Self Storage Explained

What actually makes a container storage business profitable—and why do so many sites struggle to scale?In this episode, we’re joined by Maartens from Universal Storage Containers to break down what separates high-performing container storage operators from the rest. We dig into the real numbers, operational habits, and scaling decisions that matter most if you want long-term profitability.Whether you’re running a single site or planning your next phase of growth, this conversation is packed with practical insights you can apply immediately.In this episode, we cover:- The biggest misconception people have about container storage- What separates profitable vs unprofitable container storage sites- The key metrics operators should track to truly understand profitability- How much operational efficiency impacts margins- When a container storage business is actually ready to scale- Does scaling mean more containers or more sites?- What scalable operators do differently from day one- What usually breaks first when businesses scale too fast- How profitable container storage businesses will operate over the next 3–5 yearsSpecial offer: Universal Storage Containers customers get 50% off their first 3 months of Stora.If you’re serious about building a profitable, scalable container storage business, this one’s for you.👉 Subscribe for more deep-dive conversations on storage operations, growth, and profitability👉 Learn more about Stora: https://stora.co

Uncover the power of self storage tech with Stora’s Gavin Shields and Nokē’s Shalin Sankar.In this episode, we break down how automation, contactless access, and smart tech are transforming the way operators run facilities, and how customers expect to use them.Key highlights:- How Nokē’s contactless entry is changing storage access- What automation really means for self storage operators- Tips for modernising and remotely managing your site- Emerging tech trends shaping the industryIf you’re a self storage operator or tech enthusiast, this episode is packed with insights to help you stay ahead in the evolving storage landscape.Subscribe for more self storage insights!For more information about Nokē® Smart Entry, the electronic smart lock & access control system, visit: http://www.januseurope.com/nokeFor more information about Stora's self storage software that helps you grow your revenue and business effortlessly, visit: https://stora.co/

In this special episode, Gavin and David reveal the brand-new Stora API — a major release designed to give self storage operators more flexibility, automation, and integration possibilities than ever before.Whether you run a single facility or a multi-site operation, the new API opens the door to:- Custom integrations with your existing software stack- Deep automation of everyday workflows- Building bespoke customer experiences- Real-time data access across bookings, payments, units, customers & more- Connecting Stora with CRMs, accounting tools, marketing platforms and facility hardwareLearn more: https://stora.co/api

Your payment processing fees are only one part of what makes up your overall payment processing costs. Learn how Stora and Stripe have combined to deliver the lowest fees in the industry while increasing collections, minimising churn and slashing payment admin.In this episode, Stora’s CEO Gavin Shields sits down with Jamie Heaslip (former Ireland & Lions rugby legend, now Growth Lead at Stripe) to reveal how self storage operators can reduce payment processing costs, while delivering a seamless, automated experience for customers.Key takeaways:- The visible and hidden costs of payments in self storage- Why Stora + Stripe is the most powerful partnership in the industry- How Stora offers the best Stripe fees available- The future of payments and automation in self storage- Why it’s not just about processing fees, but the total cost of paymentsWith Stora’s guaranteed lowest payment processing fees, you’ll pay less than with any competitor, all while benefiting from Stripe’s industry-leading reliability and automation.Learn more: https://stora.co/features/payments

In this episode of Self Storage Explained, we sit down with Ant Hebblethwaite from DSOC, the leaders in self storage security solutions, to break down everything you need to know about protecting your facility, your customers, and your reputation.From cutting-edge CCTV systems and access control to AI-powered monitoring and theft prevention, Ant shares insider tips, real-world examples, and expert advice to help storage operators take their site security to the next level.Learn more here: https://www.dsoc.uk/Request a free Stora demo and learn how our tool can simplify self storage facility management: https://stora.co/get-started

In this episode of Self Storage Explained, Gavin and David dive deep into the concept of unbundling the self storage sale: breaking the traditional “one-size-fits-all” model into flexible, value-driven options for customers.Key highlights:- Why the self storage industry has stayed “bundled” for so long- How airlines and hotels inspired the shift toward unbundling- The three key reasons it hasn’t yet taken off in self storage (and how technology can change that)- How to offer the right upsells at the right time without frustrating customers- Why automation, APIs, and online checkouts are critical to unlocking 20%+ revenue growthLearn how to balance simplicity, transparency, and choice with Advanced Checkout: https://stora.co/blog/introducing-advanced-checkout-the-next-evolution-of-online-self-storage-sales

