Sell Anything

Most high performers treat their relationship like it should run on autopilot while they optimize everything else. The result is not a bad relationship on paper, but a slow energy leak that drains performance everywhere. This episode breaks down why the same traits that drive professional success, rigidity, speed, outcome fixation, become liabilities at home and what to do about it.JL sits down with Melissa Nanavati, relationship architect and author of the first college textbook on social media marketing, who now coaches high performers on building relationships that fuel their ambition instead of competing with it. They cover the BRAVE framework for navigating hard conversations without fighting, the biology of chemistry and how to rebuild it on purpose, the couple calibration method for getting specific about needs, and why scheduling connection is the most underrated relationship habit. If you are driven, ambitious, and quietly wondering why your relationship feels harder than it should, this one is for you.Chapters: (00:00) Introduction(01:25) Relationships as Power or Energy Leak(04:12) Moving States on a Vision(08:05) Attachment Styles Breakdown(17:03) From Marketing to Relationships(20:10) Seasons of Strive and Support(29:41) How Values Reveal Themselves on Dates(39:05) Why You Should Schedule Intimacy(42:10) Five Myths About Relationships(52:27) Compatibility vs. CourageMelissa says your relationship is either a superpower or an energy leak. Which one is yours right now? Drop a comment below.Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcastConnect with Melissa: Website: https://www.melissananavati.com Linkedin: https://www.linkedin.com/in/melissananavati/ YouTube: https://www.youtube.com/@PeakPerformanceLoveGet my new book: https://www.amazon.com/SOLD-YOURSELF-Tactical-Truth-Transformation/dp/B0FC8Z1742

Most men who hit rock bottom never talk about what was broken before the fall. This episode gets into the pattern of using achievement to avoid pain, how lying becomes the real addiction, and why telling the full truth is the foundation every real rebuild starts from. If you have the money, the title, and the results but something still feels off, this conversation will show you exactly why.JL sits down with Shawn Pollard, President of 7th Level and men's mindset coach known as the "Mindset Monster," for an unfiltered conversation about 21 years in automotive sales, pill and alcohol addiction, a marriage that nearly ended, and the slow rebuild that followed. Shawn breaks down why he refused the "addict" label (00:43:42), how his wife's challenge to "be the man" became his turning point (00:06:57), and why serving your partner in the small things Chapters: (00:00) Introduction(04:06) When His Son's Heart Nearly Stopped(10:40) Why Men Get Lost After Success(14:18) Lying as the Real Addiction(17:27) The Night His Best Friend Was Killed(30:06) Building a Women's Movement(37:02) Why Your Wife Is Not the Problem(48:04) What His Kids Get to See Now(52:13) What to Seek Before You Seek PurposeShawn said if it's 99% true it's still 100% a lie. What's one truth you've been holding back from yourself? Comment below.Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Everyone has access to more more influence than ever before. The problem is not a lack of direction. It is that too many directions are competing for your attention at once, and the loudest voice pulling you off course is often your own. This episode is for anyone who knows what to do but keeps hesitating, overthinking, or sitting on the fence.JL, host of Sell Anything, shares three personal stories that shaped how he filters influence and makes decisions. He breaks down how external noise gets internalized into self-doubt, why the internal naysayer is the hardest one to overcome, and what it looks like to align your attention with the voices that actually move you forward. If you have been consuming content, collecting advice, and still feeling stuck, this episode is your wake-up call to decide who you are listening to.Chapters: (00:00) Introduction(00:52) Story #1 (03:08) Story #2(04:52) The Loudest Naysayer Is Within(06:35) Story #3(07:45) Alignment With the Truth JL asks one question this whole episode: who are you listening to? Comment below with your honest answer.Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Most men know what they should be doing for their families. The problem is not information, it is congruence. When the noise of the world creeps in and you lose your composure at the dinner table, your kids do not hear your words anymore. They watch what you do. This episode is about closing that gap between who you say you are and who you actually are when things get chaotic.JL sits down with Justin Cross, Navy veteran, former F-22/F-35 aerospace engineer, and founder of Earn It All and Earn Your Booze. They cover why information overload is designed to destabilize family leaders, how one men's retreat attendee changed his name after finally owning his past, and why telling yourself the truth is the only real foundation for self-leadership. Justin breaks down his approach to raising his daughter as a one-on-one coaching client and why he believes the coaching industry is collapsing under its own fraud. Built for fathers, leaders, and high performers who are tired of performing and ready to be congruent.Chapters: (00:00) Introduction(08:04) Information Overload by Design(10:44) What Matters The Most (17:12) The Earn Your Booze Origin Story(24:01) Health, Wealth, and Leading Your Family(35:09) Earn Your Booze Relaunch Strategy(41:17) Why the Coaching Industry Is Collapsing(55:33) Tell the Truth: Advice to a Younger YouJustin said one meltdown in the kitchen undoes years of good advice. When was the last time your kids saw you lose it? Drop a comment below. Connect with Justin: Instagram: https://www.instagram.com/justin.j.cross/Youtube: https://www.youtube.com/@EarnItAllPodcast Tiktok: https://www.tiktok.com/@justinjcross/Facebook: https://www.facebook.com/justin.cross.969300/ Website: https://earnyourbooze.com/ Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

You have tried the meal plans, the gym routines, the supplements. You saw progress, then lost it. The issue was never the plan. It was that nothing underneath changed. Your habits, your sleep, your stress, your sense of self-worth stayed exactly where they were.Aaron Williamson is a U.S. Marine Corps veteran, celebrity fitness trainer to Dwayne Johnson, Zac Efron, and Sylvester Stallone, and actor and stuntman in major Hollywood films. In this conversation with JL Van Zyverden on Sell Anything, Aaron covers his six pillars of health: movement as medicine, nutrition as self-respect, identity based training and more. He explains why most high performers are silently destroying their bodies, and how tying fitness to identity and purpose is the only path to long term consistency. Built for driven people who keep starting over and want to understand why.Chapters: (00:00) Introduction(04:06) Losing Everything After Service(07:32) Covid Pivot and Online Coaching(11:03) The Cost of Never Stopping(12:31) Social Media Break and Plant Medicine(15:37) Love and Self-Worth(20:48) Three Principles from the Marines(30:15) The Six Pillars of Health(40:27) Decades of Repetition(50:41) Identity Based Training(59:56) Believing in Yourself No Matter WhatLeave a comment: what is one food habit you know disrespects your body but you keep doing?Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

