the world with their brilliance. She’s had the incredible opportunity to lead paid social campaigns for big names like Zappos, UGG, Steve Madden, Adidas, Crocs, and many more generating over $150 Million in sales across channels like Facebook, Instagram, TikTok, Pinterest, and more. With over 11 years of marketing expertise under her belt, Stacy loves sharing her knowledge and helping online brands maximize their marketing strategies. Stacy hosts the Roadmap to $1 Million podcast, where she shares actionable insights on all things business and marketing. In this episode we discuss: - How a childhood experience of receiving a package of Stacy's Pita Chips from the founder of the brand inspired her to pursue a marketing career. - The importance of understanding the target audience when developing marketing strategies. - Taking an experimental approach to marketing based on feedback and audience response to each piece of content; viewing failures as learning opportunities. - How mindset often hinder business growth, and how to overcome these barriers Connect with Stacy: Website: https://stacyzeal.co/ Instagram: https://www.instagram.com/stacyzeal.co/ LinkedIn: https://www.linkedin.com/in/sreed2582/ Connect with Kindred Spirits Podcast: LinkedIn: https://www.linkedin.com/company/kindredspiritspod Instagram: https://www.instagram.com/kindredspirits_pod/ TikTok: https://www.tiktok.com/@kindredspiritspod

Welcome back to Kindred Spirits Podcast! In our first episode of the year, we dive into a captivating interview with Bethany Ramsay, marketing and PR consultant with over a decade of 360 marketing expertise working with beauty, health, and wellness brands. Bethany is the founder of HONEY B, Seattle Beauty Collective, and The Beauty Brief. This conversation is great for anyone who is looking to jump into the world of freelancing this year, or for those who are looking to learn about what it looks like to be a marketer in the beauty industry. In this conversation we cover: Bethany's background, growing up in the midwest and getting a double major in Journalism and Public Relations at Columbia College. Her transition between corporate roles, freelancing, and the decision to go all in with her consulting agency, HONEY B Creating authentic content on LinkedIn and growing a personal brand The many facets of marketing, and Bethany's foray into the product development side of things Her newest project, creating a space to connect with beauty industry peers in Seattle via the Seattle Beauty Collective Connect with Bethany: LinkedIn: https://www.linkedin.com/in/bethanyramsay/ Instagram: https://www.instagram.com/honeyb.hq/ Connect with the podcast: LinkedIn: https://www.linkedin.com/company/kindredspiritspod Instagram: https://www.instagram.com/kindredspirits_pod/

Welcome back to the Kindred Spirits Podcast! In this episode, hosts Melissa Jaalaid and Madeleine Smith dive into the extraordinary journey of Rishielle Giscombe, Founder and CEO of GlamNGo, a beauty on-demand platform. Rishielle shares her inspiring story of resilience and entrepreneurship. Key Points: Rishielle's life before GlamNGo, navigating the challenges of being an immigrant in the U.S. The heartbreaking loss of her mother at a young age and the turning point that propelled her towards self-reliance. Rishielle's initial acts of kindness, assisting elderly individuals, and her unintentional entry into the beauty service industry. The organic growth of GlamNGo and the realization that her passion for helping people could evolve into a business. The "aha moment" that led to the creation of the GlamNGo app, inspired by the success of Uber. Challenges faced in the tech realm and the importance of building the right team. The current growth phase of GlamNGo and Rishielle's strategic approach to making it a household name. Introduction of the Beauty Expo as a community service initiative and a platform to showcase local stylists. Connect with Rishielle and Glam Go: Website: glamngo.co Instagram: @glamandgo.co https://www.instagram.com/glamandgo.co/ Rochelle's Instagram: @rishiellegiscombe https://www.instagram.com/rishiellegiscombe/ Thank you for joining us for this incredible episode. For more inspiring conversations, subscribe to Kindred Spirits Podcast and connect with us on Instagram @kindredspirit_pod https://www.instagram.com/kindredspirits_pod/. Stay tuned for more tales of resilience, kindness, and entrepreneurship. https://kindredspiritspod.com/ Get in touch: [email protected]

We're discussing the awkward beauty of first meet-ups, sharing laughs about the funny and slightly cringe-worthy moments as we navigated the uncharted waters of partnership. It's been a journey filled with overcoming hurdles and finding our groove. Stay tuned for more tales of teamwork, laughter, and the joy of discovering what works for the Kindred Gals.

Welcome back to another episode of the Kindred Spirits Podcast, where we dive into unfiltered conversations about life, work, and everything in between. Today, we have the pleasure of speaking with Danielle Ryan, content creator and Canadian small business specialist. With over 50,000 followers on TikTok and a thriving YouTube channel, Danielle shares her insights on how to start and grow small businesses while navigating the complexities of the online world. In this episode, Danielle takes us on a journey through her entrepreneurial ventures, from leaving a government job to opening a yoga business, and finally transitioning to full-time content creation. We chat about the importance of consistency in content creation, choosing a niche, the power of experimentation, common mistakes she sees new business owners make, and so much more. Whether you're a seasoned entrepreneur or just starting on your business journey, Danielle's practical advice and genuine insights will inspire and guide you. Connect with Danielle at @itsdanielleryan on Instagram, TikTok, and YouTube, or visit her website at DanielleRyan.me. Enjoy the episode!

