Results Based Marketing

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/In this episode of the Results-Based Marketing Podcast, host Simeon Cryer discusses the critical mistakes advertisers often make that can lead to significant financial losses. He emphasizes the importance of writing ads at an accessible comprehension level and warns against making marketing efforts too self-centered. Simeon highlights the consequences of poorly directed ads, such as leading potential customers to 404 error pages, which not only frustrates users but also redirects advertising dollars to competitors. Follow Simeon: www.youtube.com/@simeonjcryerwww.linkedin.com/in/simeonjohncryer/?originalSubdomain=auTimestamps:00:00:00 - Introduction00:01:02 - 10 Fatal Mistakes in Advertising00:01:13 - 404 Errors and Missed Opportunities00:02:06 - The Importance of Targeting and Expertise00:03:00 - Understanding Your Market and Messaging00:04:33 - The Call to Action: Clarity is Key00:05:56 - Creative Elements: Avoiding Cheesy Stock Images00:06:59 - The Buyer’s Perspective: It’s Not About You00:07:42 - Testing and Measuring for Success00:08:24 - Course Correction: Solving Roadblocks

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/In this episode of the Results Based Marketing Podcast, host Simeon Cryer dives into the critical factors that can influence the performance of Facebook ads. He emphasizes the importance of understanding audience motivation, highlighting that people are often more driven to avoid pain than to seek pleasure. By framing advertising within a problem-solution context, marketers can better connect with their target audience. Simeon explains why Facebook is a preferred platform for advertising compared to LinkedIn, likening effective marketing to fishing with the right bait at the right time and place.The episode features a unique segment where Simeon takes on real-time business profiles submitted by listeners, offering immediate audit and recommendations. This week, he focuses on Sharon Bennett, an RTO owner specializing in leadership and professional development. Follow Simeon: www.youtube.com/@simeonjcryerwww.linkedin.com/in/simeonjohncryer/?originalSubdomain=auTimestamps:00:00:00 - Introduction00:00:31 - Welcome to Results-Based Marketing Podcast00:00:52 - Simeon Cryer and Automate Convert00:01:03 - Episode Overview: Business Profile Audit00:01:23 - Business Profile: Sharon Bennett's RTO00:01:55 - Current Marketing and Sales Process00:02:27 - Pain Points and Challenges00:03:52 - Desired Outcomes and Initial Recommendations00:04:02 - Target Audience and Platform Strategy00:04:55 - Scraping LinkedIn for Leads00:05:28 - Understanding Motivations and Pain Points00:05:59 - Fishing Analogy for Marketing00:06:20 - Crafting Effective Ad Messaging00:06:51 - Leveraging Job Market Data00:07:24 - Imagery and Creative Strategy for Ads00:08:07 - Understanding the Perfect Student00:09:00 - Incorporating Client Feedback00:09:53 - Creating Compelling Offers00:10:14 - CTA00:10:45 - Social Media Links

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/In this episode of the Results-Based Marketing Podcast, host Simeon Cryer dives into the transformative impact of AI on the marketing industry, sharing insights from his recent experience at HubSpot's Inbound event. He discusses how AI can automate up to 50% of daily marketing tasks, highlighting innovative tools such as Claude, Haygen, Runway, and Agents AI, which allow marketers to hire virtual assistants for various tasks. Simeon emphasizes the importance of adapting to these technological advancements to stay competitive and profitable in business. Follow Simeon: www.youtube.com/@simeonjcryerwww.linkedin.com/in/simeonjohncryer/?originalSubdomain=auTimestamps:00:00:00 - Introduction00:00:36 - Welcome and Overview by Simeon Cryer00:00:57 - Reacting to New Marketing Videos00:01:21 - Insights from Inbound by HubSpot00:01:34 - The Rise of AI in Marketing00:01:47 - AI Tools for Automating Tasks00:01:58 - The Cost of Missed Calls and AI Solutions00:02:19 - Embracing AI for Competitive Advantage00:02:47 - The Importance of Valuable Content00:02:57 - Human vs. AI-Generated Content00:03:09 - Using AI for Creative Inspiration00:03:30 - Prompting AI for Copywriting00:04:01 - AI as a Junior Copywriter00:04:34 - Selling Emotions, Not Products00:05:18 - Branding Secrets: Avoid Primary Colors00:06:01 - Examples of Luxury Color Palettes00:06:35 - Special Offer for Business Owners00:06:54 - United Airlines Lifetime Flying Pass00:07:51 - Traveling and Culinary Experiences00:08:32 - Gaming the System with Airline Points00:09:00 - Success with Facebook Ads in 202400:09:52 - Five Words to Never Say in Marketing00:10:16 - Using Names Instead of Generic Terms00:10:48 - CTA

