Rossman Radio

Summary Candace Mohrs, part owner of AAA Plumbers in the greater Houston area, shares how a family-founded, multifamily-focused plumbing company has stayed competitive through decades of industry change. She explains how trust, community involvement, and people-first leadership differentiate AAA in a crowded market. Candace also discusses workforce challenges in the trades, the role of communication […]

Summary Alysse Asaro introduced Amy Zitelman, CEO and co-founder, and Julie Garber from Soom Foods, who discussed the company’s journey in popularizing tahini since 2011, their comprehensive digital strategy supporting Amazon, third-party e-commerce, and grocery sales, and their plans for 2026. They detailed Sum Foods’ marketing focus on education through approachable recipes and user-generated content, […]

Summary In this insightful conversation, Rob Nichols and Lindsay Dahl discuss the innovative approach of Ritual in the supplement industry, focusing on transparency, safety, and efficacy. They explore how Ritual’s intentional strategies in product development and advocacy work have set new standards, emphasizing the importance of human clinical trials and transparency in testing. The discussion […]

Summary Alysse Asaro introduced Ben Elkins, CEO of Utah Broadband and AirBeam, to discuss their interconnection, digital marketing in the internet space, and investment opportunities. Ben Elkins detailed AirBeam’s focus on providing high-speed fiber internet to underserved rural areas, including the mobile home park industry, and explained that he also leads Utah Broadband, which is […]

Summary Francisco Ponde, owner of a Kitchen Tune-Up franchise in western Florida, shares how he and his wife built a local, relationship-driven remodeling business backed by the strength of a national franchise system. He explains how a balanced marketing mix—led by Google ads and supported by social media, referrals, and print—drives high-quality leads. Francisco also […]

Summary In this episode of Rossman Radio, Rob Nichols interviews Michael Tekin, founder and CEO of Brands Gateway, a leading luxury fashion dropshipping platform. They discuss the unique model of Brands Gateway, the challenges faced in the luxury e-commerce space, and the importance of trust and quality in dropshipping. Michael shares insights on the shift […]

Summary Chris Mondragon, owner of Bumblebee Cleaning Services, shares how early adoption of technology—especially online booking—helped grow the business from a small startup into a multi-market operation spanning Seattle and Atlanta, with further expansion planned. He discusses the power of recurring revenue in service businesses, how to evaluate and enter new markets, and why Bumblebee […]

Summary Randy, founder of Premium Cabinets, shares how starting the business in 2009 during the housing downturn helped build strong fundamentals that later scaled to 35 locations nationwide. He breaks down the systems-driven approach behind that growth—documented playbooks, repeatable marketing and sales processes, and training built for entrepreneurial operators. Randy also discusses practical ways he’s […]

Summary In this episode of Rossman Radio, we’re joined by Elizabeth Sable, Owner of Action Builders, a residential design-build firm based in Pittsburgh, Pennsylvania. Elizabeth shares her journey from joining the company in 2012 to becoming owner in 2023, and discusses leadership, team building, customer experience, and how tools like AI, content marketing, and modern […]

Summary In this conversation, Matthew Witenstein discusses the key factors that have contributed to the growth of the Arizona SunRays, emphasizing the importance of their dedicated team and the strong community ties that have developed over the years. He highlights how long-term relationships with staff and clients have fostered a shared vision and mission, enabling […]

Summary In this conversation, Ticket Smarter’s Jeff Goodman discusses the evolving landscape of ticketing and how consumer behavior is changing in relation to attending concerts and shows. He emphasizes the need to adapt to these changes and the potential future trends in ticket purchasing. Takeaways • How people look for tickets five years from now […]

Summary In this episode of Rosman Radio, Rob Nichols interviews Eric Mayer, CEO of New Day Diagnostics, a company focused on making cancer screening more accessible and convenient. They discuss the company’s journey from research and development to commercialization, the challenges of marketing in a regulated industry, and the importance of direct-to-consumer strategies. Eric shares […]

