PODCAST · business
Real Agency
by Adam Mackay
The Real Agency Podcast | Elevating Estate Agents & Industry LeadersWelcome to The Real Agency Podcast, the go-to space for estate agents, entrepreneurs, and industry professionals looking to grow, connect, and thrive in the modern property world.Hosted by Adam, an experienced estate agent and leader at Real Agency. Co hosted by Steve Backley, Roger Black and Jamie Fisher, this podcast brings together top performers, industry disruptors, and business minds to share their journeys, strategies, and real-world insights.🔹 What We’re About:✅ Success Stories – Conversations with top agents, business owners, and industry influencers✅ Mindset & Performance – Lessons from elite athletes, entrepreneurs, and high achievers✅ Marketing & Growth – Strategies to elevate your brand and stand out in the property market✅ Networking & Collaboration – How to build meaningful
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Steve and Roger meet Oscar Rowe
In this episode, Roger Black and Steve Backley sit down with Oscar Rowe for an open, grounded conversation about life inside eXp. We talk honestly about the realities of the role, the mindset shifts that really matter, and what’s helped Oscar be so quick out the blocks at eXp and how he plans to win in this fast-moving, sometimes pressurised business. It’s less about hype, more about habits, people, and doing the right things well over time.If you’re an agent thinking about your next chapter or just looking for reassurance that you’re not the only one figuring things out, this one’s for you.Find out more about the community at www.realagencyclub.co.uk
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From Employed Agent to Self-Employed Success | Ross’ First 8 Weeks in Estate Agency
In this episode of the Real Agency Podcast, Adam Mackay sits down with Ross, a Real Agency partner who made the leap into self-employment just eight weeks ago.Ross shares an honest, behind-the-scenes look at what the first two months as a self-employed estate agent are really like — the highs, the doubts, the fall-throughs, and the mindset shifts required when the business is finally yours.Covering his journey from a traditional employed background into building his own local brand across Horsham, Shoreham, and surrounding villages, Ross talks openly about:- The emotional rollercoaster of early fall-throughs- How having a clear plan and strategy helps recover deals- Why looking after buyers properly is one of the most overlooked opportunities in UK estate agency- The importance of doing the basics brilliantly — viewings, follow-ups, communication- Balancing family life while going all-in on a new business- Why the future of estate agency is becoming more personal, local, and agent-led- This episode is a must-listen for:- Employed agents considering going self-employed-New partner agents in their first year- Estate agents feeling stuck in traditional models- Anyone who wants a realistic view of what building a personal agency actually takes- No hype. No shortcuts. Just a real conversation about building a reputation, not just a pipeline.🎧 Listen now and follow Real Agency Podcast for weekly conversations on estate agency, mindset, business ownership, and the future of our industry.
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Stephen Brown: The Hard Lessons, Habits & Hidden Gold Every Estate Agent Needs to Know.