You hit your workout. You try to stay on track. But the way you talk to yourself quietly pulls you off course. In this episode of Sell Anything, JL breaks down a simple truth most people overlook: your words are not just describing your reality, they are creating it. The way you speak about your body, your habits, and your life becomes the identity you live into. He shows how phrases like “I’m just undisciplined,” or “I keep falling off” are not harmless. They are definitions. And once you define yourself that way, your behavior follows. From replacing negative self-talk to learning how to speak in a way that builds momentum, this episode reveals why progress is not just about discipline. If you have ever felt stuck, inconsistent, or frustrated with your habits, this episode will show you where it really starts.Chapters(00:00) Introduction (01:34) Why “Not” Still Reinforces the Problem(02:08) Changing Language Changes Direction(02:45) When Your Words Distort Reality(04:21) How Labels Shape Behavior(06:03) The Way You Talk About Your Body(06:22) Obligation vs Excitement(08:33) “I’ll Start Monday” vs “Now”How do you usually talk to yourself when you fall off: do you build yourself back up or tear yourself down more? Leave your answer in the comments. Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Everything is finally working. Your body is changing. Your habits are dialed in. So why does it start slipping right when you gain momentum? In this episode of Sell Anything, JL breaks down what actually causes people to lose control in fitness after they start seeing results. It is not a lack of discipline. It is what happens when progress turns into pressure, emotion, and overcorrection.He explains the difference between commanding yourself from a place of calm control versus demanding change through force. Why reacting in the moment leads to regression, and why real discipline is staying regulated when it matters most. If you have ever been consistent all day, only to fall off at night, or felt like things were finally clicking before they started slipping, this episode will hit home. Chapters(00:00) Introduction(01:06) How Success Turns Into Drift(02:25) The Subtle Shift That Breaks Progress(03:20) What Real Control Looks Like(05:01) The Most Regulated Person Wins(06:20) Correcting Yourself Without Overreacting(07:21) The 3 Rules for Staying in ControlWhen things start going well, where do you lose control first: your habits, your emotions, or your reactions? Leave your answer in the comments. Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

You do not struggle in fitness because you do not want it badly enough. You struggle because drift is subtle, direction gets blurry, and autopilot takes over before you even realize it. In this episode of Sell Anything, JL covers the three stages of transformation through a fitness lens: drift, discipline, and dominion.He explains why desire without direction leads nowhere, why discipline is not punishment but realignment, and why the goal is not white-knuckling your way through life but building calm control over your choices. If you have ever hit your macros all day, found yourself standing in the pantry at night, and wondered how you got there, this episode will hit home. Real fitness progress happens when you stop drifting, get aligned, and learn how to lead yourself with steady confidence. Chapters(00:00) Introduction (00:38) The Three Stages of Transformation(02:30) The Russian Analogy (03:38) The Importance of Dominion (04:26) Dominion in Parenting and Daily Life(06:31) How to Catch Your Drift in FitnessConnect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

You already know what to eat. You already know you should train. So why are you still stuck? In this episode of Sell Anything, JL sits down with FitCon founder Dallin Rogers to discuss a hard truth about fitness: information is not the problem. Vision is. After watching high performers struggle with their bodies and even failing to close fitness clients himself while working with Superhuman, Dallin realized that getting in shape is not logical, it is emotional.Together they talk about why people are not sold until they are understood, why empathy matters in fitness, and how painting a clear future version of yourself is the real starting point for discipline. This episode reveals the missing piece in most fitness journeys. If you cannot clearly see who you are becoming, you will not do what it takes to get there. Chapters(00:00) Introduction (05:40) 20 Fitness Calls. Zero Closures.(11:10) Fitness Is Emotional, Not Logical(17:45) Empathy vs Agreeing: The Difference That Changes Results(24:30) Booking FitCon Before Ever Attending an Expo(31:00) Success Without Vision Leads to Stagnation(38:15) Dream Bigger, Train With Purpose(46:30) Find Your Fit and Define Your Standard What is the exact version of yourself you are training for, can you describe that person in detail? Leave your answer in the comments.Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcastConnect with Dalin: Instagram: https://www.instagram.com/dallin.rogers/ Facebook: https://www.facebook.com/d.rog80/ Fitcon Website: https://fitcon.com/