In this episode of Self Storage Explained, we sit down with Mark Dawson to explore how technology is transforming the self storage industry. From cloud-based management tools and automated workflows to dynamic pricing and revenue optimisation, we unpack what it really takes to build a smarter, more efficient storage business.Mark Dawson shares insights from speaking with over a thousand operators, offering practical advice for choosing the right software, improving online booking conversion, reducing processing fees, and scaling seamlessly across multiple sites.If you’re an operator looking to grow your business, save time, and future-proof your operations, this episode is packed with actionable takeaways.Learn more: https://stora.co/

Want to boost occupancy and revenue at your self storage business?The right management software can make all the difference, but which features actually move the needle?In this session, David Hughes, Head of Product, and Gavin Shields, CEO, break down the must-have tools your platform needs to deliver real results.Because here’s the truth: not all features are created equal.Stora is more than just management software, it's a growth engine: https://stora.co/

How is AI reshaping the self storage industry? In this episode of the podcast, we sit down with swivl, to dive into how artificial intelligence is transforming self storage operations, improving customer experiences, and unlocking new opportunities.We cover:- What swivl does and how it helps operators- The biggest problems AI solves in self storage- Balancing AI automation with a human touch- Where AI outperforms humans—and where people are still irreplaceable- Common misconceptions about AI in storage- How operators can get started with AI todayWhether you’re curious about AI, just getting started, or looking for the next edge in your operations, this episode is packed with insights you won’t want to miss.Subscribe for more insights to help you grow your self storage business.For more information, visit: https://stora.co/ and https://www.tryswivl.com/

In this episode, we’re joined by the team from Zion Call Management, a U.S.-based company offering tailored call answering and remote management services designed specifically for the self storage industry.We dive deep into what makes a great customer experience in a space that’s often considered purely functional, and how Zion helps operators deliver exceptional service even in unstaffed or automated environments.Whether you're a self storage operator or just interested in the future of customer service, this episode is packed with practical insights and real-world examples.For more information, visit: https://stora.co/ and https://zioncallmgmt.com/

Running a self storage facility solo might sound overwhelming, but for Roger Canham of Smartbox, it’s been a rewarding (and sometimes surprising) journey. In this episode, we dive into the realities of life as a one-man band in the self storage world. From managing customer calls and maintenance to software tips, boundaries, and weird finds in units.Whether you’re already in the game or considering launching your own facility, this episode is packed with insights, lessons, and encouragement.Running solo doesn’t mean doing it all alone.Book a free Stora demo and see how your self storage website can start working for you, bringing in leads, bookings, and payments 24/7: https://stora.co/get-started

SummaryIn this episode, we’re joined by Mark Peacock, founder of PriceMaker and a leading expert in pricing strategy. Mark shares invaluable insights, practical tips, and proven techniques to help self storage operators optimize their pricing — not just to stay competitive, but to drive growth, increase occupancy, and maximize profitability.Whether you’re just starting out or looking to refine your current pricing model, this conversation is packed with actionable advice on how to set the right rates for your self storage business and avoid common pricing pitfalls.Key TakeawaysHow to roll out price increasesStanding out without a race to the bottom: competing beyond priceThe pricing playbook: what to do (and what to avoid)Top pricing models for self storage successSmart pricing: tips and tactics to maximise revenue

SummaryIn this episode, we dive into the key considerations, challenges, and best practices for designing a successful self storage facility. From site selection to layout optimization, security, and future-proofing, we explore what it takes to create a high-performing storage business, including expert insights, examples, and practical advice.Key Takeaways:- Who are Kuboid & what do they do?- First step in designing a self storage facility- Key site selection considerations- Biggest mistake in site selection- Urban vs. rural facility design differences- Timeline for designing & building a facility- Most interesting facility design- Dream feature for a future facilityWatch now and subscribe for more expert insights.

In this episode, we sit down with Lewis from Cleveland Containers to dive into the world of container self storage. From selecting the perfect site to scaling up operations, Lewis shares invaluable insights on what makes container storage an attractive business and how operators can maximize success.Key takeaways:How to start and scale a container self storage businessKey factors to consider when choosing a locationThe benefits of hands-free storage site managementPlanning, regulations, and best practices for new operatorsIf you're thinking about getting into container self storage or looking to optimize your current operation, this is an episode you don’t want to miss.Watch now and subscribe for more expert insights.