In this episode of the Real Agency Podcast, Adam Mackay sits down with Stephen Brown (SJB Consultancy) one of the UK’s most respected estate agency trainers and consultants.Stephen shares his honest journey from leaving school with few qualifications, facing redundancy and business failure, to becoming a director in a major agency group and later building a nationwide consultancy helping agents increase revenue, profitability, and performance.This conversation goes deep into what really drives success in estate agency not gimmicks, not shortcuts, but discipline, consistency, and action.🎯 In this episode, we cover:- Why most estate agents struggle in quiet markets- The simple habits top-performing agents never skip- How your database is your biggest hidden asset- Why pricing right in the first 2–3 weeks matters- Price, presentation & promotion explained- How to create opportunities when others slow down- Why “knowledge isn’t power” — implementation is- The future of estate agency: fees, self-employed agents & AIStephen also talks about the incredible Computers for Schools campaign delivering laptops and tablets to children who would otherwise go without access to education.If you’re an estate agent, business owner, or team leader looking to grow sustainably — this episode will challenge how you think and how you act.👇 Let us know your biggest takeaway in the comments.🎧 Listen to the Real Agency Podcast on Spotify & Apple📺 Subscribe for weekly estate agency insights📩 Interested in Real Agency? Get in toucH
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From Music to Real Estate | Ricardo & Sophia’s Journey into the Next Generation of Estate Agency
Meet Ricardo and Sophia — a young couple bringing creativity, passion, and a fresh approach to the world of estate agency. 🎶➡🏡In this episode of Real Agency Chat, Roger and Steve sit down with the duo to hear how they went from studying music to launching their careers as estate agents with Adam and Jamie. After experiencing poor service while searching for their own home, they decided to change the game — offering clients the communication, trust, and personal touch they wished they’d had.We talk about:✅ Why they left music as a career (but kept it as a passion)✅ How a bad renting experience inspired their move into property✅ The importance of trust, communication, and creativity in estate agency✅ Why working as a couple gives clients an extra level of service✅ How they plan to break the “copy-and-paste” mould of the industryWelcome Ricardo & Sophia to the Real Agency team!📌 Subscribe for more conversations with the people shaping the future of estate agency.#EstateAgents #RealAgency #PropertyMarket #FirstTimeBuyers #RealEstate
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From High Street to High-End: Melanie Attwater on Luxury Estate Agency, Self-Employment & eXp UK Success
In this episode, we sit down with luxury estate agent Melanie Attwater, one of the UK's leading voices in the self-employed estate agency movement with eXp UK.Melanie shares her inspiring journey from renovating Victorian homes to becoming a trusted name in the luxury property market, why she left the high street model, and how the eXp platform gave her the freedom to scale her business globally.💬 Topics Covered:Why Melanie left traditional estate agencyHow she built a luxury property brand from scratchThe power of relationships and referralsMarketing, negotiation, and communication tips for agentsHow eXp UK supports agents with legal and debt collection issuesThe importance of community and collaboration in real estatePredictions for the future of self-employed estate agency in the UK📌 Whether you’re an agent considering the self-employed model, or just want insight into the future of estate agency, this conversation is packed with value.🔗 Connect with Melanie Attwater:📺 Subscribe for more interviews with real estate innovators, coaches, and high-performing agents.#LuxuryEstateAgent #eXpUK #SelfEmployedEstateAgent #MelanieAttwater #UKPropertyMarket #EstateAgency #RealEstatePodcast #eXpLuxury #HighEndHomes #PropertyMarketing #RealAgencyTalk
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From Burnout to Balance: Joe Rylett’s Honest Journey in Estate Agency | Real Agency Talk
In this powerful episode of Real Agency Talk, we sit down with Joe Rylett — one of the longest-serving eXp agents in the UK — for a raw and inspiring conversation about life, mental health, and building a thriving business in estate agency.Joe opens up about his journey from policing to property, the pressures of high-street agency life, and the burnout that nearly made him walk away from the industry. He shares how going self-employed with eXp gave him back his freedom, balance, and purpose — and why he believes this model is the future of estate agency.We cover: ✔️ Joe’s transition from the police to property ✔️ Mental health challenges in high-pressure roles ✔️ The truth about going self-employed ✔️ Building a brand and finding your tribe ✔️ Supporting other agents and growing a team ✔️ Why the eXp model isn’t just the future — it’s the nowWhether you're an agent feeling stuck, a business owner exploring new models, or just looking for a bit of honesty and inspiration — this one’s for you.👉 Subscribe for more real conversations with real agents. 🎧 Also available on Spotify, Apple Podcasts & more.#EstateAgency #JoeRylett #RealAgencyTalk #eXpUK #SelfEmployedAgent #MentalHealth #PropertyPodcast #RealEstateUK