He made $1.2 million in the NFL and still had to rebuild from scratch. In this episode of Sell Anything, former NFL tight end and Supra Human founder John Madsen breaks down what actually changed between being an undrafted athlete fighting for a roster spot and building a $50M fitness brand. John shares the lessons from opening struggling gyms, training clients in freezing warehouses, investing heavily in mentors, mastering marketing, and eliminating the fear of judgment that silently keeps high performers playing small. If you care about fitness, leadership, business growth, and building a body and brand that reflects your standards, this conversation shows how physical discipline and mental clarity compound over time.Chapters(00:00) Introduction (08:45) The Identity Shift After Football(15:30) Building the First Gym and Learning the Hard Way(23:40) Handling Hate and Public Criticism(31:15) The Mindset Behind Building a Fitness Empire(39:50) Marketing, Self-Image, and Selling Without Fear(48:20) Faith, Discipline, and Long-Term Winning(56:10) Final Advice for High PerformersWhat’s one area of your life where you’ve been negotiating instead of doing what it takes? Drop your answer in the comments Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Stepping on the scale should feel like checking your bank account. It is information, not identity. In this episode of Sell Anything, JL Van Zyverden talks about why metrics matter in body transformation, and why avoiding or relying on the scale keeps you stuck in emotion, shame, and inconsistent results. JL draws from his experience coaching clients, his background in fitness, and the predictable laws that govern fat loss and performance to show you how to track trends instead of moments and separate observation from self worth. He also explains the other metrics that matter, including the mirror, progress photos, how your clothes fit, and your nutrition inputs like protein and calorie targets. The scale is not a cop that puts you in self worth jail. It is an accountant that helps you make better decisions and build a disciplined identity.Chapters(00:00) Introduction (00:58) The Scale Is Data, Not Self Worth(01:57) “What the Flux” and Why Weight Fluctuates(03:12) The Other Metrics That Matter Beyond Weight(04:53) Five Rules to Use the Scale Without ShameWhat is the one metric you have been avoiding that would make a genuine difference? Leave your answer in the comments. Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Comparison feels like motivation, but it is one of the fastest ways to destroy confidence, consistency, and long-term results. In this episode of Sell Anything, JL Van Zyverden talks about why confidence is not built by looking better than someone else, but by completing the promises you make to yourself. Drawing from years of personal training and leadership development, JL explains how comparison creates shame cycles, why social media highlight reels sabotage discipline, and how real confidence is earned through daily execution. This episode reframes fitness, sales, and life through one core principle: stop competing with others and start completing what you commit to. When completion replaces comparison, confidence compounds and progress becomes inevitable.Chapters(00:00) Introduction (01:06) Why Comparison Crushes Confidence(02:12) The Pit of Comparison and the Shame Cycle(03:24) John Wooden and Competing With Yourself(05:53) Completion Is What Builds Real ConfidenceWhat’s one promise you keep breaking to yourself that’s killing your confidence? Name it. No explanations needed.Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Your body is already telling the truth about your discipline, consistency, and leadership long before your results show up in business. In this episode of Sell Anything, JL Van Zyverden breaks down why the body is the clearest mirror of your habits, beliefs, and faith, and why you cannot separate health and performance if you want long-term success. Drawing from real leadership experience, sales psychology, and a history of personal training, JL explains how discipline compounds through physical consistency, why your body keeps the score on your habits, and how inconsistency shows up physically before it shows up financially. When you treat your body as the first system you steward, everything else begins to align.Chapters(00:00) Introduction (00:54) The Core 4 (03:32) Connection With the Divine (04:50) One Powerful Promise (06:30) Why You Can’t Negotiate With Your Body(07:14) Everything Points to One Truth (08:21) The Next Chapter of Sell Anything What does your body currently reveal about your discipline and consistency? Drop one habit you need to tighten up in the comments. Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Buying a business changes more than your income. It changes who you are required to become. In this episode of Sell Anything, JL speaks directly to those preparing to step into ownership, explaining why hustle and strategy alone are not enough to carry the weight of a business. Through Scripture and real-world leadership experience, JL shares why renewing your mind, staying aligned with God, and building a daily spiritual foundation is essential before you buy a business. This conversation connects faith and ownership, showing how inner alignment prepares you to lead, make decisions, and grow what you are about to take responsibility for. Chapters(00:00) Introduction (00:50) Why Hustle Fails New Owners(01:23) Faith as Preparation for Ownership(02:10) Renewing Your Mind Before You Lead(03:09) Prayer and Scripture as Decision Tools(04:35) Why Alignment Comes Before Growth(05:14) Start, Stop, Sustain Framework(06:47) Becoming the Owner the Business Needs(08:15) Accountability, Authority, and Faith(10:13) Final Principle: Seek First, Then BuildWhat do you know you need to become before you’re ready to buy a business? Leave your Answer in the comments Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Before 2026 begins, the most important business decision you can make isn’t what you buy, it’s getting clear on what you actually want. In this episode of Sell Anything, JL talks about how defining what you actually want impacts the businesses you buy, the careers you choose, and the responsibility you take on as an owner. This conversation shows how drifting into opportunities without intention leads to regret, while clear ownership of your direction creates better decisions, stronger businesses, and long-term alignment. If you’ve ever felt stuck, uncertain, or pulled into paths you didn’t consciously choose, this episode offers a practical reset for thinking like an owner instead of reacting like an employee. Chapters(00:00) Introduction (01:12) The Cost of Focusing on What You Don’t Want(02:43) How Attention Drives Outcomes(04:53) Body, Being, Balance, Business Framework(07:13) Applying Clarity to Business Decisions(09:18) Why Drift Happens Without Intent(11:07) Defining What You Want Going Forward(12:25) Final Challenge and TakeawayAs you look ahead to 2026, what is one thing you actually want that you have never clearly defined before? Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Most people don’t fail at buying a business because of price or revenue. They fail because the business can’t survive without the owner. In this episode of Sell Anything, JL Van Zyverden sits down with Amy Walker, founder of The Exit School, to talk about how salespeople can step into business ownership without accidentally buying themselves another full-time job. Together, they discuss what actually matters in business acquisition, including cash flow, due diligence, and how to spot businesses that are built to scale beyond the founder. If you’re a salesperson considering buying a small business or exploring acquisition as a path to ownership, this episode offers a clearer, more realistic framework for making that transition with confidence.Chapters(00:00) Introduction (02:14) Amy’s Story of Entrepreneurship (05:26) Why Amy’s Business Fell Apart(10:40) Starting Exit School (20:42) Franchise vs Mom and Pop (26:02) Dealing With Bad Acquisitions (35:14) The Three Rules Amy Will Never Break Again(41:54) Many Paths to Acquisitions (46:02) The Only Thing You Actually Need to StartWhat would you look for first to make sure a business doesn’t fall apart without the owner? Leave your answer in the comments. Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Salespeople underestimate how close they already are to becoming business owners. In this episode, JL discusses why persuasion, organization, leadership, and pipeline management are the exact same skills used to acquire and grow a profitable small business. With millions of baby boomer–owned companies operating on outdated systems and looking for successors, salespeople are uniquely positioned to step in, modernize operations, and take over businesses that are already generating revenue. If you’ve felt the pull toward ownership but doubted whether you were ready, this episode shows you why the transition is more attainable than you think, your future might be one acquisition away.Chapters(00:00) Introduction (00:12) Skill 1: Persuasion (00:39) Skill 2: Organization (01:51) Skill 3: Leadership (02:37) Why Sales Drives Every Business(03:14) Story of Successful Ownership Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Every entrepreneur loves the idea of “building something from scratch,” but it is the hardest, riskiest, least predictable path to ownership. In this episode, I break down the truth most people never tell you. Buying a business is smarter, safer, and faster than starting one. I will show you exactly how I bought Lot Cop with no millions in the bank by using seller financing and the same sales skills you already have. From day one cash flow to avoiding the chaos of guessing your way through a startup, I explain why high performers win faster when they acquire something proven instead of trying to build on bare dirt. If you’re serious about stepping into ownership, this is the clearest roadmap you’ll hear all year.Chapters(00:00) introduction (00:23) Why Starting a Business Is the Hardest Path(01:18) How JL Bought Lot Cop with No Money(02:12) The Power of Seller Financing Explained(03:17) Why Buying Is Better Than Building(04:34) The Skills You Already Have to Buy a Business(05:35) How to Choose the Right Business to BuyWhat type of business would you actually want to own if the right opportunity came along? Let me know in the comments below. Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Millions of baby boomer–owned businesses are reaching the end of their lifecycle, yet almost 60 percent have no succession plan. In this episode, I break down exactly how the Silver Tsunami works, why it’s already been happening for five years, and how you can step into ownership by finding off-market deals inside your own network. From furniture stores to HVAC companies, these businesses are profitable, trusted, and simply need someone with integrity to continue the legacy. If you’ve ever felt the pull to build something of your own, this is the simplest and safest path to get there, and I’ll show you how to start before this once-in-a-generation opportunity passes you by.Chapters(00:00) Introduction (01:09) The Common Thread Among Salespeople(01:38) What Is the Silver Tsunami? (02:26) How to Find Deals Inside Your Network(04:08) Pit to Peak What skill are you sharpening right now that could turn you into an owner? Let me hear your answer in the comments below. Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

You are standing in front of the biggest wealth transfer of your lifetime. The silver tsunami is millions of baby boomer owners retiring and putting 5 to 10 trillion dollars of real, profitable businesses on the table. In this episode, I show you why that matters for your career, how the natural progression from top salesperson to owner really works, and why buying a proven legacy business usually beats launching another risky startup. By the end, you will see how to stop thinking like an employee, start thinking like a successor, and position yourself to ride the silver tsunami as an acquisition entrepreneur.Chapters(00:00) What Is The Silver Tsunami? (02:38) The Path From Salesperson to Owner(03:50) Why Buying a Business Beats Starting One (05:33) What's In It for You? What skill are you sharpening right now that could turn you into an owner? Let me hear your answer in the comments below. Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Many people chase success without realizing they’re missing the foundation that makes it last. In this episode, I’m breaking down two frameworks that have shaped my life and business. The first is about learning to tell the truth, own your reality, and take full control of your results. The second is about building strength across every area that matters, your body, faith, family, and business, so you stop living one-dimensional and start creating real balance. These are the systems I use every day to stay consistent and keep growing when life gets hard. If you’re ready to live with clarity and purpose in every part of your life, this episode gives you the framework.Chapters(00:00) Introduction (01:16) Framework 1 The Code (04:36) Framework 2 The Core Four (08:15) The Importance Of Family (11:02) Putting It All Together Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

If you’re new here, I’m JL Van Zyverden.I believe life is a pitch, and the first person you have to sell is yourself. I’ve sold in call centers, on doorsteps, and inside my own businesses, and I built Sell Anything to show what belief, integrity, and consistent effort can really build.How I got here…Mission years: First learned quotas and goal-setting while serving a mission for the Church of Jesus Christ of Latter-day Saints. Realized I loved communicating, competing, and inspiring people.Early career: Worked as a personal trainer and discovered selling outcomes mattered more than counting reps.Banking: Helped small-business clients at a bank; seeing $100 k checks hit their accounts made me want to own something myself.First business: Bought a shaved-ice dealership with my aunt, built systems, and sold it three years later for about 40 percent more than I paid.Second venture: Partnered as a dealer in an online-marketing business; recurring revenue grew fast until I over-sold a website we couldn’t deliver and the company failed, but the relationships lasted because of honesty.Turning point: Went back to the bank, earned a $1,300 paycheck after two weeks, and realized I was in the wrong game.Door-to-door: Joined Vivint in 2014; from then through 2020 I never made under six figures. Learned that commission income is freedom, you control what you earn.Lot Cop: In 2020 started selling inside a parent company; from February to December we did just shy of $1 million in sales, then doubled and tripled in the next few years.Sell Anything is about the mindset and mechanics that built this journey, how to sell yourself before you sell your product, build trust that outlasts failure, and turn hard lessons into momentum. If you’re ready to build a belief that pays dividends in business and in life, you’ll fit right in.Chapters(00:00) Introduction (03:17) Fitness Trainer to Entrepreneur (05:07) My First Business (09:45) Selling Door to Door (11:04) Incredible opportunity with LVT Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