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/In this episode of the Results Based Marketing Podcast, host Simeon Cryer discusses the critical factors that influence your ability to convert prospects into paying clients. He emphasizes the importance of having a well-defined offer, questioning whether it is truly irresistible or just a hard-to-resist option. Simeon also highlights the necessity of targeting the right audience on the appropriate platforms, using the example of tradespeople and their social media habits. Throughout the episode, he shares insights and strategies that have helped clients generate substantial revenue, aiming to equip listeners with the tools to automate, convert, and dominate their industries. Follow Simeon: www.youtube.com/@simeonjcryerwww.linkedin.com/in/simeonjohncryer/?originalSubdomain=auTimestamps:00:00:00 - Introduction00:01:03 - The Importance of Your Offer00:02:39 - Targeting Your Audience Effectively00:04:56 - Crafting Compelling Copy00:06:41 - Evaluating Your Sales Process00:08:06 - The Role of Advertising in Conversions00:09:30 - Analyzing Conversion Issues00:11:37 - Next Steps

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/In this episode of the Results-Based Marketing Podcast, host Simeon Cryer discusses the crucial role of website design and conversion-based copywriting in successful digital marketing. He highlights the importance of having a professional and appealing website, especially as potential clients will often research your business online before engaging. Simeon shares three key strategies to improve website performance and enhance user experience. He also showcases a recently created landing page for a client, providing insights into effective conversion components that resonate with audiences and drive business success. Follow Simeon: www.youtube.com/@simeonjcryerwww.linkedin.com/in/simeonjohncryer/?originalSubdomain=auTimestamps:00:00:00 - Introduction00:01:02 - Understanding Conversion-Based Copywriting00:02:16 - Positioning Against Competitors00:03:30 - Importance of Social Proof00:04:03 - Creating Effective Landing Pages00:05:40 - Resonating with Client Pain Points00:06:45 - The Value of Automation in Follow-Up00:08:31 - Crafting Your Unique Offer00:09:56 - Understanding Customer Awareness Levels

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/In this episode of the Results Based Marketing Podcast, host Simeon Cryer shares essential strategies for creating high-converting webinars, particularly for high-ticket items. He emphasizes the importance of conducting at least 10 live webinars to capture the energy and engagement that comes from a live audience. Simeon discusses the significance of making a bold claim and maintaining focus on a single, compelling offer to avoid diluting the message. He also reveals how he generated $60,000 in a day and over a million dollars in 60 days by applying these strategies. Follow Simeon: www.youtube.com/@simeonjcryerwww.linkedin.com/in/simeonjohncryer/?originalSubdomain=auTimestamps:00:00:00 - Introduction00:00:51 - Welcome to Results-Based Marketing Podcast00:01:23 - Critical Success Factors for High Converting Webinars00:01:44 - The One Big Thing00:02:38 - Structuring Your Webinar Intro00:03:19 - Engaging Your Audience00:04:02 - Setting the Pace and Tone00:05:04 - The Energy of Live Webinars00:05:46 - Authenticity and Engagement00:05:57 - The Hook: Keeping People to the End00:07:00 - Special Offers and Scarcity

