ReCommerce podcast

Is your resale business optimized for profit?In this episode of the ReCommerce podcast, we break down the operational blueprint for running a successful re-commerce company. From speeding up your inventory intake to mastering omni-channel sales, we cover the essential steps to scale your circular business.Topics covered:Optimizing the Intake Engine: How to process items faster with AISerialized Inventory: Why unique items need digital twinsOmni-Channel Strategy: Syncing online and offline sales seamlesslyThe Circular Flywheel: Turning customers into your best supply source

Is your rental business optimized for maximum revenue, or is your inventory sitting idle? In this episode, we break down the four key levers that drive a successful rental operation: - Availability- Dynamic Pricing- Automation- UtilizationDiscover how to move beyond manual spreadsheets and build a circular business that runs 24/7. We discuss strategies for preventing double bookings, incentivizing longer rentals through smart pricing, and using data to identify dead stock.Topics covered:- Availability: Why real-time, 24/7 booking is essential- Dynamic Pricing: Fixed packages vs. Rate-based pricing- Automation: Streamlining maintenance and workflows- Data Insights: Tracking utilization, ghost items, and item profitability- How TWICE Commerce 2.0 acts as an OS for your rental businessReady to scale your rental business? Check out TWICE Commerce 2.0 to start optimizing your operations today.

In this episode, we dive deep into the launch of TWICE Commerce 2.0—a completely revamped platform built from the ground up. Karri Hiekkanen sits down with Tuomo Laine, CEO and Co-founder of TWICE Commerce, to discuss why the future of re-commerce requires a move from opinionated application software to a flexible Operating System (OS).We cover the limitations of vertical software, how to prepare your business for AI agents, and the difference between linear (Shopify) and circular commerce.In this episode:Why Twice rebuilt their platform from scratchThe "Skyscraper vs. Cottage" analogy for software architectureHow to handle unique, temporal inventory dataPreparing for the age of AI and agentic workflows🔗 Join the waitlist for TWICE Commerce 2.0

Agentic commerce is here: AI agents help shoppers discover, compare, and even check out—without ever visiting your site. We took a huge step forward when OpenAI and Stripe introduced Agentic Commerce Protocol, which is first rolling out for ChatGPT in us with Etsy and Shopify enabling ChatGPT users to purchase directly through the AI chat.In this episode, Karri and Tuomo (CEO & co-founder, TWICE Commerce) break down what’s real today, what’s next, and how merchants—especially in resale & rentals—can prepare.🔧 Practical takeaways:• Treat agentic as a new sales channel (optimize like you do for Google Shopping)• Invest in structured catalog & inventory (single-SKU, attributes, live availability)• Keep pricing simpler in agent channels for better experiences• Ready your APIs/feeds so agents can “read” your business

How do you scale thrift into a $300 franchise? Karri Hiekkanen and Tuomo Laine talk with Zach and Tyler Gordon, Co-CEOs of Basecamp Franchising (Uptown Cheapskate & Kid to Kid). We dive into the win-win-win-win model (brand, franchisees, customers, environment), why single-SKU inventory matters, and how tech + data power pricing, valuation, supply, and marketing across 270+ stores.

Vertical software (like rental or resale tools) optimizes one lane. A recommerce operating system models the primitives — items, time, dynamic orders, connectivity — so you can evolve without replatforming. Tuomo Laine (CEO & co-founder, TWICE Commerce) explains OS vs. vertical software, what strong API/connectivity looks like, and how AI-native workflows change the stack. Keywords: recommerce OS, rental software, resale software, vertical software, API-first, AI-native.

In this episode we map the minimum viable recommerce stack—then show how to extend it. You’ll learn when a recommerce OS should lead (inventory, availability, orders), what a POS is actually for, and how to add shipping, refurbishment, insurance, identity checks, marketplaces, and partner inventory without over-engineering on day one.

In this episode of the ReCommerce podcast, Karri and Tuomo unpack what makes resale businesses tick—and why individualized inventory is at the heart of any successful operation.Whether you’re managing product returns or running a secondhand store, you’ll learn:Why every item should have its own profileHow resale inventory differs from rental and new product modelsThe role of refurbishment data and condition gradingHow AI makes resale listings scalable (even for low-value goods)When and how to decouple inventory from product catalogsPerfect for operations leads, retail innovators, and anyone building a more circular business.

Why is serialized inventory (item-level tracking) a must-have for modern rental businesses? In this episode, Karri and Tuomo Laine (CEO of TWICE Commerce) dive into how tracking each item individually unlocks smarter bookings, dynamic pricing, repair tracking, multi-channel listings, and even optimized resale.Whether you’re scaling your rental operations or replacing spreadsheets, this episode breaks down:What serialized inventory really meansWhy SKU-level tracking doesn’t cut itHow to avoid double bookings and booking conflictsThe evolution from pen-and-paper to scalable rental platformsTune in and find out how item-level tracking sets the foundation for circular business success.

In this episode of the ReCommerce Podcast, we explore how artificial intelligence is set to transform both traditional commerce and recommerce.Host Karri Hiekkanen is joined by Tuomo Laine, CEO of TWICE Commerce, to discuss:AI-powered product discovery and shopping agentsThe importance of making inventory discoverable by AIHow AI enhances the used product buying experienceImage-based product registration and automated item gradingDynamic pricing, demand forecasting, and operational automationWhy TWICE’s new platform is built for the AI-native merchantThis is a must-listen for anyone navigating the intersection of technology and circular commerce.

