Reanimated Stories

"We had this crazy thought that if they could have advertising taken off their plate... they could go spend some time with their children and be present, guilt-free."Anneliese is a fourth-generation entrepreneur who never planned on running her own business. After 14 years in the corporate advertising world, the pandemic hit.When she was wrongfully terminated for refusing to make 50 cold calls a week while raising an infant, she took her settlement money and launched an ad agency with her husband.Her mission and driving force?What if being present online was the whole reason you could be present at home?That's not just a tagline for Anneliese. It's her whole mission.In this episode of Reanimated Stories, I chat with Anneliese as she shares why she niched down to dads, what it really means to be a marketing vendor broker, and how she helped one client catch bots eating 40% of his ad budget...before it put his family's livelihood out of business!She explains her transition from Never Miss a Moment Consulting to Be Present Advertising, highlighting her mission to take the burden of Google Ads off the shoulders of family-oriented business owners.We also discuss why you should never run Google Ads if you do not know where your clients are actually hanging out, why bots are eating your advertising budget, and what it means to be a "Marketing Vendor Broker."---------------Connect with AnnelieseWebsite: www.bepresentads.comLinkedIn: https://www.linkedin.com/in/anneliesemvance/---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger:LinkedIn: linkedin.com/in/roger-jornsWebsite: reanimationdesign.comYouTube: https://www.youtube.com/@reanimationdesignPodcast: https://rss.com/podcasts/reanimated-stories/---------------00:00 Intro00:42 Show Intro and Networking01:11 Anneliese Background and Niche02:23 Family Entrepreneur Roots03:46 Parents Pivot to Business06:21 Childhood Lessons on Presence08:12 Corporate Sales and COVID Clash10:19 Wrongful Termination to Startup11:44 Homeschooling and New Roles12:32 Rebrand to Be Present16:05 Why Niche Down to Families16:58 Client Story Moving Company18:57 Generational Growth Mindset19:15 Helping Clients Grow20:18 No Contracts Results First22:17 Marketing Vendor Broker26:10 Data Driven Ad Strategy30:45 Lead Quality Call Tracking33:12 Outro

"It is a whole different skillset to be a leader than it is just to be good at your job. Technical skills are about looking at the work of one... leadership skills are about amplifying the work of many."Dana Echert is the founder of Inspire, where she helps grow leaders with high emotional intelligence.Her background is in HR and learning and development. After years of watching companies build trainings to fix "accountability issues" and "conflict issues," she figured out what was actually broken.....It wasn't the people. It was the system.In this episode of Reanimated Stories, I talk with Dana as she breaks down why the traditional model of promoting top performers into management roles is broken, and why Technical Intelligence (TQ) does not automatically translate to Emotional Intelligence (EQ).Dana explains how the pandemic and the rise of remote work completely shifted the weight of organizational policy onto the shoulders of mid-level managers.If you want to stop treating emotional intelligence as a "nice to have" and start using it as a data-driven tool for business growth, listen to Dana's insights.---------------Connect with DanaWebsite: www.INSPIREskillstraining.com LinkedIn: https://www.linkedin.com/in/dana-echert/---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger:LinkedIn: linkedin.com/in/roger-jornsWebsite: reanimationdesign.comYouTube: https://www.youtube.com/@reanimationdesignPodcast: https://rss.com/podcasts/reanimated-stories/---------------00:00 Intro00:25 Meet The Host And Guest01:09 Dana And Inspire Mission02:19 Leadership Shift Since 202006:54 EQ Versus Technical Skills09:39 Trust And Retention Costs13:48 Assessments And EQ Lab17:11 Lead Yourself First18:50 Leadership Pipeline And Burnout24:27 Unlimited PTO Example26:13 Getting Started And Snapshot Tool30:07 Connect And Spotlight Series31:35 Outro

What time do you wake up? Well if you like waking up before the crack of dawn, you're in luck! So does my next guest Jayme Shiarla! Jayme is an executive wellness coach, NLP practitioner, and community builder. She wakes up at 4:03 AM every day to train her body and her brain. (Ya she is into Crossfit!) She explains how pushing through a grueling CrossFit workout sets the tone for the rest of her day. If she can conquer her own demons first thing in the morning (because let's face it...that is EARLY!, nothing the day throws at her feels insurmountable.We chat about how she uses Neurolinguistic Programming (NLP) to help high-performers rewire their brains. She specializes in coaching leaders who look incredibly successful on the outside but feel unfulfilled on the inside.On top of all that, Jayme also shares the heart behind her book, 123 Quotes.A deeply personal collection of the words that saved her life through her darkest moments. Then to wrap it up we talk about her role helping organize The Table Network here in Austin.This is a great episode and one you will have a hard time walking away from feeling anything less than energized!---------------Connect with Jayme:Website: www.coachjayme.comInstagram: www.instagram.com/jaymethecoachLinkedIn: https://www.linkedin.com/in/jaymethecoach/Book: Beyond the Words: 123 Quotes to Inspire Action and GrowthDiscovery Call: https://jaymeshiarlacoaching.com/client-application---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: LinkedIn: linkedin.com/in/roger-jornsWebsite: reanimationdesign.comYouTube: https://www.youtube.com/@reanimationdesignPodcast: https://rss.com/podcasts/reanimated-stories/---------------00:00 Intro00:23 Meeting Jayme at Table Network01:44 Jayme’s Coaching Background02:42 What NLP Really Means04:18 How Jayme Got Into NLP05:46 Coaching High Performers07:47 CrossFit as Mental Training10:41 Challenge Creates Change13:07 Book Born From Darkness17:02 Book Concept Wrap Up17:29 Joining Table Network18:47 Why It Feels Different20:28 How The Event Works22:18 Host Perspective24:45 CrossFit Midyear Workshop26:07 Big Vision For Tables28:37 Challenge & Outro