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/In this episode of the Results-Based Marketing Podcast, host Simeon Cryer explores the effectiveness of webinars as a marketing tool for businesses. Contrary to the belief that webinars are outdated, Simeon emphasizes their power and the importance of analyzing performance metrics to ensure success. He discusses key elements that make a webinar compelling and shares insights from case studies with clients who have generated substantial revenue through strategic webinar use. Follow Simeon: www.youtube.com/@simeonjcryerwww.linkedin.com/in/simeonjohncryer/?originalSubdomain=auTimestamps:00:00:00 - Introduction00:01:02 - 00:01:23: Is a Webinar Right for Your Business?00:01:23 - 00:01:55: Benefits of One-to-Many Communication00:01:55 - 00:02:26: Webinar Duration and Effectiveness00:02:26 - 00:03:08: High-Ticket Sales via Webinars00:03:08 - 00:03:50: Qualified Conversations for High-Ticket Items00:03:50 - 00:04:12: Case Study: Webinar Conversion Issues00:04:12 - 00:04:54: Creative Solutions for Webinar Registration00:04:54 - 00:05:15: Beware of Outlandish Promises00:05:15 - 00:05:47: Invitation for Business Owners

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/In this episode of the Results-Based Marketing Podcast, host Simeon Cryer dives into the world of marketing strategies and their effectiveness. He begins by addressing the skepticism surrounding SEO, labeling a significant portion of SEO agencies as scams that rely on outdated methods. Simeon then introduces a powerful marketing concept: the connection between happiness and spending, citing how environments like department stores and casinos leverage this insight to boost consumer spending. Throughout the episode, listeners can expect raw, unfiltered commentary as Simeon reacts to various online content, sharing valuable insights from his extensive experience in helping clients generate significant revenue through innovative marketing tactics.Follow Simeon: www.youtube.com/@simeonjcryerwww.linkedin.com/in/simeonjohncryer/?originalSubdomain=auTimestamps:00:00:00 - Introduction00:01:04 - Real-Time Reactions to Online Content00:01:48 - Cold Outreach for Personal Trainers00:03:04 - The Power of Irresistible Offers00:04:38 - The Most Profitable Marketing Trick00:05:08 - The Psychology of Watch Ads00:06:55 - Is SEO Dead?00:09:19 - Sales Tactics That Generate Revenue00:12:04 - The Assumed Close Technique00:13:01 - Critique of LinkedIn Culture

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/In this episode of the Results-Based Marketing Podcast, host Simeon Cryer dives into the controversial and often misunderstood world of cold email and organic automated LinkedIn outreach. He emphasizes the importance of having the right marketing strategies that resonate with your target audience, particularly tradespeople who may not be active on platforms like LinkedIn. Simeon discusses the nuances of using automation within the bounds of terms of service, highlighting that while certain practices may not be illegal, they can be frowned upon by platforms. Listeners will learn how to send up to 10,000 emails a day legally for B2B conversations and gain insights into effective lead generation and nurturing tactics. If you're looking to automate and dominate your industry, this episode is packed with valuable strategies that can give you a significant edge in your marketing efforts.Follow Simeon: www.youtube.com/@simeonjcryerwww.linkedin.com/in/simeonjohncryer/?originalSubdomain=auTimestamps:Timestamps:00:00:00 - Introduction00:01:14 - Exploring Cold Email and LinkedIn Outreach00:02:06 - Understanding the Gray Areas00:03:10 - Cost Comparison of Strategies00:04:24 - Scaling Email Outreach00:05:50 - Response Rates and Target Market00:07:37 - Creative Campaign Strategies00:08:42 - Using LinkedIn as a Database00:09:44 - Optimizing Customer Journey00:10:26 - Measuring Campaign Success00:11:08 - Choosing Between LinkedIn and Cold Email

In this episode Simeon dives into the crucial topic of how to effectively get people to buy from you. He emphasises the importance of breaking down high-priced products into manageable payment plans to encourage immediate decision-making, the power of limited-time offers, such as Black Friday or year-end sales, and highlights how first impressions significantly influence consumer behaviour. Make sure to have your notes out, there are some seriously valuable lessons to be learnt through this episode! Learn more about Automate Convert: https://automateconvert.com/ Follow Simeon: www.youtube.com/@simeonjcryerwww.linkedin.com/in/simeonjohncryer/?originalSubdomain=auTimestamps:[00:00:00] Intro. [00:01:13] How to get people to buy.[00:05:35] Recency effect in marketing.[00:06:48] Creating urgency in offers.[00:09:33] Compelling offers and urgency.

