Simplify + Scale

Thinking about writing a book? You need to hear this first.In this powerful conversation, I sit down with Michelle Barard—editor, author advocate, and founder of Michelle Barard, LLC—to talk about what really happens after you write your book.We cover:How to find your message (even if you think you have nothing to say)The most common mistakes new authors make when launching a bookWhat it takes to market a book effectively (spoiler: it’s not just a Facebook post)Why your book is a business—and how to treat it that wayThe emotional challenges of visibility and being seen online as an authorWhether you're a coach, a consultant, or a creative, Michelle’s practical and mindset-based wisdom will help you bring your book into the world with purpose.Connect with Michele: Marketing Plan Blueprint Mini-Course: bit.ly/mpbsimplifyFB/IG/Twitter/TikTok: @urbanbookeditorMedium: https://medium.com/@MicheleBarardSomewhere in the Middle Podcast: https://www.thesomewhereinthemiddlepodcast.com https://www.michelebarard.com  –We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

Running Facebook ads can be a game-changer—but only if you have a solid foundation in place. In this episode, I sit down with Carol Kabaale, a marketing expert specializing in helping female coaches build business ecosystems outside of social media. We dive into the biggest mistakes online coaches make with paid ads, why having a validated offer is crucial before you start spending, and how to set realistic expectations for success. Plus, Carol shares her insights on running ads with a small budget and the key questions to ask before hiring an ads manager. If you’ve been thinking about using Facebook ads to grow your business, this is the episode for you!Tune in to learn:Why most ad campaigns fail—and how to avoid costly mistakesThe importance of testing and refining your offer before investing in adsHow to start small and scale your ad strategy over timeThe role of awareness campaigns in attracting the right audienceWhat to look for when hiring a Facebook ads expertConnect with Carol: Instagram - https://www.instagram.com/carolkabaalecompany/LinkedIn - https://www.linkedin.com/in/carolkabaale/https://carolkabaale.com/quiz/–We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

Feeling overwhelmed by content creation? AI might be the answer. In this episode, I chat with Erika Stanley about how AI can help entrepreneurs streamline their content process, generate ideas faster, and enhance their messaging without losing authenticity. We discuss the best ways to integrate AI into your marketing workflow, from custom AI bots to content structuring, plus common misconceptions about AI in business.Key Takeaways:How AI can help structure and refine your content ideasThe best AI tools for small business ownersWhy AI is a brainstorming partner, not a replacement for creativityHow to avoid the biggest AI content mistakesConnect with Erika: https://www.linkedin.com/in/ejstanley/https://www.instagram.com/mileenddigitalhttps://www.instagram.com/aiqueenssocietyDownload her free Custom GPT, the SnarketingBot, your sassy marketing assistant: https://mileend.myflodesk.com/snarketingbot–We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

Things feel uncertain in the business world—and that’s having a ripple effect on all of us.In this episode of Simplify + Scale, I’m breaking down the shifts I’m seeing and how we can adapt:✔️ Why launches and premium offers aren’t selling like they used to✔️ The outdated marketing tactics that are hurting your business✔️ What customers really want from businesses right now✔️ The simple strategies that are actually moving the needleIf you’ve been struggling to get traction, this episode is a must-listen. Let’s reinvent how we do business—together.—We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

Thinking about hiring a publicist but not sure where to start? In this episode, Melinda Jackson joins me to share her 15+ years of PR experience, giving you an inside look at how public relations really works. She explains how to know if your business is ready for PR, why landing media coverage is a long-term strategy, and why your brand story is key to success. Plus, she shares her top tips for DIY PR, including the power of local media and micro-influencers.Listen in as we cover:What PR professionals actually do and how they secure media coverageHow to craft a compelling brand story that gets attentionWhy local media and small outlets can have a bigger impact than national coverageThe truth about media guarantees (and why you should avoid PR pros who offer them)Steps you can take today to start getting media opportunitiesIf you’ve ever wondered how PR can help your business, this episode is for you!Connect with Melinda: www.melindajacksonpr.comwww.instagram.com/melindajacksonprwww.instagram.com/melindagaleFree branding worksheet: https://melindajacksonpr.myflodesk.com/brandcheckup–We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