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Why Most Estate Agents Fail Going Solo | How eXp UK Helps You Succeed with Support, Leads & Marketing
Thinking of launching your own estate agency? Before you go it alone, listen to this conversation with John Savage about what really makes agents succeed — and why so many fail when they try to do it without a plan.In this episode, we talk about:✅ The biggest mistakes new self-employed agents make ✅ Why having a launch plan is essential to hit the ground running ✅ How eXp UK gives you the tools, support, lead generation, and marketing to grow fast ✅ Real results: 23 listings and 5 sales in month one with the right prep ✅ How joining a supportive brokerage like Real Agency at eXp UK fast-tracks your success🔗 Want to chat with John or learn more about joining Real Agency? 📱 Follow John on TikTok: @JohnSavage 👥 Join our community of ambitious estate agents building real businesses#EstateAgency #eXpUK #SelfEmployedAgent #RealEstateUK #EstateAgentTips #PropertyMarketing #LeadGeneration #RealAgency #RealEstateSuccess #JoinEXPUK
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How to Build a Brand with Passion, Purpose & Patience | Christian Ciraolo on Real Agency Talk
In this episode of Real Agency Talk, we sit down with Christian Ciraolo, founder of multiple successful ventures including Modern Group, Modern Lending, and Next Door Photos. Christian shares his journey from selling houses to building standout brands, and the challenges, pivots, and insights that came along the way.Whether you're an estate agent, entrepreneur, or creative thinker, you'll be inspired by Christian's energy, mindset, and strategies for building with intention — not just ambition.💬 Topics We Cover:Building a brand that reflects your valuesHow to handle growth, doubt, and imposter syndromeCreating opportunities vs waiting for themThe role of consistency and patience in successWhy collaboration and humility matter🔥 One of our most powerful episodes yet — full of real talk, practical insight, and big energy.🎧 Listen now and let us know your favourite moment in the comments.#RealAgencyTalk #ChristianCiraolo #ModernGroup #Entrepreneurship #EstateAgency #Marketing #BrandBuilding #Podcast
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How to Succeed as a Self-Employed Estate Agent in 2025 | Jacob's Mission in Islington
In this inspiring episode, Adam Mackay sits down with Jacob, a passionate new estate agent on a mission to become Islington’s go-to personal property expert. 🚀We dive deep into:Why he left the traditional agency routeHow he built his own branded platform & map for listingsThe importance of market knowledge & local expertiseTop tips for agents going self-employed in 2025Predictions for the future of estate agency in the UKThe power of owning your digital presence,💡 Whether you're already self-employed or considering making the leap, Jacob’s story is packed with insight, strategy, and inspiration.👉 Subscribe for more episodes with real agents, real stories, and real advice. 🎧 Listen to the podcast on Spotify, Apple Podcasts, and all major platforms.#EstateAgent #SelfEmployedAgent #IslingtonProperty #RealEstateUK #PropertyMarketing #EstateAgencyTips #RealAgencyTalk
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Inside eXp’s Rise to the Top: Adam Day on Leading 700+ Agents Without a Marketing Budget
In this episode of Real Agency Talk, Steve and Stephen sit down with Adam Day, the driving force behind eXp UK, to discuss what really makes a high-performing estate agent in 2025.We dive into:The mindset and habits of successful agentsChallenges in the downsizer demographicThe problem with equity release and its impact on the marketWhy the UK government is failing on housing supplyHow eXp grew to 700 agents with zero marketing budgetThe importance of having a purpose, consistency, and a 5-year planAnd yes… the secret behind Adam’s growth strategy 🧠If you're an estate agent, property professional, or just curious about the real state of the UK housing market—this one’s for you.📈 Subscribe for more industry insights, honest conversations, and expert interviews.#EstateAgency #eXpUK #AdamDay #UKProperty #RealEstateTalk #PropertyMarket #Downsizing #HousingCrisis #EstateAgentTips #RealAgencyTalk
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The Future of Estate Agents: Collaboration, Authenticity & Changing Industry Standards | Real Talk with Grace
What does the future hold for estate agents? In this candid conversation with Grace, we dive deep into the evolving world of real estate—from the power of collaboration and the need for authenticity to raising industry standards and winning client trust.Discover why specialism and personal connection are becoming the game changers in a digital world, and how agents can break old stereotypes to thrive in a competitive market. Whether you're an agent, seller, or just curious about the real estate industry, this episode is packed with honest insights, real challenges, and inspiring advice.💬 Topics Covered:The importance of collaboration across the globeBringing personality back to estate agencyHow authenticity builds trust in a digital-first marketThe rise of women in estate agency leadershipWhy quality over quantity is the future of selling homesSubscribe and hit the bell 🔔 for more real estate industry talks, tips, and trends!