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/In this video, I dive into the critical role of email marketing in business. I’ll show you why email is the lifeblood of any successful company and explain the importance of frequency and succinctness in cold and database emails. I’ll break down the difference between reaching out to cold prospects and nurturing relationships with your existing contacts. With 20 years of experience, I’ll share actionable strategies to help you take your email marketing to the next level. Whether you want to automate your outreach or supercharge your lead generation, these tips will help you dominate your industry!Learn more about Automate Convert: https://automateconvert.com/Follow Simeon: www.instagram.com/simeoncryer/www.youtube.com/@simeonjcryerfacebook.com/simeon.cryertiktok.com/@simeonjcryerau.linkedin.com/in/simeonjohncryerTimestamps:00:00:00 - Introduction 00:00:41 - Welcome to Results-Based Marketing Podcast00:01:13 - Overview of Email Marketing Strategies00:01:24 - Cold Email vs. Database Email00:01:34 - Importance of Email in Business00:01:54 - Elements of Cold Email00:02:05 - Identifying Your Target Market00:02:27 - Crafting Effective Subject Lines00:02:48 - Writing Concise Cold Emails00:03:10 - Engaging with Pain Points

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/In this episode of the Results Based Marketing Podcast, host Simeon Cryer dives into the common pitfalls that even the biggest brands face in their marketing strategies. He uses a recent Jaguar commercial as a case study to illustrate how a brand can quickly tarnish its image in just 30 seconds. Simeon emphasizes the importance of understanding your customer base and the dangers of misrepresenting your brand. Tune in to discover valuable insights on effective marketing, lead generation, and brand management that can help you automate, convert, and dominate your industry.Learn more about Automate Convert: https://automateconvert.com/Follow Simeon: www.instagram.com/simeoncryer/www.youtube.com/@simeonjcryerfacebook.com/simeon.cryertiktok.com/@simeonjcryerau.linkedin.com/in/simeonjohncryerTimestamps:00:00:00 - Introduction 00:01:05 - Analyzing Jaguar's Marketing Misstep00:02:20 - The Importance of Brand Representation00:03:46 - Learning from Past Mistakes: The Bud Light Example00:05:00 - The Risks of Alienating Your Customer Base00:06:24 - Navigating Political Messaging in Marketing00:07:39 - The Need for Customer Identification in Advertising00:08:10 - The Viral Impact of Controversial Campaigns00:09:02 - Conclusion and Key Takeaways

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/In this episode of the Results Based Marketing Podcast, Simeon Cryer dives into selecting the right digital marketing agency. He emphasizes that Facebook marketing is just one of many effective strategies and that a holistic approach is essential. Simon outlines the most expensive mistakes business owners often make when choosing agencies, highlighting the importance of working with a committed, caring team that treats your business as their own. With insights from his experience at Automate Convert, where clients have generated hundreds of millions in revenue, Simon provides valuable tips to help listeners avoid common pitfalls and achieve marketing success. Learn more about Automate Convert: https://automateconvert.com/Follow Simeon: www.instagram.com/simeoncryer/www.youtube.com/@simeonjcryerfacebook.com/simeon.cryertiktok.com/@simeonjcryerau.linkedin.com/in/simeonjohncryerTimestamps:00:00:00 - Introduction 00:01:03 - Common Mistakes in Choosing Agencies00:01:35 - Agency Size: Too Big or Too Small?00:02:51 - The Importance of the Facebook Pixel00:03:43 - Avoiding One-Trick Ponies in Marketing00:04:56 - The Need for Diverse Marketing Skills00:06:52 - Understanding Your Target Audience

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/In this episode of the Results Based Marketing Podcast, host Simeon Cryer dives into the current state of marketing agencies and challenges the notion that they are becoming obsolete. He argues against the mainstream narrative by referencing data and the ongoing success of major brands like Facebook. Simon also shares an intriguing anecdote about the readability of political speeches, specifically highlighting how former President Trump's speeches were rated at a fourth-grade level. The episode is packed with insights and commentary as Simon prepares to react to marketing content from well-known figures like Neil Patel.Learn more about Automate Convert: https://automateconvert.com/Follow Simeon: www.instagram.com/simeoncryer/www.youtube.com/@simeonjcryerfacebook.com/simeon.cryertiktok.com/@simeonjcryerau.linkedin.com/in/simeonjohncryerTimestamps:00:00:00 - Marketing Agencies Are Not Dead00:01:14 - The Value of Automation in Marketing00:03:19 - The Importance of Ad Creative00:04:43 - Paid Traffic vs. Organic Growth00:06:43 - Leveraging Expertise in Marketing00:08:53 - The Future of Marketing: Video Production00:10:43 - The Importance of Clear Communication00:11:34 - Closing Thoughts and Engagement

