SheEO: From Desk to Dream- Beyond the 9 to 5 Grind

In part 2 of what I learned at the Wedding MBA, I dive into how much to spend on ads and the differences between Google, Meta, and TikTok ads. I also talk about how the upcoming generation is all about experiences—like live champagne walls, interactive seating charts, and live cooking stations—to make events more memorable for guests. Plus, I touch on why media coverage is actually even more important than social media for building brand awareness and attracting clients. Tune in to hear all about it! www.clicksburghretrorentals.com @clicksburgh_retro_rentals www.ohsofrillyevents.com @ohsofrillyevents

Tune in as I break down all things Wedding MBA—your free take on the 2024 conference! I attended 14 seminars, took detailed notes, and gathered all the key insights just for you. There was so much valuable info, I’ve split it into two parts, with this being Part 1. Venue owners, there's some juicy info in here for you, and business owners, you’ll find marketing tips to elevate your strategy. I’ll dive into the minds of couples, advertising strategies, marketing tactics, and how to boost those inquiries. Don't miss out!

In this episode, I’m diving into 4 effective upselling strategies that have worked wonders in my businesses, especially within the wedding rental industry. I’ll walk you through 3 of the key upsell strategies I personally use to increase revenue—without being pushy. These strategies have been essential in turning one-time clients into repeat customers. I also share my love for videographers and how their work has been a huge asset to my marketing strategy, helping me attract more business. Plus, I’ll give you an insider look at what I upsell in my wedding rental business, including the fan-favorite Pittsburgh cookie table—a fun and delicious add-on that clients love. Here’s a hint: One of the strategies I discuss is FOMO (Fear of Missing Out). Listen to hear how you can use this powerful technique to your advantage and create urgency with your clients, helping you boost sales and close deals. Tune in for actionable tips that will help you enhance your client experience and increase your profits! Websites: www.clicksburghretrorentals.com www.ohsofrillyevents.com IG: @clicksburgh_retro_rentals @ohsofrillyevents

In this episode, Pittsburgh photographer Kati Terek shares her approach to capturing raw, emotional moments through photography and discusses her exciting plans to transition into videography. Kati also reflects on the importance of setting boundaries in her creative career to maintain balance and stay focused. Website: https://www.londynnkate.photography/ Instagram: l.katephotography

In this bonus episode, I’m excited to share the story behind Oh So Frilly Events, my new event space in Sewickley. I recently took over this charming 1930s vintage house, which has been transformed into a unique event venue. The space also came with thousands of pieces of vintage china—everything you can think of, from delicate tea cups to elegant dinner plates. Not only can you use this china for events hosted at Oh So Frilly Events, but we also offer rental options and can bring the china directly to your venue if you already have a space secured. Each room at Oh So Frilly Events has its own distinct theme: the glamorous Chanel Parlor, the cozy Western Lounge, and the beautiful Farmhouse Dining Areas. We host a variety of events, including holiday teas, bridal showers, rehearsal dinners, birthdays, and more. In this episode, I’ll take you through how the space came about, what makes it so special, and the kinds of events we love to host. Plus, I’ll share a little about my experience at Wedding MBA, where I learned some valuable strategies for growing my business. Stay tuned for the next bonus episode, where I’ll dive into my key takeaways from Wedding MBA and how it’s helping me elevate Oh So Frilly Events to the next level! Website: www.ohsofrillyevents.com Instagram: ohsofrillyevents

In this episode, we chat with Brittany Kenna, the creative force behind The_Love_Letter_Co, a calligraphy business specializing in custom ornaments, jean jackets, and more. Brittany opens up about how calligraphy has been a therapeutic outlet for her, helping her navigate the ups and downs of motherhood and entrepreneurship. Brittany bravely discusses her own experience with postpartum depression and the stigma that surrounds mental health and women’s health, especially the pressure for women to always be strong. She talks about how she’s learning to be kinder to herself and how she uses her business to show her children that it’s okay to pursue what you love, even if it’s not always easy. Brittany also shares her insights on dealing with negative reviews as a small business owner and how it’s shaped her resilience. Tune in to hear an empowering conversation about self-care, mental health, and the importance of chasing your dreams—no matter what stage of life you’re in. Instagram: The_Love_Letter_co

