PODCAST · business
SEO for Established Entrepreneurs: The Basic B
by Brittany Herzberg | SEO Strategist, Consultant, & Coach
As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!We’ll cover questions like:How does improving SEO help me get found online?How often should I update my SEO strategy?How do I know my SEO strategy is working?How frequently do I have to post blogs?What’s the first step to doing SEO?Does SEO require coding?How much time is SEO going to take?How long does SEO optimized content last?Is SEO still relevant with the rise of AI & SGE?
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Perfection Isn’t Why Your SEO Isn’t Done—Avoidance Is
I'm calling it out today—with love, of course. 😄If you've been side-eyeing your SEO, kicking the can down the road, & telling yourself you'll deal with it "someday"... this episode is for you. I get it. I've been there. But the avoidance stops here!In this episode, I'm getting real about WHY so many entrepreneurs (perfectionists especially) keep putting SEO off & what it's actually costing you to stay stuck on the social media hamster wheel.⚡ 5-Day SEO Sprint—(Use code PODCASTSPRINT at checkout for a special discount exclusive to podcast listeners!) starts May 11th!→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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My First In-Person SEO Workshop—Mastermind Retreat Recap
Tears, Triumphs, & Teaching My Very First In-Person SEO WorkshopI just got back from the most incredible mastermind retreat (hosted by none other than Megan Yelaney in Piermont, New York)—and I have SO much to share with you! Between the tears, the breakthroughs, & my first in-person SEO workshop, this week was everything.In this episode, I'm giving you a full BTS look at what we covered in that 90-minute workshop—because honestly? The stuff that came up is stuff YOU need to hear, too!Grab a notebook & press play ▶️⚡ 5-Day SEO Sprint—(Use code PODCASTSPRINT at checkout for a special discount exclusive to podcast listeners!) starts May 11th!→ Get the full show notes & all the mentioned links here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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The 3-Step Process I’m Following to Get Found on Google
Colie James flipped the script & interviewed ME on my own podcast—and honestly?! It might be one of the most real conversations I've had about SEO, business growth, & doing the work I tell everyone else to do (but haven't always done myself 😬).We're celebrating 5 years of SEO being a game-changer in my business & life. In this episode, Colie & I get into the messy, honest, exciting truth of what it actually looks like to build a business on SEO—including the parts I'm still figuring out!You’ll even hear a sneak peek at a new offer I'm cooking up 👀If you've ever thought "I should really do something about my SEO"—this is your sign. The bat signal IS up 🦇 & that “play” button is waiting for you.→ Get the full show notes here!———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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Optimize Your Core Website Pages—NO Keyword Research Required
One thing I see too often in my work as a Lead Gen Strategist & SEO Coach are missed SEO opportunities.Everything from social media bios without a keyword, headshots that aren’t titled appropriately, & blog posts with no focus keyword.But the worst offender is the one I’m guiding you through today.→ Ineffective (or missing) on-page SEO strategies for your “core website pages.”In this episode, you’ll discover what your 7 “core website pages” are, the 3 easiest SEO strategy pieces to optimize for each page, & how to optimize those core pages for SEO—without spending even one second doing keyword research.→ Get the full show notes (with all the links) here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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Blogging isn’t Dead—You’ve Been Doing it Wrong
“A blog that gets you found online gets you PAID.”I have a MAJOR announcement: Blogging isn’t dead! You’ve just been doing it wrong.Not only is blogging NOT dead, it can actually make you money—IF you do it correctly.A blog full of only “how to” articles is a really bad blogging strategy… Because blogs can be—should be—SO much more.Your blogs are part of your SEO strategy. They should be getting you found AND booked, making money.So… here are 5 things you need to do to achieve that.→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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SEO Best Practice #5: Meta Descriptions 📲
As an SEO copywriter & strategist, there’s a tight rope of copywriting best practices and SEO best practices that I know and am particularly skilled in helping you walk. Meta descriptions are one of those elements.You may not know what a “meta description” is called, but I guarantee you know what it is.You’ve seen it before in the wild—follow me... → You go to Google→ You type something in the search bar→ You hit enter & see all those websites & blogsThe couple of grey sentences is called a "meta description." And every website has a spot on the backend where you can plug in one of these descriptions.Meta descriptions play a critical role in your online visibility. In this episode, I’m explaining how they can help or hurt your visibility, mistakes to avoid, and sharing 2 tips to help you craft an effective meta description for your Home page.→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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Substack ain’t it—Not if You Want to Get Started with SEO