What happens when your dream dies, but your confidence doesn’t? In this episode of the Sell Anything Podcast, Quinn Fabrizio shares how he turned career-ending injuries and a D1 football dream into a thriving career in high-ticket fitness sales. A former Utah safety, Vivint rep, and Supra Human closer, Quinn reveals how his background in elite athletics and relentless work ethic built the foundation for his success in sales and business. JL and Quinn dive into what it really takes to rebuild identity after failure, from being stuck in Utah’s brutal “Pit” to learning the one-call close that changed his life. They break down why pain is the most powerful motivator in sales, how to master discovery calls that convert, and the discipline behind staying consistent when deals fall through. You’ll also learn why fitness is the ultimate training ground for confidence, conviction, and sales performance. Whether you’re a rep, an athlete , or an entrepreneur, this episode delivers a framework for mental toughness, emotional intelligence, and true self-belief.Chapters(00:00) Introduction (01:06) Pick One Thing & Be Great (D1 Offers Begin)(05:55) ACL Tear Before Senior Year: Identity Check(07:11) Mission to Minnesota & Recommitment(11:09) Back at Utah, Living in “The Pit”(14:19) Walking Away After 3 Seasons: Hard Call(17:54) From Locker Room to Doors: Vivint → Solar (Vegas/Austin)(29:33) Scottsdale Move & High-Ticket Fitness Sales(37:35) One-Call Close: Sell the Pain, Then the PlanWhat's the first step out of your personal “pit” you need to face right now? Let me know in the comments. Connect with Quinn on: Instagram: https://www.instagram.com/quinnfabrizio?igsh=ZXVzM3hybzJydGxi&utm_source=qrSubscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

When your reputation is destroyed overnight, what do you do next? In this episode of Sell Anything, entrepreneur and martial-arts founder Adam Kifer shares how he rebuilt his life and business after being falsely tied to a murder investigation. Betrayal, public scrutiny, and financial collapse nearly ended everything, but instead, Adam used faith, integrity, and emotional intelligence to rebuild stronger than ever.JL and Adam break down what it really takes to lead through crisis, why character outlasts reputation, and how silence, self-awareness, and spiritual alignment restore alignment when life falls apart. Whether you’re an entrepreneur, leader, or anyone fighting to rise again, this story is proof that true strength isn’t about hustle, it’s about who you choose to become when everything’s on the line.Chapters(00:00) Introduction (03:45) Innovating Martial Arts and Youth Development(09:10) Scaling to 100+ Studios Through Consulting(14:32) Lessons From Franchising Done Wrong(20:55) Crisis Hits: False Accusations and Public Scrutiny(28:10) Internal Theft(33:40) Reputation vs. Character: What Really Matters(39:22) The Power of Silence and Reflection for Leaders(45:15) Emotional Intelligence Business(52:05) Building Values-Driven Success That LastsWhat’s the toughest challenge you’ve faced that made you stronger? Share it in the comments, I want to hear your storiesConnect with Adam on Instagram: https://www.instagram.com/adamkifer/?hl=enSubscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Mike Arce has scaled multiple seven-figure businesses in an industry where 81% fail in their first year. In this episode of Sell Anything, he shares how conviction, clarity, and perspective shifts turn chaos into growth. From saving gyms to coaching top founders around the world, Mike reveals the beliefs that separate struggling entrepreneurs from those who scale with confidence.JL and Mike break down why conviction matters more than scripts, how simplifying systems creates momentum, and the four certainties behind every great sale. They explore psychology, leadership, and the mindset shifts that transform “doing it all” into building teams that win.Chapters(00:00) Introduction (04:03) Why Conviction Beats Technical Skill (06:45) Focusing on What Actually Moves the Needle(08:00) Coaching vs. Playing (11:08) The Power of Coaching (16:17) Redefining Leadership(23:56) The DMV Story (25:15) Why Leaders Burn Out (38:20) Parenting, Leadership & Daily Discipline at Home(48:26) The Four Certainties of Sales What’s one perspective shift that completely changed how you run your business or life?Connect with Mike on: Instagram: https://www.instagram.com/mikearcelive/ Youtube: https://www.youtube.com/@MikeArceLive Learn More About GSD at: https://gsdcompany.com/ Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

In this episode of Sell Anything, sales trainer and personal development coach Sean Pollard shares his journey from addiction and brokenness to faith, sobriety, and authentic leadership. Having rebuilt his life, marriage, and career, Sean now helps men overcome their struggles and live with purpose. His story is proof that you can’t lead others until you’ve learned to lead yourself.JL and Sean dig deep into what it really takes to rebuild: the courage to face trauma, the honesty to stop lying to yourself, and the self-love required to serve family and community. From saving his marriage to finding faith beyond religion, Sean explains how confidence is built by keeping small promises and why true leadership always starts at home. This episode is a blueprint for anyone seeking lasting success in sales, stronger relationships, and a life aligned with purpose.Chapters(00:00) Introduction (04:02) Trauma, Addiction, and Losing Control (09:18) The Turning Point: Marriage on the Line (14:07) Choosing Sobriety and Radical Honesty (19:30) Rebuilding Trust and Integrity Step by Step (25:44) Self-Love as the Foundation of Leadership (31:10) Marriage, Family, and the Work of Connection (36:25) Walking With God Beyond Religion (41:47) Confidence From Small Commitments (46:59) Purpose, Service, and Living Aligned What’s one area of your life where being more honest could change everything? Connect with Shawn on Instagram: https://www.instagram.com/mindsetmonster Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Authentic marketing wins because people don’t buy products, they buy people. In this episode of Sell Anything, branding strategist Scotty Scheller breaks down how to sell yourself authentically so your content earns trust and your offers convert. With experience across 180+ brands (Express, Walmart, Manscaped, BYLT Basics), Scotty shows why authenticity and clarity build a brand people actually believe.JL and Scotty unpack practical frameworks you can use today: identify the problem, present the solution, and sell it clearly. They show why testing content before spending on ads matters, how niche positioning beats trying to appeal to everyone, and how to create engagement without faking it. Chapters(00:00) Introduction(03:15) Scotty’s Journey: From Athlete to Branding Consultant(08:02) Authenticity as the Key to Trust and Connection(13:26) The Problem–Solution–Sell Framework (18:41) UGC vs. Polished Ads(23:58) Targeting the Right Audience and Niche Positioning(29:22) Integrity and Only Selling What You Believe In(34:44) Mindset, Faith, and Overcoming Setbacks(40:10) Building Confidence Through Small Commitments(45:12) Final Lessons on Selling Yourself AuthenticallyWhat’s one shift you’ll make this week to make your content more authentic and useful to your ideal customer? Connect with Scotty on Instagram: https://www.instagram.com/scottyscheller/Youtube: https://www.youtube.com/@ScottyScheller Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