Summary Alysse Asaro welcomed Sharon Lechter, who discussed her business philosophy centered on solving a problem or serving a need, the “Power of Association” through partnerships with trusted brands, and the necessity for leaders to hire younger team members to stay ahead of changing business tactics. Lechter emphasized the importance of data-driven, measurable marketing, delegating […]

Summary In this episode of Rosman Radio, Rob Nichols interviews Dan Abel, co-founder and CEO of Pilot Project Brewing, an innovative incubator model for beverage brands. Dan shares his unique journey from the music industry to the beverage sector, explaining how Pilot Project functions like a record label for drinks, providing resources and support for […]

Summary Alysse Asaro welcomed Sean McGraw of For Energy to Rossman Radio to discuss the evolving energy industry marketing landscape, where Sean McGraw explained that For Energy, originally focused on residential solar, has shifted its priority to energy efficiency due to industry changes. Sean McGraw advocated for a multi-channel marketing approach, ensuring no single lead […]

Summary The conversation explores the challenges faced in converting an educational campaign about carbon dioxide removal into sales, highlighting unexpected global interest and outreach.  Laura Katayama of Thanks a Ton explains. Takeaways • It’s been really difficult to pivot or to turn this education campaign into sales. • We’ve been very successful with getting the […]

Summary In this conversation, Amy Babster and Rob Nichols discuss their experiences with AI in creative design, particularly focusing on their work with Sora. They explore the potential and limitations of AI in producing realistic designs, highlighting the challenges they face in achieving accuracy and authenticity in their projects. Takeaways • We’re starting to dabble […]

Summary The conversation explores the journey of a Gilson Snowboards from its inception, highlighting the challenges and innovative spirit of its founders as they transitioned from ideas to actual products, and the importance of feedback in their development process. Takeaways • They revisited the idea of a three-dimensionally-based snowboard. • After several failures, they found […]

Summary In this conversation, John Spitaletta, CMO of Lola Products and ClipStrip Corp, discusses the evolution of marketing from traditional methods to digital platforms. He shares insights on navigating e-commerce challenges, the importance of attribution, and the balance between marketplaces and direct-to-consumer sales. John also explores new marketing channels like TikTok shop and live shopping, […]

Summary In this conversation, Rob Nichols interviews Kevin Stewart, the CTO of Bloom and Blinds, discussing the innovative marketing strategies and technology integration that have propelled the franchise to success. They explore the importance of community-driven marketing, the challenges of digital engagement, and the evolving landscape of SEO and social media. Kevin shares insights on […]

Summary Rob Nichols and Anthony Pong of Caterpy discussed the evolution of digital marketing, emphasizing the shift from traditional e-commerce to native in-app purchasing on social media platforms like TikTok and Instagram. They highlighted the challenges of balancing Amazon’s market dominance with the need for direct-to-consumer sales, stressing the importance of effective content and native […]

Summary Jim Valenzuela, CEO of V’s Barber Shop, founded the business in 1999 to recreate memorable father-son barber shop experiences, inspired by his son Diego, and observed a market gap for upscale barber shops. Jim Valenzuela highlighted the company’s shift from traditional print marketing to a digital strategy, including SEO, geo-fencing, and visual platforms like […]

Summary Alysse Asaro and Madhu Punjabi discussed the myth of “having it all,” which Madhu Punjabi believes requires substantial financial resources and is achieved sequentially over time, with both acknowledging the necessity of paid help to manage work, house, and family responsibilities. Madhu Punjabi shared their career journey through Google, Amazon, Telepart, and Pinterest before […]

Summary In this episode of Rosman Radio, Rob Nichols interviews Thatcher Wine, founder and CEO of Juniper Books. Thatcher shares the journey of starting his business from a hobby to a successful venture, emphasizing the importance of passion in entrepreneurship. He discusses the evolution of Juniper Books, the impact of digital marketing and social media, […]

Summary Alysse Asaro welcomed Erika Mandel, co-owner of Created Blinds, to Rossman Radio to discuss the company’s family-owned and operated nature and Ms. Mandel’s journey into the blinds industry. Ms. Mandel explained that after working in corporate America, she joined her father’s business, Creative Blinds, in 1976 and discovered a passion for its multi-dimensional aspects […]