This episode with Almira Bardai is full of so many nuggets of wisdom. We chat about her career journey - moving to England and Australia, starting a PR agency, and becoming a consultant when nobody would hire her. We dive into some of her spiritual practices and the advice she gives her coaching clients to step into their worth and heal the visibility wound that so many of us struggle with. Almira Bardai is one of Canada’s leading experts in brand building and communications. She has spent the last two decades creating powerful narratives for both domestic and global brands including Flight Centre, Granville Island Brewing, Nike, Best Buy, Future Shop, Molson, and TELUS. Launching her career at premier national agency Wilcox PR, Almira spent many years abroad heading up global PR for Cobra Beer, one of the UK’s fastest-growing beer brands. She also drove corporate public relations and communications campaigns for top brands in Australia and South Africa.Almira co-founded Jive PR + Digital, an award-winning, top public relations firm specializing in media relations and social media marketing services with offices in Vancouver, Toronto, and Los Angeles. After exiting the business in 2018, Almira founded another agency, consulting exclusively for C-Suite executives and entrepreneurs, looking to magnify their brand impact and take their businesses to new heights. Almira is also an ICF Certified Coach, and works globally with entrepreneurs, to grow and scale their companies to multi-6 & 7 figures. Enjoy! Follow the Kindred Spirits Podcast on Instagram over at @kindredspirits_pod. Submit questions or suggestions via the Q&A box on Spotify.

On today's episode we speak with Kara Wardinger, Founder and CEO of Pawty Animals. When Kara realised how much waste was being created from the pet toy industry, and questioned why it was so difficult to find sustainable dog toys in Canada, she decided to take things into her own hands. The result was Pawty Animals. We asked Kara to share some reflections from her first year in business, and she did not disappoint. Listen in to hear what she would have done differently, and what has made the biggest difference in growing her business. Pawty Animals stuffed toys pay homage to some of our favourite iconic Canadianisms. There's even a Tim Pawtons stuffy - this is going to the top of our Christmas lists for our furry friends! Check them out at pawtyanimals.ca and @pawtyanimals.ca on Instagram. Have questions for us, feedback, or suggestions for future episodes? Use the Q&A feature on each Spotify episode to submit them their, or DM us on Instagram @kindredspirits_pod.

Rawtalk has become Kindred Spirits! Join Melissa and her new co-host, Maddy, for exciting interviews and intriguing discussions. Don't worry, there will still be plenty of raw talk! Kindred Spirits is a lifestyle podcast and community brought to life by Vancouver-based duo Melissa Jaalaid and Madeleine Smith. The podcast features unfiltered conversations about business, entrepreneurship, wellness, community, and so much more, to unearth the best advice on how to thrive as the most authentic versions of ourselves. We unpack the unique journeys of our remarkable guests, exploring the twists and turns that brought them to where they are today. Join us as we share stories, spark connections, and celebrate the magic that happens when kindred spirits unite.

Tune in as we unravel the candid conversation with John. The brilliant mind behind Pivot & Edge.

Tune in for an inspiring journey as a lawyer pens thriller crime novels, then takes an unexpected twist to conquer the realm of entertainment writing. Listen and be motivated!

Explore VanHacks journey reshaping tech careers globally, in an inspiring opener of RawTalk. Don’t miss it!

Back and ready to hit the ground running. The importance of taking your time and listening to your soul. Excited for season 2 of RawTalk!

Join me today on RawTalk as we chat with the incredible Cat: a world travelling, life-juggling wonder who's got wanderlust in her veins!

Overcoming burnout requires self-care, setting boundaries, embracing a growth mindset. Keep moving forward my ❤️

RawTalk is my jam, baby! Why? because I'm on a mission to spread love, communication and some laughs along the way.

Age is simply a number, but the two magic lies in owning what you feel. Don't let society's expectations or timelines dictate your worth.

Join us on this episode as Courtnei takes us through her awe-inspiring transformation from hospitality to a fearless leader in the business world. With wit, wisdom and a pinch of humor, she’ll share her secrets to secures and the invaluable lessons learned along the way.

In this episode, we dive into the art of feedback. Discover how to embrace it, learn from it, and use it as a catalyst for personal and professional growth.

Another Rawtalk about being RAW! Staying committed and consistent, even when facing difficult days can be tough. Listen to hear some of my advice.

Alison's journey proves following your gut and starting over to pursue your passion can lead to great success and fulfillment.

The power of female support is immeasurable. We lift each other up, we create a ripple effect of empowerment and change.

From classical vionlist to punk rock frontman to grilled cheese entrepreneur to hot sauce creator to CEO of a 6-figure ad company, Dave’s story is nothing short of wild. Please tune in to RawTalk to hear about his wins, fails and how he went from rockin' out for thousands of fans to rockin' the ad game. Trust me. You don’t want to miss this.

On today's episode of RawTalk, I discuss how to maintain a positive outlook even when faced with the cold shoulder. We will explore ways to avoid creating a negative narrative and instead focus on owning our energy in a positive way

Exciting launch of a new show featuring a Melissa discussing raw, unfiltered topics! Subscribe for the latest!