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From Employee to Successful Self-Employed Estate Agent | Alex’s Journey with eXp UK
In this episode of Real Agency Talk, we sit down with Alex, a rising star in the estate agency world, who shares his inspiring journey from traditional high street estate agent to building his own self-employed business with eXp UK.Starting nearly 15 years ago, Alex climbed the ranks in a conventional agency model—eventually managing branches and teams—before taking the leap into self-employment. He reveals the pivotal moment that made him reconsider the employed model, how he built his mindset for success, and what life is really like as a self-employed agent in today's property market.💬 Topics Covered:Why Alex left traditional agency lifeThe mindset shift needed for self-employmentThe financial realities of running your own estate agencyWhy eXp UK was the right fit for his goalsHow flexibility and autonomy changed everything🔥 Whether you're thinking of going self-employed or just curious about how estate agency is evolving in the UK, this episode is packed with real insights and relatable moments.🔔 Subscribe for more inspiring agent stories and industry insights! 📲 Follow us on Instagram 🎧 Listen on Spotify & Apple Podcasts#estateagent #eXpUK #selfemployedlife #realestatejourney #estateagency #entrepreneurship #propertymarket #realtalk #RealAgencyTalk #estateagentlife
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How Kevin Parsons Built a 40+ Year Career in Estate Agency | Real Agency Talk Podcast
In this episode of Real Agency Talk, we sit down with Kevin Parsons, an estate agency legend with over 40 years of experience in the industry. From his first job in 1979 to building one of the most respected agencies in the UK, Kevin shares honest insights into what it takes to succeed—and stay sane—in the property business.🔑 What you'll learn:How Kevin got started in estate agencyWhat made him love (and hate) the jobThe big lessons from four decades in the industryHis advice to new agents entering the marketWhy people skills always matter more than sales tricksWhether you're a new estate agent, a seasoned pro, or just curious about what a long-term career in property really looks like, this episode is packed with value, laughs, and a touch of nostalgia.#EstateAgency #RealEstatePodcast #KevinParsons #EstateAgentCareer #PropertyTalk #RealAgencyTalk #AgentAdvice #EstateAgentStories #UKProperty #RealEstateTips
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Mentorship vs Coaching: How Top Estate Agents Grow | Matt Giggs | Real Agency
What’s the real difference between mentorship and coaching — and why does it matter if you want to succeed in estate agency or business?In this powerful conversation, we reflect on real-life examples from the world of sport and property, featuring insights into personal growth, business clarity, and the journey from employee to self-employed agent. We cover:🔹 The importance of having a mentor who doesn’t need you to win 🔹 Why coaching is about asking the right questions — not giving the answers 🔹 Key influencers like Sanjay, Mark Burgess, and John Cottrell 🔹 How mindset shapes results during market uncertainty 🔹 The rise of the self-employed estate agent model in the UK 🔹 How AI and better tech will reshape the industry 🔹 What the future looks like for agents, brokerages, and entrepreneursWhether you're an estate agent, business owner, or just someone navigating career growth, this episode is packed with honest, unbiased advice from people who’ve lived it.👉 Like, subscribe, and comment with your thoughts or questions. 🎙 And stay tuned for the launch of Estate Agent Showdown — coming soon!#Mentorship #Coaching #EstateAgency #SelfEmployedAgent #MindsetMatters #RealEstateUK #BusinessGrowth #PropertyPodcast #EstateAgentLife
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Why I Brought My Whole Estate Agency to eXp | Real Talk with Adam Mackay