In this episode of Sell Anything, relationship coach Melissa Nanavati shares how she helps high performers build thriving, peaceful partnerships without sacrificing ambition. Drawing on her background as an author, Fortune 100 consultant, and relationship architect, Melissa combines neuroscience, biology, and lived experience to show that the same skills that drive success in business can also create love that lasts.JL and Melissa break down how relational courage, attachment styles, and neuroscience all shape lasting connection. From the BRAVE method for tough conversations to building chemistry with dopamine, serotonin, and oxytocin, Melissa shows how couples can intentionally create excitement and stability. She debunks common myths, explains why fighting isn’t normal, and reveals why courage is the key to both confidence and connection.Chapters(00:00) Introduction (04:05) From 100 First Dates to Lasting Love(08:30) 4 Skills That Transform Partnerships(13:45) The BRAVE Framework for Tough Conversations(19:22) Attachment Styles (24:10) The Neuroscience of Chemistry (29:55) Scheduling Intimacy and Quality Time(35:12) Debunking Myths: Honeymoon Phase, Fighting, Compatibility(40:40) Building Confidence Through Courage and Communication(47:18) Creating Lasting Growth in Love and LifeWhat’s one small act of courage that’s made a big difference in your relationship? Share it in the comments below. Connect with Melissa onInstagram: https://www.instagram.com/melissananavati/YouTube: https://www.youtube.com/@PeakPerformanceLoveLearn Melissa's tools for lasting relationships https://www.melissananavati.com/toolsSubscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

He went from bagging groceries in a small Idaho town to earning six figures in sales and leading seven-figure teams. Bridger Rogers is a young entrepreneur who proves that mastering sales isn’t just about income, it’s about building confidence, freedom, and a life of purpose.In this episode of Sell Anything, JL and Bridger dive into the shift from scarcity to abundance, why selling yourself comes first, and how his “freedom calculator” helps define financial independence on your own terms. They also explore the role of faith, emotional mastery in marriage, and the daily disciplines that create lasting growth.Chapters(00:00) Introduction(03:10) Early Mindset Shifts: Scarcity vs. Abundance(08:25) Discovering Sales Through Personal Development(13:42) Building Seven-Figure Teams(18:50) Why Selling Yourself Comes First(23:35) Daily Disciplines, and the “B5” Framework(28:44) Emotional Mastery in Marriage and Relationships(35:05) Defining The “Freedom Calculator”(41:22) Sales as Leverage: Earning More Without Working MoreWhat’s one sales skill you’ve used outside of work that made your life better? Drop it in the comments. Connect with Bridger on Instagram: https://www.instagram.com/bridger_rogers/Youtube: https://www.youtube.com/@Bridger_rogersSkool: https://www.skool.com/@bridger-rogersSubscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Sales isn’t manipulation, it’s service rooted in character, faith, and endurance. Few people embody this better than Remy Davenport, founder of Kings Media, a faith-driven agency that helps high-level entrepreneurs scale through personal branding and organic content. His journey, from running a faith-based apparel company to staring down $50K of debt, proves that the hardest lessons of sales often become the most valuable lessons in life.In this episode of Sell Anything, JL and Remy break down why desperation kills deals, how to turn failure into feedback, the difference between missional and legacy founders and how technology and AI can scale meaningful impact worldwide. Whether you’re a founder, salesperson, or simply someone who wants to grow, this episode shows how sales skills translate into a playbook for life.Chapters(00:00) Introduction(06:20) Moving from Pain to Possibility(10:42) Character Over Commission: Integrity in Action(15:30) Missional vs. Legacy Founders Explained(21:15) Rock Bottom: $50K Debt(33:24) Leveraging AI and Organic Content (40:55) Failure as Feedback, Not Identity(49:18) Balancing Faith, Family, and EntrepreneurshipWhat’s one lesson you’ve learned from failure that’s shaped who you are today? Share it in the comments, I’d love to hear your story.Connect with Remy on Instagram: https://www.instagram.com/remydavenportSubscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Whether it’s a book, a joke, or a business pitch, the ability to capture attention and make people feel something is what drives action. Few people understand this better than Forbes Shannon, a successful stand-up comedian, bestselling ghostwriter, and Chief Storyteller at Baryon Design, who has built his career on turning stories into influence.In this conversation with JL, Forbes reveals why every story is a sale, how comedy sharpens connection, and why intention matters more than persuasion. From performing live comedy, he shares lessons on listening beyond words, finding humor in pain, and stepping into the “main character” role in sales and life. This episode is packed with insights to help you sell authentically by telling stories that resonate.Chapters(00:00) Introduction(05:39) The Power of Storytelling in Influence(12:08) Mentorship and Democratizing Guidance(20:00) Judge Judy Story (24:46) Comedy, Obligation, and “Coming Correct” for Audiences(29:38) Overcoming Brain Injury and Becoming a Writer(33:16) The Secret of Great Writing(41:13) Intention, Transparency, and Ethical Selling(55:35) The Main Character Mindset in Sales and LifeWhat’s the most powerful story you’ve used (or heard) in sales? Share it in the comments, I’d love to read them.Connect with Forbes onInstagram: https://www.instagram.com/forbesfivehundo/Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

ADHD isn’t just about distraction, it can also drive hyperfocus, risk-taking, and reinvention. In this episode, JL sits down with ADHD coach Jheri South, who shares her journey as a neurodivergent parent and professional, working with experts like Dr. William Dodson and guiding others to better understand their own brains.They dive into why so many adults get missed, how medication can help or harm, and the framework that unlocks focus for ADHD minds. From rejection sensitivity to time blindness, stimulant culture in sales, and the surprising strengths ADHD brings to entrepreneurs, this conversation reframes ADHD as more than a diagnosis, it’s a playbook for success when managed the right way.Chapters(00:00) Introduction(02:05) What Neurodivergence Really Means(07:10) Why Adults Get Missed in ADHD Diagnosis(12:45) JL’s ADHD Story & Early Medication Experiences(18:30) Medication Myths, Risks, and Misuse in Sales(25:50) The NICUP Framework for ADHD Focus(34:40) Rejection Sensitivity & Emotional Regulation(42:15) Time Blindness, Procrastination, and Productivity(50:05) The Entrepreneurial Strengths of ADHD(57:20) Final Advice: Turning ADHD Into a SuperpowerDo you see ADHD as more of a struggle or a superpower in your life? Share your thoughts in the comments below.Connect with Jheri onInstagram: https://www.instagram.com/msjherisouth/YouTube: https://www.youtube.com/@JheriSouthSubscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

The way you picture yourself in the future could be the single biggest factor in how much you sell right now. In this episode of Sell Anything, JL sits down with Ken Adams, a high-level mental programmer who uses NLP to help sales professionals and entrepreneurs rewire their subconscious for peak performance. From years in linguistics and behavioral research to transforming clients through UPGRD methods, Ken has built a reputation for turning mental roadblocks into sales breakthroughs.Together, they explore the direct connection between your future self-image and current sales results, the science of how observation shapes reality, and why most salespeople are unknowingly trapped in “success-burnout” loops. Ken shares how to lower performance anxiety, break sabotaging patterns, and install the mindset of a top closer , so you can sell from confidence instead of fear. This is practical, science-backed sales psychology that can change the way you win business forever.Chapters(00:00) Introduction(02:22) Ken’s Journey From Linguistics to Mental Programming(08:56) Why Motivation Beats Capability in Sales Performance(10:47) The Affective Filter: Lowering Anxiety to Sell Better(16:25) Sales as a New Language, And How to Learn It Faster(18:24) The Emotion Transfer That Makes Sales “Feel Right”(24:58) Changing the Facts in Your Mind to Change Results(34:43) The Success-Burnout Loop That Sabotages Closers(38:34) Collapsing Time: Bringing Your Future Sales Self to Now(44:41) How to Be Fully Sold on YourselfTake the Loop Quiz: https://loop.upgrd.com/Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcastConnect With Ken on Instagram: https://www.instagram.com/kenny_c_adams