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/In this episode of the Results Based Marketing Podcast, host Simon Cryer dives into the five critical mistakes that are sabotaging Facebook ad campaigns. He emphasizes the importance of standing out in a crowded marketplace by creating unique and memorable brand messaging. Simon shares insights from his experience at Automate Convert, where they have helped clients generate hundreds of millions of dollars through effective marketing strategies. Learn more about Automate Convert: https://automateconvert.com/Follow Simeon: www.instagram.com/simeoncryer/www.youtube.com/@simeonjcryerfacebook.com/simeon.cryertiktok.com/@simeonjcryerau.linkedin.com/in/simeonjohncryerTimestamps:00:00:00 - Introduction 00:00:43 - Welcome to Results-Based Marketing Podcast00:01:14 - Five Things Killing Your Facebook Ads00:01:55 - Importance of Captivating Headlines00:02:58 - Targeting the Right Audience00:04:01 - Building Lookalike Audiences00:05:03 - Effective Ad Images and Creative00:05:14 - Complimentary Chat Offer00:05:35 - Profit Profiling and Targeting00:06:06 - Importance of Split Testing

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/In this episode of the Results-Based Marketing Podcast, host Simeon Cryer emphasizes the critical importance of lead follow-up in business. He cites a staggering statistic from Grant Cardone, revealing that 45% of businesses fail to make even a single call to leads, which can severely hinder growth. Simon shares effective strategies for leveraging intelligent automation to enhance lead response times and reduce staff costs. He highlights a case study where one client saved $170,000 by implementing automated follow-ups, including emails, text messages, and forced voicemails. Learn more about Automate Convert: https://automateconvert.com/Follow Simeon: www.instagram.com/simeoncryer/www.youtube.com/@simeonjcryerfacebook.com/simeon.cryertiktok.com/@simeonjcryerau.linkedin.com/in/simeonjohncryerTimestamps:00:00:00 - Introduction00:00:21 - Immediate Follow-Up Strategy00:00:43 - Welcome to the Podcast00:01:13 - Importance of Automation00:01:45 - Lead Nurture and Paid Advertising00:02:06 - The Cost of Not Following Up00:02:38 - Automating the Follow-Up Process00:02:59 - Statistics on Lead Conversion00:03:31 - High Tech, High Touch Automation00:04:02 - Crafting Human-Like Text Messages00:05:04 - Forced Voicemails Explained

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/In this episode of the Results-Based Marketing Podcast, Simon dives into the art and science of cold email marketing, a game-changing strategy for boosting top-line revenue in B2B businesses. He emphasizes the importance of using cold email to connect with potential clients and shares insights from his own agency's experience. Listeners will learn why cold email is a cost-effective alternative to traditional advertising and how it can complement an overall marketing strategy. Simon also encourages businesses to evaluate digital marketing agencies based on their own practices, providing a valuable perspective for those seeking effective marketing solutions.Learn more about Automate Convert: https://automateconvert.com/Follow Simeon: www.instagram.com/simeoncryer/www.youtube.com/@simeonjcryerfacebook.com/simeon.cryertiktok.com/@simeonjcryerau.linkedin.com/in/simeonjohncryerTimestamps:00:00:00 - Introduction00:01:07 - The Importance of Trust and Credibility00:02:29 - Omnipresence and Retargeting Strategies00:03:11 - Cold Email Hacks and Tools00:04:05 - Protecting Your Main Domain00:05:09 - Email Seasoning Process00:06:01 - Crafting Effective Subject Lines