Summary In this episode, Rob Nichols interviews Nesha Sangabi, founder and CEO of Chickadee, a women’s apparel brand catering to female sports fans. Nesha shares her journey from college to entrepreneurship, discussing the challenges of securing licensing deals with universities and the transition from wholesale to direct-to-consumer sales. She emphasizes the importance of understanding market […]

Summary In this episode of Rossman Radio, host Rob Nichols speaks with Julie Denton Price and Mike Coffey from Blue Cotton, a Kentucky-based screen printing and embroidery company. They discuss the company’s evolution, the importance of brand awareness, and the challenges and opportunities in the e-commerce space. The conversation highlights their marketing strategies, the significance […]

Summary In this conversation, Rob Nichols interviews Jacob Walters, the founder of JawBats, a custom bat brand that has gained popularity through social media. Jacob shares the story of how he started making bats at a young age, the evolution of his marketing strategies, and the challenges of growing a small business. He discusses the […]

Summary Gary Flynn discussed M. Dumas and Sons’ 108-year brand evolution, highlighting its shift from “need” to “want” to provide a unique customer experience while preserving its legacy. Gary Flynn and Alysse Asaro emphasized the importance of storytelling and targeted marketing to connect with diverse customer profiles and project a lifestyle. Gary Flynn identified Instagram […]

Summary In this conversation, Rob Nichols interviews Sarah Morabito, who leads e-commerce and digital investment at Dansko. They discuss the evolution of Dansko as a heritage brand transitioning into the digital space, successful product launch strategies, insights into affiliate marketing, and the integration of organic and paid social strategies. Sarah shares her experiences and the […]

Summary In this episode of Rossman Radio, Rob Nichols speaks with Maria Luisa Mendiola, founder of Miga Swimwear, a brand dedicated to creating inclusive swimwear for women with disabilities. Maria shares her personal journey and the inspiration behind Miga, detailing the challenges she faced in launching the brand, especially during the COVID-19 pandemic. The conversation […]

Summary In this engaging conversation, Rob Nichols interviews Dr. Juan Salinas, the founder of Pnuff, a high-protein snack brand that gained fame through Shark Tank. Dr. Salinas shares his journey from a sports enthusiast seeking nutritious snacks to creating a fun and healthy alternative for everyone. The discussion covers the impact of Shark Tank on […]

Summary In this conversation, Rob Nichols interviews Dr. Amy Divaraniya, founder of Oova, a company that emerged from her personal fertility journey. They discuss the challenges and triumphs of building a women’s health brand focused on hormone tracking, the impact of COVID-19 on their business model, and the ongoing struggles with marketing regulations in the […]

Summary In this episode of Rossman Radio, Rob Nichols interviews Tamatha Graben, founder of Baby Riddle, a brand dedicated to celebrating life’s special moments through baby clothing. Tamatha shares her journey from a dinner table idea to a nationally recognized brand, discussing the impact of COVID-19 on the industry and the importance of adapting to […]

SHOW NOTES In this episode of Rossman Radio, Rob Nichols interviews Nathan Orton, co-founder of the streetwear brand Ishpig, which has thrived for 15 years. They discuss the brand’s journey, the importance of product quality, the evolution of marketing channels from Facebook to TikTok, and the challenges of maintaining authenticity in a rapidly changing digital […]

Summary Ian Cross, founder of Peak Cocktails, shared the company’s origin story, detailing how their interest in mixology during COVID-19 led to the creation of non-alcoholic mocktails infused with adaptogens and nootropics, specifically targeting active individuals and athletes. Ian Cross discussed their marketing strategy, emphasizing Meta as their primary channel for early success and demographic […]

SHOW NOTES: In this conversation, Jack Farrell, VP of Global Ecommerce for PopSockets, discusses the brand’s turnaround strategy, focusing on product characteristics, audience engagement, and the importance of frequent product drops. He highlights the effectiveness of Meta for performance marketing and explores the potential of TikTok as an e-commerce platform. Additionally, he shares insights on […]