Discover why Adam Mackay made the bold move to bring his entire independent estate agency business—and team—under the eXp UK model. In this honest and insightful conversation with Roger Black, Adam shares the real benefits of partnering with eXp, including reduced overheads, better customer service, agent empowerment, and the ability to scale without losing your personal touch.Whether you're an estate agency owner considering the switch or an agent looking to understand the power of the eXp platform, this video is packed with real-life examples, advice on transitioning teams, and tips for future-proofing your business.✅ Why eXp is ideal for agency owners with a team✅ How revenue share and stock options can protect your career✅ The freedom of cloud-based business with optional physical offices✅ Real Agency Club, leadership, and mentoring in the eXp network✅ Insights from top agents like Jamie Fisher and Scott Gunn👉 Thinking about moving your estate agency to eXp? Reach out to Adam or the team at Real Agency Club for honest advice and mentorship.#EstateAgency #eXpUK #RealAgency #EstateAgentLife #PropertyBusiness #eXpRealty #AdamMackay #RealAgencyTalk #IndependentEstateAgent #eXpExplained #AgentMentorship
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Building Confidence and Success as a Self-Employed Estate Agent - Donna Vincent - Real Agency
In this episode, we dive into the journey of growing from a hesitant agent to a confident, self-employed estate agent with eXp UK. We talk about overcoming early career barriers, building lasting confidence, the power of learning through podcasts, books, and community support, and why the self-employed model is the future of estate agency. Plus, we explore the importance of local knowledge, personal branding, and what it truly takes to succeed in today’s market. Whether you're thinking about making the move or already on the journey, this one’s packed with relatable insights and inspiration.
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From Corporate to Cutting-Edge: Chris Kyriacou Joins Real Agency
In this episode, we sit down with Chris Kyriacou - a trailblazer in estate agency digital marketing and the newest member of the Real Agency Group. Joined by Roger and Adam, Chris opens up about his journey from 15 years in the corporate world to launching one of the first digital lead gen agencies for estate agents.We talk about the shift to social media, why Facebook ads still matter, how agents can stay top of mind in a competitive market, and what it really takes to build a brand that people trust. Chris also shares why he’s joined Real Agency, the power of community, and how cutting through the noise is the key to growth.If you're in property, marketing, or just want to hear from someone who tells it like it is — this is a must-listen.
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Designing for Emotion: How Interiors Shape the Way We Live | with Samantha Pope | Real Agency Podcast
In this episode of Real Agency Talk, Adam, Jamie, and Steve are joined by interior architect Samantha Pope for an inspiring conversation about the deeper role design plays in our homes — and in the property industry as a whole.Samantha breaks down how great interior architecture is about more than just aesthetics. It's about creating emotion, flow, and functionality in every space. From lighting and layout to colour and client psychology, she shares how she approaches design to help people feel better in their homes — and how agents and developers can use that insight to add real value.We talk about everything from the initial client brief to the challenges of working within existing architecture, and how design thinking can elevate any property, whether it’s a forever home or an investment project. If you're an agent looking to offer more value to your clients, or a homeowner wanting to understand how to design with intention, this one’s for you.