“There's a very strategic, super simple way to approach blogs on your website that allows you to be creative AND get found in the process.”I’ve got a bone to pick with Substack.Well… not with Substack, but with the stupid Substack craze that’s going on right now.Everyone—maybe you—is losing their ever loving mind over this platform.I get it, but there are some yellow flags that are obvious to me as an SEO expert.Specifically SEO pitfalls that you’ll want to consider IF you’re a business owner… who has a website… AND the content you’re creating is, in fact, related to your business.Tune in & take notes so you make sure you’re going with the best & most aligned choice for your business.→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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I Ignored My Own SEO—Here’s How I’m Fixing It
“I prioritized client work, and my SEO strategy paid the price.”It's probably surprising that an SEO would ignore her own SEO, but here we are. And you know what? There's that saying about cobbler's kids, and I just keep seeing how true that is. You're really skilled in XYZ and you help your clients with that, but then 9 times out of 10, it happens to be a hot mess express on the back end of your own business.The great news is that hope is NOT lost! There’s a way to fix it & I’m talking you through that 3-step process in this episode.→ Follow along on the journey on Instagram: https://www.instagram.com/brittany_herzberg/→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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Fix Your Lead Gen Problem with SEO in 4 Steps
“Has anyone ever used a lead gen specialist?”This week in one of the groups I’m a member of, someone asked that question. And let me tell you—I could not respond fast enough. That's literally what I do.I mean, how many times have you heard me say SEO is the easiest way to bring in new leads consistently? A lot!I shared some advice with her so she can get more people coming to her new lead magnet, which is really what her question was all about. Because you can—and should—be weaving in SEO into every single page on your website, social media profile, etc.And that got me thinking about steps I could share with you that you can take if you also feel like you have a bit of a lead gen problem. So, here you are!→ Get the full show notes here!———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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SEO and Website Design Are Sisters, NOT Frenemies
After 7 years of running a referral-based business, Brand & Squarespace Website Designer Jena Thielges decided to explore SEO as a more sustainable marketing strategy.Constantly showing up on social media was just NOT it.Even though she had “low-key studied SEO for years,” it wasn’t until she implemented a clear strategy that everything started clicking.And leading to keyword rankings & even new clients! 🎉As you’ll hear in this latest case study interview…It’s never too late to start SEO!The right strategy will help the right clients find you—even if you don’t have a physical location or local business presence!Quick Links:🔗Say hi to Jena!🔗SEO & Grow (no, you’re not too late!)→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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The SEO Shift Every Podcaster (*and* Business Owner) Needs
Liz Chapman was already super familiar with SEO—for podcasts.She’s a podcast manager (and a wickedly good launch strategist!) who happened to fall into the trap that SO many of us service providers do.Y’know… prioritizing everyone else's businesses while watching yours slip further & further down the “To Do” list. 👀Enough was enough! She was ready to focus on her own business growth—and she knew that needed to include SEO.Liz is another recent SEO & Grow graduate (my 3-month group coaching program). We chatted recently about her experience & now you get to tune in!Discover how she navigated answering those BIG 3 Q’s, what Liz enjoyed most about the live group coaching calls, & how she’s already using data to make informed marketing decisions.You’ll especially enjoy this conversation if you, too:Always optimize your clients’ stuff, but not so much your ownEnjoy email marketing and/or podcasting—but NOT socialAre a mom and business ownerQuick Links:🔗SEO & Grow (party starts March 4th!)🔗Say hi to Liz!→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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SEO & Keyword Research: The Ultimate Confidence Booster
As a money coach, the foundational pieces are VERY important to Dalene Higgins.She supports people with their financial foundations, and when it came time to focus on her SEO foundations—she knew just who to go to!(Me! She came to me. 🤭)Dalene is one of the recent SEO & Grow graduates (my 3-month group coaching program). And we chatted recently about her experience! Discover everything from how she first heard about me to what she started optimizing for SEO first to why in the world she updated her SEO strategy twice in the program!You’ll especially enjoy this conversation if you, too:Have an analytical brainLove a good process you can followAre in a season of transition (personally or professionally)Quick Links:🔗SEO & Grow (party starts March 4th!)🔗Wealthy After 40 Podcast→ Get the full show notes here!——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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How to Love Intentionally as an Entrepreneur Couple
We’re deviating a bit from the normal conversations that focus specifically on SEO. But… you’re a whole human. And part of that is made up of your professional life & strategies. The other part is your personal life & fulfillment.As Angela shares—“It's great to build a business, but you don't want it to be at the expense of your relationship and your personal life.”I mean, exactly! So then the age-old question comes up… is it even possible to have both a thriving professional AND personal life?James has this to say—“Our main focus is on the marriage and how the marriage is the catalyst and the foundation for growing the booming business.”I don't know if I've shared on the podcast before, but my boyfriend and I are both entrepreneurs. We are intimately familiar with just what it can look like for the business, or businesses, to be the priority. But with awareness + tools (like Angela & James share in this conversation, including their book Married & Magnetic), we’re able to have a much more intentional & balanced approach to both.And while this isn’t exactly an SEO-focused episode, Angela attended one of my 🆓 workshops & I just about shouted when I heard what happened for them the very next week!Buckle up—you’re gonna love this one!→ Get the full show notes here!Listen to Angela & James' new Podcast: Married & Magnetic on Apple or Spotify———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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No Such Thing as “Ready”: BTS of Julia’s Mini SEO Audit