In this episode, we dive into Emma’s inspiring journey, where she helps her clients embrace their beauty and build self-confidence through boudoir photography. She also partners with studios across the U.S., helping struggling businesses avoid closure and rebuild their operations. Emma is passionate about providing the best client experience, often becoming best friends with her clients by the end of the day. Her story is one of empowerment, connection, and revitalizing the photography community. Website: Pittsburghluxuryboudoir.com Instagram: @pittsburghboudoir Trigger warning: miscarriage

Join us on "Petals of Possibility: Allison Zimmerman's Journey into Wedding Bliss with Faux Florals" as we explore Allison Zimmerman's innovative approach to wedding and proposal florals. Discover how Allison offers cost-effective, eco-friendly options through her unique rental service of faux florals, creating stunning displays that enhance romantic occasions. Allison also provides replica bridal bouquets and has authored books to assist clients in planning their weddings effectively. Tune in to hear Allison Zimmerman's inspiring journey in sustainable floral design! Website: https://www.floralpgh.com/ Instagram: @heirloomfloralpgh 

Join us for an incredibly raw and inspiring episode as we delve into the remarkable journey of Lindsay Olyha, a true boss lady who defied all odds to rise from rock bottom to becoming the CEO of her own six-figure med spa in Cranberry Township, PA. From battling addiction and navigating the criminal justice system to facing judgment and overcoming immense obstacles as a single mother, Lindsay shares her journey with unfiltered honesty. Despite facing three DUIs, felony charges, and being kicked out of high school, she never lost sight of her dreams. With unwavering determination, Lindsay graduated nursing school while on house arrest, fought for years to obtain her nursing license, and persevered through professional monitoring programs. Her resilience in the face of adversity is nothing short of remarkable. Through her experiences, she found solace in the power of storytelling within recovery communities, which ultimately transformed her life. Now, Lindsay is on a mission to pay it forward, using her platform to inspire others and make a positive impact, one person at a time. Tune in to hear Lindsay Olyha's powerful story of redemption, triumph, and the unyielding strength of the human spirit. Website: www.scrubdesthetics.com Instagram: @aesthetic.np.lindsay, @scrubdesthetics

Tune in to hear from Ellie Harward of Derive Home as she talks about her realm of creativity. Beginning her entrepreneurial journey in 2020 with laser engraving, Ellie has become a specialist in mirror rentals and crafting bespoke pieces for home interiors. Tune in to uncover the inspiring narrative behind Derive Home and Ellie's artistic endeavors. And, fun fact, did you know she's one of 14 siblings? Website: https://derivehome.com/ Instagram: Derive.home

Get ready to be inspired by Bricelyn Phillips on this episode. Bricelyn, a seasoned wedding coordinator with a passion for excellence, shares her captivating journey from student to industry expert. Through her engaging anecdotes, Bricelyn sheds light on the transformative impact of her formal education in wedding coordination. Discover how her coursework taught her the importance of timeliness, effective communication, and collaboration with fellow vendors, alongside essential business principles essential for success. Raised in a family deeply immersed in the wedding scene, Bricelyn's love for the industry shines through as she expands her company's offerings to include DJ services, rentals, and more. Bricelyn's dream of creating a unique wedding venue someday, drives her forward as she attends countless bridal shows, sharing her expertise and kind spirit with all she meets. Tune in to 'Beyond the Aisle' and hear Bricelyn's heartfelt journey as she navigates the world of weddings and beyond, one uplifting story at a time. Website: www.forevermore-events.com Instagram: forevermoreevents.llc