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/In this episode of the Results Based Marketing Podcast, Simon Cryer shares valuable insights into mastering the art of marketing and the importance of skill development. He highlights a recent viral marketing success involving KSI and Logan Paul, demonstrating how clever marketing can lead to significant visibility boosts. Simon emphasizes the need for business owners to perfect their craft before diving into new ideas, warning against the misconception that one can become an expert overnight. Learn more about Automate Convert: https://automateconvert.com/Follow Simeon: www.instagram.com/simeoncryer/www.youtube.com/@simeonjcryerfacebook.com/simeon.cryertiktok.com/@simeonjcryerau.linkedin.com/in/simeonjohncryerTimestamps:00:00:00 - Viral Marketing Success with KSI and Logan Paul00:01:00 - The Importance of Mastering Your Craft00:02:00 - Email Marketing Hacks: Subject Lines Matter00:04:00 - Understanding Different Marketing Channels00:06:00 - Selling Benefits Over Features00:07:00 - The Reality of Learning and Monetizing Skills00:09:00 - The Challenge of Building a Brand vs. Established Names00:10:00 - Skepticism Towards Traditional Education in Marketing00:11:00 - The Power of Offering Free Value00:12:00 - Building Relationships Through Free Services

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/In this episode of the Results Based Marketing Podcast, host Simon Cryer reveals powerful secrets that most digital marketers in Australia are unaware of, focusing on the effectiveness of database marketing for Facebook campaigns. He emphasizes the importance of utilizing a targeted database or list to enhance lead generation and nurture efforts, sharing insights on how to craft compelling cold emails to increase open rates. With a wealth of experience, Simon and his team at Automate Convert have helped clients generate millions of dollars using these cutting-edge strategies.Learn more about Automate Convert: https://automateconvert.com/Follow Simeon: www.instagram.com/simeoncryer/www.youtube.com/@simeonjcryerfacebook.com/simeon.cryertiktok.com/@simeonjcryerau.linkedin.com/in/simeonjohncryerTimestamps:00:00:00 - Introduction 00:01:09 - Why Database Marketing Matters00:02:02 - Building and Procuring a Database00:03:29 - Cold Email Marketing Strategies00:05:02 - Using Databases for Facebook Marketing00:06:05 - Targeting with Custom and Lookalike Audiences00:07:30 - The Importance of Email Domains for Cold Outreach00:08:36 - Crafting Effective Cold Emails00:09:50 - Valuing Your Database as an Asset00:10:21 - Conclusion and Call to Action

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://bit.ly/AutomateConvertIn this episode of the Results-Based Marketing Podcast, host Simon Cryer dives into the powerful strategy of database reactivation. He emphasizes the importance of leveraging your existing database, which he describes as a potential "pot of gold." Simon explains that many leads enter your database with the intent to solve a problem, even if the timing wasn't right for them at that moment. He encourages business owners to revisit these cold leads, highlighting that re-engaging with them can lead to significant value and trust-building with clients.Learn more about Automate Convert: https://automateconvert.com/Follow Simeon: www.instagram.com/simeoncryer/www.youtube.com/@simeonjcryerfacebook.com/simeon.cryertiktok.com/@simeonjcryerau.linkedin.com/in/simeonjohncryerTimestamps:00:00:00 - Introduction 00:00:20 - Welcome to Results-Based Marketing Podcast00:00:41 - About Automate Convert00:00:53 - Importance of Database Reactivation00:01:14 - Identifying Low-Hanging Fruit in Your Database00:01:46 - Cost-Effectiveness of Email Marketing00:01:57 - Understanding Lifetime Value of a Customer00:02:38 - Calculating Customer Acquisition Costs00:03:09 - Benefits of Database Reactivation00:03:20 - Deep Psychology and Quick Wins00:03:41 - Building Trust and Value with Clients