Why hasn’t anyone built the Airbnb or Uber of equipment rentals?In this episode of the ReCommerce Podcast, Karri and Tuomo explore why both rental marketplaces and rental aggregators have failed to scale — and why that might be changing soon.Drawing from Ben Thompson’s Aggregator Theory, they unpack the deep-rooted structural issues: fragmented supply, operational friction, low average order values, trust gaps, and the lack of shared infrastructure across rental businesses.You’ll hear: • Why rental supply is too unique to be commoditized • What killed early C2C platforms like Fat Llama • Why professionalized supply is key to scale • How the next wave of rental infrastructure (like TWICE) could change everythingWhether you’re building in recommerce, thinking about network effects, or just curious why “Uber for X” doesn’t work for rentals, this episode is for you.

Forget the hype. Let’s talk real rental profitability.In this episode of the ReCommerce Podcast, host Karri Hiekkanen talks with Tuomo Laine, CEO and Co-founder of TWICE Commerce, about how to build a profitable equipment rental business from the ground up. Based on Tuomo’s internal memo (link below), they unpack the actual unit economics of rentals and explain why, in many cases, renting beats selling.This episode covers:- When rental businesses outperform resale- How to calculate net profit per rented unit- What drives asset turnover and depreciation- How operational costs and maintenance impact margin- Pricing strategies that go beyond just daily rates- Why simplicity wins in rental pricing- How to automate and scale operations without losing controlWhether you're just starting out or scaling a large circular operation, this conversation gives you a practical playbook for making rentals work.Related memo: "The Unit Economics of Rental: When Does It Beat Selling?"Subscribe to the ReCommerce podcast for more circular business insights.

In this episode, Karri Hiekkanen sits down with Tuomo Laine, Co-founder & CEO of TWICE Commerce, to explore how modern retailers can confidently launch into recommerce—without a year-long discovery project or overwhelming investment.🚀 What you’ll learn:Why now is the right time for retailers to explore recommerceHow to analyze your existing capabilities and identify gapsThe most common resale models (and which one to start with)Tips for launching a proof-of-concept in just one storeHow to scale once you’ve found product-market fitWhether you’re a small store owner or an enterprise retailer, this episode gives you a concrete, actionable roadmap to turn returns into revenue.🛠️ Tools, steps, and real-world tips from recommerce leaders.📩 Want to get started? Reach out to TWICE Commerce:https://www.twicecommerce.com

How big is the recommerce market?In this episode, Tuomo Laine (CEO of TWICE Commerce) maps out the entire recommerce landscape: from corporate recommerce and aggregator brands to C2C marketplaces and peer-to-peer exchanges.We explore:- How each segment works—and where they get supply- Market sizes from $20B to $200B+- Why trust, branding, and AI are key drivers in recommerce- What the future holds for rentals, resale, and new recommerce entrepreneursWhether you're in resale, rentals, or just exploring circular business models—this one's for you.Follow the ReCommerce Podcast for more deep dives on the business of rethinking ownership.

What makes recommerce different from traditional commerce? In this episode, Tuomo Laine, CEO and co-founder of TWICE Commerce, breaks down the four core fundamentals shaping recommerce and driving TWICE’s development:Each item is unique — Why individual tracking matters.Everything is time-bound — How time shapes inventory and availability.Orders are non-linear and dynamic — The complexity of returns, refurbishments, and flexible order flows.Connectivity is a next-level challenge — Why integrations in recommerce go beyond basic connections.Discover how these fundamentals impact the circular economy and what businesses need to consider when adapting to this evolving landscape.Follow the ReCommerce Podcast for more insights into circular business models and the future of commerce.

What happens when a product is returned or comes back from rental? How do businesses refurbish items, decide what’s worth repairing, and get them ready for resale? In this episode of the ReCommerce podcast, Tuomo Laine, CEO & Co-founder of TWICE Commerce breaks down the entire refurbishment flow step by step.

In this episode of The ReCommerce Podcast, we dive deep into Product as a Service (PaaS) and explore how businesses can thrive by selling access rather than ownership. Tuomo Laine, CEO and Co-founder of TWICE Commerce, explains how servitization transforms traditional retail into flexible business models like short-term rentals, leasing, and subscriptions. We discuss the opportunities, challenges, and strategies for both new entrepreneurs and established retailers looking to enter the circular economy. Learn how to start small, identify the right products, and leverage services to increase profit margins and customer satisfaction.

In this episode of the ReCommerce Podcast, Karri Hiekkanen sits down with Tuomo Laine, CEO and Co-founder of TWICE Commerce, to explore the fascinating world of resales and secondhand commerce.We dive deep into the different business models in resale—from simple secondhand sales to complex refurbishing operations.Tuomo shares insights on:Key business models in resale and secondhand salesThe biggest challenges in running a resale business, including supply acquisition and reverse logisticsHow software and technology can simplify operations, track inventory, and unlock new business opportunitiesThe role of AI and data in reshaping the future of recommerceWhether you're an entrepreneur looking to enter the resale space or an established retailer exploring circular business opportunities, this episode is packed with practical advice and valuable insights.Tune in to learn how modern re-commerce businesses are thriving and how you can get started!

In the first episode of the ReCommerce podcast we start by talking what is re-commerce and why circularity is a must for retailers in the near future.