Everyone talks about the freedom of owning a business. Nobody talks about what it actually costs you.Stephen Crockett has been in telecom sales since the beginning. Entry-level rep. A hundred cold calls a day. All the way up to VP at a large corporation. Then Stephen realized that playing corporate politics was not for him.So, he decided to build his own thing: Evolve Network Solutions, a cloud-based communication provider built specifically for small and mid-size businesses.In this episode, Stephen gets real about entrepreneurship and owning a business. The freedom is real. But so is the accountability. Nobody's grading you. Nobody's setting your KPIs. You have to do that yourself. Every. Single. Week.On top of that, we also dive into the massive evolution of the telecom industry. Stephen explains how the pandemic turned platforms like Zoom into household names and making enterprise-level tools accessible to small businesses.COVID didn't just change the way we work. It accelerated 10 years of tech adoption into about 10 months!If you are a business owner trying to scale your operations or someone debating leaving the 9-to-5 grind to start your own company, Stephen's advice is a must-listen.---------------Connect with StephenWebsite: https://evolvesolutionsinc.com/LinkedIn: https://www.linkedin.com/in/stephen-crockett-111b2215b/---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: LinkedIn: linkedin.com/in/roger-jornsWebsite: reanimationdesign.comYouTube: https://www.youtube.com/@reanimationdesignPodcast: https://rss.com/podcasts/reanimated-stories/---------------00:00 Intro00:20 Welcome and Networking Guest00:50 Texas Ice and Driving Lessons04:08 Telecom Career Origin Story05:47 Cloud Shift and Channel Sales07:45 Cloud Misconceptions and Servers09:42 Corporate vs Entrepreneurship Reality14:08 Honoring Your Business KPIs16:20 COVID Accelerates Cloud Work18:22 Cloud Boom After COVID18:44 APIs and CRM Integrations19:49 Zoom Becomes a Verb20:52 RingCentral vs Zoom Story22:18 Telehealth and New Use Cases23:23 Mobile App for Sales Teams25:47 Business Texting Ring Groups27:07 Should You Switch Providers30:43 Onboarding and Ongoing Support32:17 Where to Find Stephen33:31 Outro

I am sure you have the expression: 'He had it all'....Well, Dan Dowdy did have it all: A successful family plumbing business, a dream home, and a comfortable life... Then, he sold it all, moved his wife and four kids into a camper, and launched a coaching business for tradesmen in January 2020....yup, then the world shut down.In this episode of Reanimated Stories, I chat with Dan to talk about why he built Built for the Trades. We talk about why the blue-collar world desperately needs leadership coaching that focuses on more than just profit. As well as discuss the trap of sacrificing your faith, family, and health to scale a business, and how to build a company that can actually run without you.Dan also shares his personal testimony, explaining how a series of tragic losses led him to a radical faith in God, and how a John Maxwell audiobook on a morning run changed the entire trajectory of his career.If you are a plumber, roofer, electrician, or any other small business owner who feels like you have hit a wall, this episode will show you how to beat the bottleneck and reclaim your time!---------------Connect with DanWebsite: https://builtforthetrades.com/Facebook: https://www.facebook.com/BuiltForTheTrades/Instagram: https://www.instagram.com/builtforthetrades/YouTube: https://www.youtube.com/@builtforthetradesLinkedIn: www.linkedin.com/in/dan-dowdy-989b8111aTikTok: https://www.tiktok.com/@built4tradesX: https://x.com/Built4theTrades---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: LinkedIn: linkedin.com/in/roger-jornsWebsite: reanimationdesign.comYouTube: https://www.youtube.com/@reanimationdesignPodcast: https://rss.com/podcasts/reanimated-stories/---------------00:00 Intro00:34 Meet Dan Dowdy01:17 Built For The Trades Origin02:58 Launching During Covid05:15 Why Trades Need Coaching07:04 Leadership Lessons Learned10:27 Faith Driven Mission15:38 Programs And Community19:53 Systems For Self Operating23:42 Is Coaching Right Now26:07 Who Fits The Trades28:15 Where To Find Dan29:11 Outro

When people hear "accessibility," they think disability ramps and screen readers.Rebecca Prejean thinks bigger than that.Roger and Rebecca sit down to talk about why most corporate training fails.Rebecca had no lens for accessibility until her son was diagnosed with autism. Now, she runs EB Graphics and Consulting, helping companies fix their broken training, onboarding, and internal communication.But the goal is always the same: make sure people can get the information, understand it, and act on it.That's just good business.Accessibility is not about shaming business owners or jumping into "cancel culture." It is about making sure your customers and employees can actually digest your information.---------------Connect with RebeccaWebsite: https://www.ebgc.netLinkedIn: https://www.linkedin.com/in/rbprejean ---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: LinkedIn: linkedin.com/in/roger-jornsWebsite: reanimationdesign.comYouTube: https://www.youtube.com/@reanimationdesign---------------00:00 Intro00:40 Meet Rebecca In Austin01:38 What She Does02:29 Why Accessibility Matters03:26 Inside Corporate Fixes05:24 Beyond Disabilities06:40 Overlays And Quick Fixes08:31 Diagnosing The Real Problem10:06 Building Empathy And Awareness13:42 Personality Tests Limits16:36 Humans Have Layers17:41 Work Personas and Change18:43 Employer Support and Boundaries20:05 Accessibility Beyond Websites21:15 Audit the Journey23:30 Intentional Processes Not Tribal Knowledge25:41 Accessibility as Smart Business29:05 Fear of Getting It Wrong29:53 How to Connect with Rebecca31:17 Outro