There are various hesitations that show up when a business owner is thinking about doing SEO, but isn’t quite ready to do so.Time, money, and…Not feeling “ready.” 👀I hate to break it to you—but there is no such thing as “ready” when it comes to SEO.There’s having a website that’s set up to work for you and… not.I have this conversation a lot, so I know it’s an important thing to speak to.To really paint the picture of what can happen in a YEAR, I’m introducing you to Julia, a nutrition coach for women & moms who also weaves in mindset! And taking you behind-the-scenes of her recent Mini SEO Audit.Tune in, take notes, & with this one—remember you’re so not alone.Get the full show notes here!: https://brittanyherzberg.com/blog/behind-the-scenes-of-julias-mini-seo-audit———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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140
How to Create a Case Study Blog Post (w/ SEO)
“If you’ve got a blog post that’s optimized with SEO to basically raise your virtual hand FOR YOU, then your client success story can show up whenever, wherever, for whoever is looking for it!”That is the power of an SEO optimized case study!Which is surprisingly easy to create—you’ve just got to know what to include, how to organize it, & why SEO is a critical component to a high-converting case study.And that just so happens to be exactly what I’m walking you through in this episode!Tune in to discover:What case studies are & where they fit in your funnelWhy case studies are SO much more powerful when they have SEO incorporatedHow long case studies should be & how frequently you should aim to create themWhat it actually looks like to create a case study with SEO—I’ll share my process & favorite toolsI’m even going to share a few examples with you!🔗 Get the full show notes here!: https://brittanyherzberg.com/blog/how-to-create-an-seo-case-study-blog-post——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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SEO Q+A: Blogging, Coaching, & Podcast Guesting
Questions like “can SEO help me rank in a way that helps business growth?” & “am I allowed to blog about a podcast interview?” & “can I make this headline better to make the Google gods happy?” come up all the time in my conversations! And I want you to hear the answers, too.I’ve had no less than 16 calls since the start of 2026—and while this introvert may be melting, it’s all going to your benefit!I had so many actual questions asked by actual entrepreneurs just like you that I got to pull from for this Q+A episode.Please know if YOU ever have questions, you can send them to me on Instagram.For now, play & be sure to save this episode so you can easily reference it in the future!🔗Get the full show notes here!: https://brittanyherzberg.com/blog/seo-q-and-a-blogging-coaching-and-podcast-guesting——📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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138
How SEO Actually *Helped* Erin Rewrite Her Website Copy
“I actually wasn't even thinking about SEO until I ran across your profile. I thought—this is what I need to make my website findable!”If you’re feeling like Instagram is completely overwhelming & unpredictable for business marketing… you’re not alone!You met Erin in a recent case study mashup episode, but there was, of course, more to share! So today, you’re getting the FULL conversation with Online Mat Pilates Instructor, Erin Wilson.Erin, like several other SEO & Grow students, opted to rewrite her website copy while in the program.Her SEO journey wasn’t just about finding a sustainable marketing stragetgy—it was about setting the foundation for the success of her new online business!You’ll discover why Erin found SEO to be a helpful tool for rewriting her website, what it was like going through the SEO & Grow program, & you’ll hear results she’s experiencing only about a month after implementation! 🎉→ Get the full show notes here!: https://brittanyherzberg.com/blog/seo-can-help-with-website-copy-rewrite———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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Top 5 Lies About Blogging & SEO: EXPOSED 🔎
Let’s get right to it because—we desperately need to talk about blogging.Specifically SEO and blogging and how they can benefit your business (much more than social media marketing!).Look—I know (and I continue to see it on Threads) that there are LOTS of questions/doubts/thoughts/concerns you have about the topic.That’s totally fair. Despite the fact that it’s been around for years, there are still a lot of unknowns about the strategy because everyone has been so focused on social media.So I want to address these 5 common lies about blogging. I see them roaming around the internet pretty frequently—and that’s just not necessary OR helpful to you as a business owner!Get the full show notes here!: https://brittanyherzberg.com/blog/exposing-lies-all-about-seo-blogging———👉 Save a seat for the January blogging workshop ———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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Your 2026 Lead Gen Strategy: 5 Diff Ways to Get Found by SEO