In this episode, we sit down with Tim Brant, owner of Brant Self Storage and creator of IntelliStorage, an innovative site-finding tool revolutionizing the UK self storage industry. Key takeaways: - How AI is transforming site selection and industry growth - The biggest challenges in self storage (and how to solve them) - Key data insights that can give you a competitive edge - Tim’s journey in self storage & his unique business model - The future of self storage in an AI-driven world Chapters: 00:25 – Welcome & Introduction 01:20 – The Game-Changing Site-Finding Tool 05:37 – Live Demo: Inside IntelliStorage 08:50 – Where Should Operators Begin? 09:04 – Key Factors in Choosing the Right Site 11:50 – How to Learn More About IntelliStorage 12:39 – Tim Brandt’s Self Storage Journey 14:18 – The Strangest Thing Found in a Storage Unit 15:20 – Growing the Business & The Road Ahead 17:03 – Closing Thoughts & Final Takeaways If you're looking to start or grow your self storage business, this is a must-watch! Get self storage insights & resources: https://stora.co/academy Book a demo with Stora: https://stora.co

Gavin and Steven draw on their extensive knowledge and experience to guide business owners through the essential steps of finding the ideal location for a new self storage facility. In this episode, they outline the key factors to consider and the steps you need to take to find the ideal location for your next self storage facility. Explore Stortrack for the best insights, where their unmatched data accuracy in areas like price optimization and due diligence makes them the premier data partner in the self storage industry: https://www.stortrack.com/ Chapters: 00:00 Introduction and Objective 02:33 Analyzing Local Competition 09:00 Searching for a Site 14:55 Financial Planning 18:42 Branding and Marketing 26:04 Operational Considerations 31:23Planning and Regulations 33:34 Maximizing Additional Revenue Streams 35:08 Pre-Opening Preparations 37:05 Resources and Final Thoughts

Summary Join our CSO and CEO, Steven and Gavin, as they guide you through leveraging the latest tech to easily create and launch an AI chatbot for your self storage website—all for less than $20/month.In this video, we’ll show you a simple and low cost way to experiment with AI chatbots, helping you determine if they’re a good fit for your self storage business.If you're ready to get started, Stora integrates seamlessly with Chatbase, enabling you to quickly create a custom AI chatbot to embed on your website.This chatbot will manage customer support, generate leads, and assist visitors in finding the perfect storage unit size.Learn more here: https://stora.co/integrations/...If you need any assistance getting set up, don’t hesitate to reach out—we’re here to help! Takeaways - Explore the capabilities of an AI chatbot - Discover the advantages and disadvantages - Understand how to set one up - Learn how to integrate it into your website

In this engaging episode, we sit down with Michael Walker from Standby Self Storage and Quickfit Container Accessories. Operating eight self storage sites and running a thriving container accessories business, Michael shares his journey from property development to building a successful self storage empire. Discover how Michael transitioned from renovating a rundown site in Croydon to launching his first self storage facility, navigating challenges, and spotting opportunities in an underserved market. With his insider knowledge as both a self storage operator and supplier, Michael provides valuable insights into the industry, from startup strategies to addressing business and personal storage needs. Key Takeaways from Michael: Understand how to overcome initial challenges such as planning and cost barriers. Discover the benefits of pivoting to innovative solutions, like container self storage, to save costs. Get insights into starting small. Recognize the importance of identifying and serving unmet market demands. See how filling gaps in underserved markets can create competitive advantages. Discover the value of adapting to market demands and leveraging local opportunities. Visit Stora.co to sign up for a demo or explore our Academy for tools, financial models, and guides to grow your self storage business. Like, comment, and subscribe for more expert advice and stories from the self storage industry. #selfstorage Chapters 00:33 Introduction 01:44 Opening his first site 05:40 Initial attraction to self storage 06:40 The growth of the business 07:35 The challenge of finding new locations 11:29 Leasing vs buying 17:17 The running of the business (marketing, sales, operations etc) 23:10 Quickfit Container Accessories 24:58 Unusual uses for a container 26:05 Top 3 important tips for success 28:12 Weirdest thing found in a container unit 29:49 What does the future hold for self storage? 32:00 The ideal feature for self storage 33:26 The future of Standby Self Storage 35:12 Outro

In this episode of Self Storage Explained, we chat with Karl Walker from GB Storage, who shares his incredible journey from 25 years as a commercial airline pilot to launching a thriving self storage business in the UK. Karl talks about: - The pivotal moment that led him to leave aviation during COVID. - How he built a cutting-edge, app-based, staffless storage facility. - His strategies for attracting customers with Google Ads and high-quality service. - Lessons learned, expansion plans, and advice for new self storage entrepreneurs. Whether you're interested in self storage, entrepreneurship, or inspiring career pivots, this episode is packed with insights. Visit Stora.co to sign up for a demo or explore our Academy for tools, financial models, and guides to grow your self storage business. Like, comment, and subscribe for more expert advice and stories from the self storage industry. #selfstorage Chapters 00:00 Introduction to the podcast and guest, Karl Walker. 00:30 Karl’s journey from airline pilot to starting a self storage business. 03:00 Using smart locks, app-based access, and running a staffless facility. 05:39 Early adoption of Stora and how the app streamlined operations. 07:05 Attracting customers with Google Ads as the key strategy. 09:52 Customer experience from booking to move-in, and site design. 12:00 Plans for expanding the current facility based on demand. 15:25 How Karl’s aviation background influences his management style. 19:15 Advice for self storage entrepreneurs on pricing and customer targeting. 21:08 Closing thoughts on Karl’s journey, future goals, and being an early Stora customer.