"What AI has done is brought a salesman into the room."People aren't Googling things the same way anymore.They're asking AI. And if you're not showing up there, someone else is — even if they're less qualified than you.Kevin Vaughan is an AI visibility specialist and the founder of KTV Digital. He helps small and medium-sized businesses get found in AI search and turn those educated, ready-to-buy visitors into actual customers.In this episode of Reanimated Stories, I sit down with Kevin Vaughan from KTV Digital to break down the differences between SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).We talk about how if you want your business to show up in those summarized answers, you have to stop writing for keywords and start writing to train the AI.---------------Connect with KevinWebsite:Website:https://ktvdigital.com/LinkedIn: https://www.linkedin.com/in/texaskevin/Free SearchScore: https://searchscore.ktvdigital.com/---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger:LinkedIn: linkedin.com/in/roger-jornsWebsite: reanimationdesign.comYouTube: https://www.youtube.com/@reanimationdesign---------------00:00 Intro00:47 Meet The Hosts00:53 How Roger Met Kevin02:37 Kevin And KTV Digital04:20 AEO Vs GEO Explained06:33 AI Search Shoe Store08:37 Visibility And Touchpoints11:49 How AI Visibility Works17:19 Common Mistakes And FOMO22:14 Free AI Search Score Tool23:52 Big Tools Vs Consultants27:39 Where To Find Kevin29:36 Outro

Most business owners don't need more tactics. They need someone to help them think.Mike Nasche spent years jumping out of airplanes with the 82nd Airborne Division before getting his MBA and becoming a business coach.Now, he helps small business owners make better decisions faster.We sat down to talk about why so many entrepreneurs are "corporate escapees" and how military tactics (like standard operating procedures and "battle drills") apply directly to running a small business.Mike explains why he skips the traditional suit-and-tie for a backwards hat and whiskey chats, proving that authenticity attracts the right clients.And why waiting three years to get help is one of the biggest mistakes he sees business owners make.If your business feels stuck at a level you cannot beat (Remember those video game boss's you couldn't get past?) Well ,Mike breaks down exactly how to overcome that plateau without signing up for endless coaching retainers.---------------Connect with MichaelInstagram: https://www.instagram.com/michaelpnasche/LinkedIn: https://www.linkedin.com/in/michaelpnasche/---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: LinkedIn: linkedin.com/in/roger-jornsWebsite: reanimationdesign.com---------------00:00 Intro00:18 Meet Mike Nash01:25 Coaching Entrepreneurs With ADHD03:11 Corporate Escapee Mindset04:30 Meetings and Military Lessons06:21 MBA and Coaching Origins09:18 Coach First Consultant Second11:37 Blue Collar MBA Vibe12:49 Whiskey Chats and Networking15:17 Authenticity and Personal Branding17:14 Style as Conversation Starter17:58 Fun Socks Banter18:23 Decision Clarity Framework20:01 Values Versus Profit Calls21:28 Coach As Thinking Partner24:13 Military Lessons For Business28:50 When To Hire A Coach33:36 Ego And Outsourcing34:51 Where To Find Michael35:35 Outro

Do your Monday morning meetings end with everyone nodding in agreement, only to go back to their desks and work entirely in silos?If so...you're not alone. This week I sat down with Amy, a corporate escapee turned leadership coach, to figure out why a group of superstars rarely acts like a superstar team. Amy explains how she uses a scientific assessment to find out if your team actually collaborates or just passes the buck. But here is the cool thing it is not just 'another boring assessment' Amy shares her unique "arts-based learning" method, proving that you do not need to be a painter to think creatively. We talk about the 1980s Olympic basketball team, why left-brained thinkers need art the most, and why AI will never replace human trust. If your executive team feels disconnected, this episode will show you how to start passing the ball to the right person.---------------Connect with Amy SwotinskyWebsite: http://amyswotinsky.com/LinkedIn: https://www.linkedin.com/in/amyswotinsky/Instagram: https://www.instagram.com/amyswotinsky/TikTok: https://www.tiktok.com/@amy_swotinsky---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: LinkedIn: linkedin.com/in/roger-jornsWebsite: reanimationdesign.com---------------00:00 Intro00:23 Meet the Host and Guest01:35 Why Leaders Dont Team03:41 Assessment Based Diagnosis04:58 Corporate Escapee Origin05:51 Basketball Teamwork Lesson10:11 Fixing Meetings With Quick Wins13:03 Arts Based Learning Method14:43 Science Behind Creativity19:05 Measuring Progress and Results20:52 Try the Assessment Offer22:07 Where to Find Amy23:24 AI and Future Leadership Skills24:46 Outro