I love a fresh start, a clean slate, & I’m a huge fan of the start of a new year. If that’s not your vibe—still love ya! And…I’ve got a great episode that’s perfect for the new year, or really anytime you’re looking for what to do next with SEO.→ 5 things you can do with SEO to help you get found online in 2026.There’s a little bit of everything in here—quick tasks, a little more time consuming tasks, things for podcasts and blogs and websites.Tune in, take notes, & be sure to check out the blog post linked below for the full list of resources I mention ⤵️→ Get the full show notes here: https://brittanyherzberg.com/blog/2026-lead-gen-strategy-to-get-found-online-with-seo👉 DM Brittany on Instagram: https://www.instagram.com/brittany_herzberg/———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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3 Steps to Get Found on Google (NO Posting on Social for Sales Req’d)
If you’ve been with me & the podcast through 2025, you might’ve noticed this shift—I’ve gotten really clear on what the process is that I take my clients through, the results they get, AND just how quickly this process works.And today? We’re digging in deeper so I can show you the exact 3 steps my clients & I are taking to get found on Google—ZERO posting on social required!Remember → DM me “SEO” to see which is the best fit for you & your needs! (You’re not locked into anything by DMing me.) And yes, I have a no-charge discovery call which you can get booked by going to my Contact page & filling out the form.📝 Note:Prices are going up on January 1, 2026—BUT—you can lock in 2025 rates when you book your support before then!→ Get the full show notes here!———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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Why SEO & Grow Students are FINALLY Getting Leads from Google
In SEO & Grow 🌱, I get to work closely with business owners to help them understand, implement, and learn how to maintain their SEO, so it can actually be that sustainable marketing strategy it's built to be.I really love teaching! It's the biggest reason why I started this SEO group coaching program.And the peeps in the program? They ask really good questions. In this episode, I'm sharing some of the questions and answers with you so you can get a taste of the experience. Buckle up, grab a notebook, and save this episode so you can come back to it easily in the future!Get the full show notes here!💬 I’d love to know what aha moments you had during this episode. DM me on Instagram or use the text button below to share them with me!———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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133
SEO Best Practice #4: Use Headings to Get Found via AI Search 🔍
I hate to break it to you, but… you’ve been doing headlines all wrong. ❌I know we tend to go vague with our headings & use them almost as a throw away in copywriting, but this is NOT the place to do either of those things!Headings don’t just matter on blog posts—they matter on main website pages, too. Think: Home, About, Services... even your Freebie pages, Sales pages, & other Landing pages.Those cute lil robots 🤖 that scour the internet when someone asks a question in Google or ChatGPT—they’re helpful, but they’re not the most intelligent. They need things to be SIMPLE. And that especially applies to headlines. The better they can understand something quickly, the more likely they are to serve your site up on a silver platter to that person who’s searching for you.In this episode, I’m sharing everything you need to know about heading hierarchy, how to optimize headlines, & I’m even walking you through an actual example from a coaching call!Get the full show notes here!📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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132
Follow This 3-Step SEO Framework to Get Found on Google
You may or may not be aware that I also have a private SEO podcast. But I want to change that, so I’m sharing the first episode here on The Basic B podcast!Whether you enter my world for DFY SEO support or mentorship or DIY help—these are the exact steps I’ll be taking you through.In this episode, discover my unique 3-phase approach to SEO, how it works, & the benefits of SEO my clients have experienced in 2025 and are taking with them into 2026! 🚀More specifically, you’ll learn:What it actually takes to have content that will market for youHow this 3-step approach to SEO generates leads QUICKLYIf it’s better to opt for DFY SEO or learn to do it yourselfHow SEO marketing impacts a business’ growthWhich entrepreneurs SEO is most supportive forThe SEO & Grow 🌱 Method works! It’s exactly why my clients have → 5x’d their podcast downloads, increased their website traffic to 16k visits per month, grown their niche memberships, gotten consistent leads while they’ve been sick for 4 months—and so. much. more!Sit back, relax, and get ready to soak up the magical goodness of SEO! ✨Access the rest of this 4-part podcast series: Private SEO PodcastGet the full show notes here!📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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131
Live SEO Coaching in the Midst of a Pivot w/ Donna Piper
“I have this paralysis when I have to commit to these words.”My friend, Donna Piper shared that^^ and it’s why I asked her to come back on the podcast!This is a Q+A / Hot Seat type of episode where we take a look at Donna’s website. I point out opportunities I notice & share what she could do to take advantage of them—and—answer her questions along the way.We stop to review her:-Home page-Blog page-Podcast pageIf you’ve picked up & put down this SEO thing in the past, tune in! This might just be the episode that makes it all click 😉Because, as you’ll hear, even the teeniest, TINIEST of tweaks can impact your visibility & lead gen in a big way!Get the full show notes here! Connect w/ Donna:WebsitePodcast———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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130
SEO Client Success Story: Leadership Coach, Michelle Pollack