In this episode, we’re thrilled to welcome Grant Daniel from iBidOnStorage, the platform that offers a simple and straightforward mechanism to sell abandoned storage contents, while mitigating the industry risk at the point of sale. Together, we dive into the world of storage auctions, exploring how automation is transforming the industry, the powerful role of software, and what the future holds for self storage. Takeaways - How auctions are evolving in the digital era - The benefits of automation for storage operators - Game-changing tech trends shaping self-storage - Predictions for the future of the industry Chapters 00:00 Welcome 00:45 iBidOnStorage introduction 05:22 What is self storage auction? 08:21 Auction stories from Grant 09:25 How do self storage operators get into auctions for those who have abandoned storage unit 09:49 Background and future of iBidOnStorage 13:34 Buying a facility in Belfast 15:55 Grant discusses his first fully remote site 16:47 How to market your site 18:35 Handling move ins at a fully automated site 20:51 Changes and trends over the last 9 years 22:53 Future changes in the industry 24:02 Automation, software and remotely managed sites 26:07 Breaking down language barriers 26:48 How to get started in self storage 29:37 Bookings and pricing debate 33:51 Follow-up process + tips 39:16 Pricing against the competition 42:04 Trends for the future

Summary Will Corbett and Kristi Adams from OpenTech discuss the company's products and services in the self-storage industry. They highlight the importance of access control and the benefits of smart entry solutions, including smart locks. The discussion covers different ways to implement smart entry solutions, customer experiences, retrofitting smart locks, automation in self-storage, and options for unit alarms. OpenTech's solutions are available in various countries, and the company prides itself on its quality of service and support. Takeaways Access control is crucial in the self-storage industry, and smart entry solutions, such as smart locks, offer numerous benefits. Smart locks provide a seamless customer experience and can be accessed through apps or keypads, catering to different preferences. OpenTech's solutions are flexible and can be customized to meet the specific needs of different operators and facilities. The company's smart locks have a long battery life and offer robust hardware and clever software, backed by excellent customer support. Chapters 00:00 Introduction and Overview 01:21 Introduction to OpenTech and its Products 08:03 Different Ways to Implement Smart Entry Solutions 11:00 The Benefits and Features of Smart Locks 12:23 Customer Experience with Smart Entry Solutions 15:13 Overview of Smart Locks and Other Smart Solutions 20:30 Automation and Self-Storage 25:13 Smart Locks for Large-Scale Facilities 29:56 Options for Unit Alarms 31:49 Availability of OpenTech Solutions 33:18 Quality of Service and Support

In our "Exploring Smart Entry Solutions" series, Gavin speaks directly with leading providers to learn about their technologies, offering self storage operators crucial insights into how these access systems function. Through these conversations, we hope you'll gain a comprehensive understanding of the mechanics behind the solutions and their practical benefits. In this episode, Gavin discusses the Janus International's Nokē Smart Entry Solution for self storage businesses, with Paul and Will from the team. They touch on how it can be used for keyless entry to both gates and storage units with a mobile app or fob. Follow Self Storage Explained on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Learn more about how Stora helps self storage businesses drive growth and discover our other free resources at ⁠https://stora.co⁠.

In our "Exploring Smart Entry Solutions" series, Gavin speaks directly with leading providers to learn about their technologies, offering self storage operators crucial insights into how these access systems function. Through these conversations, we hope you'll gain a comprehensive understanding of the mechanics behind the solutions and their practical benefits. In a discussion with John D'Aprano from PTI Security Systems Europe, Gavin Shields delves into PTI's array of smart entry solutions and locking mechanisms. They explore the integration of smart entry systems with CCTV and remote monitoring, enhancing customer experiences through various access methods like the innovative Pro Edge lock and Bluetooth padlocks. They highlight the padlock solution's adaptability for container sites, the straightforward installation process, comprehensive back office system, and diverse alarm options. The conversation underscores PTI's global reach and multilingual support, offering insightful reflections on the advantages of PTI's smart entry solutions for self-storage facilities. Follow Self Storage Explained on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Learn more about how Stora helps self storage businesses drive growth and discover our other free resources at ⁠https://stora.co⁠.