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Real Agency Podcast: Raising the Bar in Estate Agency with John Savage
Welcome to the Real Agency Podcast, where industry insiders share their expertise, tips, and strategies to help estate agents succeed. Hosted by Adam Mackay and co-host Roger Black, this episode features an exciting conversation with John Savage—a former military professional turned estate agent, and a passionate advocate for raising the standards of estate agency.In this inspiring episode, John opens up about his journey from the military to the world of property, revealing how his background shaped his approach to business and customer service. He shares his mission to transform the estate agency industry, offering valuable insights on what it takes to build trust, provide exceptional service, and succeed in a competitive market.If you’re an estate agent looking to elevate your game, this conversation is packed with practical advice and thought-provoking ideas. From improving client relationships to understanding market trends, John’s vision for the future of estate agency will leave you feeling motivated and ready to make an impact in your own career. 💡🚀Whether you're a seasoned agent or just starting out, this episode is a must-listen for anyone looking to raise the bar and make a lasting impression in the property industry. 🌟Tune in and join Adam, Roger, and John as they discuss how Real Agency is empowering estate agents to build better businesses, foster meaningful connections, and achieve long-term success.
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The Power of Home Staging with Elaine Penhaul: Faster Sales & Higher Offers
In this episode of The Real Agency Podcast, I’m joined by my co-hosts Jamie Fisher and Steve Backley, along with special guest Elaine Penhaul from Lemon and Lime Interiors.We dive into the real impact of home staging—how it speeds up sales, boosts offer prices, and helps sellers secure their next home faster. Elaine shares eye-opening stats, including how staged properties sell in 25 days on average compared to the national average of 66+ days.We also break down the importance of understanding your buyer, using the right colours and styling to attract them, and why simply listing a home on Rightmove isn’t enough. Plus, hear our take on how better marketing = fewer fall-throughs and how agents can stand out in a crowded market.A must-listen for agents, sellers, and anyone who wants to sell smarter, not harder! 🚀✨
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Olympic Mindset - Steve Backley - Roger Black
In this episode of the Real Agency Podcast, Adam sits down with two British sporting legends, Roger Black and Steve Backley, to discuss their incredible careers, the mindset of elite athletes, and why they’re now bringing that same winning mentality to the world of estate agency as ambassadors for eXp UK.🏅 Roger Black – A 400m sprinting icon, with multiple Olympic, World, and European Championship medals under his belt. Known for his drive, discipline, and relentless pursuit of excellence, Roger shares how his athletic mindset translates into business success.🏅 Steve Backley – One of Britain’s most decorated javelin throwers, winning Olympic, World, and European medals throughout his career. Now a motivational speaker and business coach, Steve discusses the parallels between elite sport and real estate—from mental resilience to strategic thinking.🔹 Inside This Episode:✅ Becoming eXp Ambassadors – Why Roger & Steve are backing the future of estate agency✅ The Athlete Mindset in Business – How discipline, perseverance, and focus help agents succeed.✅ Adam’s Journey with eXp – From running his own agency to joining a revolutionary model✅ Lessons from Elite Sportsman – What estate agents can learn from Olympic champions!If you’re an estate agent who want to change your mindset, this episode is packed with inspiration, strategy, and real-life lessons from those who have competed and won on the world’s biggest stage.👉 Don’t forget to like, comment, and subscribe for more insights into real estate, business, and high-performance mindsets!📲 Follow us on socials:📍 Instagram: @realagency📍 Website: www.realagencyclub.co.uk#RealAgency #EstateAgents #Podcast #Olympians #Mindset #BusinessSuccess #eXpUK #Motivation #WinningMindset
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ABOUT THIS SHOW
The Real Agency Podcast | Elevating Estate Agents & Industry LeadersWelcome to The Real Agency Podcast, the go-to space for estate agents, entrepreneurs, and industry professionals looking to grow, connect, and thrive in the modern property world.Hosted by Adam, an experienced estate agent and leader at Real Agency. Co hosted by Steve Backley, Roger Black and Jamie Fisher, this podcast brings together top performers, industry disruptors, and business minds to share their journeys, strategies, and real-world insights.🔹 What We’re About:✅ Success Stories – Conversations with top agents, business owners, and industry influencers✅ Mindset & Performance – Lessons from elite athletes, entrepreneurs, and high achievers✅ Marketing & Growth – Strategies to elevate your brand and stand out in the property market✅ Networking & Collaboration – How to build meaningful
HOSTED BY
Adam Mackay
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