Could your ability to close more deals have less to do with your pitch, and everything to do with who you know you truly are? In this episode of Sell Anything, JL sits down with Kelsey Edwards, an actress, singer-songwriter, and creative coach who has helped 1000’s of creators build magnetic personal brands. With over 20 years in the industry and a deep understanding of mindset, Kelsey shares how fear, identity, and subconscious beliefs quietly shape how we show up, and how well we sell.Together, they cover the link between self-perception and sales performance, why creators and closers alike fear visibility, and how nervous system regulation can directly influence becoming a brand that stands out. Whether you’re in sales, coaching, content, or leadership, this is the mindset shift that can generate a more fulfilling sense of success. Chapters(00:00) Introduction (06:11) Owning Your Multi-Hyphenate Identity(12:27) Kelsey's Personal Narrative(Fear of Being Seen) (17:04) The Power Of Failing Publicly And Rewriting Your Story(22:48) Reprogramming Identity Through Nervous System Work(26:04) Sales, Judgment, and Building Confidence On Camera(30:10) Planting Your Flag: Handling Hate And Standing In Truth(36:27) Universal Truths, Perception, And Authentic Sales Strategy(42:32) Why The Most Authentic Brand Always WinsSubscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcastConnect With KelseyOn Instagram: https://www.instagram.com/kelseymarieedwards/On youtube: https://www.youtube.com/@KelseyEdwards/featured

Would you really be willing to leave your job and take a massive risk to start something of your own? In this episode of Sell Anything, JL sits down with Joseph Durfey, a former sales executive who walked away from a secure corporate role to open one of the first Crumbl franchises in Texas. Joe shares the sacrifices he made, like selling his house to fund the dream, and the strategic mindset he used to protect his downside while giving his family a shot at something bigger.This isn’t just one success story. It’s a look at how franchising can offer a practical path to ownership without starting from scratch. Joe breaks down how to weigh risk, align your strengths with the right opportunity, and move forward when certainty isn’t guaranteed.Chapters(00:00) Introduction(05:58) Why The 9-to-5 Stopped Making Sense(14:42) Cold Calling A New Industry And Landing A Massive Deal(18:32) Fragile Success: Why It Still Feels Risky(23:57) Siberian Sales Origin Story (30:16) How Hunting In Africa Ties To Entrepreneurship (40:11) How Hunting Mirrors High-Stakes Sales(43:15) Number 1 Lesson For Leaving The 9-5 (47:24) Why Entrepreneurship Might Not Be For Everyone Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

When Moose Bingham tore his knee, it ended his football career, but this horrible injury caused him to pivot to an even more fulfilling path. In this episode of Sell Anything, JL explores how that moment helped Moose build War Room, a CRM that now supports recruiting operations at over 40 top college football programs. Moose explains how recruiting isn’t that different from sales, it’s about knowing who you're talking to, what they value, and whether or not they’re the right fit.This episode isn’t about flashy tactics or pressure-heavy closes. It’s about staying grounded in what matters; how trust multiplies revenue, how clarity transforms a cold prospect into a lifelong client, and understanding that the best opportunities often come after things don’t go as planned.Chapters(00:00) Introduction(06:45) The Founding Of War Room: Vision-Driven Sales(14:55) Selling With The Honor Code As A Strategic Advantage(21:52) What College Teams Teach Us About Leadership(29:00) How Setbacks Build Sales Skills That Stick(37:47) Why Are Football And Sales the Same Thing (46:49) The “Top 10 Rule” That Drives Every Sales Win(53:30) Self-Belief: The Foundation Of Every Close(57:48) Set Goals That Align With Who You AreConnect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Most sales fall apart because the conversation skips the steps that build real trust. In this solo episode of Sell Anything, JL Van Zyverden breaks down the “Pit to Peak” method, a simple, powerful framework built on empathy, clarity, and confidence. Learn how to help your prospect uncover their pain (the Pit), visualize their desired outcome (the Peak), trust your solution (the Path), and feel invited into action (the Pitch). JL explains why emotional connection always beats clever scripts, how to pitch without ever pushing, and why belief in yourself is the foundation of every close. No matter your product or service, this episode will give you the psychological edge to sell anything with integrity.Chapters:(00:00) Introduction(03:18) Using Sensory Questions to Build Emotional Rapport(04:49) Selling Through Vision(06:13) The Bridge Between Problem and Solution(08:18) The Pitch: Invitation, Not Obligation(12:22) Why You Must Be Sold on YourselfConnect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

The biggest threat to your success isn’t a bad plan, it's hesitation. In this episode of Sell Anything, JL Van Zyverden sits down with serial entrepreneur and former door-to-door sales leader Jonny Johnson to unpack what really drives long-term success in sales, business, and life. It’s not charisma. It’s not capital. It’s commitment. From the power of emotional intelligence to scaling a 7-figure apparel company without a single salesperson or marketing dollar, this conversation is a no-fluff blueprint on how to create urgency, deliver consistently, and build trust that scales. Jonny Johnson brings the raw, real-world experience of someone who’s knocked thousands of doors, failed publicly, bootstrapped from a cluttered basement, and still found a way to win. He shares how reading people at the door taught him everything about persuasion and overdelivering after the sale. Whether you're in sales, starting a side hustle, or scaling a brand, Jonny’s mindset, stories, and “do what you say, even when it sucks” philosophy will help you trade perfectionism for action, fear for faith, and ideas for resultsChapters:(00:00) Introduction(01:55) Entrepreneurship And The Desire For Freedom(08:29) The Truth About Commitment (And Why Most Quit Early)(12:40) From Failing Landscaper To Sales Leader(20:30) Growing A Company With $0 In Marketing(25:13) Incorporating Family Into Business (32:13) The Power Of Overdelivering(36:53) The Key To Success Is Getting StartedSubscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect the JL on Instagram: https://www.instagram.com/sellanythingpodcast

Struggling to close consistently? It’s not your pitch, or product; It’s your energy. In this episode of Sell Anything, JL and Kevin Trost (founder and president of Amenify, an AI-driven platform transforming home service sales) uncover what really drives elite performance in sales and entrepreneurship. It’s not just about overcoming objections, it’s about creating urgency with authentic energy, building credibility through integrity, and mastering the art of emotional influence. Together they break down the psychology behind how to create credibility even on day one, and why the "one more" mindset is the ultimate separator in sales. From his door-to-door roots to today’s scalable systems, Kevin proves that belief, not scripts, closes deals. If you’ve ever felt stuck between what you know you can do and what you're actually producing, this episode bridges that gap. You'll leave with clarity, conviction, and the frameworks to stop chasing and start closing.Chapters(00:00) Introduction (02:08) Door-to-Door Sales: The Ultimate Growth Accelerator(05:42) Turn Adversity Into Fuel: Rewriting Your Story(08:47) Leadership Without the Title: Influence Starts Inside(15:53) Credibility + Urgency = Sales (20:10) The #1 Way to Create Urgency Without Pressure(24:16) How to Build Instant Credibility as a New Salesperson(27:52) Why Integrity Is the Foundation of Persuasion(32:46) One More Door: The Mindset Behind High Performers(40:58) Sales Story: How a Zero-Sale Day Became a Defining WinConnect with JL on Instagram: ⁠https://www.instagram.com/sellanythingpodcast