"I haven’t had a whole lot of people randomly find me on the internet up to this point. But now, this is really a possibility.”Entering the world of SEO can be a shock to the system—especially if your journey begins by realizing your website is ranking for… what?! 👀You met Michelle in the recent case study mashup episode, but there was so much more to share with you! So today, you’re getting the FULL conversation with Executive Leadership Coach, Michelle Pollack.And I’ve even added in a very special mini masterclass you’re not going to want to miss!Tune in to discover:What was so shocking Michelle bumped SEO up on the priority listHow Michelle’s blog posts were actually hurting her businessWhat’s been the most surprising to Michelle about SEOA mini lesson about image SEO optimizationInsight for anyone who’s a beginner with SEOGet the full show notes here! Connect w/ Michelle:Website | Instagram📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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129
SEO for Astrology Seasons: Libra | Scorpio | Sagittarius
I’ve returned with another SEO for different astrology seasons episode! You’ve seen the shorter versions in Instagram posts, but these episodes allow me to dive deeper with you.In these SEO-meets-astrology episodes I’m focusing on:What season we’re in according to astrologyThe main themes at playAnd most importantly—how you can maximize these moments as an entrepreneur with a focus on your SEOFor this episode, we’re exploring the “last set” of astrology signs for the calendar year, if you will. That includes: Libra, Scorpio, & Sagittarius.You’ll get 1-3 tasks for each season & you’ll also hear about different ways you can get support you with your SEO.Tune in, take notes, & get ready to grow with SEO!Get the full show notes here!📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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128
SEO & Grow 🌱 Case Study Interview: Dr Cecily Moore
“I feel like a savvier business owner because of SEO.”If you:Consider yourself a chronic learnerHave ADHD or even ADHD tendenciesFeel like you already have a lot of balls in the airAND have been burned before by service providersWonder if programs actually deliver on what they say they willWant to feel like a savvier business owner who makes strategic investmentsAre ready to tighten things up & get serious with your business…this episode is for YOU!You met Dr Cecily in last week’s case study mashup episode (she was the first interview clip). But there was, naturally, SO MUCH MORE to the conversation. And now—you get to hear it!Cecily is a mom, a professor, a military spouse, a therapist, & an amazing human with a spunky personality which I just adore. She was in the last round of SEO & Grow—and I’m so glad because all I want to do with this SEO thing is help more people help more people!You’ll discover what drew Cecily to SEO, what her experience has been working with me & being in the SEO & Grow group coaching program, AND what she’s up to next!→ Get the full show notes here!Connect w/ Cecily:WebsiteInstagram📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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127
SEO & Grow 🌱 Case Study & Testimonial Mashup
Welcome to the Case Study Mashup Episode!I could obvs talk ALL day long about this program, but things hit different when you hear from actual humans who went through the experience.There’s a mixture of stories & insights from some of those who went through this last round of SEO & Grow. We had all kinds of entrepreneurs… coaches, photographers, therapists, astrologers, herbalists, bookkeepers, copywriters, & more!You’ll meet someone who has ADHD, someone who’s a teacher, someone who went through this program with her assistant, a couple people who felt SO motivated they did things like rewrite their website copy, & EVEN someone who really doesn’t like group programs—but loved this one! We’re going a bit deeper with 3 students & you’ll also get to hear a clip from our final group call.👉 As you’re listening, you can explore SEO & Grow 🌱 & if you have questions—use the text button in the show notes or DM me on Instagram.Get the full show notes here! Connect w/:Cecily, Erin, Michelle, Val, Elli📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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126
Google Me, Baby! 3-Day SEO Series Recap
“I made this entire series very action-oriented because I want you to see that you CAN do SEO!”With the right, results-producing process AND a guide who speaks your language, SEO is a very doable & impactful marketing strategy for your business—and your life.I’m coming to you fresh off the 3-day SEO series Google Me, Baby!, THE place to start to get SEO off your someday list, simplify SEO, & learn how to get leads straight from Google. It was SUCH a blast & I want to make sure no one misses it, so... this episode is a recap of the last few days! Everything from what was covered to questions that were asked & SEO tools I recommended. 👉 Save a seat for SEO & Grow 🌱👉 Watch the Google Me, Baby! replays→ Get the full show notes here!———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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125
SEO Q+A :: Get Good Leads and What to Optimize on Websites
I’m back with another very popular Q+A episode. This is where I pull Q’s I’ve been answering in Voxer/DMs/coaching calls/emails & answer them for the whole class! If you like this type of question-answer situation & you want to do this in a 1:1 or even a group capacity, take a look at my SEO Strategy Session for 1:1 or explore SEO & Grow 🌱 (enrolling for Nov) for the group vibes.Get the full show notes here! Ask your own question!👉 Send a DM on Instagram…or click the button up top to “text me”📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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124
The Energetics & Intention Behind Your SEO Strategy