Summary Hannah McGough, CMO of Blank Beauty, explained the company’s evolution from a tech startup to a beauty brand, emphasizing their microfactory technology for on-demand cosmetic creation. McGough and Alysse Asaro discussed the company’s business model, future expansion plans, and effective marketing strategies focusing on trend responsiveness and audience understanding. McGough also provided career advice […]

SHOW NOTES Summary Jim Gale, the founder of Food Forest Abundance, discussed the unsustainable use of Earth’s resources as the inspiration for their mission to promote sustainable food forests and achieve global food security. Jim Gale also shared the challenges of censorship due to their solutions challenging patented systems and emphasized an open-source approach for […]

Summary Alysse Asaro and Andy Andersen discussed Dude Wipes’ consistent marketing vision, emphasizing brand authenticity and a relatable social media presence through “trolling” and community engagement. Andy Andersen highlighted the brand’s growth through strategic platform adoption like TikTok Shop and identified YouTube as a future focus for diverse content and SEO. They also addressed challenges […]

Rossman Radio host Alysse Asaro introduces Alexa Martinez, owner of Maker’s Shoes, a brand known for empowering women through comfortable yet stylish footwear. The discussion explores the Maker’s Shoes journey, highlighting its transition from initial concepts to a successful 20-year business, including the inspirations behind its sub-brands like 77. Martinez shares the challenges of online sales […]

Rossman Radio host Alysse Asaro speaks with Tracy Johansson, founder of 3Sons Foods, a company that produces versatile sauces. Johansson explains that the business began when her middle son, Luke, inspired a passion for rhino conservation, leading them to combine this cause with her homemade salsa. She details the challenges and rewards of running a […]

Rossman Radio host Alysse Asaro speak with Lenny Vineberg, CEO of Teraflame. Vineberg discusses his extensive entrepreneurial journey, detailing his experiences from an early venture with a motor scooter brand to building an $80 million furniture import and distribution business. He shares insights into the acquisition and revitalization of Teraflame, emphasizing the challenges of simultaneously building […]

Rosman Radio host Alysse Asaro speaks with Joel Marshall, CEO of DP Derm, the leading US distributor for Dermapen products. The conversation explores Marshall’s transition from martial arts to the aesthetics industry, the development and success of Dermapen technology, and the challenges of marketing innovative skincare in a saturated market. Marshall emphasizes the importance of […]

Rosman Radio hosts Ayissi Nyemba, the founder of Emekao Foods, a company that transforms raw cacao beans into various cocoa ingredients. Ayissi shares her motivation for starting the business in 2016, which stemmed from a desire to support small cocoa farmers by adding value to their work. She discusses the challenges of entrepreneurship, including supply […]

The Rossman Radio podcast features discussions with entrepreneurs, with this episode highlighting BJ Ganem, founder of Sierra Delta. Ganem shares his personal journey as a Marine veteran who, after an injury and personal struggles, found purpose through his dog, leading him to establish a nonprofit dedicated to connecting veterans with dog training. Sierra Delta aims […]

The provided text features an interview on the “Rossman Radio” podcast, hosted by Alysse, with guest Liz Connelly, founder of Katsu. The podcast focuses on entrepreneurship and e-commerce brand growth, with Rossman Media specifically aiding brands in achieving viral success and significant returns through social media. Connelly’s new venture, Katsu, aims to help professionals adapt […]

Rossman Radio explores the journeys of entrepreneurs and e-commerce brands, with a particular focus on achieving viral success and substantial returns. In this specific episode, Alysse Asaro interviews Madison McLeary, the owner of Pure Joy, a functional beverage company. Maddie shares her entrepreneurial path, from identifying a market gap for healthy, functional drinks while living […]

In this episode of Rossman Radio, Alysse Asaro from Rossman Media interviews Justin Davies, co-owner of the company Wet It. Justin shares the journey of Wet It from its inception in 2014 to dealing with copycats, mainly from China, and how tariffs have leveled the playing field. The conversation highlights the importance of brand authenticity, […]