Surprisingly, Sales isn’t just about closing deals, it’s about how you lead,encourage, and build the Team around you. This episode explores how to overcome the stigma around selling by reframing it as a path to leadership and growth. It breaks down how to turn ego into productive drive, lead through influence rather than title, and build a sales culture that performs without constant oversight. You’ll learn how to handle top performers who hurt team morale, remove the victim mindset that slows down momentum, and create a culture where recognition is earned, not assumed. JL sits down with Kevin Trost, founder and president of Amenify, an AI-driven platform optimizing appointment booking and follow-up in the home services industry. From door-to-door beginnings to leading national sales teams, Kevin explains why the key to persuasion isn’t just tactics,it’s energy, authenticity, and the courage to reframe how you see yourself. Whether you're a founder, team lead, or individual producer, this episode delivers tactical clarity for anyone ready to scale with intent and lead without apology.Hit follow so you never miss an episode of Sell Anything with JL Van Zyverden.Connect the JL on Instagram: ⁠https://www.instagram.com/sellanythingpodcast

Learn how to increase sales without burning cash. In this episode of the Sell Anything Podcast, JL van Zyverden sits down with Jeremy Brockbank, CEO of Volcanic Retail, to reveal sales strategies that actually work in today’s fragmented market. They break down the difference between revenue and real profit, explain how to close big retail deals, and unpack the buyer psychology that drives results. Whether you're pitching big-box stores like Costco, scaling a B2B sales team, or launching your own product, this episode delivers tactical insights you won’t get from business school or generic advice.With over 500 successful retail brand partnerships under his belt, Jeremy Brockbank brings real-world experience from leading Ant Hill Retail to over 100 straight months of profitability and building Volcanic Retail into a predictive selling platform used by top brands. From Shark Tank-backed startups to corporate buyers, he shares how to win trust, leverage ecosystems, and use data to drive smart, profitable growth. This is an unfiltered, practical breakdown of how to sell, persuade, and scale in today’s economy.Chapters(00:00) Introduction(03:42) What business school won’t teach you(08:19) Retail is fragmented - here is how to win(13:07) Learning through unpaid failure(17:55) Costco margins decoded(22:40) Stop competing with everyone(27:18) Build ecosystems, not pipelines(33:44) How podcasting builds trust(39:52) Volcanic Retail’s AI-powered sales engineHit follow so you never miss an episode of Sell Anything with JL Van Zyverden.Connect the JL on Instagram: https://www.instagram.com/sellanythingpodcastKeep up with Jeremy on Instagram https://www.instagram.com/jeremyosmondbrockbank

What if your story is the most powerful sales tool you have? In this episode, JL sits down with Ryan Stream again to unpack how vulnerability, trauma, and raw truth create lasting influence. From addiction and homelessness to national stages, Ryan’s journey shows why honesty connects, how value is built through pain, and what it really takes to lead without trying to save.This conversation covers the psychology of influence, the importance of telling the whole truth, and the difference between building a platform and building people. Ryan breaks down why storytelling matters more than polish, how speaking from scars builds credibility, and how to own your past without being defined by it. If you're serious about leading through service and selling with substance, this one will challenge and clarify.Chapters(00:00) Introduction(01:15) The Thing That Fuels Everything(07:14) Breaking Cycles, Building Futures(10:34) What Redemption Really Looks Like(16:00) The Moment That Changed His Direction(21:29) When Service Hits You Deep(25:27) Facing Pain You Don’t Talk About(33:08) The Real Cost of Growth(40:15) What Your Kids Will Actually Remember(47:40) The Silent Killer of Fulfillment(54:15) Leading Without Playing Savior⚠️ Trigger Warning: This episode includes discussion of suicide, addiction, trauma, and violence. Viewer discretion is advised. If you're in crisis or need support, please seek help from a licensed mental health professional or call a local support line. You’re not alone.Connect with JLYouTube: https://www.youtube.com/@sellanythingpodcastInstagram: https://www.instagram.com/sellanythingpodcastConnect with RyanYoutube: https://youtube.com/@ryanstreamutah Instagram: https://www.instagram.com/ryanstream

Ryan Stream is not your average guest. He’s a man who’s been counted out, locked up, blown up, and broken -physically, mentally, and spiritually. And somehow, he’s still here… building businesses, raising leaders, speaking truth on stages, and pushing millions to stop settling and start climbing.In this conversation, we go deep into what actually builds character. It’s not money. It’s not fame. It’s pain - and what you choose to do with it. Ryan shares the moments that cracked him open: losing his mom, facing addiction, nearly ending his life, and what pulled him back from the edge. But this isn’t a sob story. It’s a roadmap. If you're stuck, struggling, or just tired of living below your potential - this one will hit you in the gut and wake you up. Because life is a pitch. And if you’re not selling yourself on a bigger vision, the world is happy to sell you something smaller.Chapters(00:00) Introduction(02:23) The Assembly That Sparked a Dream(05:25) Rock Bottom: Addiction, War, and the Suicide Plan(11:51) What Saved His Marriage (and His Life)(13:16) Step One: Brutal Self-Evaluation(20:36) Standards, Darkness, and the Power of Truth(24:13) Accountability Most People Run From(31:09) Belief When Nobody Believes in You(38:55) From Hate to Fuel: The Mindset Shift(49:02) Faith, Fatherhood & Emotional Integrity(57:17) Purpose, Planning, and the Long Climb Back(01:06:15) Leadership, Legacy, and Raising the Next Generation(01:15:00) Final Challenge to the Listener⚠️ Trigger Warning: This episode includes discussion of suicide, addiction, trauma, and violence. Viewer discretion is advised. If you're in crisis or need support, please seek help from a licensed mental health professional or call a local support line. You’re not alone.Connect the JL on Instagram: https://www.instagram.com/sellanythingpodcastConnect With Ryan's YouTube: @ryanstreamutah  Instagram: https://www.instagram.com/ryanstreamWebsite: https://www.ryanstreamlive.com

Sales isn't about slick lines or high-pressure nonsense anymore. It's about trust, emotional intelligence, and knowing how to make people laugh without being a clown. In this episode of the Sell Anything Podcast, we unpack sales psychology that actually works in 2025. You'll learn how authenticity builds instant rapport, how to flip objections with the left turn, and why being real beats being perfect every time. Whether you’re knocking doors or scaling a brand, these strategies will help you close faster and feel good doing it.Comedian and sales pro Bryce Prescott shares the mindset shifts that took him from cold calls to sold-out stages and high-ticket clients. He reveals how humor lowers defenses, why congruency matters more than charisma, and how sales becomes a superpower when it's rooted in truth. If you want to stop sounding like a robot and start selling like a human, don’t miss this one.Chapters(00:00) Introduction(00:47) How Humor Gives You a Competitive Edge(02:19) From Mortgages to Comedy to Sales Mastery(05:01) Authenticity That Closes Why Trust Sells(08:49) The Left Turn Technique to Reset Resistance(11:57) Imperfect Over Polished Why Being Real Works(14:33) Honesty Self Awareness and Personal Growth(18:37) Can AI Replace Salespeople What Still Matters(22:23) Training Flow and Selling with Intuition(28:42) The Sales Superpower You Already Have