I’m going to throw you for a loop today. Instead of focusing so hard on strategy, I’m shining a light on a less tangible but equally as important aspect—the energetics of SEO.No one is talking about this! Yet it plays such an important role in SEO actually being an effective strategy for you.2025 has truly been my year to come out of the spiritual closet! And that includes 1. becoming aware of the energetics of SEO & 2. figuring out how to talk about them with business owners.In this episode, you’ll discover what I mean when I say “the energetics of SEO,” how to align your frequency to be the MOST supportive of your SEO strategy, & what happens to your business when you do align your energy with your strategy.You’ll also hear a snippet from a recent coaching call with Andrea Tessier. (Permission was asked for and granted 😉)Get the full show notes here!📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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123
Podcast SEO Tips to Bring in the Leads & Boost Downloads
“SEO (even for podcasts) is about being intentional. You don’t have to overcomplicate it—just start with clear titles and consistent keywords.”Podcast SEO is the difference between your show being buried in the archives or becoming the go-to resource your audience finds week after week. Even more surprising is the fact that it 1. doesn’t take that much extra effort to optimize an episode & 2. how quickly SEO works for podcast episodes. (I’m talking days or weeks—not months or years.)For the first time, I’m sharing an episode where I was the podcast guest. You might remember Leah Bryant—she was a guest earlier this year. She’s not only my best friend, she’s the brilliant human who produces The Basic B podcast!In this episode, you’ll learn opportunities most podcast hosts miss out on, how quickly podcast SEO works, & get to hear tips from an SEO strategist and seasoned podcast producer.Whether you’re a baby podcaster or your show’s been around for a hot second, SEO might just be the missing link between you & that coveted top spot in the charts!Tune in, take notes, & get ready to watch your podcast reel in the most aligned listeners & leads!Get the full show notes here!📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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122
BTS Peek at SEO & Grow: My 3-mo. Group Coaching Program
We’re entering the final phase of SEO & Grow—my 3 month group coaching program for entrepreneurs who are ready to stop relying on Instagram for leads—and I want to take you BTS. I’ve got a few lessons I’ve already learned, tweaks I’ve made to the program, & aha’s from the business owners in the group!In this episode, you’ll learn what we’ve already done, upcoming tasks, & what surprised these business owners the most about SEO.Get the full show notes here! SEO & GrowSEO Dashboard (20% off w/ code BRITT20)GBP Episode w/ Lydia Fine📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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121
Importance & Benefits of Image Optimization (with Tutorial)
I find myself constantly answering this question: “Is it actually that important to optimize images?”This is something that comes up in coaching conversations, DMs, & especially anytime I talk with photographers.And while I haven’t always been the best at putting this into practice myself—so YES you will see places where I’ve made mistakes—taking the time to optimize your images can GREATLY impact your business. In this episode, I’m going to get into all the ways image optimization can support your business, as well as what you actually need to do to optimize your images.Get the full show notes here! 📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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120
Entrepreneurship as a Healing Journey w/ Amy Babish
Entrepreneurship is actually this healing journey that we’ve signed up for—whether we knew it at the time or not! Very personal—let’s call them challenges—play out in sometimes very intense ways in our businesses. Maybe months with 0 new clients or a flopped launch or nightmare clients who do sign on. (Yikes!)Being a business owner brings things up that we’re able to work through & actually clear. And Amy has helped me discover a really powerful way to do just that. Plus having her on the show gives me an amazing opportunity to shout out one of my clients. You know I can’t turn that down!Even if this feels a little out of left field, I strongly encourage you to tune in & just listen. You’ll hear where I was just a few months ago & how working with Amy has helped me see the light at the end of the tunnel after a really painful year (2024). You’ll also discover other modalities you maybe haven’t heard of or haven’t considered if you, too, feel like you’re “doing everything right, but nothing is working.”Get the full show notes here!📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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119
SEO Best Practice #3: Start SEO Before You Feel “Ready”
You may know I’m in the middle of running my 3-month group coaching program—SEO & Grow. I’m also just getting started with my 6-week mentorship, SEO Foundations. And I’m already noticing themes popping up—in my DMs and in these programs. And like the good Brittany that I am, once I connect the dots, I’ve got to spread the word & point out not only patterns that YOU may also be getting caught up in, but also what to do about it (because we’re solution-oriented around here 🤓).With that—we’re diving into the 3rd edition of SEO Best Practices. This time focused largely on starting before you're ready or before you deem it “good enough.”Buckle up, take notes, & save this episode to come back to any time you feel yourself avoiding SEO.Get the full show notes here! 📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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118
SEO Q+A :: Podcasts, Websites, Images, Authors, & More!