In this episode, I sit down with Amy Lenius, a coach and leader in holistic self-improvement, to explore what it truly means to build a fulfilling life and business. We discuss how small, sustainable habits create long-term success, why self-care is essential (and how to make it easy), and how shifting your daily intentions can transform your mindset. If you’ve ever felt stuck in the cycle of hustle and burnout, this conversation will help you realign with your values and find fulfillment in every area of life.What You’ll Learn in This Episode:The real difference between happiness and fulfillmentHow to set goals that are actually sustainable and achievableSimple ways to build self-belief and self-worth dailyThe power of holistic self-improvement in business and lifeThis episode is packed with insights you can start applying today to create more clarity, confidence, and fulfillment in your life and business.--Connect with Amy: https://www.facebook.com/amy.leniushttps://www.instagram.com/amyleniushttps://www.facebook.com/groups/thenextlevelnation–We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

Most small business owners want to be accessible but don’t know where to start. In this episode, accessibility coach Angela Fowler breaks down the simple steps you can take to make your business more inclusive—without breaking the bank. We discuss website accessibility, common business oversights, and why accessibility isn’t just about compliance—it’s about better customer experience and increased profitability. Tune in to learn how accessibility benefits everyone and where to begin.In this episode, we cover:The biggest accessibility mistakes small businesses makeWhy website accessibility matters (and how to fix it)How accessibility improves user experience for all customersSimple changes you can make today to become more inclusiveConnect with Angela: Website: http://www.reallifeaccess.com–We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

Feeling frustrated with outsourcing? You’re not alone. In this solo episode of Simplify and Scale, Nicole breaks down the reasons why outsourcing often feels harder than it should—and what you can do about it. She shares actionable tips on becoming a stronger leader, communicating effectively with your team, and using tools like ClickUp to establish clarity and accountability. Whether you’re working with a VA for the first time or managing a large team, this episode is packed with insights to help you simplify and scale your business.--We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

This week on Simplify + Scale, I’m joined by Liz Wolfe, a coach who specializes in helping entrepreneurs transform their mindset and build businesses rooted in abundance.We dive into what it means to run an abundant business and why so many entrepreneurs struggle with scarcity thinking. Liz explains her three-part framework for success—Ask, Give, Receive—and shares how adopting an abundance mindset can completely change the way you approach your goals.💡 In this episode, you’ll discover:Why fear of failure keeps so many entrepreneurs stuckHow to use gratitude as a superpower for business growthPractical strategies to overcome scarcity thinkingPlus, Liz talks about her Wired for Success quiz and how it helps entrepreneurs identify their unique leadership style.📍 Links & Resources:Take the Quiz: https://lizwolfecoaching.com/quiz–We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

Are you ready to publish your book but unsure where to start? In this episode, we’re joined by Michele DeFilippo, founder of 1106 Design, a company that helps authors professionally self-publish their books while retaining full ownership and maximizing revenue. Michele demystifies the self-publishing process, highlights common industry scams, and explains why professionally produced books make all the difference in building your brand and business. If you’re considering self-publishing, you can’t afford to miss this conversation.Highlights: The key differences between self-publishing, hybrid publishing, and traditional publishing.Red flags to watch for when selecting a publishing partner.How a book can establish you as an authority and drive business success.Michelle’s step-by-step guide to publishing a professional-quality book.The tools and systems that streamline her book publishing projects.Connect with Michele: A free PDF of her 88-page guide, Publish Like the Pros: A Brief Guide to Quality Self-Publishing, can be downloaded at https://tinyurl.com/Publish-Like-the-Pros.–We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

What’s the key to creating a business plan that works? Laura Watson, founder of Venture Coaching International, joins us to share her expert advice on building and sticking to a plan that drives success. With two decades of experience helping small business owners, Laura knows exactly how to tackle overwhelm and guide entrepreneurs toward clarity and focus.In this episode, we discuss:The importance of reverse engineering your goals from 10 years down to weekly actions.How tools like Traction and the 12-Week Year can help you stay on track.Strategies for overcoming procrastination and fear to take consistent action.Why self-care is critical to building a sustainable business.If you’re ready to level up your planning and execution, this episode is packed with practical tips and strategies to help you thrive.Resources Mentioned:Have a free, 30-minute Breakthrough Now! Coaching session. There are also a number of free e-books on Laura's website at: https://venturecoaching.ca/free-stuff.html--We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