In our "Exploring Smart Entry Solutions" series, Gavin speaks directly with leading providers to learn about their technologies, offering self storage operators crucial insights into how these access systems function. Through these conversations, we hope you'll gain a comprehensive understanding of the mechanics behind the solutions and their practical benefits. Stefan from Sedisto introduces the company and their smart entry system for indoor storage facilities. He explains the challenges of locking container doors and the installation process for unit doors. Stefan also discusses the customer experience, operator experience, and the cost of the system. Sedisto is available in Europe and Asia, and interested individuals can reach out through the company's website or YouTube channel. Follow Self Storage Explained on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Learn more about how Stora helps self storage businesses drive growth and discover our other free resources at ⁠https://stora.co⁠.

In our "Exploring Smart Entry Solutions" series, Gavin speaks directly with leading providers to learn about their technologies, offering self storage operators crucial insights into how these access systems function. Through these conversations, we hope you'll gain a comprehensive understanding of the mechanics behind the solutions and their practical benefits. In this chat with Sensorberg, Gulzhanat from Sensorberg sheds light on their digital access control solutions, which include a suite of hardware devices and a branded app for comprehensive access management in self storage facilities. Sensorberg's retrofitting capability and consulting services ease the adoption process for existing sites. The company's offerings are customisable based on customer needs, ensuring a wide-reaching availability. Follow Self Storage Explained on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Learn more about how Stora helps self storage businesses drive growth and discover our other free resources at ⁠https://stora.co⁠.

In our "Exploring Smart Entry Solutions" series, Gavin speaks directly with leading providers to learn about their technologies, offering self storage operators crucial insights into how these access systems function. Through these conversations, we hope you'll gain a comprehensive understanding of the mechanics behind the solutions and their practical benefits. In this conversation, Gavin Shields interviews Aaron from SpiderDoor to discuss the advantages of cloud-based access control systems. They explore the limitations of traditional access control systems and how SpiderDoor addresses those issues. They also delve into the features and functionality of SpiderDoor, including its integration capabilities with other software systems. The conversation concludes with a discussion on the future of access control systems and how listeners can get in touch with SpiderDoor for more information or to order a system. Follow Self Storage Explained on Apple Podcasts, Spotify, Youtube, or wherever you get your podcasts. Learn more about how Stora helps self storage businesses drive growth and discover our other free resources at ⁠https://stora.co⁠.

In our "Exploring Smart Entry Solutions" series, Gavin speaks directly with leading providers to learn about their technologies, offering self storage operators crucial insights into how these access systems function. Through these conversations, we hope you'll gain a comprehensive understanding of the mechanics behind the solutions and their practical benefits. During this episode, Gavin chats to Sebastian Karakes, founder of Rubik and Excess Solution, discusses the Rubik management system for combination padlocks. Rubik offers a low-tech solution for self-storage operators, allowing tenants to access units using combination padlocks with a four-digit code. The system integrates with gate access systems and can be used for new sites or retrofitted to existing ones. Sebastian explains the process of setting up Rubik, including adding locks to the inventory and locking units. He also discusses the operator tasks of collecting padlocks and overlocking units. Rubik is available worldwide, except in Russia and the United Arab Emirates. Follow Self Storage Explained on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Learn more about how Stora helps self storage businesses drive growth and discover our other free resources at https://stora.co.

Welcome to the first episode of Self Storage Explained — Expert advice to set up and scale your self storage business. Hosted by Gavin Shields. We're kicking things off with our "Exploring Smart Entry Solutions" series. Here, Gavin speaks directly with leading providers to learn about their technologies, offering self storage operators crucial insights into how these access systems function. Through these conversations, we hope you'll gain a comprehensive understanding of the mechanics behind the solutions and their practical benefits. Bearbox is a self storage access control system that offers features such as two-factor authentication, electronic locking systems, and integration with software platforms like Stora. The system allows for unmanned operations and reduces administrative tasks for facility operators. Bearbox can be installed on various types of doors, including gates, roller shutter doors, swing doors, and electric gates. The customer experience with Bearbox includes options like PIN codes, QR codes, automatic number plate recognition (ANPR), and mobile apps. The system also offers features like zone control, motion sensors, and camera integration for enhanced security. Bearbox serves customers in Europe and the UK and provides support through email and phone. Follow Self Storage Explained on Apple Podcasts, Spotify, Youtube, or wherever you get your podcasts. Learn more about how Stora helps self storage businesses drive growth and discover our other free resources at https://stora.co.