Whether you’re newer to SEO or it feels a little old hat by now, it’s never a bad time to brush up on the basics! And what better way to do that than with a good ol’ Q+A episode?In this solo episode, I’m pulling questions out of my DMs, emails, & group coaching calls so I can share these insights & tips with you, too!Tune in, take notes, & return to this episode whenever you need 😉→ Get the full show notes here!Ask your own question!👉 Send a DM on Instagram…or click the button up top to “text me” anonymouslyMentioned:SEO Foundations———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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117
SEO Tips to Show up in AI Search Results | Nina Clapperton [Pt 2]
“We’re not just doing this for sh*ts & giggles—we’re doing this to actually make money in our businesses.”Nina Clapperton, a fellow SEO specialist and Thriend of mine (translation: we met on Threads), is baaaack!———If you haven’t listened to Part 1 of our conversation, you’re gonna want to do that first! We recorded this in one go, so it will make much more sense with both parts. 😉———We're digging even deeper into all things AI, SEO, & content creation. You’ll discover our favorite tools, workflows to follow (whether you’re just getting started or you’ve been doing this for a hot minute), & Nina even proposes a challenge for us all…It’s a juicy one! Tune in, take notes, & save this episode for future reference. 📝→ Go to the full show notes!———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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116
SEO Tips to Show up in AI Search Results | Nina Clapperton [Pt 1]
“Even someone at Google said, ‘it’s just SEO to get into AI overviews…’”Today I'm joined by Nina Clapperton, a fellow SEO specialist and Thriend of mine. Yes—translation—we met on threads. We're talking about AI, SEO, all the things. Because AI is going nowhere. We know that. That has been clearly established. But if you're hearing or seeing AIO, AEO, SGE, GEO—all these other acronyms & you're feeling confused… maybe even a little unsure that SEO even matters anymore, this episode is for you!Tune in, take notes, & save this episode for future reference. 📝And make sure to join us for Part 2 of our conversation! Yep, it was so good we just kept on talking & got a whole other episode out of this.→ Go to the full show notes!———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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115
SEO for Astrology Seasons: Cancer | Leo | Virgo
We know I’m a HUGE fan of not relying on the ‘gram, but that doesn’t mean I’m not over there actually having fun. Because I am!One of the things I’ve been doing this year is… playing around with astrology posts. Shockingly, people are eating them up! So I’m bringing the content to you here, but in an expanded version.Specifically… I’m talking about the SEO for different astrology seasons.I’ll be focusing on today & in these type of episodes:What season we’re in according to astrologyThe main themes at playAnd most importantly—how you can make the most of these moments as an entrepreneur with a focus on SEOYou’ll get 1-3 tasks for each season & you’ll hear about different SEO support options to help you do the dang thing.Tune in, take notes, & get ready to grow with SEO!→ Get the full show notes!Resources:Free 3-Step Website SEO AuditBrokenLinkCheck.comSEO Dashboard (use code BRITT20 for 20% off)Related Episodes:EFT for Perfectionist Entrepreneurs w/ Jacqui———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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114
How to Know if SEO is Actually Helping Your Podcast Grow
I joke that I live in my Instagram DMs, but… I really do! And I get to answer questions like this one from Anne about my Podcast SEO Download:“How will I know if SEO is actually helping the podcast? How will I know it’s working?”Which brings me to today’s episode. I’m sharing the bonus lesson I just recorded to include in the Podcast SEO Download.You can actually hear what the teachings are like, you can take a look at your own podcast, & you’ll be able to use this practice—whether you’ve already downloaded & implemented the podcast SEO tips OR I’ve done podcast optimization for some of your episodes.We’re looking at:What metrics do you need to checkWhat “good” numbers/metrics are (when applicable)And how frequently should you be looking at these metricsTune in, take notes, save this episode for later, & know I’m cheering you on on your SEO journey!→ Go to the full show notes!———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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113
Pinterest & SEO (with a side of AI) w/ Meagan Williamson
In the age of AI, I’ve seen far too many entrepreneurs start to doubt if what they have to say is worth sharing.If that’s you—this conversation with Meagan Williamson is a MUST listen.Yes, there’s a strong focus on Pinterest in this episode, but it’s packed with advice on why you need not be scared or intimidated because AI’s on the scene.You’ll also discover which keyword research tool you need for Pinterest, how to properly title images for Pinterest, & which pages you might not want to link to anymore.→ Get the full show notes!Connect w/ MeaganWebsite———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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112
SEO Best Practice #2: Create Content 📝
We need to talk about 2 tiny emotionally-packed words: Content CreationWhen I first started doing SEO for people, I knew I wanted them to have their website SEO solid, AND I knew it was important for them to create content like blog posts on their website. But I was so eager for them to “do” any kind of SEO that I wasn’t focused on a streamlined approach. Things have changed. Now I see how critical it is to approach SEO in a strategic way AND I’m no longer like “yeah, it’s fine if you don’t have a blog, your website SEO will be enough to support you.”Nope. I’ve been proven wrong. So first—I want to apologize for ever saying that.And now I want to talk through what you might be noticing—slower website traffic, less inquiries, etc.—& what to do about it. Let’s go!→ Get the full show notes here!———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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111
Q+A: SEO & Grow Group Coaching Program
Your questions—answered ✅I’ve been having SO many good conversations where I’ve been asked some amazing questions. So of course, I want to bring that over to the podcast as well!In this solo episode, I’m sharing questions I’m being asked about my SEO & Grow 🌱 group coaching program that’s currently enrolling.You’ll hear my responses to questions like:“How is this program structured?”“Can I send my VA through the program?”“Should I wait to do SEO until I’ve rewritten my website copy?”I promised you lots of links! Here they are:👉 Secure your spot in SEO & Grow👉 SEO Strategy Session👉 Run a free SEO Audit on your site👉 Watch the SEO Audit video tutorial👉 DM Brittany on InstagramRelated Episodes:🎙️ SEO Group Coaching Program Tour🎙️ SEO Workshop (Audio Experience)———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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110