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://bit.ly/AutomateConvertIn this episode of the Results-Based Marketing Podcast, Simon Cryer reveals how a single email campaign generated $2.5 million in revenue! Discover the importance of nurturing your database and learn how to create compelling offers, especially during key times like the end of the financial year. Simon shares invaluable insights on avoiding common email marketing mistakes and provides actionable strategies to automate your marketing efforts, convert leads, and dominate your industry. Don’t miss these expert tips that can transform your approach to email marketing! Learn more about Automate Convert: https://automateconvert.com/Follow Simeon: www.instagram.com/simeoncryer/www.youtube.com/@simeonjcryerfacebook.com/simeon.cryertiktok.com/@simeonjcryerau.linkedin.com/in/simeonjohncryerTimestamps:00:00 Introduction01:47 Email Marketing Campaign Success Story02:21 Strategic Planning and Execution04:47 Campaign Results and Optimization05:32 Lessons Learned and Future Strategies09:04 Why Email Marketing is Not Dead

In this episode of the Results-Based Marketing Podcast, Simon Cryer shares 20 years of marketing expertise in just 10 minutes! Learn how understanding your client's customer is key to crafting irresistible offers that drive results. Simon breaks down actionable strategies to avoid common pitfalls, like making customers feel wrong, and offers tips to automate, convert, and dominate your industry. Fill your pipeline with high-quality clients: https://bit.ly/AutomateConvertLearn more about Automate Convert: https://automateconvert.com/Follow Simeon: www.instagram.com/simeoncryer/www.youtube.com/@simeonjcryerfacebook.com/simeon.cryertiktok.com/@simeonjcryerau.linkedin.com/in/simeonjohncryerTimestamps00:00:00 - Introduction00:01:03 - Understanding Your Client's Client00:02:27 - The Spectrum of Customer Awareness00:03:41 - Emotional Content in Marketing00:04:12 - Micro-Commitment and Lead Magnets00:05:48 - Creating Compelling Offers00:07:32 - Specificity in Offer Creation00:09:08 - Risk Reversal and Guarantees

In this episode of the Results-Based Marketing Podcast, Simon Cryer shares unconventional marketing tactics that have helped his clients and family stand out from the competition. He highlights the power of creating a distinctive offer to escape the "sea of sameness" and boost revenue. Tune in for innovative strategies to elevate your marketing and dominate your industry.Fill your pipeline with high-quality clients: https://bit.ly/AutomateConvertLearn more about Automate Convert: https://automateconvert.com/Follow Simeon: www.instagram.com/simeoncryer/www.youtube.com/@simeonjcryerfacebook.com/simeon.cryertiktok.com/@simeonjcryerau.linkedin.com/in/simeonjohncryerTimestamps:00:00:00 - Introduction 00:01:00 - The Importance of a Standalone Offer00:02:00 - Case Study: $100,000 Home Value Offer00:04:00 - Gamifying the Offer for Trust00:05:00 - Funding the Prize: Insurance and Odds00:06:00 - Linking Brand Trust with Telstra00:07:00 - Another Successful Campaign: Free Holiday Offer00:08:00 - The Impact of Unconventional Offers on Business00:09:00 - Conclusion: The Power of Irresistible Offers

In this episode of the Results-Based Marketing Podcast, host Simeon Cryer, founder of Automate Convert, shares over a decade's worth of knowledge and expertise in digital marketing. He emphasizes the importance of learning from failures and setbacks, drawing inspiration from well-known figures like Jeff Usner and Russell Brunson. The episode outlines key strategies for crafting compelling offers and headlines, focusing on results-based marketing. Simeon invites business owners and marketing teams to harness cutting-edge lead generation and nurturing techniques to significantly grow their businesses. Tune in to discover actionable insights that can help you automate, convert, and dominate your industry.Fill your pipeline with high-quality clients: https://bit.ly/AutomateConvertFollow Simeon: www.instagram.com/simeoncryer/www.youtube.com/@simeonjcryerfacebook.com/simeon.cryertiktok.com/@simeonjcryerau.linkedin.com/in/simeonjohncryerLearn more about Automate Convert: https://automateconvert.com/Timestamps: 00:00:00 - Introduction00:00:11 - Learning from Failures of Big Names00:00:32 - Crafting Offers and Headlines00:03:41 - Behind the Scenes of Success00:04:13 - Overcoming Business Setbacks00:04:34 - Transforming Business and Lives00:06:31 - Importance of Business Success00:06:41 - Results-Based Tips and Strategies00:07:03 - Avoiding Vanity Metrics00:07:24 - Case Study: Seminar Marketing Strategy00:09:19 - Understanding Your Business Numbers