"I have startup companies that come to me saying, 'I need a website!' I ask them how many times they've sold their product yet... If you don't know your sales conversation, no one else is going to know what you sell."In this episode of Reanimated Stories, I sit down with Jessica Gruber, founder of the Buzzworks web design agency and COO of Success Champions Networking.Jessica brings over a decade of experience to the table, sharing why your website should be your best salesperson.And how to make sure it is actually doing its job.We dive into the concept of building "Super, Sticky, Sweet" websites.Jessica explains why you need to attract the right leads, keep them engaged with interactive content, and, most importantly, give them a clear call to action.We also discuss how networking in the real world directly impacts your digital authority and SEO.In addition find out how surrounding yourself with ideal clients in real life mirrors the process of building digital authority with backlinks and content.And find out why Jessica thinks AI isn't replacing web designers anytime soon, but how you can use it to analyze your Google Analytics data.---------------Connect with Jessica GruberWebsite: https://buzzwks.com/YouTube: https://www.youtube.com/@JessGruberLinkedIn: https://www.linkedin.com/in/jessica-gruber/Success Champions Networking: https://successchampionnetworking.com/---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger:LinkedIn: linkedin.com/in/roger-jornsWebsite: reanimationdesign.com---------------00:00 Intro00:37 Meet Jessica Gruber01:10 Buzzworks Origin Story03:04 Bee Rescue Tangent06:32 Sales Talk Into Websites08:21 Discovery Session First09:47 Ideal Clients and Startups11:09 Super Sticky Sweet Framework12:55 Networking Builds Authority16:37 Lead Magnets That Convert20:36 Define Your Ideal Client22:30 Where to Find Jessica23:47 Favorite Project and AI26:00 Outro

What if you had permission to NOT go to a meeting...? Well, if you don't have a plan, you can! This week I chatted with Alberto to talk about why work feels like a mess of pointless emails and long meetings. Cool thing is he spent years as an anthropologist looking at how groups talk to each other. He says the problem is that we treat "culture" and "communication" as soft feelings instead of actual systems. Alberto shares a rule he uses with his clients: if you cannot name the exact thing you need to walk away with, you cannot call a meeting. Period. If you get an invite that doesn't list a goal, you can stay at your desk. We talk about how surgeons and pilots use checklists to stay alive, and how those same lists can save your business day. We also talk about why most teams have no clue what they are supposed to finish each week and how a virtual assistant can help you focus on the work that actually pays the bills.If you feel like your day is just busy work, listen to this talk.00:00 – Intro01:50 – Alberto’s start as a cultural anthropologist in Mexico City03:00 – Why "soft skills" is a label that needs to go04:30 – Lessons from a telecom joint venture in the 90s12:15 – Why a meeting is just a production line15:40 – The data on why teams do not know their weekly goals19:50 – Why leaders resist the rules they make for everyone else24:10 – The Checklist Manifesto: How lists save lives in surgery30:15 – Swapping your to-do list for a "to-accomplish" list32:45 – Working with virtual assistants in your own time zone35:50 – Outro---------------Connect with Website: https://inzync.com/ https://houstondisrupt.org/ LinkedIn: http://www.linkedin.com/in/alberto-garcia-jurado-us---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: LinkedIn: linkedin.com/in/roger-jornsWebsite: reanimationdesign.com---------------

Alec Rios saw a problem many young professionals face. You can achieve everything you want and still end up alone in your penthouse. Sound familiar? In this episode, Alec shares how he built the Young Professionals Network in Austin. It's not your typical networking group. They combine Chamber of Commerce-style connections with real community building and nonprofit work. Whether you're building a business or just trying to find your people in a new city, this conversation offers practical wisdom about doing both well.00:00 Intro00:31 Meet the Host & Guest: Alec Joins Reanimated Stories01:23 What Is Young Professionals Network? Building Community in Austin01:59 From Chamber of Commerce to Creative, High-Energy Events + Giving Back03:45 Why Alec Started It: Moving to Austin, Finding the Need & the Elvis Lesson06:36 Where YPN Is Headed: New Chapters, Bigger Events & Future Conferences07:47 Who Shows Up: Entrepreneurs, Nonprofits & Monthly Volunteer Pop-Ups09:49 Building the Team Like a Media Company: Roles, Content, Newsletter & Podcast11:54 Inside the Events: Topgolf Origins, Vendors, Sponsorships & Going Bigger14:58 Biggest Lessons Learned: Commitment, Follow-Through & Event Planning Reality18:12 How to Connect + Who Should Join (Young in Spirit)19:26 Outro---------------Connect with AlecWebsite: austinypn.com---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: LinkedIn: linkedin.com/in/roger-jornsWebsite: reanimationdesign.com---------------

If you were ever wondering what the focus of your podcast should be, this episode is for you!I recently chatted with Greg Wasserman, the man in charge of relationships at RSS.com. Greg spent years in media sales fighting giants like Google before moving into the audio world. He believes life boils down to two things: time and people.If you start a podcast just to watch a download counter, you might (and probably will) quit. But don't worry Greg breaks down and explains why the long game wins. His philosophy instead?Treat your podcast as an engine to build trust. It turns cold outreach into ninety-minute talks. This shift changes a transaction into a partnership.And you get to meet some awesome people!So if you have been thinking of starting a podcast, remember this:It's about relationships!So if you are ready to build a podcast (or business) that lasts, you need to invest in relationships!Check out today's podcast and connect with Greg!---------------Connect with GregLinkedIn: https://www.linkedin.com/in/gregwasserman/RSS.com: https://rss.com/?via=9f060f---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: LinkedIn: linkedin.com/in/roger-jornsWebsite: reanimationdesign.com---------------00:00 Intro01:03 Guest Introduction: Meet Greg01:30 Greg's Journey into Podcasting02:29 The Power of Relationships in Business07:07 Using Podcasting as a Relationship Tool11:41 Consistency and Strategy in Podcasting17:05 Practical Tips for Podcasting Success23:29 The Importance of Systems and Processes30:08 Connect with Greg32:22 Outro

