Selling in the Dwelling

What does it really take to build a billion-dollar business in the home improvement space and still sleep at night? In this kickoff episode of Selling in the Dwelling, Allan Langer sits down with Matt Esler, owner of one of THE largest Renewal by Andersen affiliates in the United States, to unpack what separates high-volume sales from true, sustainable success.This conversation goes beyond scripts and closes. Matt shares how shifting from transactional selling to a customer-first experience completely changed the trajectory of his business, and why the best sales professionals today aren’t just closers, they’re problem solvers. From building a culture that values teammates as much as customers, to redefining what it means to be a “top producer,” this episode is a masterclass in doing business the right way (and still winning big).Lessons for Dwellers Why customer experience matters even when they don’t buy The difference between high volume and high-quality sales  How to build a sales culture people actually want to be part of  Why referrals and repeat business should be your focus  The mindset shift that separates average reps from top performers  What it really takes to grow, and sustain, a massive business If you’re in sales, leadership, or building something of your own, this episode will challenge how you think about success, and how you show up to earn it.Connect with Matt Esler on LinkedIn: @MattEslerChapters00:00 Introduction to Selling in the Dwelling Podcast00:57 The Journey of Matt Esler04:35 Growth and Success of Esler Companies09:08 Customer Experience Focus in Home Improvement14:48 Building a Positive Company Culture22:20 Entrepreneurial Beginnings and Lessons Learned31:31 Advice for Young EntrepreneursConnect with your host Allan Langer on LinkedIn: @AllanLangerCheck out Allan Langer's website: The 7 Secrets Sales AcademyVisit our Title Sponsor: Paradigm VendoThe Best software for the in-home sales industry!Visit our sponsor for the Ask Allan segment of the show:Destination MotivationIncrease your close rate and decrease your cancellations!