In this episode of Simplify + Scale, I sit down with my friend Elyna Paizis, founder of Business by Nature, to discuss how embracing your unique way of thinking can transform how you approach business. Elyna shares her journey of discovering her neurodivergence, including autism and ADHD, and how it has profoundly shaped her work and life.We dive into:The creation of Elyna’s Force of Nature quiz, which helps entrepreneurs uncover their natural strengths.How understanding her neurodivergence allowed her to lean into her genius and build a sustainable business.The importance of systems and routines for energy management and avoiding burnout.Why neurodivergence can be a superpower in entrepreneurship and how to embrace it.Elyna’s insights will inspire you to rethink productivity, let go of “shoulds,” and find joy in doing business by your nature.About Elyna Paizis:Elyna Paizis is the founder of Business by Nature, where she helps entrepreneurs design businesses that align with their unique ways of thinking and creating. Her Force of Nature quiz is a powerful tool for understanding how you naturally thrive. As a neurodivergent business strategist, Elyna is passionate about helping others embrace their superpowers and build sustainable, fulfilling businesses.Take the Quiz:Discover your unique nature type and learn how to lean into your strengths with Elyna’s Force of Nature quiz at https://businessbynature.com/take-the-quiz/Connect with Elyna:Instagram: https://www.instagram.com/business.by.nature/Website: businessbynature.com–We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

In this episode, we’re talking with Jill Wright, a speaker, author, and coach who helps working moms find balance, battle burnout, and create the life they dream of. Through her SuperMom Quiz, signature Time Magic framework, and intuitive approach to self-care, Jill empowers mothers to take control of their time so they can prioritize what matters most.We’re discussing her journey, including her struggle to balance career and home life as a mother of four, which led her to this field. She’s also sharing her favorite time management strategies as well as what she uses personally to keep it all together. Learn more about Jill at: https://www.jillwright.caTake her Transform Your Time quiz at: https://www.tryinteract.com/share/quiz/66756294ce022b00155d2354Connect with Jill on Instagram: https://www.instagram.com/growlikeamother–We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

On this episode of Simplify + Scale, I’m talking with Lauren Freedman, health coach and founder of Uninvisible Pod. Lauren’s journey with chronic illness began when a health crisis disrupted her career and life—but it also ignited a passion for advocacy and helping others navigate their own health challenges.In this episode, Lauren shares her evolution from a struggling patient to an advocate and health coach, as well as the strategies she’s developed to manage her business and health.What you’ll learn in this episode:The challenges and lessons Lauren faced while building her business as a chronically ill entrepreneur.How she uses routines and communication to protect her energy and boundaries.Why the chronic illness community is uniquely creative and adaptable.Practical advice for navigating medical gaslighting and advocating for yourself.Links and Resources:Follow Lauren on Instagram: @chroniccoachlaurenExplore Lauren’s coaching programs: Uninvisible Coaching--We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

Deanna Seymour is the founder of The Playhouse: a grassroots business-building collective for creative freelancers and solopreneurs. It’s a fun, dynamic platform where you’ll find your people, amplify your visibility, and build a steady pipeline of leads and opportunities through community collaboration.With a mix of humor, empathy, and real talk, Deanna helps folks feel more comfortable in their own skin so they can have fun growing a sustainable business while connecting with their perfect-fit clients.Connect with Deanna: https://www.instagram.com/thedeannaseymourhttps://www.linkedin.com/in/thedeannaseymourLearn more about the Playhouse: https://deannaseymour.com/events--We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

In the inaugural episode of Simplify + Scale, we’re diving deep with Mellissa Seaman—a former lawyer turned intuitive business strategist. Mellissa helps leaders channel their genius and build businesses that align with their deepest gifts.In this episode, we explore:The power of magic mirror quizzes to transform your marketing and lead generation.What it means to step into your earned wisdom as a “professional wise woman.”How intuition and compassion are the keys to standing out in a sea of AI-generated content.Mellissa also shares her unique journey, from being a Stanford-educated lawyer to embracing her psychic gifts, and how she’s using her wisdom to inspire others.Links and Resources:Take Mellissa’s Soul Gift Quiz: SoulGiftQuiz.comLearn more about creating your own magic mirror quiz: https://academy.channelyourgenius.com/magic-mirror-quizRegister for Mellissa's quiz creation masterclass: https://academy.channelyourgenius.com/challenge--We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

Are you ready to work smarter, not harder? Welcome to Simplify + Scale, the podcast where we help entrepreneurs build businesses that work for them—not the other way around.In this short trailer, host Nicole shares what you can expect from the show. Each week, we’ll bring you actionable strategies, inspiring stories, and expert insights to simplify your business and scale your success.What You’ll Hear in Every Episode:Proven strategies to streamline your workflows and systems.Real stories from entrepreneurs who’ve simplified to scale.Practical advice on balancing growth with alignment and ease.Whether you’re a solopreneur looking to cut the overwhelm or an entrepreneur ready to take your business to the next level, Simplify + Scale is here to help you achieve your goals—without the burnout.Subscribe today and start building a business that fits your life!🎧 Available on Apple Podcasts, Spotify, and wherever you listen.