"I realized you really have to figure out what fills your heart. If you're aligned with your assignment, you're doing it right." In this episode of Reanimated Stories, I sit down with Bridget Rocha, a registered sonographer with over 15 years of experience and the founder of Connected By Heart. After a life-altering medical emergency with her husband, Bridget realized she wanted to step away from the rushed, chaotic environment of the traditional medical field and create something deeper for families. Imagine seeing your baby's face for the first time, not on a small, fuzzy monitor in a cold clinic, but on your own living room TV while you are curled up on the couch with your dog. That is the experience Bridget is creating. Bridget helps families slow down and help families actually enjoy these fleeting moments. We talk about how she uses the latest 4D and "5D" HD technology to bring joyful gender reveals right into the home, but she also shares a quieter, more tender side of her work. Bridget also provides a private sanctuary for families facing life-limiting diagnoses, giving them a safe space to bond with their baby far away from the noise and sterility of a medical office. If you are looking for a story about turning pain into purpose and finding joy in the little moments, this episode is for you.00:00 – Intro02:22 – What is "Connected By Heart"?03:47 – The Home Experience: Big screens, comfortable couches, and pets07:11 – The Tech: What is the difference between 3D, 4D, and "5D"?09:20 – The "Why": How a medical emergency changed Bridget's perspective11:15 – Walkthrough: What happens when the sonographer arrives?13:50 – Safety: What happens if you see a medical issue during a scan?15:52 – Compassionate Care: Private scans for difficult diagnoses18:15 – Escaping the "chaotic" rush of the medical field21:49 – Service areas in Austin & how to book24:00 – Outro--------------- Connect with Bridget: Website: connectedbyheart.com Instagram: https://www.instagram.com/connectedbyheartultrasound/ --------------- About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design. Connect with Roger: LinkedIn: linkedin.com/in/roger-jorns Website: reanimationdesign.com ---------------

You haven't made it in radio until you've been fired at least once."In this episode Roger talks with Carl Richards who talks about his jump from his 25-year career in radio broadcasting to podcastingCarl Richards dismantles the myth that the podcasting market is too saturated for new creators by pointing out a staggering statistic: while businesses compete against over 11 billion websites globally, there are only about 3.5 million podcasts, making audio a far less crowded channel for establishing authority and cutting through the noise.For those ready to launch their own show, Carl advises against the "five-year plan" of procrastination, recommending instead that you set a hard launch date on the calendar (ideally 60 days out) to force accountability and proper planning.This is a great conversation we had and so rich with information that this is yet another masterclass in thinking through podcasting and how to get started!Get your notetaker out and get ready for another masterclass from one of the best in the biz!---------------Carl Website: https://podcastsolutionsmadesimple.com/Connect with Carl:https://www.facebook.com/carl.richards.148https://www.linkedin.com/in/carl-richards-podcast-solutions-made-simple/https://www.instagram.com/podcastsolutionsmadesimple/https://twitter.com/carlrichards72Free GiftPodcast Learning Companion https://podcastsolutionsmadesimple.com/wp-content/uploads/2023/06/10-Simple-Steps-to-Launching-Your-Podcast.pdf---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: linkedin.com/in/roger-jornsWebsite: reanimationdesign.com---------------00:00 Intro01:10 Introducing Carl from Podcast Solutions Made Simple02:56 Carl's Journey into Podcasting06:21 The Evolution of Podcasting09:55 Internal Podcasts: A New Trend14:36 The Growing Popularity of Podcasts19:47 Innovative Website Strategies20:01 The Power of Podcasting22:21 SEO and Online Presence27:03 The Role of Social Media Algorithms32:43 Starting Your Own Podcast36:28 Connecting with Carl Richards & Outro

"Every lawyer that I've proposed this to says I'm crazy. And they're like, why would you ever cut your bill off?"In this episode, Roger Jorns interviews Michael Ciccolone, a corporate tax attorney who is challenging the status quo of the legal industry. Michael breaks down his unique "Fractional General Counsel" model, which offers businesses a dedicated Chief Legal Officer on a subscription basis...saving them from the skyrocketing $1,000+ hourly rates of big firms!We discuss the critical importance of building long-term relationships with legal counsel rather than just treating them as a transactional service. Michael also gives his expert take on Artificial Intelligence in the legal field, warning about the dangers of relying too heavily on AI for contracts and why the industry may be heading toward a new apprenticeship era.If you are a business owner wondering how to get high-level legal strategy without the high-level price tag, this episode is for you.00:00 – Intro: Why other lawyers think Michael is crazy01:38 – Michael’s background as a corporate tax attorney03:13 – The problem with $1000/hour legal fees05:58 – Explaining the Fractional General Counsel subscription model11:15 – The value of long-term relationships over transactions14:38 – Will AI replace lawyers? (The apprenticeship model)18:56 – The pitfalls of using AI for legal work (Hallucinations & Bias)24:08 – When should a business hire a lawyer?---------------Chat with Michael: https://calendly.com/michael-blacklinegc/30minConnect with Michael LinkedIn: https://www.linkedin.com/in/michael-beltran-b39b3b180/---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: linkedin.com/in/roger-jornsCheck out my website: reanimationdesign.com ---------------

