Retail Mashup

Retail businesses are shifting from selling products to creating experiences. This new business model helps build customer loyalty and increase spending. Some examples of companies that are doing this well include Lululemon, Apple, and Canada Goose. Lululemon offers yoga classes and other community-building events in its stores. Apple provides free workshops and other educational opportunities. Canada Goose has cold rooms where shoppers can try out its products. The full transcript and extended content can be found in https://retail-mashup.com/ Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

Thom Browne and Samsung are partnering up again for the third time with a new collection based on the current Samsung Galaxy Z Fold5 and Watch series. This partnership works because they equally engage their audiences.  The full transcript and extra content can be found at https://retail-mashup.com/thom-browne-samsung-best-of-2023 Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

Brands and retailers should work together to create a positive customer experience by displaying products in a visually appealing way. Case in point – Simple Human’s $129 soap dispensers grouped with cheaper options may not work out for both brands. Find the full transcript and more content here https://retail-mashup.com/simple-human-deserves-better-displays/ Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

Broken coolers are unavoidable at grocery stores. However, having unmarked broken spaces could lead to customer perception issues on quality and operations. This episode focuses on what happens when customers see broken coolers on a prolonged basis and how simple cardboard could be enough to alleviate concerns. Find the transcript and more information at retail-mashup.com/great-idea-placing-cardboards-in-broken-spaces Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

Many brands do not invest in customer experience after the initial sale as they believe their customers will return after onboarding is complete. Is this still the case today? What are the merits of building out a thorough customer experience journey so that brands can maximize revenue generation? You can find the full transcript at retail-mashup.com/supercharge-customer-experience-improve-revenue Find out more about Retail Mashup here: Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

Freshii is reverting to live cashiers after a bout with live virtual cashiers did not go as planned. What happened in the implementation and can kiosks be part of the brand's customer experience journey in the future? The full transcript of this episode and more can be found at retail-mashup.com/freshii-and-kiosks-could-be-a-great-combo-if --- Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

The Buy Online Pickup In-Store (BOPIS) has been a great addition to the shopping experience. However, many retailers treat this as an afterthought rather than as part of a bigger customer experience journey. DeAnn Campbell explores this topic further with case studies and antidotes.  You can find the transcript and more information about this topic at retail-mashup.com/bopis-retailers-can-do-better-with-part-2 Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

Ace Hardware is a well-known American hardware store with a rich history in neighborhoods. Providing consumers with the right set of tools and home goods is a big strength of the brand. Did you know they also sell toys? The full transcript and more information about this story can be found here: retail-mashup.com/ace-hardware-creates-better-experience-with-toys Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

Concerts and merchandise go hand in hand. Beyoncé's current concert tour supporting her number one album, Act One: Renaissance, goes to the next level in building a concert experience inside a luxury retail store. Go behind the scenes as Retail Mashup visits the RENAISSANCE FLAGSHIP inside the luxury department store, Holt Renfrew, located in Toronto, Canada. Find the full transcript here: https://retail-mashup.com/concerts-power-retail-experience-for-the-better Want to find out more about Retail Mashup? Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

Branded content plays a vital part in creating better customer relationships. With a laser focus on matching branded content and expectations, brands can build stronger ties with customers and allow the pitfalls of overstating expectations. The full transcript can be found here: https://retail-mashup.com/branded-content-creates-better-relationships Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

What happens when a routine customer experience is disrupted for the worse? DeAnn speaks about her recent shopping trip and her experience with the Costco membership card which left her with many questions on customer experience design, customer flow disruptions, and customer engagement. Is a crackdown good for customers? Full transcript and additional information can be found on Retail Mashup. https://retail-mashup.com/costco-membership-crackdowns-fail-customers

Building brand trust is not easy. Little things or small mistakes can lead to significant erosion of trust. Find out what happens to brand trust when DeAnn observed two little things on a recent trip to a grocery store. The full transcript can be found here: https://retail-mashup.com/building-brand-trust-is-not-easy

Retail media networks are making waves in the advertising and the retail industries with promises of new sustainable revenue streams and customer engagement opportunities. Are they ready for prime time and should brands hold on being investing capital for unrealizable short-term gains? You can find the episode's transcript at https://retail-mashup.com/are-retail-media-networks-ready-for-prime-time/ Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

Costco has been a shopping destination for many worldwide since its operation commerce in September 1983. As of May 2023, it operates over 845 locations in 14 countries. Headquartered in Issaquah, Washington, United States, the retail chain is known for its warehouse aesthetics, high-quality inexpensive food fares, supersized items at reasonable unit prices, and a customer experience strategy focusing on value, product demonstration, and unexpected product drops. How shoppers are enticed with unique customer experiences including a new promotion with Volvo Cars. Did you know Costco sells vehicles?  Find the transcript here: retail-mashup.com/costcos-entices-with-great-customer-experience Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls  