Tuen in to Episode 17 as I chat with Chloe, the talented author of 'Sirens,' her debut self-published book. By profession, Chloe is a digital marketing specialist, but her heart beats for storytelling. Amidst the challenges of the pandemic in 2020, she reignited her passion for writing, birthing 'Sirens' as her inaugural completed work. Tune in to delve into Chloe's inspiring journey and catch a glimpse of the enthralling world she has crafted. From fantastical realms to mesmerizing narratives, Chloe shares it all! And don't miss out on supporting her by grabbing your copy on Amazon! 'Sirens' invites readers to escape into a fantasy world masterfully created by its protagonist, a realm that has captivated audiences far and wide. Instagram: https://instagram.com/sirensthestory?igshid=YTQwZjQ0NmI0OA%3D%3D&utm_source=qr

Embark on a journey with Mara Shields as we explore the intricate world of wedding videography. With a background in marketing, Mara's path diverged into realms of creativity, from video editing to entrepreneurship. In college, she found herself torn between her passions, dabbling in creative writing, video production, and entrepreneurship. Amidst the whirlwind of choices, Mara's freshman year marked the beginning of her entrepreneurial odyssey as she joined the Future Entrepreneurs Club. Yet, behind the scenes, Mara battled with the silent struggles of mental health, an experience she courageously shares, shedding light on the often overlooked challenges faced by business owners. Join us for an intimate conversation as Mara reflects on her journey, from the college classroom to the cusp of achieving her dream of going full-time in wedding videography in the summer of 2024! Website: m20media.biz Instagram: @m20media

Tune in to this episode to hear all about Cultured Travel with Jewel Rozanski! Join Jewel and I as she takes us on a thrilling journey across the globe, sharing her favorite destinations and unforgettable adventures, from exploring the Great Pyramid to floating in a hot air balloon or lounging on a yacht in the Bosporus. Along the way, Jewel also offers valuable insights into entrepreneurship, emphasizing the importance of surrounding yourself with supportive people. Whether you're seeking travel inspiration or entrepreneurial wisdom, Cultured Travel is your ticket to exploration and empowerment. Tune in and let's discover the world together! Website: www.culturedtravel.org Instagram: Cultur.ed.travel

In this episode of we're thrilled to welcome the creative mind behind The Cheerful Balloon Co., for an uplifting conversation. Join us as we dive into her colorful journey as a balloon artist extraordinaire. From crafting intricate balloon caricatures to navigating the highs and lows of entrepreneurship, Jess shares her insights, challenges, and inspirations. Get ready to be enchanted by tales of creativity, innovation, and the joy of bringing smiles to faces with a twist of a balloon. Tune in and let your imagination take flight with this delightful episode! Website: www.thecheerfulballoon.com Instagram: @thecheerfulballoonco

In this episode, I am thrilled to welcome Liz Grice and Megan Junker, owners of PGH Event Company. As brides themselves and seasoned business owners in the wedding industry, they bring a unique perspective to the table. Join us as they share their firsthand experiences and offer expert advice on how vendors can better understand and cater to the needs of brides. Whether you're a seasoned pro or just starting out, you won't want to miss the wisdom they have to share. Settle in for a cozy evening with a bowl of popcorn and a glass of wine because this episode is a lengthy but so worth it. We promise! Instagram: @pgheventcompany

Embark on a captivating journey with Sabrina in 'Palette & Passion,' where she unravels the unconventional path that led her to the glamorous world of beauty. From the age of 18, when her passion for makeup and beauty ignited, she navigated a path less traveled, defying societal norms. Join us as Sabrina candidly shares the challenges she faced, breaking through stereotypes and carving her niche in the beauty industry. Website: https://www.makemeblushbeautylounge.com/ Instagram: @makemeblush.beautylounge