"The money isn't in the list... the money is in your RELATIONSHIP with the list."Most people think email marketing is just spamming "buy now" buttons until someone clicks.In this episode of Reanimated Stories, Roger sits down with email strategist Ely Delaney to debunk the myth that "email is dead." Ely shares his proven system for nurturing leads that allowed him to close a deal 10 years after first meeting a prospect!We dive deep into why your "Call to Action" shouldn't always be "Buy My Stuff," how to start real conversations that lead to sales, and the exact strategy Ely uses to automate his follow-up so he can keep selling...even if he gets hit by a bus!We discuss the critical difference between "pitching" and "conversing," why you should stop doing Black Friday sales, and how a simple book recommendation saved a client's business six years after Ely wrote the email.This isn't just an interview; it's a masterclass in building trust. Learn why your emails should add value to someone's life regardless of whether they buy from you.If you're ready to stop shouting at your list and start building relationships that pay off for years, this episode is for you!00:00 Introduction to the Guest: Ely Delaney01:55 Ely Delaney's Background and Expertise03:03 The Importance of Consistent Communication09:10 Building Relationships Through Conversations17:06 Ely Delaney's Journey into Email Marketing19:10 The Beginnings of Lead Generation19:43 Building Automated Follow-Up Campaigns20:49 The Power of Evergreen Systems21:33 Real-Life Success Stories24:06 The Importance of Value in Email Marketing25:44 Maximizing Close Rates Through Follow-Up27:12 Nurturing Relationships with Your List31:57 Effective Lead Generation Strategies34:27 Conclusion---------------Connect with Ely:Website: ConnectWithEly.comLinkedIn: https://www.linkedin.com/in/elydelaney/---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: linkedin.com/in/roger-jornsWant a website checkup?https://www.reanimationdesign.com/free-website-audit/---------------

"I love to have fun. I think that it's important and adults have stopped playing."Roger is joined by Melinda Stallings, known widely as "The Positive Consultant." Melinda is on a mission to impact the world one individual at a time by helping people rediscover their internal greatness.Together, they dive into:The Power of Reframing: How to look for the "gifts" even in difficult business climates.Disrupt HR Austin: What makes this event an "experience" rather than a conference, and how it connects professionals through high-energy storytelling.The Leadership Gap: Why leaders and employees often lack a "shared language" after training, and how Melinda’s "PAL" (Positive Approach to Leadership) gamified course solves this.Self-Reflection: The critical question every leader must ask themselves: "Would I follow me?".Whether you are looking to bring a spark back to your organization or simply need a dose of encouragement, this episode is packed with wisdom, laughter, and positive energy.00:00 - Intro: "Adults have stopped playing" & Rediscovering greatness. 01:28 - Meet "The Positive Consultant": Impacting the world one person at a time. 02:40 - The "PAL" Course: Why gamified learning releases dopamine. 04:25 - The Story of Disrupt HR Austin: How Roger & Melinda met. 05:58 - What makes Disrupt HR different? (5 minutes, 20 slides, auto-advance). 11:42 - How to walk into a negative room and bring positive energy. 13:42 - We are "Human Beings," not "Human Doings". 15:37 - The power of reframing: "Look for the gifts". 17:50 - The Leadership Gap: Creating a "Shared Language" between managers and employees. 22:15 - "Everybody Needs a PAL" (Positive Approach to Leadership). 24:43 - Recognizing pain points: When an organization needs a consultant. 29:05 - The ultimate leadership question: "Would you follow you?". 30:22 - Outro: You are worth it. --------------- Melinda Website: https://www.thepositiveconsultant.com/ Connect with Melinda LinkedIn: https://www.linkedin.com/in/melindastallings/ --------------- About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design. Connect with Roger: linkedin.com/in/roger-jorns Want a website checkup? https://www.reanimationdesign.com/free-website-audit/ ---------------

Are you going into networking events hunting for your next client, or are you looking to build lasting relationships? In fact, are you building relationships at all? Whether in business or in life, and if so how are you doing it, by focusing on yourself or others?In this special solo episode to kick off the New Year, I talk about becoming a true "connector."Inspired by the book The Go-Giver, I look at the 5 transformative laws that shift the focus from "what can I get?" to "what can I give?" Whether you are looking to grow your business, strengthen your marriage, or simply find more fulfillment in your daily interactions, this episode offers a roadmap for being intentional and authentic in the year ahead.00:00 Introduction and New Year Greetings00:15 Upcoming Podcast Highlights00:49 Book Recommendation: The Go-Giver02:43 Networking and Building Connections09:03 The Five Laws of Stratospheric Success21:34 Conclusion and New Year Wishes---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: linkedin.com/in/roger-jornsWant a website checkup?https://www.reanimationdesign.com/free-website-audit/---------------