Nostalgia can be a double-edged sword when it comes to its ability to entice, captivate, and acquire interested consumers to relive history. In this podcast episode, DeAnn led the discussion on how brands can use nostalgia to their advantage and what type of signals can lead to failures. You can find the transcript and additional information at retail-mashup.com/nostalgia-can-be-powerful-tool-ep16. You can also find out more about Retail Mashup through the links below: Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

 International House of Pancakes (IHOP) is a well known all-day restaurant that focused on classic breakfast dishes and pancakes - lots of pancakes. This podcast episode focuses on their efforts in evolving their menu through customer and employee feedback. Customer experience never tastes this good.  The transcript can be found at retail-mashup.com/ihop-boosts-by-customer-experience-ep15 If you have this episode, please like and subscribe. We love to hear from you. Find out more about Retail Mashup. Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

James Bond is an iconic brand that needs no introduction. The spy agent with a taste for danger is a fictional character created by British novelist Ian Fleming in 1953. The movie series started with Dr. No (1962) features twenty-seven productions with actors Sean Connery, David Niven, George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan, and Daniel Craig portraying the titled characters. In total, these movies grossed more than US$7.6 billion (not adjusted for inflation).  With a loyal fanbase, many brands are eager to tap into the series' potential by obtaining product licensing deals. Unfortunately, they do not always generate positive results. This podcast explores how brands should capitalize on this crucial moment. The right approach is essential. You can find the transcript at retail-mashup.com/james-bond-brand-partnership Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

Makita Tools is a world-renowned brand for its construction tools. This podcast episode explores why they leaped the cordless microwave. https://retail-mashup.com/mikita-retail-outside-the-box Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

Lego has stayed relevant as a toy supplier worldwide for more than nine decades. This podcast explores the secret behind their success. We highlighted three areas to showcase the brand's resilience in capturing the imagination, driving engagement, and building consistent revenue streams. You can find the transcript at https://retail-mashup.com/how-lego-builds-loyalty Follow this link for more information about the Retail Mashup content platformFollow this link for more insightsFollow this link for more podcast episodesFollow this link to participate in regular polls

Mint Mobile is a beloved mobile company owned and fronted by Ryan Reynolds. This podcast showcases why the brand is so popular with the public. Hint: customer experience. Check out Retail Mashup for the full transcript and additional information about this content platform insightspodcast episodes polls. Reach out to us at [email protected] if you have any questions, ideas, media requests, and advertising placement inquiries.

Mississippi recently approved a bill (HB401) that changes how car dealerships are operated. This podcast explores how the law impacts customer experience practices and consumer choices in purchasing electric vehicles in the future.

In this podcast episode, DeAnn and I will explore two new concepts: 1. How can brand refresh support or distract a brand, and 2. How can luxury brands use automation to make customers feel engaged and supported. Find the transcript here: https://retail-mashup.com/brand-refresh-and-technology-automation-ep9 Find additional insights here: https://retail-mashup.com Contact us for advertising, interview, and collaboration requests here: [email protected]

In this podcast episode, DeAnn and I will explore two concepts: 1. How can Peloton generate more revenue growth by engaging its subscribers with software, and 2. Using Kohl's and Sephora's partnership as a case study on evaluating customers and their needs. You find the transcript here: https://retail-mashup.com/taking-care-of-customer-needs-ep6/ Subscribe to get updates, promotions, and contests.

In this podcast episode, DeAnn and I will explore two concepts: 1. How supermarkets may miss out on customer insights and revenue with self-checkout kiosks, and 2. How a coffee chain may build customer loyalty in the wrong direction through big program changes.

The 2022 holiday season will be remembered for a once-in-a-generation winter storm sweeping through North America. In a special edition of Retail Mashup the Podcast, Larry will discuss how retailers can better manage winter storm disruptions through customer experience.

Part 1 of the Retail Mashup podcast focused on brand identity from the social media platform and messaging perspectives. In part 2, DeAnn and I discussed how brand identity could be improved through regular assessment, employee training, data gathering, and failure adaptation. We included examples from Balenciaga, JCPenny, REI, and Chick-fil-A and introduced concepts like Net Promoter Score, metrics, and observational skills.

This episode focuses on how retailers should navigate around their brand identity through influencers, social media platforms, and backlashes. DeAnn Campbell and Larry Leung discuss how Twitter and Facebook's changes can impact brands. Additionally, brand ambassadors or even company founders can materially impact a brand if they do not act according to the retailers' values.

The first Retail Mashup podcast episode had a great response. DeAnn and I decided to build on the discussion with Part 2 focusing on how music artists, entertainers, and other brands can prolong engagement with fun pop-up experiences.

In this first episode of the Retail Mashup podcast, we will discuss the ultimate physical and digital pop up experiences featuring BTS, Harry Styles, Beyoncé, and Selena Gomez. Additionally, we navigate around pop stars and the art of authenticity when it comes to engagement and selling their brand.