Embark on a celebration-filled journey with The Toasted Hostess with the talented Taylor Kovic. Join this creative powerhouse, balancing motherhood and business, as she shares insights into crafting unique seating charts, eye-catching signage, and dazzling displays. Tune in for an exclusive release, including a firsthand look at the highly-anticipated 'Day of Details.' Here's a toast to creativity and joyful celebrations! Website: https://thetoastedhostess.com/ Instagram: @thetoastedhostess

Join me for Episode 10 where we dive deep into the world of weddings, senior portraits, and beyond. As part of a dynamic husband and wife photography duo, Danielle Cubarney shares her unique perspective on navigating the competitive photography industry. In our conversation, we explore what it's like to be a female entrepreneur, the joys of capturing life's special moments, and the journey that led her to where she is today. 'Her dream is not yours, and yours is not hers.' Join us as we unravel the stories behind the lens and delve into the heart of Danielle Cubarney's photographic odyssey. Website: https://www.cdm-photography.com/ Instagram: https://www.instagram.com/cdmphotography_llc/

Whether you're passionate about law, entrepreneurship, or seeking inspiration from a woman thriving in a traditionally male-dominated field, this episode promises engaging conversations that resonate with the bold and ambitious. Tune in now for an inside look into the life and career of Sarah Krolikowski, of Krolikowski Law, LLC. I hope you won't need her services for legal purposes. However, if you do or if you'd like to explore her insights on criminal matters, her contact details are listed below! Website: www.KroliLaw412.com Instagram: @krolikowskilaw

Join us on this empowering episode where female business owners in the Pittsburgh area spill the tea on the predicted wedding trends of 2024! Whether you're a bride seeking inspiration or a fellow boss in the wedding industry, our expert panel dives into the hottest trends that are set to make waves this year. From innovative business strategies to unique wedding themes, these leading ladies share their insights and opinions on the trends that will have you saying, "Love 'em or leave 'em!" Tune in for a lively discussion that combines business savvy with bridal excitement, creating the perfect blend for everyone in the Pittsburgh wedding scene. The Toasted Hostess Website: https://thetoastedhostess.com/ Instagram: @thetoastedhostess Wild North Weddings Website: https://www.wildnorthweddings.com/ Instagram: @wildnorthweddings Events by Emily Website: https://eventsbyemilym.com/ Instagram: @eventsbyemily.pgh Fallison Event Planning Instagram: @fallisonofficial Clicksburgh Retro Rentals Website: https://www.clicksburghretrorentals.com/ Instagram: @clicksburgh_retro_rentals

Welcome to "Unveil Your Style: Taylee Wilson's Hat Bar Extravaganza at Feather & Felt"! Come on a journey with Taylee, where rustic charm meets personalized hat design. Almost born in a barn, (literally) Taylee's love for all things boho-chic and living out West inspired her to start Western PA's first Hat Bar. Explore the art of bespoke hat crafting, where each hat narrates a unique story. Taylee's passion goes beyond hats; it's about creating a personalized experience for her customers. Discover the array of events hosted by Taylee, spreading the Hat Bar experience to diverse communities. Feather & Felt is more than hats; it's a lifestyle seamlessly blending craftsmanship with community. Experience Taylee's genuine passion as she crafts & creates quality hat designs, cherishing moments at home with her child. Join us in celebrating Feather & Felt, a haven where style, craftsmanship, and family converge in a distinctive hat destination. Website: https://www.featherandfelt.com/ Instagram: @featherandfelt

Tune in to this episode for a delicious blend of passion, dedication, and sweet tales as Marsha Houston takes you on a flavorful journey through the world of Pittsburgh wedding cookie tables. Because when it comes to turning dreams into reality, age is just a number, and Marsha's story proves that it's never too late to start something sweet. Listen now to hear all about her show-stopping displays for your special day. Instagram: @hereforthecookietable Website: Coming Soon