Are you a subject matter expert who struggles to manage people?In this episode, Roger Jorns interviews David W. Carr, founder of Steward Your Business. David specializes in helping professionals in technical fields—like architecture, engineering, and construction—transition from being "doers" to being effective leaders.David discusses the danger of becoming the "frog in boiling water" by ignoring the rising pressure of business life. We explore the necessity of holistic health—physical, spiritual, and emotional—and how it directly impacts your bottom line. David also shares how he balances his intense work with his passion for Star Wars through his side venture, Lightside Collectibles.If you are looking to understand your leadership voice and build a healthier organization, this episode is for you.Connect with David:LinkedIn: https://www.linkedin.com/in/davidwcarr/Lightside Collectibles: https://lightsidecollectibles.com/Steward Your Business: https://stewardyourbusiness.com/--------------- About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design. Connect with Roger: linkedin.com/in/roger-jorns Want a website checkup? https://www.reanimationdesign.com/free-website-audit/ ---------------00:00 The Frog in Boiling Water: An Introduction00:19 Meet the Hosts: Roger and David01:27 David's Journey and Passion for Connecting People02:10 The Birth of Steward Your Business03:57 Star Wars and Lite Collectibles: A Passion Project06:31 Balancing Work and Hobbies for a Healthier Life10:11 Implementing Holistic Leadership in Business14:02 Proactive Leadership Strategies14:18 Balancing Personal and Professional Life14:46 The Importance of Self-Leadership15:13 Challenges in Engineering and Trust Building16:40 Developing Competence in Teams19:57 Recognizing and Valuing Team Diversity23:01 Steps to Effective Leadership25:35 Conclusion and Contact Information

"At best, you have a 45% chance of winning [a dispute]. It's less than a coin flip."Did you know that Stripe, Square, and PayPal can freeze your funds for up to 6 months with zero warning? In this episode of Reanimated Stories, Roger sits down with Trey Rush of PayTech Plus to expose the dark side of "faceless" payment processors.Trey explains why the algorithm is actually underwriting your business after you start processing transactions—like inviting everyone onto a cruise ship and then kicking half the passengers off once you're out to sea. We dive deep into what actually makes a business "high risk" (it’s not just cannabis and gambling—furniture stores and marketing agencies are on the list too!).Plus, see why winning a chargeback dispute is statistically less likely than a coin flip!---------------Connect with Trey:Learn your Risk: freemerchantscore.comConnect with Trey LinkedIn: https://www.linkedin.com/in/treyrush/---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: linkedin.com/in/roger-jornsWant a website checkup?https://www.reanimationdesign.com/free-website-audit/---------------00:00 Intro & The "Coin Flip" Hook 01:17 Payment Processing on "Easy Mode" 02:55 Faceless Processors vs. Agencies: What's the Difference? 04:53 The Problem with Stripe & Square ("PayFacs") 06:40 The "Cruise Ship" Analogy: When Algorithms Kick You Off 07:54 What Happens to Your Money? (The 6-Month Freeze) 09:37 What Actually Counts as a "High Risk" Industry? 11:54 Why Furniture Stores & Marketing Agencies are Now High Risk 14:19 How to Determine Your Risk Profile 16:38 Real Fraud (The Tire Shop Story) 19:33 Why You Need a Solid Refund Policy Strategy 21:18 The Chargeback Conflict of Interest (Why You Lose Disputes) 23:44 The Free Merchant Score Quiz 27:54 The Hidden Cost: How 3% Fees Eat 10% of Your Profit 29:40 The B2B Invoice Crisis: Why Half of Invoices are Past Due

"There is no blueprint to success on social... it truly is sort of a blank canvas place."In this episode, Roger interviews Michael Beltran, founder of Flash Marketing. Michael opens up about his journey from a 23-year-old with a psychology degree to running a successful marketing agency with a team of five.They discuss the critical difference between Organic Social (content creation) and Paid Social (lead generation), and why Michael believes you must touch the entire funnel to succeed.You will also learn his unique philosophy on the "Football Team" approach to holistic marketing and why you should treat social media algorithms like a networking relationship rather than a machine.If you are a young entrepreneur looking to take the leap, or a business owner trying to understand why your social media isn't converting, this episode is for you.---------------Flash Marketing Website: https://flash-mktg.com/Connect with Michael LinkedIn: https://www.linkedin.com/in/michael-beltran-b39b3b180/---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: linkedin.com/in/roger-jornsWant a website checkup?https://www.reanimationdesign.com/free-website-audit/---------------

Is it possible to be "human-first" when talking about Artificial Intelligence?In this episode, Roger Jorns is joined by Rachael Garnett, founder of Eaas AI. Rachael shares her incredible personal journey of using AI art generation to recover from neurological memory loss caused by chronic Lyme disease .We move from the personal to the practical, discussing how businesses are getting AI wrong by trying to do too much, too fast . Rachael breaks down her "Activation, Integration, and Mobilization" framework , explaining why you should ignore the hype telling you you’re "behind" and instead focus on small, specific pilot projects that actually solve problems .If you are a leader feeling overwhelmed by technology, or someone interested in the intersection of creativity and healing, this story is for you.