Struggling to close deals, scale your business, or stand out in sales? Learn how manifestation, sales psychology, identity shifting, and AI mentorship can unlock exponential growth, persuasion mastery, and peak performance. In this episode of the Sell Anything Podcast, we dive into how top sales professionals think, how to influence with clarity, and why your mindset is your greatest sales tool. If you're in sales, marketing, leadership, or entrepreneurship, this episode is your tactical blueprint for selling more with less resistance.Aaron Bare is not your typical entrepreneur. He scaled the National Association of Sales Professionals to over 60,000 members, built Jobbing TV into a platform that made salespeople famous, and now leads a movement using AI and identity to transform how people grow and sell. He breaks down the difference between effort and energy, the psychology of belief, and how to create exponential results by aligning your future self with today's action.Whether you're leading a team or building your brand, this conversation will help you rewire how you show up and what you're capable of selling.Chapters(00:00) Introduction(06:42) The 30-Day Manifestation That Changed Everything(12:28) Scaling NASP From Phoenix to 60,000 Members(18:57) Lessons From Failure and the Danger of Letting Go Early(25:21) How Mentorship and Energy Shape Sales Success(31:36) Aaron’s Vision for AI Mentorship(38:11) Identity Shifts Quantum Performance and Purpose(44:39) Family Faith and the Meaning Behind True Success(51:03) Overcoming Limiting Beliefs and Creating Legacy Wealth(57:18) Final Reflections on the Power of Living in the Now

In this episode of Sell Anything, JL sits down with Gabe Padilla, a former creator-turned-founder who’s mastered the art of warm inbound sales. With over $30M in sales and zero ad spend, Gabe reveals how to turn social content and DMs into a high-conversion system.You’ll learn how to build trust before you ever sell, why niche content is the foundation of community, and how real conversations still close the best deals. Whether you're running a brand, building a creator business, or managing clients, this episode is packed with clear tactics to elevate your sales game without sounding like a walking pitch deck.Gabe shares the story behind founding Ellipsend, the platform changing how creators and brands track revenue from content. He also opens up about managing ADHD as a founder, defining life before career, and why value-first relationships unlock opportunities that money can't buy.Chapters00:00 – Introduction: The New Rules of Selling04:17 – Why Trust Is the New Currency in Sales06:21 – From Modeling to Marketing to Software: Gabe’s Evolution10:43 – Pivoting with Purpose: Resilience and Relevance36:42 – How to Build a Personal Brand (Without Faking It)52:52 – Managing ADHD as a Founder: Creativity Meets Structure54:24 – Connection is Transaction: Building Relationships that Last

Most people overlook problems that feel too small. Scott Hughes didn’t and that decision built a global brand. What started as frustration with how tattoos were healed turned into Saniderm, a company now trusted in over 100 countries. In this episode, Scott shares how one overlooked detail in an overlooked industry became the foundation for everything: his product, his business, and eventually, his exit. From handing out samples in tattoo shops to building real trust with artists, Scott walks through the pivots, setbacks, and mindset that took him from corporate burnout to building something with staying power. If you’ve ever had a good idea and wondered if it’s worth pursuing—this conversation might change how you think about risk, sales, and success.Chapters0:00 - Intro: Saniderm Origin Story6:20 - Branding, Positioning, & Nailing the Name12:30 - Struggles of Selling in a Taboo Industry20:00 - Tattoo Legalization & Market Shift23:30 - Competition, First Online Sales & Scaling27:40 - International Expansion & Retail Domination31:00 - Direct to Consumer Pivot & Product Line Growth34:20 - Leadership, Mentorship & Playing the Long Game44:50 - Life After the ExitConnect with ScottInstagram: www.instagram.com/rscotth421

At just 16 years old, Braven Grant made a move most seasoned entrepreneurs never pull off: he secured exclusive product rights and launched a brand that would later generate over $30 million in direct-to-consumer sales. In this episode, Braven breaks down the real strategies behind scaling GAINS — and why mastering persuasion, belief, and relentless progress is the formula that separates winners from the rest.Braven Grant is the founder of GAINS in Bulk, a direct-to-consumer supplement company known for its clean formulas and cult following. He's also the author of The Creatine Code, a deep dive into the science and strategy behind one of fitness’s most powerful tools. In this episode, Braven shares his insights on authentic marketing, navigating adversity, and why belief — both in yourself and your product — is the ultimate sales tool.Chapters:00:00 - Why Most Entrepreneurs Plateau (and How to Break Through)04:23 - The Mindset Shift That Changed Everything for Braven09:57 - How Braven Secured Exclusive Rights at 16 Years Old14:35 - Scaling GAINS: Lessons from $30M in Direct Sales19:45 - The Secret to Customer Loyalty in the Supplement Industry26:18 - Faith, Family, and Entrepreneurship: Building a Business That Lasts33:02 - Creating "The Creatine Code": Educating Your Market for Sales Power38:11 - Braven’s Top Advice for Entrepreneurs Who Feel Stuck42:50 - Final Takeaways: The Power of Progress Over PerfectionGAINS Website: https://www.gainsinbulk.comGet The Creatine Code on Amazon: https://a.co/d/cBFvu5V

What separates average entrepreneurs from elite performers? The ability to sell anything—not just products, but beliefs, ideas, and opportunities. In this episode, JL sits down with serial entrepreneur and investor Allan Draper to unpack the psychology of persuasion, the power of self-promotion, and the sales strategies that helped him turn a pest control startup into a $100M empire.Allan shares what most people get wrong about influence, how to build real confidence, and why door-to-door sales is still the ultimate bootcamp for any founder. They also dig into family, faith, and how personal values shape professional success.If you’re a founder, closer, or content creator trying to level up your influence—this conversation is your playbook.Chapters00:00 Introduction02:27 From Small Town Hustle to Big Business07:07 The Origin of Proof Pest Control13:19 Why Door-to-Door Creates Elite Closers23:09 Balancing Business with Family & Faith24:41 Communication Tips from a Conference That Changed Everything26:47 How to Use Storytelling to Close More Deals

Ever wonder how hard work and integrity could be the real secret to closing deals? Bird Dog trainer and entrepreneur Tyce Erickson breaks down the surprising overlap between customer service, sales, and training animals, and why passion makes all the difference.In this episode of the Sell Anything Podcast, Tyce shares how lessons from selling cars, training dogs, and chasing down opportunities shaped his success as a business owner. From mastering client relationships to building a career around something you love, this conversation is packed with real-world strategies for sales pros and entrepreneurs.Tyce Erickson, founder of Utah Bird Dog Training, has spent nearly two decades refining his craft. His story proves that passion, service, and integrity aren’t just nice ideas, they’re the foundation for lasting success in business. Chapters(00:00) Introduction to Tyce Erickson(01:52) From Bagger to Boss: An Entrepreneurial Journey(05:36) Adventures and Challenges in Hawaii(12:04) Family Dynamics and the Entrepreneurial Spirit(14:31) From Cars to Canines: Transitioning to Dog Training(21:45) Lessons from the Dealership: Service and Integrity(37:37) Passion, Purpose, and Animal Training