Embark on a journey with Erika Maddamma, the creative mind behind Sunny Spaces Organizing. Join us on 'Behind Closed Drawers' as Erika unveils her story, sharing the personal journey that inspired her to transform cluttered spaces into havens of tranquility. Explore the art of decluttering and packing, and the positive impact it can bring to your life. In this episode, Erika guides you through her unique approach to creating organized spaces that blend comfort and functionality. Discover her insights and let Erika's expertise inspire you to embrace a simplified and organized lifestyle with Sunny Spaces Organizing. Listen now for a glimpse into Erika's journey and how her passion for organization can elevate your living spaces. Website: www.livingsunny.com Instagram: @Sunnyspacesorganizing

Join Jayme Keffalas, the creative mind behind The Scout Guide Pittsburgh.  In Episode 4, Jayme opens up about pivoting from her college path in biobehavioral health, and sharing insights on why she believes college might not be the only route to success. Explore her empowering narrative where Jayme dismantles the traditional notion of success and shares her inspiring journey as a young female franchise owner. Listen now to gain a fresh perspective on resilience, entrepreneurship, and success with Jayme Keffalas. Website: https://thescoutguide.com/pittsburgh/ Blog: https://thenorthernprepster.com/about/ Instagram: @tsgpittsburgh

Are you looking for a sports romance that goes beyond the cliche happily ever after? Embark on a journey of resilience with Megan Macioce, author of 'Finding Our Way.' Listen now and discover the topics of mental health and the process of navigating relationships after trauma. Lexi OlsonSouthern Gulf Coast University has been my safe haven for the last two years until the top MLB prospect takes an interest in me. After one life changing night, he won’t leave me alone. Literally. One night turns into another then turns into finding any spare minute to be with each other. I want to trust him, but can I overcome my sexual baggage or am I too far gone to be saved? Mason YoungTwo things have always come easy to me: baseball and girls. Relationships are off limits with the impending MLB draft less than a year away and my team’s expecting me to lead them to a National Championship before my time at Southern Gulf Coast is over. All of my dreams come to halt when I pick the reserved brunette in my marketing class that leaves my head spinning. I’m in for the game of my life. But I made a mistake the first night we were together and if she ever finds out, I don’t think I’ll be able to recover. Two can keep a secret, right?

Unlock the magic of stress-free weddings with Emily Meili, the mastermind behind flawless celebrations. Join us on 'Be a Guest at Your Wedding: Emily Meili Handles Every Detail' as Emily takes you on a journey through her expertise in planning, orchestrating, and executing every detail from inception to the final dance. Dive into the world of seamless weddings, where Emily's dedication ensures you can be a guest at your own celebration. Listen right now for an insider's look into the art of wedding planning with Emily Meili, where every detail is meticulously crafted for an unforgettable experience. Email: [email protected] Website: Eventsbyemilym.com Instagram: @eventsbyemily.pgh

Are you envisioning a future as a hairstylist and dreaming of your path in the beauty industry? Look no further – this podcast is tailored just for YOU! Joining me as the very first guest on SheEO is a cherished friend, a connection that dates back to preschool days. In this podcast, we explore the extraordinary journey of a free-spirited entrepreneur and her Hippie Hair Haven. From the highs of success to the challenges that shaped her path, join us for an intimate conversation about hard-earned wisdom, the joy of creating a homey business, and the essence of true entrepreneurial spirit. This is a tale of growth, dreams, and the unbreakable bond that has fueled a visionary's quest for success. Podcast Guest Information: Instagram: @colours.of.autumn & @autumn_doeshair Website: https://coloursofautumn.glossgenius.com/ Location: Murrysville, PA

In this debut episode of 'CEO Desk to Dream,' join Mia on a journey from the courtrooms dealing with criminals to the enchanting world of dream weddings and events. Grab your coffee (hopefully with some cold foam on top) as we delve into the story of a 20-something female entrepreneur and old soul, sharing the twists and turns of leaving a government job to pursue passion. Get ready to be inspired, empowered, and embark on a path beyond the 9-to-5 grind. Follow us on Instagram @she_eo_desktodream_podcast for more behind-the-scenes moments. Let's dream big together!