In this episode, Roger Jorns interviews Mindy Honcoop, an HR strategist with over 25 years of experience ranging from Microsoft to startups. Mindy shares her unique journey from social work to corporate HR, revealing how the skills she learned working with juvenile offenders translate directly to modern Agile project management.We discuss the critical difference between "transactional HR" (payroll and benefits) and "strategic HR" that aligns people with business goals. Mindy also opens up about her personal leap of faith—putting on a "squirrel suit" to jump into the world of fractional advising—and the creation of the "Alt HR Hive," a community where leaders can be vulnerable and grow together.If you are a business leader wondering why your team feels disconnected from your strategy, this episode offers a human-first roadmap to fix it.Mindy Business Website: agileinhr.com Mindy personal website: mindyhoncoop.com Mindy LinkedIn: linkedin.com/in/mindyhoncoop/ Join AltHR Hive here: bit.ly/joinAltHRHive---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: linkedin.com/in/roger-jornsWant a website checkup?https://www.reanimationdesign.com/free-website-audit/---------------

In this episode, Roger Jorns interviews Jaime Barraza, founder of Rogue 41. Jaime is a Fractional CTO who helps businesses that have outgrown their "DIY" phase but aren't ready for a full-time executive.We discuss the critical difference between having "tech" and having "tech leadership." Jaime breaks down his approach to securing businesses by starting with a simple inventory of "stuff," and explains how to use the "Theory of Constraints" to find the actual bottleneck in your operations before you waste money on automation.If you are tired of being the "Chief Googler" for your company's IT problems, this episode is for you.Connect with Jaime: https://www.linkedin.com/in/jaimebarraza/ Rogue 41 website: https://rogue41.com/---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: linkedin.com/in/roger-jornsWant a website checkup?https://www.reanimationdesign.com/free-website-audit/---------------

It takes a village to raise a child, but who organizes the village?In this episode, Roger Jorns interviews Rob Dyer, CEO of The Georgetown Project. For nearly 30 years, this organization has been the "connective tissue" between the city, the school district, and the community to support children from birth to career.Rob opens up about his time as a high school principal and the specific student stories—including one young man living on his own—that convinced him to move into nonprofit leadership. We discuss the vital work of "The Nest," which serves homeless and at-risk teens, and "Bridges to Growth," which supports new parents.If you want to understand how a community can come together to ensure no child walks alone, this episode is a must-listen.Connect with The Georgetown Project Website: https://www.georgetownproject.org/ Facebook: https://www.facebook.com/TheGeorgetownProject Instagram: https://www.instagram.com/thegeorgetownproject/---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: linkedin.com/in/roger-jornsWant a website checkup?https://www.reanimationdesign.com/free-website-audit/---------------

In this episode, Roger Jorns interviews Alex from Modus about reimagining the finance division of small businesses. Alex explains why traditional bookkeeping often fails owners by looking backward at taxes rather than forward at strategy.We discuss the Modus philosophy of "Shared Risk," where they refuse to de-risk their engagements, often working on success fees or contingency models to align with their clients' growth. Alex also shares a case study of saving a nonprofit from predatory debt by working for free for five months , and why "destruction" is a necessary part of business creation.If you feel like your financial reports are just for the IRS and not for you, this episode will change your perspective.Connect with Alex:LI: https://www.linkedin.com/in/alex-dzierbicki-modus/Website: https://lifegivingbusiness.org/YouTube: https://www.youtube.com/@ModusMethod---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: linkedin.com/in/roger-jornsWant a website checkup?https://www.reanimationdesign.com/free-website-audit/---------------

If you aren't changing, you aren't growing—but why is leading change so difficult?In this episode, Roger Jorns interviews Sarena Diamond of Diamond Solutions Group. Sarena is a fractional executive (not a coach) who helps leaders navigate chaos, acquisitions, and reorganizations.Sarena challenges the traditional consulting model by arguing that leaders shouldn't create dependencies on experts; instead, they should build the capability to handle the next change themselves. We discuss the "three steps" of successful change: building belief, enabling behaviors, and sustaining culture.Plus, we talk about why posting your core values on a bathroom wall is a terrible way to build culture.Connect with Sarena:LinkedIn: https://www.linkedin.com/in/sarena-diamond/ (The only one spelled S-A-R-E-N-A)Website: https://diamondsolutionsgroupllc.com/---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: linkedin.com/in/roger-jornsWant a website checkup?https://www.reanimationdesign.com/free-website-audit/---------------

Do you think branding is just a logo?Does your business have a solid foundation or are you just "throwing spaghetti at the wall" with your marketing?In this episode, Roger Jorns interviews Brand Strategist Emily Rosales about the vital difference between visual branding (logos) and foundational branding (values and story).Emily opens up about her previous career in the mortgage industry, explaining how a misalignment in culture led her to pivot toward a career focused on impact and legacy. She breaks down her methodology for helping business owners who feel "invisible" gain the clarity needed to connect deeply with their audience.If you are tired of "word vomiting" when people ask what you do, this episode offers a practical "pen to paper" exercise to help you refine your message today.Connect with Emily:LI: https://www.linkedin.com/in/emilyyrosaless/FB: https://www.facebook.com/emilyyy2IG: https://www.instagram.com/_emily_rosales/Website: https://simplyme-coaching.com/---------------About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.Connect with Roger: linkedin.com/in/roger-jornsWant a website checkup?https://www.reanimationdesign.com/free-website-audit/---------------

Join Roger, the host of Reanimated Stories, every week as he interviews fascinating business owners and learns more about their story!Discover who they are, what they do, and how to connect with them. Roger also does solo episodes where he talks about an interesting subject (hint: not himself) that can help you grow in your business.Tune in weekly to learn, connect, and grow through engaging stories!