How a Google Business Profile Supports SEO w/ Lydia Fine
Raise your hand if you claimed your Google Business Profile, filled it out once, and never looked at it again. (Yeah… same.)In this episode, I’m joined by Lydia Fine, a marketing strategist and photographer who gets it. We’re diving deep into why this free tool is wildly underrated—and how it’s becoming even more important with the rise of AI search!If you’ve ever set it and forget it (🙋♀️ guilty), this is your sign to give it a second look. It’s not just another box to check—it’s your first impression on Google. And it’s time to make it count.→ Get the full show notes!Take a peak at your GBP profileConnect w/ Lydia:Website—Want to take action on these Google Business Profile best practices? Perhaps with someone who can answer your questions?Lydia is joining us inside SEO & Grow for a guest expert session on this topic!→ Explore the program here———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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109
SEO & Grow Group Coaching Program Tour
I can’t believe it but as I record this episode, SEO Foundations is almost over. There’s only 1 more week to go! We’ve covered keyword research, how to use keywords, how to optimize content for SEO, how (and why) to do link building, finding & fixing SEO errors, & our last week is all about tracking metrics. These entrepreneurs have learned SO much! AND… a few of them have already secured their spots in SEO & Grow 🌱. Which is today’s topic of conversation. You all seem to LOVE when I do these program tours (and I’m not just saying that! I’m seeing it in the data, hah!), so—here we are!→ The main goal of SEO & Grow 🌱 is to help you create your SEO strategy AND implement it with guidance & support every step of the way.This is THE place to be if you had “website SEO optimization” on your 2025 business bingo card.In this episode you’ll:Discover what to expect inside SEO & Grow 🌱Learn how SEO can support your business goalsSee how easy it is to unlock the ultimate lead gen strategySEO & Grow 🌱 (the group coaching program begins on 7/16)Success With SEO in 2025 Workshop (🆓 & happening on 6/30 @ 2pm ET — sign up to get the replay!)———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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108
Financial Self-Care for Entrepreneurs w/ Lindsey Konchar
It’s so easy to keep avoiding money, but when you start taking care of yourself by focusing on your money—your whole life changes!I’ve lived it (am still living it, if I’m being honest). And this is something my guest today also knows intimately.Meet: Lindsey Konchar. AKA: Financial Therapist Lindsey—who has this interesting concept of “financial self-care” that we’re diving into today.In this episode, you’ll discover the biggest beliefs about money that you need to kick (like, yesterday), one thing to start doing every time you make a purchase, & the first step to start to transform your financial health.Buckle up & thank me later 😘Get the full show notes here!Connect w/ Lindsey:Website———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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107
SEO Best Practice #1: Give It Time ⏰
Feeling like your SEO just isn’t working? You’re not alone, and it’s likely NOT because you’re doing it wrong.SEO takes time, strategy, & a plan that actually supports your business goals (not just a random list of keywords).In this episode, I’m breaking down the top SEO mistake I see business owners making, like constantly changing URL slugs or ghosting your blog—and what to do instead.If you’re ready for leads to come to you—without dancing & pointing on social—this episode is your roadmap.Get the full show notes here!LINKS:→ Join the SEO & Grow 🌱 Waitlist→ Get Done-For-You Website SEO→ Tutorial: Submit a Page to GSC for Indexing (jump to the 2-min mark)→ Play along on Threads———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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106
Everyone’s Leaving Instagram—Now is the Time to do SEO
While me saying that “everyone is leaving Instagram” might sound dramatic… I’m seeing this play out with business owners & potential clients.People are TIRED of social media. But when that’s all you’ve ever focused on for marketing your business, what are you supposed to do?Fear not, friend! Here’s what’s happening, what you can do about it, & what to expect once you make those changes!Related Episodes:Courtney Consistent Leads While Out Sick for 3 Months—Without Social Media———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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105
EFT Tapping Technique for Perfectionism w/ Jacqui Acree
Many entrepreneurs fall into the categories of “high-achiever” or “perfectionist.” I 1000% do! And one beautiful Fall day when I was doing a 1:1 EFT tapping session with my friend, I said something about being a “recovering perfectionist.” That statement cracked open a whole conversation! And it’s one I want to make sure you hear. Which is why I’ve invited my friend & EFT practitioner, Jacqui Acree, to join me for this podcast episode.In this episode, you’ll discover the 5 types of perfectionists, why EFT is so effective for perfectionism, and why it shouldn’t be a goal to “recover” from perfectionism—especially as an entrepreneur. I can’t wait for you to hear all the nitty gritty details we packed into this one!Get full show notes here!Connect w/ Jacqui:Website👉 Feel Good Goals (EFT for free!) (Save a seat for June 2, 3, or 4)———📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedInSEO & Grow 🌱Private SEO Podcast 🎙️SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)Podcast brought to you in partnership w/ Leah Bryant Co.———
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ABOUT THIS SHOW
As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!We’ll cover questions like:How does improving SEO help me get found online?How often should I update my SEO strategy?How do I know my SEO strategy is working?How frequently do I have to post blogs?What’s the first step to doing SEO?Does SEO require coding?How much time is SEO going to take?How long does SEO optimized content last?Is SEO still relevant with the rise of AI & SGE?
HOSTED BY
Brittany Herzberg | SEO Strategist, Consultant, & Coach
CATEGORIES
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